The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Digital Direct Marketing / Mobile
Hellmann's WhatsCook
Agency: CUBOCC / São Paulo
Client: Unilever - Hellmann's Category: Digital Direct Marketing / Mobile
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Digital Direct Marketing / Mobile
#MealForAMeal
Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client: Virgin Mobile Australia Category: Digital Direct Marketing / Mobile
Catch-A-Plane
Agency: Leo Burnett Moscow / Moscow
Client: S7 Airlines Category: Digital Direct Marketing / Mobile
Altitude Drop
Agency: MING Utility and Entertainment Group / New York
Client: Swedish Match Category: Digital Direct Marketing / Mobile
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Digital Direct Marketing / Mobile
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Agency: Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View
Client: EA Sports / Google Category: Advertising on Mobile Devices / Banners
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Agency: Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View
Client: Nike / Google Category: Advertising on Mobile Devices / Banners
The XC90 Experience in Volvo Reality
Agency: R/GA / New York
Client: Volvo Cars North America Category: Mobile Applications / Durable Goods
No Child Brides
Agency: Havas Worldwide India Pvt. Ltd. / Gurgaon
Client: Child Survival India Category: Design for the Greater Good / Government / Non-Profit Initiated
Words Can Be Weapons
Agency: Ogilvy Beijing / Beijing
Client: Center for Psychological Research, Shenyang Category: Design for the Greater Good / Government / Non-Profit Initiated
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Design for the Greater Good / Government / Non-Profit Initiated
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Design for the Greater Good / For-Profit Initiated
The Worlds First Mosquito Repellent Newspaper
Agency: Leo Burnett Solutions Inc / Colombo
Client: Ceylon Newspapers (Pvt) Ltd Category: Design for the Greater Good / For-Profit Initiated
Dons Voice
Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
Google Made with Code
Agency: Red & Co. / Portland
Client: Google Category: Design for the Greater Good / For-Profit Initiated
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / The Rocks
Client: OPSM Category: Design for the Greater Good / For-Profit Initiated
Jury
Agency: DDB Latina Puerto Rico / Guaynabo
Client: Unilever de Puerto Rico Category: Newspaper / Small Space Print - Single
Loan
Agency: DDB Latina Puerto Rico / Guaynabo
Client: Unilever de Puerto Rico Category: Newspaper / Small Space Print - Single
Ticket
Agency: DDB Latina Puerto Rico / Guaynabo
Client: Unilever de Puerto Rico Category: Newspaper / Small Space Print - Single
TANGERINE
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Newspaper / Small Space Print - Single
Original
Agency: Andrew Vucko / Toronto + CypherAudio / Toronto
Client: Vucko Category: Broadcast & Moving Image / Animation
Trip
Agency: Art&Graft / London + Virgin Atlantic Airways / London
Client: Virgin Atlantic Airways Category: Broadcast & Moving Image / Animation
I Saw Your Willy
Agency: Leo Burnett London / London
Client: NSPCC Category: Broadcast & Moving Image / Animation
Lucy & The Boy
Agency: Leo Burnett London / London
Client: NSPCC Category: Broadcast & Moving Image / Animation
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Broadcast & Moving Image / Animation
Pens
Agency: TBWA\PARIS / Boulogne Billancourt + \ELSE / Boulogne Billancourt + Troublemakers TV / Paris
Client: Amnesty International Category: Broadcast & Moving Image / Animation
Wish You Were Here?
Agency: Vetor Zero - Lobo / Sao Paulo
Client: D&AD Category: Broadcast & Moving Image / Animation
Brincante
Agency: Vetor Zero - Lobo / Sao Paulo
Client: Gabriel Nóbrega Category: Broadcast & Moving Image / Animation
Sea Otters
Agency: WONGDOODY / Seattle
Client: Woodland Park Zoo Category: Broadcast & Moving Image / Animation
Long Live New York
Agency: Young & Rubicam / New York
Client: New York Organ Donor Category: Broadcast & Moving Image / Animation
PAPER BACK
Agency: DDB Group Philippines / Taguig City
Client: DDB Philippines, Inc. Category: Design for the Greater Good / Designer Initiated
CV: Personal Statement Campaign
Agency: CHI & Partners / London
Client: The Prince's Trust Category: Public Service - Video / Television - Single
Proud to Be - The Superbowl Spot the NFL Wouldnt Air
Agency: goodness Mfg. / Los Angeles
Client: National Congress of American Indians + Oneida Indian Nation Category: Public Service - Video / Television - Single
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS Category: Public Service - Video / Television - Single
Kevin
Agency: Ogilvy & Mather Johannesburg / Johannesburg
Client: Topsy Foundation Category: Public Service - Video / Television - Single
Original British Drama
Agency: RKCR/Y&R / London
Client: BBC Category: Public Service - Video / Television - Single
I Will Survive
Agency: Stink / London + Saatchi & Saatchi Del Campo / Buenos Aires + Landia / Buenos Aires
Client: VH1 Category: Public Service - Video / Television - Single
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights Category: Design Craft / Photography - Single or Series
Alzheimer's Gallery
Agency: Grupo Gallegos / Huntington Beach
Client: Alzheimer's Association, California Southland Chapter Category: Design Craft / Photography - Single or Series
The Söderberg Prize 2014 / Ann-Sofie Back
Agency: Happy F&B / Gothenburg
Client: The Röhsska Museum Category: Design Craft / Photography - Single or Series
Tokyo New Designer Fashion Grand Prix
Agency: Harajuku Sun-Ad / Tokyo
Client: Fashion Business Human Resources Development Executive Category: Design Craft / Photography - Single or Series
Rubbish Famzine. Till Death Do Us Part
Agency: Kinetic Singapore / Singapore
Client: HOLYCRAP.SG Category: Design Craft / Photography - Single or Series
Sports Matter
Agency: Anomaly / New York
Client: DICKs Sporting Goods Category: Consumer Television / 60 Second - Campaign
The Journey Starts Here
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Consumer Television / 60 Second - Campaign
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Websites / Social Networks / Community
Google Made with Code
Agency: Red & Co. / Portland
Client: Google Category: Websites / Social Networks / Community
AT&T Stadium Experience
Agency: Obscura Digital / San Francisco, CA
Client: AT&T Category: Architecture / Built
Award:
2015 Direct Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
Look At Me
Category:
Digital Direct Marketing / Mobile
Annual ID:
150221A
Award:
2015 Direct Merit Award
Agency:
CUBOCC / São Paulo
Client:
Unilever - Hellmann's
Title:
Hellmann's WhatsCook
Category:
Digital Direct Marketing / Mobile
Annual ID:
150255A
Award:
2015 Direct Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Digital Direct Marketing / Mobile
Annual ID:
150321A
Award:
2015 Direct Merit Award
Agency:
Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client:
Virgin Mobile Australia
Title:
#MealForAMeal
Category:
Digital Direct Marketing / Mobile
Annual ID:
150506A
Award:
2015 Direct Merit Award
Agency:
Leo Burnett Moscow / Moscow
Client:
S7 Airlines
Title:
Catch-A-Plane
Category:
Digital Direct Marketing / Mobile
Annual ID:
150650A
Award:
2015 Direct Merit Award
Agency:
MING Utility and Entertainment Group / New York
Client:
Swedish Match
Title:
Altitude Drop
Category:
Digital Direct Marketing / Mobile
Annual ID:
150784A
Award:
2015 Direct Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Digital Direct Marketing / Mobile
Annual ID:
151016A
Award:
2015 Mobile Merit Award
Agency:
Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View
Client:
EA Sports / Google
Title:
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Category:
Advertising on Mobile Devices / Banners
Annual ID:
150483A
Award:
2015 Mobile Merit Award
Agency:
Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View
Client:
Nike / Google
Title:
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Category:
Advertising on Mobile Devices / Banners
Annual ID:
150484A
Award:
2015 Mobile Merit Award
Agency:
R/GA / New York
Client:
Volvo Cars North America
Title:
The XC90 Experience in Volvo Reality
Category:
Mobile Applications / Durable Goods
Annual ID:
150958A
Award:
2015 Design Merit Award
Agency:
Havas Worldwide India Pvt. Ltd. / Gurgaon
Client:
Child Survival India
Title:
No Child Brides
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Annual ID:
150507A
Award:
2015 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Center for Psychological Research, Shenyang
Title:
Words Can Be Weapons
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Annual ID:
150880A
Award:
2015 Design Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Annual ID:
151113A
Award:
2015 Design Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150297A
Award:
2015 Design Merit Award
Agency:
Leo Burnett Solutions Inc / Colombo
Client:
Ceylon Newspapers (Pvt) Ltd
Title:
The Worlds First Mosquito Repellent Newspaper
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150651A
Award:
2015 Design Merit Award
Agency:
Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client:
Not Impossible Labs
Title:
Dons Voice
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150817A
Award:
2015 Design Merit Award
Agency:
Red & Co. / Portland
Client:
Google
Title:
Google Made with Code
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150988A
Award:
2015 Design Merit Award
Agency:
Saatchi & Saatchi Sydney / The Rocks
Client:
OPSM
Title:
Penny The Pirate
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
151021A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB Latina Puerto Rico / Guaynabo
Client:
Unilever de Puerto Rico
Title:
Jury
Category:
Newspaper / Small Space Print - Single
Annual ID:
150283A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB Latina Puerto Rico / Guaynabo
Client:
Unilever de Puerto Rico
Title:
Loan
Category:
Newspaper / Small Space Print - Single
Annual ID:
150284A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB Latina Puerto Rico / Guaynabo
Client:
Unilever de Puerto Rico
Title:
Ticket
Category:
Newspaper / Small Space Print - Single
Annual ID:
150285A
Award:
2015 Print & Outdoor Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
TANGERINE
Category:
Newspaper / Small Space Print - Single
Annual ID:
150770A
Award:
2015 Design Merit Award
Agency:
Andrew Vucko / Toronto + CypherAudio / Toronto
Client:
Vucko
Title:
Original
Category:
Broadcast & Moving Image / Animation
Annual ID:
150070A
Award:
2015 Design Merit Award
Agency:
Art&Graft / London + Virgin Atlantic Airways / London
Client:
Virgin Atlantic Airways
Title:
Trip
Category:
Broadcast & Moving Image / Animation
Annual ID:
150080A
Award:
2015 Design Merit Award
Agency:
Leo Burnett London / London
Client:
NSPCC
Title:
I Saw Your Willy
Category:
Broadcast & Moving Image / Animation
Annual ID:
150642A
Award:
2015 Design Merit Award
Agency:
Leo Burnett London / London
Client:
NSPCC
Title:
Lucy & The Boy
Category:
Broadcast & Moving Image / Animation
Annual ID:
150643A
Award:
2015 Design Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
US Open Sessions
Category:
Broadcast & Moving Image / Animation
Annual ID:
150898A
Award:
2015 Design Merit Award
Agency:
TBWA\PARIS / Boulogne Billancourt + \ELSE / Boulogne Billancourt + Troublemakers TV / Paris
Client:
Amnesty International
Title:
Pens
Category:
Broadcast & Moving Image / Animation
Annual ID:
151087A
Award:
2015 Design Merit Award
Agency:
Vetor Zero - Lobo / Sao Paulo
Client:
D&AD
Title:
Wish You Were Here?
Category:
Broadcast & Moving Image / Animation
Annual ID:
151157A
Award:
2015 Design Merit Award
Agency:
Vetor Zero - Lobo / Sao Paulo
Client:
Gabriel Nóbrega
Title:
Brincante
Category:
Broadcast & Moving Image / Animation
Annual ID:
151158A
Award:
2015 Design Merit Award
Agency:
WONGDOODY / Seattle
Client:
Woodland Park Zoo
Title:
Sea Otters
Category:
Broadcast & Moving Image / Animation
Annual ID:
151209A
Award:
2015 Design Merit Award
Agency:
Young & Rubicam / New York
Client:
New York Organ Donor
Title:
Long Live New York
Category:
Broadcast & Moving Image / Animation
Annual ID:
151240A
Award:
2015 Design Merit Award
Agency:
DDB Group Philippines / Taguig City
Client:
DDB Philippines, Inc.
Title:
PAPER BACK
Category:
Design for the Greater Good / Designer Initiated
Annual ID:
150282A
Award:
2015 Film Merit Award
Agency:
CHI & Partners / London
Client:
The Prince's Trust
Title:
CV: Personal Statement Campaign
Category:
Public Service - Video / Television - Single
Annual ID:
150222A
Award:
2015 Film Merit Award
Agency:
goodness Mfg. / Los Angeles
Client:
National Congress of American Indians + Oneida Indian Nation
Title:
Proud to Be - The Superbowl Spot the NFL Wouldnt Air
Category:
Public Service - Video / Television - Single
Annual ID:
150462A
Award:
2015 Film Merit Award
Agency:
Lowe China / Shanghai
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Video / Television - Single
Annual ID:
150709A
Award:
2015 Film Merit Award
Agency:
Ogilvy & Mather Johannesburg / Johannesburg
Client:
Topsy Foundation
Title:
Kevin
Category:
Public Service - Video / Television - Single
Annual ID:
150863A
Award:
2015 Film Merit Award
Agency:
RKCR/Y&R / London
Client:
BBC
Title:
Original British Drama
Category:
Public Service - Video / Television - Single
Annual ID:
151000A
Award:
2015 Film Merit Award
Agency:
Stink / London + Saatchi & Saatchi Del Campo / Buenos Aires + Landia / Buenos Aires
Client:
VH1
Title:
I Will Survive
Category:
Public Service - Video / Television - Single
Annual ID:
151011A
Award:
2015 Design Merit Award
Agency:
BBDO Pakistan / Lahore
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Design Craft / Photography - Single or Series
Annual ID:
150166A
Award:
2015 Design Merit Award
Agency:
Grupo Gallegos / Huntington Beach
Client:
Alzheimer's Association, California Southland Chapter
Title:
Alzheimer's Gallery
Category:
Design Craft / Photography - Single or Series
Annual ID:
150486A
Award:
2015 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
The Röhsska Museum
Title:
The Söderberg Prize 2014 / Ann-Sofie Back
Category:
Design Craft / Photography - Single or Series
Annual ID:
150501A
Award:
2015 Design Merit Award
Agency:
Harajuku Sun-Ad / Tokyo
Client:
Fashion Business Human Resources Development Executive
Title:
Tokyo New Designer Fashion Grand Prix
Category:
Design Craft / Photography - Single or Series
Annual ID:
150502A
Award:
2015 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine. Till Death Do Us Part
Category:
Design Craft / Photography - Single or Series
Annual ID:
150587A
Award:
2015 Film Merit Award
Agency:
Anomaly / New York
Client:
DICKs Sporting Goods
Title:
Sports Matter
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150071A
Award:
2015 Film Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
SKY Television
Title:
The Journey Starts Here
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150281A
Award:
2015 Interactive Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Websites / Social Networks / Community
Annual ID:
150053A
Award:
2015 Interactive Merit Award
Agency:
Red & Co. / Portland
Client:
Google
Title:
Google Made with Code
Category:
Websites / Social Networks / Community
Annual ID:
150989A
Award:
2015 Responsive Environments Merit Award
Agency:
JWT Canada / Toronto
Client:
Toronto PFLAG
Title:
Raise The Pride
Category:
Architecture / Built
Annual ID:
150580A
Award:
2015 Responsive Environments Merit Award
Agency:
Obscura Digital / San Francisco, CA
Client:
AT&T
Title:
AT&T Stadium Experience
Category:
Architecture / Built
Annual ID:
150824A
