The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

All Runners Welcome Poster Campaign Agency: BBDO New York / New York Client: Foot Locker Category: Collateral / Posters - Campaign
Snickers Bites Poster Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Bites Category: Collateral / Posters - Campaign
So Good Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Collateral / Posters - Campaign
No. 6 Cider Poster Series Agency: Creature / Seattle Client: No. 6 Cider Category: Collateral / Posters - Campaign
Landscapes Agency: FCB Chicago / Chicago Client: Valspar Category: Collateral / Posters - Campaign
CITYSCAPE Agency: HAKUHODO Inc. / TOKYO Client: INFAS PUBLICATIONS,INC. Category: Collateral / Posters - Campaign
VERSUS Agency: LOWE VIETNAM / HO CHI MINH CITY Client: OMO Category: Collateral / Posters - Campaign
Clingy Animals Agency: LOWE, Thailand / Bangkok Client: Unilever Category: Collateral / Posters - Campaign
The XC90 Experience in Volvo Reality Agency: R/GA / New York Client: Volvo Cars North America Category: Use of Technology / Augmented Experience
Drumstick Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Collateral / Posters - Single
Parking - Grandstand Agency: DDB Group GmbH / Berlin Client: Volkswagen Category: Collateral / Posters - Single
Parking - Jury Agency: DDB Group GmbH / Berlin Client: Volkswagen Category: Collateral / Posters - Single
Coordinates: Forests Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Collateral / Posters - Single
Pig Agency: LOWE, Thailand / Bangkok Client: Unilever Category: Collateral / Posters - Single
Terminal Velocity Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen South Africa Category: Collateral / Posters - Single
DOG FAT PANTS Agency: ROSAPARK / Paris Client: JARDILAND Category: Collateral / Posters - Single
Wild Postings: Discover with Oreo, Bannecker Agency: The Martin Agency / Richmond Client: Oreo Category: Collateral / Posters - Single
Wild Postings: Dunk with Oreo, Trochut Agency: The Martin Agency / Richmond Client: Oreo Category: Collateral / Posters - Single
Instant Tent - Bear Agency: Y&R Canada / Toronto Client: Coleman Category: Collateral / Posters - Single
Kombi Last Wishes Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Category: Social Media / Best Integrated Campaign Led by Social
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Social Media / Best Integrated Campaign Led by Social
ghita, The Social Shepherd Agency: BV McCann Erickson Romania / Bucharest Client: vodafone Romania Category: Social Media / Best Integrated Campaign Led by Social
Newcastle Brown Ale: Band of Brands Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Best Integrated Campaign Led by Social
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Social Media / Best Integrated Campaign Led by Social
Keep the Flame Alive Agency: Leo Burnett Beirut / Beirut Client: Johnnie Walker “Keep Walking Lebanon” Category: Social Media / Best Integrated Campaign Led by Social
More Than A Costume Agency: Publicis Kaplan Thaler / New York Client: Doctors of the World Category: Social Media / Best Integrated Campaign Led by Social
Tough Decisions Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Médecins Sans Frontières Category: Social Media / Best Integrated Campaign Led by Social
Holiday Spam Agency: Wieden+Kennedy / London Client: Three Category: Social Media / Best Integrated Campaign Led by Social
Jasmine Agency: Ace Saatchi & Saatchi / Manila Client: TV5 Category: Broadcast & Film / Branded Television
Back in the Game Agency: TBWA\Toronto / Toronto Client: Nissan Canada Inc Category: Broadcast & Film / Branded Television
BAnQ Agency: Cossette / Montreal Client: The Bibliothèque et Archives Nationales du Québec (BAnQ) Category: Public Service - Design / Collateral Design - Single or Series
Single Stroke Architecture Agency: Dentsu Inc. / Nagoya Client: Tokai Polytechnic College Category: Public Service - Design / Collateral Design - Single or Series
Tourists Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Pinacoteca do Estado de S. Paulo Category: Public Service - Design / Collateral Design - Single or Series
Rhino Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Design / Collateral Design - Single or Series
Dog Home Agency: M&C Saatchi / Sydney Client: Monikas Doggie Rescue Category: Public Service - Design / Collateral Design - Single or Series
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Public Service - Design / Collateral Design - Single or Series
Trees & Rain Agency: Ogilvy & Mather India / Gurgaon Client: WWF India Category: Public Service - Design / Collateral Design - Single or Series
Why Work for a Living? Agency: WONGDOODY / Culver City Client: Art Center College of Design Category: Public Service - Design / Collateral Design - Single or Series
Google Night Walk Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum + Google France / Paris Client: Google Category: Websites / Travel, Entertainment & Leisure
Spotify Year in Music Agency: Razorfish / New York Client: Spotify Category: Websites / Travel, Entertainment & Leisure
Assassin's Creed Unity Agency: SID LEE PARIS / PARIS Client: UBISOFT EMEA Category: Websites / Travel, Entertainment & Leisure
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Websites / Travel, Entertainment & Leisure
Humble Coffee Company logo Agency: 3 Advertising / Albuquerque Client: Humble Coffee Company Category: Brand Identity / Logo Design
Yuki Tsumugi YUKI-SAWAYA Agency: 6D-K co.,Ltd / Tokyo Client: Okujun co., Ltd Category: Brand Identity / Logo Design
Enso Agency: good design company / Tokyo Client: KUBARA HONKE Co.,Ltd. Category: Brand Identity / Logo Design
King Pong Agency: Rethink / Toronto Client: Rethink Category: Brand Identity / Logo Design
Brazucam Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Adidas Category: Other Branded Content / Custom Content
Hotel, Knife, Pool Agency: BBH New York / New York Client: Unilever/Axe Category: Consumer Television / Commercials of Varying Length - Campaign
No. 6 Cider Promotional Materials Agency: Creature / Seattle Client: No. 6 Cider Category: Collateral / Promotional Materials - Single or Campaign
Soundlab Box Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Collateral / Promotional Materials - Single or Campaign

2015 Print & Outdoor Merit Award

BBDO New York / New York

Foot Locker

All Runners Welcome Poster Campaign

Collateral / Posters - Campaign

150138A

2015 Print & Outdoor Merit Award

BBDO New York / New York

Mars Chocolate North America/Snickers Bites

Snickers Bites Poster Campaign

Collateral / Posters - Campaign

150159A

2015 Print & Outdoor Merit Award

BBDO Proximity Malaysia / Kuala Lumpur

KFC

So Good

Collateral / Posters - Campaign

150170A

2015 Print & Outdoor Merit Award

Creature / Seattle

No. 6 Cider

No. 6 Cider Poster Series

Collateral / Posters - Campaign

150251A

2015 Print & Outdoor Merit Award

FCB Chicago / Chicago

Valspar

Landscapes

Collateral / Posters - Campaign

150426A

2015 Print & Outdoor Merit Award

HAKUHODO Inc. / TOKYO

INFAS PUBLICATIONS,INC.

CITYSCAPE

Collateral / Posters - Campaign

150496A

2015 Print & Outdoor Merit Award

LOWE VIETNAM / HO CHI MINH CITY

OMO

VERSUS

Collateral / Posters - Campaign

150711A

2015 Print & Outdoor Merit Award

LOWE, Thailand / Bangkok

Unilever

Clingy Animals

Collateral / Posters - Campaign

150713A

2015 Mobile Merit Award

R/GA / New York

Volvo Cars North America

The XC90 Experience in Volvo Reality

Use of Technology / Augmented Experience

150959A

2015 Print & Outdoor Merit Award

BBDO Proximity Malaysia / Kuala Lumpur

KFC

Drumstick

Collateral / Posters - Single

150169A

2015 Print & Outdoor Merit Award

DDB Group GmbH / Berlin

Volkswagen

Parking - Grandstand

Collateral / Posters - Single

150269A

2015 Print & Outdoor Merit Award

DDB Group GmbH / Berlin

Volkswagen

Parking - Jury

Collateral / Posters - Single

150270A

2015 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Jeep

Coordinates: Forests

Collateral / Posters - Single

150664A

2015 Print & Outdoor Merit Award

LOWE, Thailand / Bangkok

Unilever

Pig

Collateral / Posters - Single

150714A

2015 Print & Outdoor Merit Award

Ogilvy & Mather Cape Town / Cape Town

Volkswagen South Africa

Terminal Velocity

Collateral / Posters - Single

150845A

2015 Print & Outdoor Merit Award

ROSAPARK / Paris

JARDILAND

DOG FAT PANTS

Collateral / Posters - Single

151005A

2015 Print & Outdoor Merit Award

The Martin Agency / Richmond

Oreo

Wild Postings: Discover with Oreo, Bannecker

Collateral / Posters - Single

151137A

2015 Print & Outdoor Merit Award

The Martin Agency / Richmond

Oreo

Wild Postings: Dunk with Oreo, Trochut

Collateral / Posters - Single

151141A

2015 Print & Outdoor Merit Award

Y&R Canada / Toronto

Coleman

Instant Tent - Bear

Collateral / Posters - Single

151227A

2015 Social Media Merit Award

AlmapBBDO / Sao Paulo

Volkswagen

Kombi Last Wishes

Social Media / Best Integrated Campaign Led by Social

150054A

2015 Social Media Merit Award

BBDO New York / New York

Foot Locker

HORSE With Harden

Social Media / Best Integrated Campaign Led by Social

150146A

2015 Social Media Merit Award

BV McCann Erickson Romania / Bucharest

vodafone Romania

ghita, The Social Shepherd

Social Media / Best Integrated Campaign Led by Social

150208A

2015 Social Media Merit Award

Droga5 / New York

Heineken USA / Newcastle Brown Ale

Newcastle Brown Ale: Band of Brands

Social Media / Best Integrated Campaign Led by Social

150377A

2015 Social Media Merit Award

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Social Media / Best Integrated Campaign Led by Social

150558A

2015 Social Media Merit Award

Leo Burnett Beirut / Beirut

Johnnie Walker “Keep Walking Lebanon”

Keep the Flame Alive

Social Media / Best Integrated Campaign Led by Social

150621A

2015 Social Media Merit Award

Publicis Kaplan Thaler / New York

Doctors of the World

More Than A Costume

Social Media / Best Integrated Campaign Led by Social

150940A

2015 Social Media Merit Award

TBWAHuntLascaris - Johannesburg / Sandton

Médecins Sans Frontières

Tough Decisions

Social Media / Best Integrated Campaign Led by Social

151096A

2015 Social Media Merit Award

Wieden+Kennedy / London

Three

Holiday Spam

Social Media / Best Integrated Campaign Led by Social

151185A

2015 Branded Entertainment Merit Award

Ace Saatchi & Saatchi / Manila

TV5

Jasmine

Broadcast & Film / Branded Television

150019A

2015 Branded Entertainment Merit Award

TBWA\Toronto / Toronto

Nissan Canada Inc

Back in the Game

Broadcast & Film / Branded Television

151092A

2015 Design Merit Award

Cossette / Montreal

The Bibliothèque et Archives Nationales du Québec (BAnQ)

BAnQ

Public Service - Design / Collateral Design - Single or Series

150243A

2015 Design Merit Award

Dentsu Inc. / Nagoya

Tokai Polytechnic College

Single Stroke Architecture

Public Service - Design / Collateral Design - Single or Series

150307A

2015 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Pinacoteca do Estado de S. Paulo

Tourists

Public Service - Design / Collateral Design - Single or Series

150409A

2015 Design Merit Award

Leo Burnett / Sydney

WWF

Rhino

Public Service - Design / Collateral Design - Single or Series

150615A

2015 Design Merit Award

M&C Saatchi / Sydney

Monikas Doggie Rescue

Dog Home

Public Service - Design / Collateral Design - Single or Series

150716A

2015 Design Merit Award

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Public Service - Design / Collateral Design - Single or Series

150727A

2015 Design Merit Award

Ogilvy & Mather India / Gurgaon

WWF India

Trees & Rain

Public Service - Design / Collateral Design - Single or Series

150856A

2015 Design Merit Award

WONGDOODY / Culver City

Art Center College of Design

Why Work for a Living?

Public Service - Design / Collateral Design - Single or Series

151208A

2015 Interactive Merit Award

72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum + Google France / Paris

Google

Google Night Walk

Websites / Travel, Entertainment & Leisure

150011A

2015 Interactive Merit Award

Razorfish / New York

Spotify

Spotify Year in Music

Websites / Travel, Entertainment & Leisure

150986A

2015 Interactive Merit Award

SID LEE PARIS / PARIS

UBISOFT EMEA

Assassin's Creed Unity

Websites / Travel, Entertainment & Leisure

151044A

2015 Interactive Merit Award

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Websites / Travel, Entertainment & Leisure

151120A

2015 Design Merit Award

3 Advertising / Albuquerque

Humble Coffee Company

Humble Coffee Company logo

Brand Identity / Logo Design

150003A

2015 Design Merit Award

6D-K co.,Ltd / Tokyo

Okujun co., Ltd

Yuki Tsumugi YUKI-SAWAYA

Brand Identity / Logo Design

150010A

2015 Design Merit Award

good design company / Tokyo

KUBARA HONKE Co.,Ltd.

Enso

Brand Identity / Logo Design

150460A

2015 Design Merit Award

Rethink / Toronto

Rethink

King Pong

Brand Identity / Logo Design

150999A

2015 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Adidas

Brazucam

Other Branded Content / Custom Content

151073A

2015 Film Merit Award

BBH New York / New York

Unilever/Axe

Hotel, Knife, Pool

Consumer Television / Commercials of Varying Length - Campaign

150190A

2015 Print & Outdoor Merit Award

Creature / Seattle

No. 6 Cider

No. 6 Cider Promotional Materials

Collateral / Promotional Materials - Single or Campaign

150253A

2015 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Soundlab Box

Collateral / Promotional Materials - Single or Campaign

150407A

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