The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Wild Atlantic Way Agency: Publicis London / London Client: Tourism Ireland Category: Documentaries / Online
Back in the Game Agency: TBWA\Toronto / Toronto Client: Nissan Canada Inc. Category: Documentaries / Online
PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec Agency: FCB BRASIL / Sao Paulo Client: NIVEA Category: Innovation in Print / Single
The Worlds First Mosquito Repellent Newspaper Agency: Leo Burnett Solutions Inc / Colombo Client: Ceylon Newspapers (Pvt) Ltd Category: Innovation in Print / Single
The Transportable Banner Agency: BBDO Belgium / Brussels Client: Mercedes Benz Category: Digital Direct Marketing / Websites, Microsites & Banners
World Under Water Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Digital Direct Marketing / Websites, Microsites & Banners
Being the bear Agency: BETC / Paris + BETC Digital / Paris Client: CANAL+ Category: Digital Direct Marketing / Websites, Microsites & Banners
My Home is an Oven Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: BGH Category: Digital Direct Marketing / Websites, Microsites & Banners
SouthernComfort.com Agency: Wieden+Kennedy New York / new york Client: Southern Comfort Category: Digital Direct Marketing / Websites, Microsites & Banners
Google Night Walk Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum Client: Google Category: Use of Technology / Product & Mobile Integration
TWEET TO EAT Agency: AMVBBDO / London Client: WALKERS Category: Use of Technology / Product & Mobile Integration
Project Learning Curve Agency: Eric Mower + Associates / Charlotte Client: Domtar Category: Use of Technology / Product & Mobile Integration
Samsung Smart Bike Agency: Leo Burnett Italy / Milan + Leo Burnett / Chicago Client: Samsung Electronics Italy Category: Use of Technology / Product & Mobile Integration
BABOLAT PLAY Agency: Ogilvy / Paris Client: BABOLAT Category: Use of Technology / Product & Mobile Integration
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Use of Technology / Product & Mobile Integration
Logitech Harmony App Agency: R/GA / New York Client: Logitech Category: User Experience Design - Mobile / Utility
Nike+ Running on Samsung Gear S Agency: R/GA / New York Client: Nike Category: User Experience Design - Mobile / Utility
Watch Out! – the first national mobile initiative to keep kids safe in traffic. Agency: serviceplan / Munich + plan.net / Munich Client: O2 Watch Out! - Telefónica Germany GmbH & Co. Category: User Experience Design - Mobile / Utility
FitForFood Agency: ARGONAUT Inc. / San Francisco Client: Fitbit Category: Websites / Footwear, Clothing & Accessories
Red Noses. Red Button. Agency: Demner, Merlicek & Bergmann / Vienna Client: RED NOSES Clowndoctors Category: Interactive Advertising / Other Interactive Media - Single
Giferator Agency: Heat / San Francisco + Grow / Norfolk Client: Electronic Arts & Google Category: Interactive Advertising / Other Interactive Media - Single
Cleverbuoy Agency: M&C Saatchi / Sydney Client: Optus Category: Interactive Advertising / Other Interactive Media - Single
Movie Emoji Agency: Ogilvy & Mather Singapore / Singapore Client: SingTel Category: Interactive Advertising / Other Interactive Media - Single
US Open Sessions Agency: Ogilvy New York / New York Client: IBM Category: Interactive Advertising / Other Interactive Media - Single
Radiant Return Agency: DDB Group Melbourne / Melbourne Client: PZ Cussons Category: Online Films & Video / Short Form - Series / Episodes
If We Won Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Series / Episodes
LGBTAvatars Agency: Geometry Global / Praha + Ogilvy & Mather / Praha Client: Prague Pride Category: Mobile Applications / Social Networks / Community
Friend Compass Agency: McCann London / London Client: Momondo Category: Mobile Applications / Social Networks / Community
Nike SB 2.0 Agency: Mutual Mobile / Austin Client: Nike Category: Mobile Applications / Social Networks / Community
Real Suicide Notes: William Agency: Leo Burnett Tailor Made / Sao Paulo Client: CVV (emotional support hotline) Category: Public Service - Print / Newspaper or Magazine - Single
Don't make-up and drive: Curve Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Single
Don't make-up and drive: Tree Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Single
Don't make-up and drive: Tunnel Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Single
Balloons Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Single
Claws Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Single
TWEET TO EAT Agency: AMVBBDO / London Client: WALKERS Category: Innovation in Outdoor / Single
Mural Agency: Anomaly / Toronto Client: Shock Top Category: Innovation in Outdoor / Single
Marcia Gets Hungry Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Category: Innovation in Outdoor / Single
Departure Board Agency: Leo Burnett London / London Client: Amnesty International Category: Innovation in Outdoor / Single
Set In Stone Agency: Leo Burnett Melbourne / Southbank Client: Crikey Category: Innovation in Outdoor / Single
Serena Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Innovation in Outdoor / Single
Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Innovation in Outdoor / Single
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Innovation in Outdoor / Single
Shutter Billboards Agency: Ogilvy & Mather Colombia / Bogota Client: Carulla Category: Innovation in Outdoor / Single
Water Billboard Agency: TBWA Santiago Mangada Puno / Makati City Client: Peerless Lion Corporation Category: Innovation in Outdoor / Single
Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Innovation in Outdoor / Single
Tomcat Presents Dead Mouse Theatre - Vikings Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Consumer Television / Under $80K Budget - Single
Lockdown Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Consumer Television / Under $80K Budget - Single
Royal Westminster Jewelry Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City Client: Royal Westminster Jewelry/ Doji Jewelry Holding Company Category: Consumer Television / Under $80K Budget - Single
Veteran dog Agency: Selmore Creative Agency / Amsterdam Client: The Royal Dutch Guide Dog Foundation Category: Consumer Television / Under $80K Budget - Single

2015 Branded Entertainment Merit Award

Publicis London / London

Tourism Ireland

Wild Atlantic Way

Documentaries / Online

150946A

2015 Branded Entertainment Merit Award

TBWA\Toronto / Toronto

Nissan Canada Inc.

Back in the Game

Documentaries / Online

151093A

2015 Print & Outdoor Merit Award

FCB BRASIL / Sao Paulo

NIVEA

PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec

Innovation in Print / Single

150419A

2015 Print & Outdoor Merit Award

Leo Burnett Solutions Inc / Colombo

Ceylon Newspapers (Pvt) Ltd

The Worlds First Mosquito Repellent Newspaper

Innovation in Print / Single

150652A

2015 Direct Merit Award

BBDO Belgium / Brussels

Mercedes Benz

The Transportable Banner

Digital Direct Marketing / Websites, Microsites & Banners

150105A

2015 Direct Merit Award

BBDO Proximity Singapore / Singapore

CarbonStory LLP

World Under Water

Digital Direct Marketing / Websites, Microsites & Banners

150174A

2015 Direct Merit Award

BETC / Paris + BETC Digital / Paris

CANAL+

Being the bear

Digital Direct Marketing / Websites, Microsites & Banners

150200A

2015 Direct Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

BGH

My Home is an Oven

Digital Direct Marketing / Websites, Microsites & Banners

150302A

2015 Direct Merit Award

Wieden+Kennedy New York / new york

Southern Comfort

SouthernComfort.com

Digital Direct Marketing / Websites, Microsites & Banners

151206A

2015 Mobile Merit Award

72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum

Google

Google Night Walk

Use of Technology / Product & Mobile Integration

150014A

2015 Mobile Merit Award

AMVBBDO / London

WALKERS

TWEET TO EAT

Use of Technology / Product & Mobile Integration

150068A

2015 Mobile Merit Award

Eric Mower + Associates / Charlotte

Domtar

Project Learning Curve

Use of Technology / Product & Mobile Integration

150394A

2015 Mobile Merit Award

Leo Burnett Italy / Milan + Leo Burnett / Chicago

Samsung Electronics Italy

Samsung Smart Bike

Use of Technology / Product & Mobile Integration

150635A

2015 Mobile Merit Award

Ogilvy / Paris

BABOLAT

BABOLAT PLAY

Use of Technology / Product & Mobile Integration

150832A

2015 Mobile Merit Award

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Use of Technology / Product & Mobile Integration

151121A

2015 UX / UI Merit Award

R/GA / New York

Logitech

Logitech Harmony App

User Experience Design - Mobile / Utility

150953A

2015 UX / UI Merit Award

R/GA / New York

Nike

Nike+ Running on Samsung Gear S

User Experience Design - Mobile / Utility

150957A

2015 UX / UI Merit Award

serviceplan / Munich + plan.net / Munich

O2 Watch Out! - Telefónica Germany GmbH & Co.

Watch Out! – the first national mobile initiative to keep kids safe in traffic.

User Experience Design - Mobile / Utility

151032A

2015 Interactive Merit Award

ARGONAUT Inc. / San Francisco

Fitbit

FitForFood

Websites / Footwear, Clothing & Accessories

150078A

2015 Interactive Merit Award

Demner, Merlicek & Bergmann / Vienna

RED NOSES Clowndoctors

Red Noses. Red Button.

Interactive Advertising / Other Interactive Media - Single

150303A

2015 Interactive Merit Award

Heat / San Francisco + Grow / Norfolk

Electronic Arts & Google

Giferator

Interactive Advertising / Other Interactive Media - Single

150515A

2015 Interactive Merit Award

M&C Saatchi / Sydney

Optus

Cleverbuoy

Interactive Advertising / Other Interactive Media - Single

150718A

2015 Interactive Merit Award

Ogilvy & Mather Singapore / Singapore

SingTel

Movie Emoji

Interactive Advertising / Other Interactive Media - Single

150866A

2015 Interactive Merit Award

Ogilvy New York / New York

IBM

US Open Sessions

Interactive Advertising / Other Interactive Media - Single

150899A

2015 Film Merit Award

DDB Group Melbourne / Melbourne

PZ Cussons

Radiant Return

Online Films & Video / Short Form - Series / Episodes

150275A

2015 Film Merit Award

Droga5 / New York

Heineken USA / Newcastle Brown Ale

If We Won

Online Films & Video / Short Form - Series / Episodes

150371A

2015 Mobile Merit Award

Geometry Global / Praha + Ogilvy & Mather / Praha

Prague Pride

LGBTAvatars

Mobile Applications / Social Networks / Community

150446A

2015 Mobile Merit Award

McCann London / London

Momondo

Friend Compass

Mobile Applications / Social Networks / Community

150754A

2015 Mobile Merit Award

Mutual Mobile / Austin

Nike

Nike SB 2.0

Mobile Applications / Social Networks / Community

150809A

2015 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

CVV (emotional support hotline)

Real Suicide Notes: William

Public Service - Print / Newspaper or Magazine - Single

150654A

2015 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Fiat

Don't make-up and drive: Curve

Public Service - Print / Newspaper or Magazine - Single

150656A

2015 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Fiat

Don't make-up and drive: Tree

Public Service - Print / Newspaper or Magazine - Single

150657A

2015 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Fiat

Don't make-up and drive: Tunnel

Public Service - Print / Newspaper or Magazine - Single

150658A

2015 Print & Outdoor Merit Award

McCann Erickson / New York

Evolve

Balloons

Public Service - Print / Newspaper or Magazine - Single

150744A

2015 Print & Outdoor Merit Award

McCann Erickson / New York

Evolve

Claws

Public Service - Print / Newspaper or Magazine - Single

150746A

2015 Print & Outdoor Merit Award

AMVBBDO / London

WALKERS

TWEET TO EAT

Innovation in Outdoor / Single

150069A

2015 Print & Outdoor Merit Award

Anomaly / Toronto

Shock Top

Mural

Innovation in Outdoor / Single

150074A

2015 Print & Outdoor Merit Award

BBDO New York / New York

Mars Chocolate North America/Snickers

Marcia Gets Hungry

Innovation in Outdoor / Single

150157A

2015 Print & Outdoor Merit Award

Leo Burnett London / London

Amnesty International

Departure Board

Innovation in Outdoor / Single

150638A

2015 Print & Outdoor Merit Award

Leo Burnett Melbourne / Southbank

Crikey

Set In Stone

Innovation in Outdoor / Single

150646A

2015 Print & Outdoor Merit Award

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Serena

Innovation in Outdoor / Single

150684A

2015 Print & Outdoor Merit Award

M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth

Optus

Cleverbuoy

Innovation in Outdoor / Single

150724A

2015 Print & Outdoor Merit Award

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Innovation in Outdoor / Single

150733A

2015 Print & Outdoor Merit Award

Ogilvy & Mather Colombia / Bogota

Carulla

Shutter Billboards

Innovation in Outdoor / Single

150848A

2015 Print & Outdoor Merit Award

TBWA Santiago Mangada Puno / Makati City

Peerless Lion Corporation

Water Billboard

Innovation in Outdoor / Single

151079A

2015 Print & Outdoor Merit Award

Wunderman / London

Childhood Eye Cancer Trust

Flash Photo Posters

Innovation in Outdoor / Single

151217A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Tomcat Presents Dead Mouse Theatre - Vikings

Consumer Television / Under $80K Budget - Single

150102A

2015 Film Merit Award

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Lockdown

Consumer Television / Under $80K Budget - Single

150468A

2015 Film Merit Award

Ogilvy & Mather Vietnam / Ho Chi Minh City

Royal Westminster Jewelry/ Doji Jewelry Holding Company

Royal Westminster Jewelry

Consumer Television / Under $80K Budget - Single

150875A

2015 Film Merit Award

Selmore Creative Agency / Amsterdam

The Royal Dutch Guide Dog Foundation

Veteran dog

Consumer Television / Under $80K Budget - Single

151030A

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