The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: Mobile Applications / Branded Games
Macca Cracker
Agency: Leo Burnett London / London
Client: McDonald's Category: Mobile Applications / Branded Games
The Goal Screen
Agency: Mood\TBWA / Sao Paulo
Client: Giraffas Category: Mobile Applications / Branded Games
Watch_Dogs Live
Agency: Publicis Canada / Montreal
Client: Ubisoft Category: Mobile Applications / Branded Games
FitForFood
Agency: ARGONAUT Inc. / San Francisco
Client: Fitbit Category: Websites / Footwear, Clothing & Accessories
EDF ELECTRIC SAGA
Agency: Havas Paris / Puteaux + 4 MECS EN BASKET / QUAD / PARIS
Client: EDF Category: Craft / Writing
Avoid Humans
Agency: GSD&M / Austin
Client: GSD&M Category: Use of Technology / Location-Based Services or Proximity Marketing
Taxi Trails
Agency: KING / Stockholm
Client: Taxi Stockholn Category: Use of Technology / Location-Based Services or Proximity Marketing
Apple New Years Window - iPad
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / P.O.P. & In-Store - Series
Apple Watch Window
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / P.O.P. & In-Store - Series
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Collateral Design / P.O.P. & In-Store - Series
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral Design / P.O.P. & In-Store - Series
Stamps
Agency: Y&R / Dubai
Client: Audi Switzerland Category: Collateral Design / P.O.P. & In-Store - Series
Tomcat Presents Dead Mouse Theatre - Vikings
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Consumer Television / Under $80K Budget - Single
Lockdown
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Consumer Television / Under $80K Budget - Single
Royal Westminster Jewelry
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: Royal Westminster Jewelry/ Doji Jewelry Holding Company Category: Consumer Television / Under $80K Budget - Single
Veteran dog
Agency: Selmore Creative Agency / Amsterdam
Client: The Royal Dutch Guide Dog Foundation Category: Consumer Television / Under $80K Budget - Single
Brazucam
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Adidas Category: Other Branded Content / Custom Content
Audiocartoons
Agency: Publicis Brussels / Brussels
Client: Reporters Without Borders Category: Radio / Public Service - Campaign
Watch_Dogs Live
Agency: Publicis Canada / Montreal
Client: Ubisoft Category: Mobile Applications / Media, Entertainment & Leisure
Tanoshii Hansen (Cheerfully Anti-War)
Agency: Aroe / Tokyo
Client: Roji To Hito Category: Collateral Design / Posters - Single
creative catch
Agency: cosmos / Tokyo + Takezasado / Kyoto
Client: Takezasado Category: Collateral Design / Posters - Single
JUNIOR SWIMMING CHAMPIONSHIPS 2
Agency: DENTSU INC. / Tokyo
Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single
Magritte
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Collateral Design / Posters - Single
Van Gogh
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Collateral Design / Posters - Single
Hushabye
Agency: Ogilvy and Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Social Media / Best Integrated Campaign Led by Social
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Social Media / Best Integrated Campaign Led by Social
ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: vodafone Romania Category: Social Media / Best Integrated Campaign Led by Social
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Best Integrated Campaign Led by Social
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Social Media / Best Integrated Campaign Led by Social
Keep the Flame Alive
Agency: Leo Burnett Beirut / Beirut
Client: Johnnie Walker “Keep Walking Lebanon” Category: Social Media / Best Integrated Campaign Led by Social
More Than A Costume
Agency: Publicis Kaplan Thaler / New York
Client: Doctors of the World Category: Social Media / Best Integrated Campaign Led by Social
Tough Decisions
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Médecins Sans Frontières Category: Social Media / Best Integrated Campaign Led by Social
Holiday Spam
Agency: Wieden+Kennedy / London
Client: Three Category: Social Media / Best Integrated Campaign Led by Social
Mom's First Birthday
Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo + Cutters / Tokyo + audio force / Tokyo
Client: P&G Category: Online / Short Form
Hear The Human Story
Agency: Memac Ogilvy / Dubai
Client: Al Jazeera News Network Category: Online / Short Form
Google - Pledge to vote
Agency: Ogilvy & Mather / Mumbai
Client: Google Category: Online / Short Form
SYNC DINNER
Agency: SIX / Hakuhodo Creative Vox / Tokyo
Client: KDDI Corporation Category: Online / Short Form
Devil Baby Attack
Agency: Thinkmodo / New York
Client: 20th Century Fox Category: Online / Short Form
Spot Against Silence
Agency: DM9DDB / Sao Paulo
Client: Amnesty International Category: Innovation in Radio / Single
Precognition
Agency: FCB South Africa (PTY) LTD / Johannesburg
Client: Toyota South Africa Motors (Pty) Ltd Category: Innovation in Radio / Single
Audio Coffee
Agency: serviceplan / Munich
Client: DELI STAR Bagel & Coffee GmbH Category: Innovation in Radio / Single
Drumstick
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Collateral / Posters - Single
Parking - Grandstand
Agency: DDB Group GmbH / Berlin
Client: Volkswagen Category: Collateral / Posters - Single
Award:
2015 Mobile Merit Award
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Mobile Applications / Branded Games
Annual ID:
150227A
Award:
2015 Mobile Merit Award
Agency:
Leo Burnett London / London
Client:
McDonald's
Title:
Macca Cracker
Category:
Mobile Applications / Branded Games
Annual ID:
150641A
Award:
2015 Mobile Merit Award
Agency:
Mood\TBWA / Sao Paulo
Client:
Giraffas
Title:
The Goal Screen
Category:
Mobile Applications / Branded Games
Annual ID:
150787A
Award:
2015 Mobile Merit Award
Agency:
Publicis Canada / Montreal
Client:
Ubisoft
Title:
Watch_Dogs Live
Category:
Mobile Applications / Branded Games
Annual ID:
150931A
Award:
2015 Interactive Merit Award
Agency:
ARGONAUT Inc. / San Francisco
Client:
Fitbit
Title:
FitForFood
Category:
Websites / Footwear, Clothing & Accessories
Annual ID:
150078A
Award:
2015 Branded Entertainment Merit Award
Agency:
Havas Paris / Puteaux + 4 MECS EN BASKET / QUAD / PARIS
Client:
EDF
Title:
EDF ELECTRIC SAGA
Category:
Craft / Writing
Annual ID:
150503A
Award:
2015 Mobile Merit Award
Agency:
GSD&M / Austin
Client:
GSD&M
Title:
Avoid Humans
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
150488A
Award:
2015 Mobile Merit Award
Agency:
KING / Stockholm
Client:
Taxi Stockholn
Title:
Taxi Trails
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
150588A
Award:
2015 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple New Years Window - iPad
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
150076A
Award:
2015 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Watch Window
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
150077A
Award:
2015 Design Merit Award
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
150529A
Award:
2015 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
150767A
Award:
2015 Design Merit Award
Agency:
Y&R / Dubai
Client:
Audi Switzerland
Title:
Stamps
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
151220A
Award:
2015 Film Merit Award
Agency:
FoxP2 / Cape Town
Client:
Design Indaba
Title:
Project Phoenix
Category:
Non-Broadcast / Offline
Annual ID:
150430A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat Presents Dead Mouse Theatre - Vikings
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150102A
Award:
2015 Film Merit Award
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Lockdown
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150468A
Award:
2015 Film Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
Royal Westminster Jewelry/ Doji Jewelry Holding Company
Title:
Royal Westminster Jewelry
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150875A
Award:
2015 Film Merit Award
Agency:
Selmore Creative Agency / Amsterdam
Client:
The Royal Dutch Guide Dog Foundation
Title:
Veteran dog
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
151030A
Award:
2015 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Adidas
Title:
Brazucam
Category:
Other Branded Content / Custom Content
Annual ID:
151073A
Award:
2015 Radio Merit Award
Agency:
Publicis Brussels / Brussels
Client:
Reporters Without Borders
Title:
Audiocartoons
Category:
Radio / Public Service - Campaign
Annual ID:
150930A
Award:
2015 Mobile Merit Award
Agency:
Publicis Canada / Montreal
Client:
Ubisoft
Title:
Watch_Dogs Live
Category:
Mobile Applications / Media, Entertainment & Leisure
Annual ID:
150932A
Award:
2015 Design Merit Award
Agency:
Aroe / Tokyo
Client:
Roji To Hito
Title:
Tanoshii Hansen (Cheerfully Anti-War)
Category:
Collateral Design / Posters - Single
Annual ID:
150079A
Award:
2015 Design Merit Award
Agency:
cosmos / Tokyo + Takezasado / Kyoto
Client:
Takezasado
Title:
creative catch
Category:
Collateral Design / Posters - Single
Annual ID:
150241A
Award:
2015 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
TOKIO MARINE NICHIDO
Title:
JUNIOR SWIMMING CHAMPIONSHIPS 2
Category:
Collateral Design / Posters - Single
Annual ID:
150326A
Award:
2015 Design Merit Award
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Magritte
Category:
Collateral Design / Posters - Single
Annual ID:
150441A
Award:
2015 Design Merit Award
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Van Gogh
Category:
Collateral Design / Posters - Single
Annual ID:
150442A
Award:
2015 Design Merit Award
Agency:
Ogilvy and Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Hushabye
Category:
Collateral Design / Posters - Single
Annual ID:
150877A
Award:
2015 Social Media Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150054A
Award:
2015 Social Media Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150146A
Award:
2015 Social Media Merit Award
Agency:
BV McCann Erickson Romania / Bucharest
Client:
vodafone Romania
Title:
ghita, The Social Shepherd
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150208A
Award:
2015 Social Media Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150377A
Award:
2015 Social Media Merit Award
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150558A
Award:
2015 Social Media Merit Award
Agency:
Leo Burnett Beirut / Beirut
Client:
Johnnie Walker “Keep Walking Lebanon”
Title:
Keep the Flame Alive
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150621A
Award:
2015 Social Media Merit Award
Agency:
Publicis Kaplan Thaler / New York
Client:
Doctors of the World
Title:
More Than A Costume
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150940A
Award:
2015 Social Media Merit Award
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
Médecins Sans Frontières
Title:
Tough Decisions
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
151096A
Award:
2015 Social Media Merit Award
Agency:
Wieden+Kennedy / London
Client:
Three
Title:
Holiday Spam
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
151185A
Award:
2015 Branded Entertainment Merit Award
Agency:
Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo + Cutters / Tokyo + audio force / Tokyo
Client:
P&G
Title:
Mom's First Birthday
Category:
Online / Short Form
Annual ID:
150194A
Award:
2015 Branded Entertainment Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Al Jazeera News Network
Title:
Hear The Human Story
Category:
Online / Short Form
Annual ID:
150780A
Award:
2015 Branded Entertainment Merit Award
Agency:
Mullen / Boston
Client:
American Greetings
Title:
Dad Casting
Category:
Online / Short Form
Annual ID:
150804A
Award:
2015 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Google
Title:
Google - Pledge to vote
Category:
Online / Short Form
Annual ID:
150840A
Award:
2015 Branded Entertainment Merit Award
Agency:
SIX / Hakuhodo Creative Vox / Tokyo
Client:
KDDI Corporation
Title:
SYNC DINNER
Category:
Online / Short Form
Annual ID:
151046A
Award:
2015 Branded Entertainment Merit Award
Agency:
TBWA\\Media Arts Lab / Los Angeles
Client:
Apple
Title:
1.24.14
Category:
Online / Short Form
Annual ID:
151084A
Award:
2015 Branded Entertainment Merit Award
Agency:
TBWAToronto / Toronto
Client:
Pepsico
Title:
Sledge Hockey
Category:
Online / Short Form
Annual ID:
151094A
Award:
2015 Branded Entertainment Merit Award
Agency:
Thinkmodo / New York
Client:
20th Century Fox
Title:
Devil Baby Attack
Category:
Online / Short Form
Annual ID:
151149A
Award:
2015 Radio Merit Award
Agency:
DM9DDB / Sao Paulo
Client:
Amnesty International
Title:
Spot Against Silence
Category:
Innovation in Radio / Single
Annual ID:
150356A
Award:
2015 Radio Merit Award
Agency:
FCB South Africa (PTY) LTD / Johannesburg
Client:
Toyota South Africa Motors (Pty) Ltd
Title:
Precognition
Category:
Innovation in Radio / Single
Annual ID:
150429A
Award:
2015 Radio Merit Award
Agency:
Marketforce / Perth
Client:
96FM
Title:
Go Buoy
Category:
Innovation in Radio / Single
Annual ID:
150740A
Award:
2015 Radio Merit Award
Agency:
serviceplan / Munich
Client:
DELI STAR Bagel & Coffee GmbH
Title:
Audio Coffee
Category:
Innovation in Radio / Single
Annual ID:
151037A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO Proximity Malaysia / Kuala Lumpur
Client:
KFC
Title:
Drumstick
Category:
Collateral / Posters - Single
Annual ID:
150169A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB Group GmbH / Berlin
Client:
Volkswagen
Title:
Parking - Grandstand
Category:
Collateral / Posters - Single
Annual ID:
150269A
