The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Skip Ad Festival Agency: Publicis Brasil / Sao Paulo - SP Client: Sony Entertainment Television Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: Cleaning Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: Family Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: High Five Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: Elevator Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Geometry of Pasta Agency: Here Design / London Client: Geometry of Pasta Category: Package Design / Product Line
Potato shochu Hokkaido Kiyosato Agency: Nippon Design Center, Inc. / Tokyo + DRAFT Co.,Ltd. / Tokyo + ALL RIGHT / Tokyo Client: Kiyosato Shouchu Office Category: Package Design / Product Line
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Websites / Social Networks / Community
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Websites / Social Networks / Community
SAINT EXUPÈRY Agency: MADRE / Buenos Aires Client: AEROLINEAS ARGENTINAS Category: Consumer Television / Commercials of Varying Length - Campaign
Smell Like a Man From Head to Toe Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Varying Length - Campaign
Kombi Last Wishes Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Online Films & Video / Long Form - Single
BLAH Airlines Agency: Eleven, Inc. / San Francisco Client: Virgin America Category: Online Films & Video / Long Form - Single
Madden Season Agency: Heat / San Francisco Client: Electronic Arts Category: Online Films & Video / Long Form - Single
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon Agency: The Marketing Arm / Marina Del Rey Client: Pepsi MAX Category: Online Films & Video / Long Form - Single
LIGHT AFTER SCHOOL Agency: Publicis China / Shanghai Client: HAIER Category: Product Design / Single or Series
Eyes on the Road Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Public Service - Video / Cinema
Beats Music Agency: R/GA London / London Client: Beats Music Category: Mobile Applications / Media, Entertainment & Leisure
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Mobile Applications / Media, Entertainment & Leisure
James Patterson Self-Destructing Book Agency: Mother New York / New York Client: James Patterson Category: Digital Publications / App-Based
Friend Compass Agency: McCann London / London Client: Momondo Category: Mobile Applications / E-Commerce
ELAN Taste the Translation Agency: JWT Amsterdam / Amsterdam Client: ELAN Category: Social Media / Branded Social Post
Keep the Flame Alive Agency: Leo Burnett Beirut / Beirut Client: Johnnie Walker “Keep Walking Lebanon” Category: Social Media / Branded Social Post
Tweeting With Mittens Agency: Victors & Spoils / Boulder + EVB / Boulder Client: JCPenney Category: Social Media / Branded Social Post
The Rag Bag Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Design for the Greater Good / Designer Initiated
Dance by music of Dunhuang Agency: Qu Minmin & Jiang Qian / Nanjing Client: Phoenix Fine Arts Publishing.Ltd Category: Publication Design / Book Layout Design
A Gift from Hong Wei Agency: T-Change Design Studio / Nanjing Client: Phoenix Fine Arts Publishing . Ltd Category: Publication Design / Book Layout Design
Bad Fit Agency: adamandeveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
Not A Bug Splat Agency: BBDO Pakistan / Lahore Client: Reprieve/Foundation for Fundamental Rights Category: Public Service - Outdoor / Outdoor - Single
Swords Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Outdoor / Outdoor - Single
What They Left Behind Agency: BBDO New York / New York Client: Sandy Hook Promise Category: Documentaries / Film
Enhance Your Lighting Agency: BBDO New York / New York Client: GE Category: Video Craft / Scriptwriting
Stephen Merchant Presents: "If We Won" Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Video Craft / Scriptwriting
Awkward Family Viewing - Faithful Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting
Awkward Family Viewing - Unconditional Love Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting
Brahma Selecao Especial Agency: Africa / Sao Paulo Client: AmBev/Brahma Category: Websites / Food & Drinks
The Design S Award 2014 Agency: BVD / Stockholm Client: The Swedish Society of Crafts and Design Category: Design Craft / Printing & Paper Craft - Single or Series
EFFECTIVE MICROORGANISMS CALENDAR Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Design Craft / Printing & Paper Craft - Single or Series
Drinkable Book Agency: DDB NY / New York Client: WATERisLIFE Category: Design Craft / Printing & Paper Craft - Single or Series
Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Design Craft / Printing & Paper Craft - Single or Series
Rubbish Famzine. Till Death Do Us Part Agency: Kinetic Singapore / Singapore Client: HOLYCRAP.SG Category: Design Craft / Printing & Paper Craft - Single or Series
Hairstyle Calendar Agency: Leo Burnett, Hong Kong / Hong Kong Client: Hair Culture Category: Design Craft / Printing & Paper Craft - Single or Series
3D modeling poster "on air" Agency: SIX inc. / Minato-ku Client: FINAL HOME Category: Design Craft / Printing & Paper Craft - Single or Series
Parking - Jury Agency: DDB Group / Berlin Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Van Gogh Agency: Geometry Global / Hong Kong Client: Hamleys Category: Magazine / Full Page or Spread - Single
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Websites / Footwear, Clothing & Accessories
#Project360 Agency: Heye GmbH / Munich Client: Mammut Sports Group AG Category: Websites / Footwear, Clothing & Accessories
Visa Saree Agency: BBDO India / Mumbai Client: Visa India Category: Design for the Greater Good / For-Profit Initiated
EFFECTIVE MICROORGANISMS CALENDAR Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Design for the Greater Good / For-Profit Initiated
Shell Make The Future Agency: J Walter Thompson / London Client: Royal Dutch Shell Category: Design for the Greater Good / For-Profit Initiated

2015 Interactive Silver Pencil

Publicis Brasil / Sao Paulo - SP

Sony Entertainment Television

Skip Ad Festival

Interactive Advertising / Other Interactive Media - Single

150928A

2015 Interactive Gold Pencil

The Martin Agency / Richmond

GEICO

Unskippable: Cleaning

Interactive Advertising / Other Interactive Media - Single

151127A

2015 Interactive Gold Pencil

The Martin Agency / Richmond

GEICO

Unskippable: Family

Interactive Advertising / Other Interactive Media - Single

151128A

2015 Interactive Gold Pencil

The Martin Agency / Richmond

GEICO

Unskippable: High Five

Interactive Advertising / Other Interactive Media - Single

151129A

2015 Interactive Silver Pencil

The Martin Agency / Richmond

GEICO

Unskippable: Elevator

Interactive Advertising / Other Interactive Media - Single

151130A

2015 Design Bronze Pencil

Here Design / London

Geometry of Pasta

Geometry of Pasta

Package Design / Product Line

150520A

2015 Design Bronze Pencil

Nippon Design Center, Inc. / Tokyo + DRAFT Co.,Ltd. / Tokyo + ALL RIGHT / Tokyo

Kiyosato Shouchu Office

Potato shochu Hokkaido Kiyosato

Package Design / Product Line

150814A

2015 Interactive Silver Pencil

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Websites / Social Networks / Community

150553A

2015 Interactive Silver Pencil

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Websites / Social Networks / Community

150725A

2015 Film Bronze Pencil

MADRE / Buenos Aires

AEROLINEAS ARGENTINAS

SAINT EXUPÈRY

Consumer Television / Commercials of Varying Length - Campaign

150734A

2015 Film Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Smell Like a Man From Head to Toe

Consumer Television / Commercials of Varying Length - Campaign

151187A

2015 Film Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen do Brasil

Kombi Last Wishes

Online Films & Video / Long Form - Single

150056A

2015 Film Silver Pencil

Eleven, Inc. / San Francisco

Virgin America

BLAH Airlines

Online Films & Video / Long Form - Single

150389A

2015 Film Bronze Pencil

Heat / San Francisco

Electronic Arts

Madden Season

Online Films & Video / Long Form - Single

150512A

2015 Film Silver Pencil

The Marketing Arm / Marina Del Rey

Pepsi MAX

Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon

Online Films & Video / Long Form - Single

151124A

2015 Design Silver Pencil

Publicis China / Shanghai

HAIER

LIGHT AFTER SCHOOL

Product Design / Single or Series

150934A

2015 Film Bronze Pencil

OgilvyOne Beijing / Beijing

Volkswagen

Eyes on the Road

Public Service - Video / Cinema

150914A

2015 Mobile Silver Pencil

R/GA London / London

Beats Music

Beats Music

Mobile Applications / Media, Entertainment & Leisure

150969A

2015 Mobile Gold Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Mobile Applications / Media, Entertainment & Leisure

151107A

2015 Mobile Bronze Pencil

Mother New York / New York

James Patterson

James Patterson Self-Destructing Book

Digital Publications / App-Based

150793A

2015 Mobile Bronze Pencil

McCann London / London

Momondo

Friend Compass

Mobile Applications / E-Commerce

150751A

2015 Social Media Silver Pencil

JWT Amsterdam / Amsterdam

ELAN

ELAN Taste the Translation

Social Media / Branded Social Post

150578A

2015 Social Media Bronze Pencil

Leo Burnett Beirut / Beirut

Johnnie Walker “Keep Walking Lebanon”

Keep the Flame Alive

Social Media / Branded Social Post

150620A

2015 Social Media Bronze Pencil

Victors & Spoils / Boulder + EVB / Boulder

JCPenney

Tweeting With Mittens

Social Media / Branded Social Post

151160A

2015 Design Bronze Pencil

DDB Stockholm / Stockholm

Uniforms For The Dedicated

The Rag Bag

Design for the Greater Good / Designer Initiated

150293A

2015 Design Bronze Pencil

Qu Minmin & Jiang Qian / Nanjing

Phoenix Fine Arts Publishing.Ltd

Dance by music of Dunhuang

Publication Design / Book Layout Design

150952A

2015 Design Silver Pencil

T-Change Design Studio / Nanjing

Phoenix Fine Arts Publishing . Ltd

A Gift from Hong Wei

Publication Design / Book Layout Design

151067A

2015 Print & Outdoor Gold Pencil

adamandeveDDB / London

Harvey Nichols

Bad Fit

Newspaper / Small Space Print - Campaign

150021A

2015 Print & Outdoor Bronze Pencil

BBDO Pakistan / Lahore

Reprieve/Foundation for Fundamental Rights

Not A Bug Splat

Public Service - Outdoor / Outdoor - Single

150165A

2015 Print & Outdoor Bronze Pencil

McCann Erickson / New York

Evolve

Swords

Public Service - Outdoor / Outdoor - Single

150743A

2015 Branded Entertainment Bronze Pencil

BBDO New York / New York

Sandy Hook Promise

What They Left Behind

Documentaries / Film

150133A

2015 Film Silver Pencil

BBDO New York / New York

GE

Enhance Your Lighting

Video Craft / Scriptwriting

150127A

2015 Film Silver Pencil

Droga5 / New York

Heineken USA / Newcastle Brown Ale

Stephen Merchant Presents: "If We Won"

Video Craft / Scriptwriting

150363A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Faithful

Video Craft / Scriptwriting

151055A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Unconditional Love

Video Craft / Scriptwriting

151057A

2015 Interactive Bronze Pencil

Africa / Sao Paulo

AmBev/Brahma

Brahma Selecao Especial

Websites / Food & Drinks

150032A

2015 Design Bronze Pencil

BVD / Stockholm

The Swedish Society of Crafts and Design

The Design S Award 2014

Design Craft / Printing & Paper Craft - Single or Series

150209A

2015 Design Gold Pencil

Creative Juice\Bangkok / Bangkok

EMRO ASIA CO.,LTD

EFFECTIVE MICROORGANISMS CALENDAR

Design Craft / Printing & Paper Craft - Single or Series

150248A

2015 Design Bronze Pencil

DDB NY / New York

WATERisLIFE

Drinkable Book

Design Craft / Printing & Paper Craft - Single or Series

150287A

2015 Design Bronze Pencil

DENTSU INC. / Nagoya

SHACHIHATA

Imagination changes the world

Design Craft / Printing & Paper Craft - Single or Series

150306A

2015 Design Silver Pencil

Kinetic Singapore / Singapore

HOLYCRAP.SG

Rubbish Famzine. Till Death Do Us Part

Design Craft / Printing & Paper Craft - Single or Series

150586A

2015 Design Bronze Pencil

Leo Burnett, Hong Kong / Hong Kong

Hair Culture

Hairstyle Calendar

Design Craft / Printing & Paper Craft - Single or Series

150671A

2015 Design Bronze Pencil

SIX inc. / Minato-ku

FINAL HOME

3D modeling poster "on air"

Design Craft / Printing & Paper Craft - Single or Series

151048A

2015 Print & Outdoor Silver Pencil

DDB Group / Berlin

Volkswagen

Parking - Jury

Magazine / Full Page or Spread - Single

150265A

2015 Print & Outdoor Bronze Pencil

Geometry Global / Hong Kong

Hamleys

Van Gogh

Magazine / Full Page or Spread - Single

150439A

2015 Interactive Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Websites / Footwear, Clothing & Accessories

150358A

2015 Interactive Bronze Pencil

Heye GmbH / Munich

Mammut Sports Group AG

#Project360

Websites / Footwear, Clothing & Accessories

150533A

2015 Design Gold Pencil

BBDO India / Mumbai

Visa India

Visa Saree

Design for the Greater Good / For-Profit Initiated

150115A

2015 Design Silver Pencil

Creative Juice\Bangkok / Bangkok

EMRO ASIA CO.,LTD

EFFECTIVE MICROORGANISMS CALENDAR

Design for the Greater Good / For-Profit Initiated

150250A

2015 Design Bronze Pencil

J Walter Thompson / London

Royal Dutch Shell

Shell Make The Future

Design for the Greater Good / For-Profit Initiated

150546A

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