The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Kombi Last Wishes Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Category: Websites / Automotive Products & Services
Crossword Puzzle Agency: BVK / Milwaukee Client: Maine Office of Tourism Category: Newspaper / Small Space Print - Campaign
FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Newspaper / Small Space Print - Campaign
Fuelcaster: The Gas Price Predictor, a service by Esurance Agency: Deutsch / Los Angeles Client: Esurance Category: Websites / Services
Set In Stone Agency: Leo Burnett Melbourne / Southbank Client: Crikey Category: Outdoor / Outdoor Installations & Ambient - Single
Eugenie Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Milos Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Audi LED Scoreboard Agency: Razorfish / Germany + Moey Inc. / New York + Venables Bell & Partners / San Francisco + Park Design Partners LLC. / Falls Church Client: Audi of America Category: Outdoor / Outdoor Installations & Ambient - Single
ANZ GAYTMs Agency: Whybin\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Single
Before the Dawn Agency: Virtue Worldwide / Brooklyn, NY Client: 20th Century Fox Category: Online Films & Video / Long Form - Series / Episodes
Risk Everything Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Films & Video / Long Form - Series / Episodes
TWEET TO EAT Agency: AMVBBDO / London Client: WALKERS Category: Innovation in Outdoor / Single
Mural Agency: Anomaly / Toronto Client: Shock Top Category: Innovation in Outdoor / Single
Marcia Gets Hungry Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Category: Innovation in Outdoor / Single
Departure Board Agency: Leo Burnett London / London Client: Amnesty International Category: Innovation in Outdoor / Single
Set In Stone Agency: Leo Burnett Melbourne / Southbank Client: Crikey Category: Innovation in Outdoor / Single
Serena Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Innovation in Outdoor / Single
Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Innovation in Outdoor / Single
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Innovation in Outdoor / Single
Shutter Billboards Agency: Ogilvy & Mather Colombia / Bogota Client: Carulla Category: Innovation in Outdoor / Single
Water Billboard Agency: TBWA Santiago Mangada Puno / Makati City Client: Peerless Lion Corporation Category: Innovation in Outdoor / Single
Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Innovation in Outdoor / Single
Social Feed Agency: Hellocomputer / South Africa + FCB / South Africa Client: Social Feed Category: Interactive Advertising / Public Service / Non-Profit
Departure Board Agency: Leo Burnett London / London Client: Amnesty International Category: Interactive Advertising / Public Service / Non-Profit
Driving Change Agency: OgilvyOne / Dubai + Memac Ogilvy / Dubai Client: KAFA (enough) Violence & Exploitation Category: Interactive Advertising / Public Service / Non-Profit
Every Man Remembered Agency: RKCR/Y&R / London Client: Royal British Legion Category: Interactive Advertising / Public Service / Non-Profit
Sonos Your Home Agency: 72andSunny / Playa Vista Client: Sonos Category: Craft / Animation
You Can Achieve Anything Without A Hangover Agency: Clemenger BBDO / sydney Client: Dry July Category: Craft / Animation
War on Drugo Agency: Vetor Zero - Lobo / Sao Paulo Client: Global Commission on Drug Policy Category: Craft / Animation
Real Suicide Notes: William Agency: Leo Burnett Tailor Made / Sao Paulo Client: CVV (emotional support hotline) Category: Public Service - Print / Newspaper or Magazine - Single
Don't make-up and drive: Curve Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Single
Don't make-up and drive: Tree Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Single
Don't make-up and drive: Tunnel Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Single
Balloons Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Single
Claws Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Single
The Rag Bag Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Brand Identity / Single Element
Elevator Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer Television / :30 / :25 - Single
Road Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer Television / :30 / :25 - Single
Stick it! Agency: Barton F. Graf LLC / New York, NY Client: GoDaddy Category: Consumer Television / :30 / :25 - Single
Lecture Agency: Barton F. Graf LLC / New York, NY Client: Kayak Category: Consumer Television / :30 / :25 - Single
Stairlift Agency: Barton F. Graf LLC / New York, NY Client: Kayak Category: Consumer Television / :30 / :25 - Single
Tomcat Presents Dead Mouse Theatre - Fitzy Gibbons Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Consumer Television / :30 / :25 - Single
Tomcat Presents Dead Mouse Theatre - Vikings Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Consumer Television / :30 / :25 - Single
Skyscraper Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30 / :25 - Single
Knife Agency: BBH New York / New York Client: Unilever/Axe Category: Consumer Television / :30 / :25 - Single
Pool Agency: BBH New York / New York Client: Unilever/Axe Category: Consumer Television / :30 / :25 - Single
Positive Feelings Agency: Fallon / Minneapolis Client: Loctite Category: Consumer Television / :30 / :25 - Single
Playthings Agency: McCann Erickson / New York Client: Evolve Category: Consumer Television / :30 / :25 - Single
Logitech Harmony App Agency: R/GA / New York Client: Logitech Category: User Experience Design - Mobile / Utility
Nike+ Running on Samsung Gear S Agency: R/GA / New York Client: Nike Category: User Experience Design - Mobile / Utility

2015 Interactive Merit Award

AlmapBBDO / Sao Paulo

Volkswagen

Kombi Last Wishes

Websites / Automotive Products & Services

150052A

2015 Print & Outdoor Merit Award

BVK / Milwaukee

Maine Office of Tourism

Crossword Puzzle

Newspaper / Small Space Print - Campaign

150210A

2015 Print & Outdoor Merit Award

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

FRUITS

Newspaper / Small Space Print - Campaign

150768A

2015 Interactive Merit Award

Deutsch / Los Angeles

Esurance

Fuelcaster: The Gas Price Predictor, a service by Esurance

Websites / Services

150338A

2015 Print & Outdoor Merit Award

Leo Burnett Melbourne / Southbank

Crikey

Set In Stone

Outdoor / Outdoor Installations & Ambient - Single

150645A

2015 Print & Outdoor Merit Award

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Eugenie

Outdoor / Outdoor Installations & Ambient - Single

150679A

2015 Print & Outdoor Merit Award

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Milos

Outdoor / Outdoor Installations & Ambient - Single

150682A

2015 Print & Outdoor Merit Award

Razorfish / Germany + Moey Inc. / New York + Venables Bell & Partners / San Francisco + Park Design Partners LLC. / Falls Church

Audi of America

Audi LED Scoreboard

Outdoor / Outdoor Installations & Ambient - Single

150982A

2015 Print & Outdoor Merit Award

Whybin\TBWA Group Melbourne / South Melbourne

ANZ

ANZ GAYTMs

Outdoor / Outdoor Installations & Ambient - Single

151176A

2015 Film Merit Award

Virtue Worldwide / Brooklyn, NY

20th Century Fox

Before the Dawn

Online Films & Video / Long Form - Series / Episodes

151163A

2015 Film Merit Award

Wieden+Kennedy / Portland

Nike

Risk Everything

Online Films & Video / Long Form - Series / Episodes

151192A

2015 Print & Outdoor Merit Award

AMVBBDO / London

WALKERS

TWEET TO EAT

Innovation in Outdoor / Single

150069A

2015 Print & Outdoor Merit Award

Anomaly / Toronto

Shock Top

Mural

Innovation in Outdoor / Single

150074A

2015 Print & Outdoor Merit Award

BBDO New York / New York

Mars Chocolate North America/Snickers

Marcia Gets Hungry

Innovation in Outdoor / Single

150157A

2015 Print & Outdoor Merit Award

Leo Burnett London / London

Amnesty International

Departure Board

Innovation in Outdoor / Single

150638A

2015 Print & Outdoor Merit Award

Leo Burnett Melbourne / Southbank

Crikey

Set In Stone

Innovation in Outdoor / Single

150646A

2015 Print & Outdoor Merit Award

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Serena

Innovation in Outdoor / Single

150684A

2015 Print & Outdoor Merit Award

M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth

Optus

Cleverbuoy

Innovation in Outdoor / Single

150724A

2015 Print & Outdoor Merit Award

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Innovation in Outdoor / Single

150733A

2015 Print & Outdoor Merit Award

Ogilvy & Mather Colombia / Bogota

Carulla

Shutter Billboards

Innovation in Outdoor / Single

150848A

2015 Print & Outdoor Merit Award

TBWA Santiago Mangada Puno / Makati City

Peerless Lion Corporation

Water Billboard

Innovation in Outdoor / Single

151079A

2015 Print & Outdoor Merit Award

Wunderman / London

Childhood Eye Cancer Trust

Flash Photo Posters

Innovation in Outdoor / Single

151217A

2015 Interactive Merit Award

Hellocomputer / South Africa + FCB / South Africa

Social Feed

Social Feed

Interactive Advertising / Public Service / Non-Profit

150519A

2015 Interactive Merit Award

Leo Burnett London / London

Amnesty International

Departure Board

Interactive Advertising / Public Service / Non-Profit

150636A

2015 Interactive Merit Award

OgilvyOne / Dubai + Memac Ogilvy / Dubai

KAFA (enough) Violence & Exploitation

Driving Change

Interactive Advertising / Public Service / Non-Profit

150902A

2015 Interactive Merit Award

RKCR/Y&R / London

Royal British Legion

Every Man Remembered

Interactive Advertising / Public Service / Non-Profit

151001A

2015 Branded Entertainment Merit Award

72andSunny / Playa Vista

Sonos

Sonos Your Home

Craft / Animation

150017A

2015 Branded Entertainment Merit Award

Clemenger BBDO / sydney

Dry July

You Can Achieve Anything Without A Hangover

Craft / Animation

150224A

2015 Branded Entertainment Merit Award

Vetor Zero - Lobo / Sao Paulo

Global Commission on Drug Policy

War on Drugo

Craft / Animation

151159A

2015 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

CVV (emotional support hotline)

Real Suicide Notes: William

Public Service - Print / Newspaper or Magazine - Single

150654A

2015 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Fiat

Don't make-up and drive: Curve

Public Service - Print / Newspaper or Magazine - Single

150656A

2015 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Fiat

Don't make-up and drive: Tree

Public Service - Print / Newspaper or Magazine - Single

150657A

2015 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Fiat

Don't make-up and drive: Tunnel

Public Service - Print / Newspaper or Magazine - Single

150658A

2015 Print & Outdoor Merit Award

McCann Erickson / New York

Evolve

Balloons

Public Service - Print / Newspaper or Magazine - Single

150744A

2015 Print & Outdoor Merit Award

McCann Erickson / New York

Evolve

Claws

Public Service - Print / Newspaper or Magazine - Single

150746A

2015 Design Merit Award

DDB Stockholm / Stockholm

Uniforms For The Dedicated

The Rag Bag

Brand Identity / Single Element

150295A

2015 Film Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Elevator

Consumer Television / :30 / :25 - Single

150058A

2015 Film Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Road

Consumer Television / :30 / :25 - Single

150061A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

GoDaddy

Stick it!

Consumer Television / :30 / :25 - Single

150094A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

Kayak

Lecture

Consumer Television / :30 / :25 - Single

150096A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

Kayak

Stairlift

Consumer Television / :30 / :25 - Single

150097A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Tomcat Presents Dead Mouse Theatre - Fitzy Gibbons

Consumer Television / :30 / :25 - Single

150100A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Tomcat Presents Dead Mouse Theatre - Vikings

Consumer Television / :30 / :25 - Single

150101A

2015 Film Merit Award

BBDO New York / New York

FedEx

Skyscraper

Consumer Television / :30 / :25 - Single

150137A

2015 Film Merit Award

BBH New York / New York

Unilever/Axe

Knife

Consumer Television / :30 / :25 - Single

150191A

2015 Film Merit Award

BBH New York / New York

Unilever/Axe

Pool

Consumer Television / :30 / :25 - Single

150192A

2015 Film Merit Award

Fallon / Minneapolis

Loctite

Positive Feelings

Consumer Television / :30 / :25 - Single

150413A

2015 Film Merit Award

McCann Erickson / New York

Evolve

Playthings

Consumer Television / :30 / :25 - Single

150749A

2015 UX / UI Merit Award

R/GA / New York

Logitech

Logitech Harmony App

User Experience Design - Mobile / Utility

150953A

2015 UX / UI Merit Award

R/GA / New York

Nike

Nike+ Running on Samsung Gear S

User Experience Design - Mobile / Utility

150957A

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