The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
Category
-
Category
Select Category
- Select Category
- Advertising on Mobile Devices
- Architecture
- Brand Identity
- Brand Transformation
- Broadcast & Film
- Broadcast & Moving Image
- Cinema Advertising
- Collateral
- Collateral Design
- Consumer Television
- Craft
- Data & Human Experience
- Data Visualization
- Design Craft
- Design for the Greater Good
- Digital Direct Marketing
- Digital Publications
- Direct Marketing
- Documentaries
- Experiences
- Experiential Advertising
- Gaming, Music & Mobile
- Innovation in Outdoor
- Innovation in Print
- Innovation in Radio
- Innovation in Video
- Integrated Branding
- Intellectual Property & Products
- Interactive Advertising
- Interactive Craft
- Interiors
- Magazine
- Mobile Applications
- Newspaper
- Non-Broadcast
- Online
- Online Films & Video
- Other Branded Content
- Other Digital Solutions
- Outdoor
- Package Design
- Print Craft
- Product Design
- Public Service - Design
- Public Service - Experiential
- Public Service - Outdoor
- Public Service - Print
- Public Service - Video
- Publication Design
- Radio
- Radio Craft
- Self-Promotion
- Social Media
- Trade
- Use of Technology
- User Experience Design - Mobile
- User Experience Design - Web
- Video Craft
- Websites
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
The Last Pack
Agency: BBDO / New York
Client: CVS Health Category: Direct Marketing / Dimensional Mailing
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation Category: Direct Marketing / Dimensional Mailing
The Knick Surgeon’s Box
Agency: Campfire SapientNitro / New York
Client: Cinemax Category: Direct Marketing / Dimensional Mailing
Together Sweater
Agency: Mother New York / New York
Client: Target x TOMS Category: Direct Marketing / Dimensional Mailing
Bottle Cap
Agency: Y&R South Africa / Cape Town
Client: Land Rover Category: Direct Marketing / Dimensional Mailing
Audiocartoons
Agency: Publicis Brussels / Brussels
Client: Reporters Without Borders Category: Radio / Public Service - Campaign
Mars Bites TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Mars Bites Category: Consumer Television / :30 / :25 - Campaign
You gotta get it, to get it.
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / :30 / :25 - Campaign
Versus 1
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30 / :25 - Campaign
Versus 2
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30 / :25 - Campaign
No Wires
Agency: Hungry Man / Los Angeles + Grey / New York
Client: DirecTV Category: Consumer Television / :30 / :25 - Campaign
Pack Attack - Chicken
Agency: adamandeveDDB / London
Client: Mars Category: Magazine / Full Page or Spread - Single
Family
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico Category: Magazine / Full Page or Spread - Single
Matilda
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico Category: Magazine / Full Page or Spread - Single
Drumstick
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Magazine / Full Page or Spread - Single
Parking - Grandstand
Agency: DDB Group GmbH / Berlin
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Wood
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Magazine / Full Page or Spread - Single
Coordinates: Deserts
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Magazine / Full Page or Spread - Single
Coordinates: Forests
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Magazine / Full Page or Spread - Single
Coordinates: Mountains
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Magazine / Full Page or Spread - Single
Low Budget: Drama
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Lemonade Films Category: Magazine / Full Page or Spread - Single
Icon of the century
Agency: Ogilvy Germany /
Client: Coca Cola Germany Category: Magazine / Full Page or Spread - Single
DOG FAT PANTS
Agency: ROSAPARK / Paris
Client: JARDILAND Category: Magazine / Full Page or Spread - Single
BMW River
Agency: serviceplan / Munich
Client: BMW Group Category: Magazine / Full Page or Spread - Single
Live From Space
Agency: Mullen / Boston
Client: National Geographic Channel Category: Data & Human Experience / Data-Focused Design
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Data & Human Experience / Data-Focused Design
Nike Genealogy of Innovation
Agency: R/GA / New York
Client: Nike Category: Data & Human Experience / Data-Focused Design
Google World Cup
Agency: R/GA London / London
Client: Google Category: Data & Human Experience / Data-Focused Design
Write the Next Chapter TED + Target / Vancouver Convention Centre / Target (the brand)
Agency: Deutsch / Los Angeles
Client: Target Category: Interiors / Hospitality
Real Life Pac-Man
Agency: Energy BBDO / Chicago
Client: Bud Light Category: Experiences / Outdoor Spaces
Shell Make The Future
Agency: J Walter Thompson / London
Client: Royal Dutch Shell Category: Experiences / Outdoor Spaces
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Experiences / Outdoor Spaces
The enchanted woods of Foresta Lumina
Agency: Moment Factory / Montreal
Client: Parc de la Gorge de Coaticook Category: Experiences / Outdoor Spaces
The Beer Fridge - O Canada
Agency: Rethink / Toronto
Client: Molson Canadian Category: Experiences / Outdoor Spaces
The Little Market
Agency: TBWA\LONDON / London
Client: Lidl UK Category: Experiences / Outdoor Spaces
Fight The Gray
Agency: the community (la comunidad) / Miami
Client: Converse Category: Experiences / Outdoor Spaces
Coffee Shot Sleepy Announcers
Agency: BBR Saatchi & Saatchi, Israel / Ramat Gan
Client: Elite Coffee (Strauss Group) Category: Radio / Consumer - Campaign
Patience
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Radio / Consumer - Campaign
Fire Brigade Bockhorst
Agency: serviceplan / Munich
Client: EGGER Retail Products GmbH Category: Radio / Consumer - Campaign
Equal Payback Project
Agency: Droga5 / New York
Client: The National Women’s Law Center Category: Online Films & Video / Public Service / Non-Profit
Way Home
Agency: Kitchen Leo Burnett / Oslo
Client: SpareBank 1 Category: Online Films & Video / Public Service / Non-Profit
Every 6 Seconds
Agency: M&C Saatchi / Sydney
Client: Quit UK Category: Online Films & Video / Public Service / Non-Profit
Make It Stop
Agency: Mullen / Boston
Client: Vh1 Save The Music Category: Online Films & Video / Public Service / Non-Profit
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Craft / Editing
Polarica Delicatessen
Agency: Happy F&B / Gothenburg
Client: Polarica Category: Package Design / Product Line