The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Online Films & Video / Event or Live Webcast - Single
Write the Next Chapter TED + Target / Vancouver Convention Centre / Target (the brand) Agency: Deutsch / Los Angeles Client: Target Category: Interiors / Hospitality
Made with Code: Holiday Lights Agency: 72andSunny / Playa Vista Client: Google Category: Experiential Advertising / Installations
House of Mamba Agency: AKQA / London & Shanghai Client: Nike Category: Experiential Advertising / Installations
THE SELF-LESS MIRROR Agency: Leo Burnett Taiwan / Taipei Client: HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH Category: Experiential Advertising / Installations
Share A White Christmas Agency: Ogilvy & Mather Singapore / Singapore Client: The Coca-Cola Company Category: Experiential Advertising / Installations
Predator Instinct: The Game Agency: TBWA\LONDON / London Client: adidas Category: Experiential Advertising / Installations
Green Santa Agency: The Cyranos//McCann / Barcelona Client: Coca-Cola Category: Experiential Advertising / Installations
Boston Red Sox, Green Monster Agency: The Martin Agency / Richmond Client: Benjamin Moore Category: Experiential Advertising / Installations
River in the City Agency: The Richards Group / Dallas Client: Jeep Category: Experiential Advertising / Installations
ANZ GAYTMs Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Experiential Advertising / Installations
The redesign of latimes.com Agency: Code and Theory / New York Client: Los Angeles Times Category: User Experience Design - Web / User Experience
The Universal Typeface Agency: DDB Group GmbH / Düsseldorf Client: BIC Category: User Experience Design - Web / User Experience
The DNA Project Agency: Hello Monday / Aarhus C Client: j.viewz Category: User Experience Design - Web / User Experience
Design By What Matters Agency: The Martin Agency / Richmond Client: Benjamin Moore Category: User Experience Design - Web / User Experience
The Pursuit Agency: R/GA / New York Client: Equinox Category: Interiors / Commercial / Private / Other
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Interiors / Commercial / Private / Other
Coffee Shot Sleepy Announcers Agency: BBR Saatchi & Saatchi, Israel / Ramat Gan Client: Elite Coffee (Strauss Group) Category: Radio / Consumer - Campaign
Patience Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen South Africa Category: Radio / Consumer - Campaign
Fire Brigade Bockhorst Agency: serviceplan / Munich Client: EGGER Retail Products GmbH Category: Radio / Consumer - Campaign
Mandroid Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Radio / Consumer - Campaign
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Digital Publications / App-Based
Unlimited Agency: CAA Marketing / Los Angeles Client: Old Navy Category: Online Films & Video / Music Videos
Look At Me Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Digital Direct Marketing / Mobile
Hellmann's WhatsCook Agency: CUBOCC / São Paulo Client: Unilever - Hellmann's Category: Digital Direct Marketing / Mobile
FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Digital Direct Marketing / Mobile
#MealForAMeal Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney Client: Virgin Mobile Australia Category: Digital Direct Marketing / Mobile
Catch-A-Plane Agency: Leo Burnett Moscow / Moscow Client: S7 Airlines Category: Digital Direct Marketing / Mobile
Altitude Drop Agency: MING Utility and Entertainment Group / New York Client: Swedish Match Category: Digital Direct Marketing / Mobile
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Digital Direct Marketing / Mobile
Brazucam Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Adidas Category: Other Branded Content / Custom Content
The Germanwings Corridor Targeting Agency: GREY Germany / Dusseldorf + KW43 BRANDDESIGN / Dusseldorf + GREY Media / Dusseldorf + GREY Works / Dusseldorf Client: Germanwings Category: Advertising on Mobile Devices / In-App
Live From Space Agency: Mullen / Boston Client: National Geographic Channel Category: Data & Human Experience / Data-Focused Design
US Open Sessions Agency: Ogilvy New York / New York Client: IBM Category: Data & Human Experience / Data-Focused Design
Nike Genealogy of Innovation Agency: R/GA / New York Client: Nike Category: Data & Human Experience / Data-Focused Design
Google World Cup Agency: R/GA London / London Client: Google Category: Data & Human Experience / Data-Focused Design
Like Brands. Only Cheaper Agency: BMF / Sydney Client: ALDI Australia Category: Consumer Television / :20 & Under - Campaign
ALL DRIVE. No drama. Agency: mcgarrybowen / Chicago Client: Cars.com Category: Consumer Television / :20 & Under - Campaign
Clash of Clans - Revenge Agency: Barton F. Graf LLC / New York, NY Client: Supercell Category: Consumer Television / 60 Second - Single
The Process Agency: BBDO / New York Client: Foot Locker Category: Consumer Television / 60 Second - Single
Soulmates Agency: BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Peace Agency: BBH / London + MJZ / London + The Mill / London + String and Tins / London Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Hotel Agency: BBH / New York Client: Unilever/Axe Category: Consumer Television / 60 Second - Single
The big leap Agency: BETC / Paris Client: Lacoste Category: Consumer Television / 60 Second - Single
Airport Agency: DDB Canada / Vancouver Client: Netflix Category: Consumer Television / 60 Second - Single
Pep Talk Agency: DDB Canada / Vancouver Client: Netflix Category: Consumer Television / 60 Second - Single
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Consumer Television / 60 Second - Single
Icons Agency: Grey London / London + Academy / London Client: News UK Category: Consumer Television / 60 Second - Single
Two for one tickets - Too Depressing Agency: Leo Burnett Dubai / Dubai Client: du Category: Consumer Television / 60 Second - Single
Wallsie Street Agency: Saatchi & Saatchi / London Client: Kerry Foods Category: Consumer Television / 60 Second - Single

2015 Film Merit Award

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Online Films & Video / Event or Live Webcast - Single

151119A

2015 Responsive Environments Merit Award

Deutsch / Los Angeles

Target

Write the Next Chapter TED + Target / Vancouver Convention Centre / Target (the brand)

Interiors / Hospitality

150340A

2015 Cross-Platform Merit Award

72andSunny / Playa Vista

Google

Made with Code: Holiday Lights

Experiential Advertising / Installations

150015A

2015 Cross-Platform Merit Award

AKQA / London & Shanghai

Nike

House of Mamba

Experiential Advertising / Installations

150044A

2015 Cross-Platform Merit Award

Leo Burnett Taiwan / Taipei

HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH

THE SELF-LESS MIRROR

Experiential Advertising / Installations

150670A

2015 Cross-Platform Merit Award

Ogilvy & Mather Singapore / Singapore

The Coca-Cola Company

Share A White Christmas

Experiential Advertising / Installations

150868A

2015 Cross-Platform Merit Award

TBWA\LONDON / London

adidas

Predator Instinct: The Game

Experiential Advertising / Installations

151081A

2015 Cross-Platform Merit Award

The Cyranos//McCann / Barcelona

Coca-Cola

Green Santa

Experiential Advertising / Installations

151112A

2015 Cross-Platform Merit Award

The Martin Agency / Richmond

Benjamin Moore

Boston Red Sox, Green Monster

Experiential Advertising / Installations

151131A

2015 Cross-Platform Merit Award

The Richards Group / Dallas

Jeep

River in the City

Experiential Advertising / Installations

151148A

2015 Cross-Platform Merit Award

Whybin\\TBWA Group Melbourne / South Melbourne

ANZ

ANZ GAYTMs

Experiential Advertising / Installations

151175A

2015 UX / UI Merit Award

Code and Theory / New York

Los Angeles Times

The redesign of latimes.com

User Experience Design - Web / User Experience

150233A

2015 UX / UI Merit Award

DDB Group GmbH / Düsseldorf

BIC

The Universal Typeface

User Experience Design - Web / User Experience

150272A

2015 UX / UI Merit Award

Hello Monday / Aarhus C

j.viewz

The DNA Project

User Experience Design - Web / User Experience

150518A

2015 UX / UI Merit Award

The Martin Agency / Richmond

Benjamin Moore

Design By What Matters

User Experience Design - Web / User Experience

151133A

2015 Responsive Environments Merit Award

R/GA / New York

Equinox

The Pursuit

Interiors / Commercial / Private / Other

150965A

2015 Responsive Environments Merit Award

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Interiors / Commercial / Private / Other

151122A

2015 Radio Merit Award

BBR Saatchi & Saatchi, Israel / Ramat Gan

Elite Coffee (Strauss Group)

Coffee Shot Sleepy Announcers

Radio / Consumer - Campaign

150193A

2015 Radio Merit Award

Ogilvy & Mather Cape Town / Cape Town

Volkswagen South Africa

Patience

Radio / Consumer - Campaign

150844A

2015 Radio Merit Award

serviceplan / Munich

EGGER Retail Products GmbH

Fire Brigade Bockhorst

Radio / Consumer - Campaign

151031A

2015 Radio Merit Award

Wieden+Kennedy / Portland

Old Spice

Mandroid

Radio / Consumer - Campaign

151195A

2015 Mobile Merit Award

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Digital Publications / App-Based

151020A

2015 Film Merit Award

CAA Marketing / Los Angeles

Old Navy

Unlimited

Online Films & Video / Music Videos

150212A

2015 Direct Merit Award

Cheil Worldwide / Seoul

Samsung Electronics

Look At Me

Digital Direct Marketing / Mobile

150221A

2015 Direct Merit Award

CUBOCC / São Paulo

Unilever - Hellmann's

Hellmann's WhatsCook

Digital Direct Marketing / Mobile

150255A

2015 Direct Merit Award

DENTSU INC. / Tokyo

JAPAN SPORT COUNCIL

FUTURE TICKET

Digital Direct Marketing / Mobile

150321A

2015 Direct Merit Award

Havas Worldwide Australia / Sydney + One Green Bean / Sydney

Virgin Mobile Australia

#MealForAMeal

Digital Direct Marketing / Mobile

150506A

2015 Direct Merit Award

Leo Burnett Moscow / Moscow

S7 Airlines

Catch-A-Plane

Digital Direct Marketing / Mobile

150650A

2015 Direct Merit Award

MING Utility and Entertainment Group / New York

Swedish Match

Altitude Drop

Digital Direct Marketing / Mobile

150784A

2015 Direct Merit Award

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Digital Direct Marketing / Mobile

151016A

2015 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Adidas

Brazucam

Other Branded Content / Custom Content

151073A

2015 Mobile Merit Award

GREY Germany / Dusseldorf + KW43 BRANDDESIGN / Dusseldorf + GREY Media / Dusseldorf + GREY Works / Dusseldorf

Germanwings

The Germanwings Corridor Targeting

Advertising on Mobile Devices / In-App

150470A

2015 UX / UI Merit Award

Mullen / Boston

National Geographic Channel

Live From Space

Data & Human Experience / Data-Focused Design

150806A

2015 UX / UI Merit Award

Ogilvy New York / New York

IBM

US Open Sessions

Data & Human Experience / Data-Focused Design

150900A

2015 UX / UI Merit Award

R/GA / New York

Nike

Nike Genealogy of Innovation

Data & Human Experience / Data-Focused Design

150954A

2015 UX / UI Merit Award

R/GA London / London

Google

Google World Cup

Data & Human Experience / Data-Focused Design

150975A

2015 Film Merit Award

BMF / Sydney

ALDI Australia

Like Brands. Only Cheaper

Consumer Television / :20 & Under - Campaign

150204A

2015 Film Merit Award

mcgarrybowen / Chicago

Cars.com

ALL DRIVE. No drama.

Consumer Television / :20 & Under - Campaign

150775A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

Supercell

Clash of Clans - Revenge

Consumer Television / 60 Second - Single

150098A

2015 Film Merit Award

BBDO / New York

Foot Locker

The Process

Consumer Television / 60 Second - Single

150147A

2015 Film Merit Award

BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London

Unilever / Axe

Soulmates

Consumer Television / 60 Second - Single

150180A

2015 Film Merit Award

BBH / London + MJZ / London + The Mill / London + String and Tins / London

Unilever / Axe

Peace

Consumer Television / 60 Second - Single

150181A

2015 Film Merit Award

BBH / New York

Unilever/Axe

Hotel

Consumer Television / 60 Second - Single

150188A

2015 Film Merit Award

BETC / Paris

Lacoste

The big leap

Consumer Television / 60 Second - Single

150197A

2015 Film Merit Award

DDB Canada / Vancouver

Netflix

Airport

Consumer Television / 60 Second - Single

150261A

2015 Film Merit Award

DDB Canada / Vancouver

Netflix

Pep Talk

Consumer Television / 60 Second - Single

150263A

2015 Film Merit Award

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Consumer Television / 60 Second - Single

150384A

2015 Film Merit Award

Grey London / London + Academy / London

News UK

Icons

Consumer Television / 60 Second - Single

150473A

2015 Film Merit Award

Leo Burnett Dubai / Dubai

du

Two for one tickets - Too Depressing

Consumer Television / 60 Second - Single

150632A

2015 Film Merit Award

Saatchi & Saatchi / London

Kerry Foods

Wallsie Street

Consumer Television / 60 Second - Single

151008A

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