The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Every Day is Day One
Agency: Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London
Client: Samsung Category: Craft / Direction
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Craft / Direction
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Craft / Direction
We Are Fire
Agency: Memac Ogilvy / Dubai
Client: Al Jazeera News Network Category: Craft / Direction
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Craft / Direction
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Online Films & Video / Long Form - Single
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Online Films & Video / Long Form - Single
Madden Season
Agency: Heat / San Francisco
Client: Electronic Arts Category: Online Films & Video / Long Form - Single
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Agency: The Marketing Arm / Marina Del Rey
Client: Pepsi MAX Category: Online Films & Video / Long Form - Single
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client: Colgate-Palmolive Category: Collateral Design / Outdoor - Series
Water Billboard
Agency: TBWA Santiago Mangada Puno / Makati City
Client: Peerless Lion Corporation Category: Collateral Design / Outdoor - Series
The Swedish Snow Rescuers
Agency: Akestam Holst / Stockholm
Client: Audi Category: Interactive Advertising / Environmental / Experiential - Single
House of Mamba
Agency: AKQA / London & Shanghai
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Flashback: Discover Berlin
Agency: BBDO Group Germany GmbH / Berlin
Client: Berlin Toursimus & Kongress GmbH Category: Interactive Advertising / Environmental / Experiential - Single
The Pursuit
Agency: R/GA / New York
Client: Equinox Category: Interactive Advertising / Environmental / Experiential - Single
The redesign of latimes.com
Agency: Code and Theory / New York
Client: Los Angeles Times Category: User Experience Design - Web / Interface Design Craft
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: User Experience Design - Web / Interface Design Craft
The DNA Project
Agency: Hello Monday / Aarhus C
Client: j.viewz Category: User Experience Design - Web / Interface Design Craft
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt
Client: SNCF Category: User Experience Design - Web / Interface Design Craft
Lucozade - Teleconference
Agency: Ogilvy & Mather Johannesburg / Johannesburg
Client: Suntory Category: Radio Craft / Scriptwriting
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Interactive Craft / Animation / Motion Graphics
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Interactive Craft / Animation / Motion Graphics
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Interactive Craft / Animation / Motion Graphics
Moon
Agency: OgilvyOne Madrid / Madrid
Client: ING DIRECT Category: Interactive Craft / Animation / Motion Graphics
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN Paris / Boulogne Billancourt
Client: SNCF Category: Interactive Craft / Animation / Motion Graphics
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson Category: Digital Publications / App-Based
Your Year. Directed by Nike+
Agency: AKQA / Portland
Client: Nike Category: Digital Direct Marketing / Mobile
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Digital Direct Marketing / Mobile
Memory Project
Agency: Rethink / Toronto
Client: Historica Canada Category: Digital Direct Marketing / Mobile
Blowing in The Wind
Agency: Akestam Holst / Stockholm + STOPP / Stockholm
Client: Apotek Hjartat Category: Experiences / Outdoor Spaces
Rain-Codes
Agency: Geometry Global / Hong Kong
Client: Cebu Pacific Air Category: Experiences / Outdoor Spaces
Making Clothing Donation Instantly Rewarding
Agency: Ogilvy Beijing / Beijing
Client: China Foundation for Poverty Alleviation Category: Experiences / Outdoor Spaces
Shoe
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Newspaper / Small Space Print - Single
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Newspaper / Small Space Print - Single
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Video Craft / Direction
Gymkhana Seven: Wild in the Streets
Agency: Logan & Sons / Los Angeles, CA + Hoonigan / Park City, Utah
Client: Hoonigan Category: Video Craft / Direction
Faithful - True Detective
Agency: O Positive / New York + SS+K / New York
Client: HBO GO Category: Video Craft / Direction
Unconditional Love - Girls
Agency: O Positive / New York + SS+K / New York
Client: HBO GO Category: Video Craft / Direction
What's He In - Game of Thrones
Agency: O Positive / New York + SS+K / New York
Client: HBO GO Category: Video Craft / Direction
The Game Before The Game
Agency: R/GA London / London + R/GA Los Angeles / Los Angeles
Client: Beats By Dre Category: Video Craft / Direction
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Video Craft / Direction
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Integrated Branding / Consumer Campaign
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Integrated Branding / Consumer Campaign
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Integrated Branding / Consumer Campaign
Risk Everything Integrated
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Integrated Branding / Consumer Campaign
AICP 2014 Opening & Category Titles
Agency: AICP / Los Angeles
Client: AICP Category: Broadcast & Moving Image / Title Sequences
Title Sequence
Agency: Netflix/The Weinstein Group / Los Angeles
Client: Marco Polo Category: Broadcast & Moving Image / Title Sequences
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London
Client:
Samsung
Title:
Every Day is Day One
Category:
Craft / Direction
Annual ID:
150397A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
100
Category:
Craft / Direction
Annual ID:
150401A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Craft / Direction
Annual ID:
150552A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Al Jazeera News Network
Title:
We Are Fire
Category:
Craft / Direction
Annual ID:
150779A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
Made in NY
Category:
Craft / Direction
Annual ID:
151072A
Award:
2015 Film Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Online Films & Video / Long Form - Single
Annual ID:
150056A
Award:
2015 Film Silver Pencil
Agency:
Eleven, Inc. / San Francisco
Client:
Virgin America
Title:
BLAH Airlines
Category:
Online Films & Video / Long Form - Single
Annual ID:
150389A
Award:
2015 Film Bronze Pencil
Agency:
Heat / San Francisco
Client:
Electronic Arts
Title:
Madden Season
Category:
Online Films & Video / Long Form - Single
Annual ID:
150512A
Award:
2015 Film Silver Pencil
Agency:
The Marketing Arm / Marina Del Rey
Client:
Pepsi MAX
Title:
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Category:
Online Films & Video / Long Form - Single
Annual ID:
151124A
Award:
2015 Design Bronze Pencil
Agency:
Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Collateral Design / Outdoor - Series
Annual ID:
150991A
Award:
2015 Design Silver Pencil
Agency:
TBWA Santiago Mangada Puno / Makati City
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Collateral Design / Outdoor - Series
Annual ID:
151075A
Award:
2015 Interactive Bronze Pencil
Agency:
Akestam Holst / Stockholm
Client:
Audi
Title:
The Swedish Snow Rescuers
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150038A
Award:
2015 Interactive Silver Pencil
Agency:
AKQA / London & Shanghai
Client:
Nike
Title:
House of Mamba
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150042A
Award:
2015 Interactive Silver Pencil
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Berlin Toursimus & Kongress GmbH
Title:
Flashback: Discover Berlin
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150106A
Award:
2015 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Equinox
Title:
The Pursuit
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150961A
Award:
2015 UX / UI Bronze Pencil
Agency:
Code and Theory / New York
Client:
Los Angeles Times
Title:
The redesign of latimes.com
Category:
User Experience Design - Web / Interface Design Craft
Annual ID:
150232A
Award:
2015 UX / UI Silver Pencil
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
User Experience Design - Web / Interface Design Craft
Annual ID:
150365A
Award:
2015 UX / UI Silver Pencil
Agency:
Hello Monday / Aarhus C
Client:
j.viewz
Title:
The DNA Project
Category:
User Experience Design - Web / Interface Design Craft
Annual ID:
150516A
Award:
2015 UX / UI Gold Pencil
Agency:
TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt
Client:
SNCF
Title:
The most serious game ever
Category:
User Experience Design - Web / Interface Design Craft
Annual ID:
151088A
Award:
2015 Radio Silver Pencil
Agency:
Colenso BBDO / Auckland
Client:
MARS Pedigree
Title:
Talkies
Category:
Radio Craft / Scriptwriting
Annual ID:
150235A
Award:
2015 Radio Bronze Pencil
Agency:
Ogilvy & Mather Johannesburg / Johannesburg
Client:
Suntory
Title:
Lucozade - Teleconference
Category:
Radio Craft / Scriptwriting
Annual ID:
150862A
Award:
2015 Interactive Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JAPAN SPORT COUNCIL
Title:
REVIVING LEGENDS
Category:
Interactive Craft / Animation / Motion Graphics
Annual ID:
150314A
Award:
2015 Interactive Silver Pencil
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Interactive Craft / Animation / Motion Graphics
Annual ID:
150364A
Award:
2015 Interactive Bronze Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
US Open Sessions
Category:
Interactive Craft / Animation / Motion Graphics
Annual ID:
150896A
Award:
2015 Interactive Silver Pencil
Agency:
OgilvyOne Madrid / Madrid
Client:
ING DIRECT
Title:
Moon
Category:
Interactive Craft / Animation / Motion Graphics
Annual ID:
150915A
Award:
2015 Interactive Bronze Pencil
Agency:
TBWA\PARIS / Boulogne Billancourt + DAN Paris / Boulogne Billancourt
Client:
SNCF
Title:
The most serious game ever
Category:
Interactive Craft / Animation / Motion Graphics
Annual ID:
151090A
Award:
2015 Mobile Bronze Pencil
Agency:
Mother New York / New York
Client:
James Patterson
Title:
James Patterson Self-Destructing Book
Category:
Digital Publications / App-Based
Annual ID:
150793A
Award:
2015 Direct Silver Pencil
Agency:
AKQA / Portland
Client:
Nike
Title:
Your Year. Directed by Nike+
Category:
Digital Direct Marketing / Mobile
Annual ID:
150047A
Award:
2015 Direct Silver Pencil
Agency:
Leo Burnett / SYDNEY
Client:
Samsung
Title:
S-Drive
Category:
Digital Direct Marketing / Mobile
Annual ID:
150605A
Award:
2015 Direct Silver Pencil
Agency:
OgilvyOne Beijing / Beijing
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Digital Direct Marketing / Mobile
Annual ID:
150911A
Award:
2015 Direct Bronze Pencil
Agency:
Rethink / Toronto
Client:
Historica Canada
Title:
Memory Project
Category:
Digital Direct Marketing / Mobile
Annual ID:
150994A
Award:
2015 Design Gold Pencil
Agency:
Akestam Holst / Stockholm + STOPP / Stockholm
Client:
Apotek Hjartat
Title:
Blowing in The Wind
Category:
Experiences / Outdoor Spaces
Annual ID:
150040A
Award:
2015 Design Bronze Pencil
Agency:
Geometry Global / Hong Kong
Client:
Cebu Pacific Air
Title:
Rain-Codes
Category:
Experiences / Outdoor Spaces
Annual ID:
150438A
Award:
2015 Design Bronze Pencil
Agency:
Ogilvy Beijing / Beijing
Client:
China Foundation for Poverty Alleviation
Title:
Making Clothing Donation Instantly Rewarding
Category:
Experiences / Outdoor Spaces
Annual ID:
150878A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
adamandeveDDB / London
Client:
Harvey Nichols
Title:
Shoe
Category:
Newspaper / Small Space Print - Single
Annual ID:
150023A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Newspaper / Small Space Print - Single
Annual ID:
150764A
Award:
2015 Film Silver Pencil
Agency:
AMVBBDO / London
Client:
SAINSBURY'S
Title:
1914
Category:
Video Craft / Direction
Annual ID:
150062A
Award:
2015 Film Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
100
Category:
Video Craft / Direction
Annual ID:
150402A
Award:
2015 Film Bronze Pencil
Agency:
Logan & Sons / Los Angeles, CA + Hoonigan / Park City, Utah
Client:
Hoonigan
Title:
Gymkhana Seven: Wild in the Streets
Category:
Video Craft / Direction
Annual ID:
150705A
Award:
2015 Film Silver Pencil
Agency:
O Positive / New York + SS+K / New York
Client:
HBO GO
Title:
Faithful - True Detective
Category:
Video Craft / Direction
Annual ID:
150821A
Award:
2015 Film Silver Pencil
Agency:
O Positive / New York + SS+K / New York
Client:
HBO GO
Title:
Unconditional Love - Girls
Category:
Video Craft / Direction
Annual ID:
150822A
Award:
2015 Film Bronze Pencil
Agency:
O Positive / New York + SS+K / New York
Client:
HBO GO
Title:
What's He In - Game of Thrones
Category:
Video Craft / Direction
Annual ID:
150823A
Award:
2015 Film Bronze Pencil
Agency:
R/GA London / London + R/GA Los Angeles / Los Angeles
Client:
Beats By Dre
Title:
The Game Before The Game
Category:
Video Craft / Direction
Annual ID:
150978A
Award:
2015 Film Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
Made in NY
Category:
Video Craft / Direction
Annual ID:
151071A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150624A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150738A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Integrated Branding / Consumer Campaign
Annual ID:
151188A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Risk Everything Integrated
Category:
Integrated Branding / Consumer Campaign
Annual ID:
151189A
Award:
2015 Design Bronze Pencil
Agency:
AICP / Los Angeles
Client:
AICP
Title:
AICP 2014 Opening & Category Titles
Category:
Broadcast & Moving Image / Title Sequences
Annual ID:
150033A
Award:
2015 Design Silver Pencil
Agency:
Netflix/The Weinstein Group / Los Angeles
Client:
Marco Polo
Title:
Title Sequence
Category:
Broadcast & Moving Image / Title Sequences
Annual ID:
150810A
