The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form

Local Projects and Cooper Hewitt, Smithsonian Design Museum Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other

Rising Voices Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single

Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions

Awkward Family Viewing Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes

Poachers Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign

Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series

The Berlin Wall of Sound Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics

Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media

Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Interactive Advertising / Interactive Video

Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations

Gisele Bündchen-Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social

Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form

Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D

Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation / Single

ELO Teddy Bears Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Use of Technology / Product & Mobile Integration

Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Mobile Applications / Public Service / Non-Profit

Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Innovation in Video / Single

Look At Me Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: User Experience Design - Mobile / User Experience

Alvio Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: User Experience Design - Mobile / User Experience

Blowing in The Wind Agency: Akestam Holst / Stockholm Client: Apotek Hjartat Category: Outdoor / Digital / Electronic

Sky Swatches Agency: SID LEE / Montréal Client: Réno-Dépôt Category: Outdoor / Digital / Electronic

The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Websites / Automotive Products & Services

National September 11 Memorial & Museum Agency: Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York Client: National September 11 Memorial & Museum Category: Interiors / Commercial / Private / Other

Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Mobile Applications / Media, Entertainment & Leisure

Google Night Walk Agency: 72andSunny / Amsterdam + Google Creative Lab / London + Emea Google / London + MediaMonks / Amsterdam Client: Google Category: User Experience Design - Web / User Experience

TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: User Experience Design - Web / User Experience

Build With Chrome 2.0 Agency: North Kingdom / Skelleftea Client: Google & LEGO Category: User Experience Design - Web / User Experience

Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Digital Direct Marketing / Websites, Microsites & Banners

ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Digital Direct Marketing / Websites, Microsites & Banners

Eye Play the Piano Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo Client: The University of Tsukuba's Special Needs Schools Category: Intellectual Property & Products / Software, Services, Programs & Platforms

K9FM Agency: Colenso BBDO / Auckland Client: MARS Pedigree Category: Innovation in Radio / Single

Rising Voices Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single

Bad Fit Agency: adamandeveDDB / London Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign

Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions

Awkward Family Viewing Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes

Unskippable Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Short Form - Series / Episodes

The Other Side Agency: Factory / London Client: Honda Category: Interactive Craft / Sound Design

TAMABI Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Tama Art University Category: Design Craft / Typography - Single or Series

Poachers Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign

HUMAN TRAFFIC SIGN Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Print / Newspaper or Magazine - Campaign

Visa Saree Agency: BBDO India / Mumbai Client: Visa India Category: Design for the Greater Good / For-Profit Initiated

Awkward Family Viewing - Faithful Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting

Awkward Family Viewing - Unconditional Love Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting

Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Online Films & Video / Public Service / Non-Profit

#EsuranceSave30 Agency: Leo Burnett Chicago / Chicago Client: Esurance Category: Digital Direct Marketing / Social Media & Viral Marketing

Awkward Family Viewing - Happily Married Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single

Awkward Family Viewing - Unconditional Love Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single

Awkward Family Viewing - Your Choice Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single

The One Show

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Title

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Annual ID

Award: 2015 Branded Entertainment Best of Show Pencil

Agency: Funny Or Die / Los Angeles

Client: Healthcare.gov

Title: Between Two Ferns with Zach Galfianakis: President Barack Obama

Category: Online / Long Form

Annual ID: 150434A

Award: 2015 Responsive Environments Best of Discipline Pencil

Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York

Client: Cooper Hewitt, Smithsonian Design Museum

Title: Local Projects and Cooper Hewitt, Smithsonian Design Museum

Category: Interiors / Commercial / Private / Other

Annual ID: 150700A

Award: 2015 Radio Best of Discipline Pencil

Agency: Ogilvy & Mather Argentina / Buenos Aires

Client: Colegio Las Lomas Oral

Title: Rising Voices

Category: Innovation in Radio / Single

Annual ID: 150842A

Award: 2015 Mobile Best of Discipline Pencil

Agency: Wunderman / London

Client: Childhood Eye Cancer Trust

Title: Flash Photo Posters

Category: Other Digital Solutions

Annual ID: 151214A

Award: 2015 Film Best of Discipline Pencil

Agency: SS+K / New York

Client: HBO Go

Title: Awkward Family Viewing

Category: Online Films & Video / Short Form - Series / Episodes

Annual ID: 151054A

Award: 2015 Print & Outdoor Best of Discipline Pencil

Agency: Leo Burnett / Sydney

Client: WWF

Title: Poachers

Category: Public Service - Print / Newspaper or Magazine - Campaign

Annual ID: 150601A

Award: 2015 Design Best of Discipline Pencil

Agency: Dentsu Inc. / Tokyo

Client: EAST JAPAN RAILWAY COMPANY

Title: Get Back, Tohoku.

Category: Collateral Design / Posters - Series

Annual ID: 150309A

Award: 2015 UX / UI Best of Discipline Pencil

Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin

Client: SoundCloud

Title: The Berlin Wall of Sound

Category: Data & Human Experience / Online Data Visualization & Infographics

Annual ID: 150469A

Award: 2015 Direct Best of Discipline Pencil

Award:
2015 Branded Entertainment Best of Show Pencil

Agency:
Funny Or Die / Los Angeles

Client:
Healthcare.gov

Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama

Category:
Online / Long Form

Annual ID:
150434A

Award:
2015 Responsive Environments Best of Discipline Pencil

Agency:
Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York

Client:
Cooper Hewitt, Smithsonian Design Museum

Title:
Local Projects and Cooper Hewitt, Smithsonian Design Museum

Category:
Interiors / Commercial / Private / Other

Annual ID:
150700A

Award:
2015 Radio Best of Discipline Pencil

Agency:
Ogilvy & Mather Argentina / Buenos Aires

Client:
Colegio Las Lomas Oral

Title:
Rising Voices

Category:
Innovation in Radio / Single

Annual ID:
150842A

Award:
2015 Mobile Best of Discipline Pencil

Agency:
Wunderman / London

Client:
Childhood Eye Cancer Trust

Title:
Flash Photo Posters

Category:
Other Digital Solutions

Annual ID:
151214A

Award:
2015 Film Best of Discipline Pencil

Agency:
SS+K / New York

Client:
HBO Go

Title:
Awkward Family Viewing

Category:
Online Films & Video / Short Form - Series / Episodes

Annual ID:
151054A

Award:
2015 Print & Outdoor Best of Discipline Pencil

Agency:
Leo Burnett / Sydney

Client:
WWF

Title:
Poachers

Category:
Public Service - Print / Newspaper or Magazine - Campaign

Annual ID:
150601A

Award:
2015 Design Best of Discipline Pencil

Agency:
Dentsu Inc. / Tokyo

Client:
EAST JAPAN RAILWAY COMPANY

Title:
Get Back, Tohoku.

Category:
Collateral Design / Posters - Series

Annual ID:
150309A

Award:
2015 UX / UI Best of Discipline Pencil

Agency:
GREY Germany / Dusseldorf + GREY Berlin / Berlin

Client:
SoundCloud

Title:
The Berlin Wall of Sound

Category:
Data & Human Experience / Online Data Visualization & Infographics

Annual ID:
150469A

Award:
2015 Direct Best of Discipline Pencil

Agency:
Ogilvy Brasil / Sao Paulo

Client:
Sol de Janeiro

Title:
Tattoo Skin Cancer Check

Category:
Direct Marketing / Ambient Media

Annual ID:
150884A

Award:
2015 Interactive Best of Discipline Pencil

Agency:
Droga5 / New York

Client:
Under Armour

Title:
Gisele Bündchen- Will Beats Noise

Category:
Interactive Advertising / Interactive Video

Annual ID:
150359A

Award:
2015 Cross-Platform Best of Discipline Pencil

Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

Client:
ZDK Gesellschaft Demokratische Kultur GmbH

Title:
Nazis against Nazis – Germany's most involuntary charity walk

Category:
Public Service - Experiential / Events, Competitions & Installations

Annual ID:
150454A

Award:
2015 Social Media Best of Discipline Pencil

Agency:
Droga5 / New York

Client:
Under Armour

Title:
Gisele Bündchen-Will Beats Noise

Category:
Social Media / Best Integrated Campaign Led by Social

Annual ID:
150360A

Award:
2015 Branded Entertainment Best of Discipline Pencil

Agency:
Funny Or Die / Los Angeles

Client:
Healthcare.gov

Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama

Category:
Online / Long Form

Annual ID:
150434A

Award:
2015 Intellectual Property Best of Discipline Pencil

Agency:
Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing