The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Parking - Jury Agency: DDB Group GmbH / Berlin Client: Volkswagen Category: Outdoor / Billboards or Transit - Single
Parking - Grandstand Agency: DDB Group GmbH / Berlin Client: Volkswagen Category: Outdoor / Billboards or Transit - Single
Make Every Yard Count Agency: JWT India / Bangalore Client: Nike India Category: Consumer Television / Under $80K Budget - Single
Blowing in The Wind Agency: Akestam Holst / Stockholm Client: Apotek Hjartat Category: Outdoor / Digital / Electronic
UNBELIEVABLE BUS SHELTER Agency: AMVBBDO / London Client: PEPSI MAX Category: Outdoor / Digital / Electronic
Audi LED Scoreboard Agency: Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church Client: Audi of America Category: Outdoor / Digital / Electronic
Sky Swatches Agency: SID LEE / Montréal Client: Réno-Dépôt Category: Outdoor / Digital / Electronic
Turning Packaging into Education Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Collateral Design / Outdoor - Series
Water Billboard Agency: TBWA Santiago Mangada Puno / Makati City Client: Peerless Lion Corporation Category: Collateral Design / Outdoor - Series
Kanji ID Agency: Dentsu Inc. / Tokyo Client: DENTSU INC. Category: Publication Design / Book Cover Design
Kroger Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Radio / Public Service - Campaign
Lost Agency: J.WALTER THOMPSON CHILE / Santiago Client: Cruz Roja Chilena Category: Radio / Public Service - Campaign
#notokay Radio Campaign Agency: Juniper Park / Toronto Client: YWCA Category: Radio / Public Service - Campaign
Tap Thru Agency: BBDO New York / New York Client: Lowe's Category: Online Films & Video / Branded Micro-Video
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Design Craft / Photography - Single or Series
CITYSCAPE Agency: HAKUHODO Inc. / TOKYO Client: INFAS PUBLICATIONS,INC. Category: Design Craft / Photography - Single or Series
The Beauty Of Sharpness Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Design Craft / Photography - Single or Series
Books build children. Agency: Miharumiyukijiro / Tokyo Client: Yokohama city board of education Category: Design Craft / Photography - Single or Series
Packed Couple Agency: Ogilvy & Mather Japan GK / Tokyo Client: SEA ROAD INTERNATIONAL CORPORATION Category: Design Craft / Photography - Single or Series
Ranger User’s Manual Agency: BlueHive / Sao Paulo Client: Ford Category: Direct Marketing / Flat Mailing
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Websites / Services
Paper Prison Agency: Interbrand / New York Client: Mandela Poster Project Category: Public Service - Design / Collateral Design - Single or Series
TAMABI Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Tama Art University Category: Public Service - Design / Collateral Design - Single or Series
Better by Bike Agency: the community (la comunidad) / Buenos Aires Client: City of Buenos Aires Category: Public Service - Design / Collateral Design - Single or Series
Poachers Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Campaign
Eye Play the Piano Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo Client: The University of Tsukuba's Special Needs Schools Category: Intellectual Property & Products / Software, Services, Programs & Platforms
S-Drive Agency: Leo Burnett / SYDNEY Client: Samsung Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Beats Music Agency: R/GA London / London Client: Beats Music Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Thats No Joke Agency: Juniper Park / Toronto Client: YWCA Category: Radio / Public Service - Single
Dad Agency: Leo Burnett / SYDNEY Client: Samsung Category: Radio / Public Service - Single
Radiometries Agency: Sancho BBDO / Bogota Client: Exito Foundation Category: Radio / Public Service - Single
Dance by music of Dunhuang Agency: Qu Minmin & Jiang Qian / Nanjing Client: Phoenix Fine Arts Publishing.Ltd Category: Publication Design / Book Layout Design
A Gift from Hong Wei Agency: T-Change Design Studio / Nanjing Client: Phoenix Fine Arts Publishing . Ltd Category: Publication Design / Book Layout Design
Trailscape Agency: Hill Holliday / Boston Client: Merrell Category: Use of Technology / Augmented Experience
Moogfest - Conductar Agency: Tool / Santa Monica + Odd Division / Los Angeles Client: Moogfest Category: Use of Technology / Augmented Experience
Haruhi Hunting Agency: PARTY / Tokyo Client: SANKYO Category: Use of Technology / Augmented Experience
Beats Music Agency: R/GA London / London Client: Beats Music Category: Mobile Applications / Media, Entertainment & Leisure
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Mobile Applications / Media, Entertainment & Leisure
The Rag Bag Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Intellectual Property & Products / Physical Product
Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Intellectual Property & Products / Physical Product
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Other Branded Content / Custom Content
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Other Branded Content / Custom Content
The Vanishing Game Agency: Tool / Santa Monica + Y&R / New York Client: Land Rover Category: Other Branded Content / Custom Content
Turning Flight Cancellations into Hotel Reservations Agency: 360i / New York Client: Red Roof Inn Category: Use of Technology / Location-Based Services or Proximity Marketing
Sat-JF14 Agency: LDC / São Paulo Client: Record Collection Category: Use of Technology / Location-Based Services or Proximity Marketing
Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Use of Technology / Location-Based Services or Proximity Marketing
Rip Curl Search GPS Agency: GPY&R Sydney / VML Australia Client: Rip Curl Category: Use of Technology / Location-Based Services or Proximity Marketing
MAPS CAMPAIGN Agency: AMVBBDO / London Client: WHISKAS Category: Newspaper / Full Page or Spread - Campaign
Just Add Water Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Campaign
Kings and Queens of the Court Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Campaign

2015 Print & Outdoor Silver Pencil

DDB Group GmbH / Berlin

Volkswagen

Parking - Jury

Outdoor / Billboards or Transit - Single

150266A

2015 Print & Outdoor Bronze Pencil

DDB Group GmbH / Berlin

Volkswagen

Parking - Grandstand

Outdoor / Billboards or Transit - Single

150267A

2015 Film Gold Pencil

JWT India / Bangalore

Nike India

Make Every Yard Count

Consumer Television / Under $80K Budget - Single

150581A

2015 Print & Outdoor Gold Pencil

Akestam Holst / Stockholm

Apotek Hjartat

Blowing in The Wind

Outdoor / Digital / Electronic

150035A

2015 Print & Outdoor Bronze Pencil

AMVBBDO / London

PEPSI MAX

UNBELIEVABLE BUS SHELTER

Outdoor / Digital / Electronic

150063A

2015 Print & Outdoor Silver Pencil

Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church

Audi of America

Audi LED Scoreboard

Outdoor / Digital / Electronic

150981A

2015 Print & Outdoor Gold Pencil

SID LEE / Montréal

Réno-Dépôt

Sky Swatches

Outdoor / Digital / Electronic

151041A

2015 Design Bronze Pencil

Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon

Colgate-Palmolive

Turning Packaging into Education

Collateral Design / Outdoor - Series

150991A

2015 Design Silver Pencil

TBWA Santiago Mangada Puno / Makati City

Peerless Lion Corporation

Water Billboard

Collateral Design / Outdoor - Series

151075A

2015 Design Bronze Pencil

Dentsu Inc. / Tokyo

DENTSU INC.

Kanji ID

Publication Design / Book Cover Design

150313A

2015 Radio Silver Pencil

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Kroger

Radio / Public Service - Campaign

150466A

2015 Radio Bronze Pencil

J.WALTER THOMPSON CHILE / Santiago

Cruz Roja Chilena

Lost

Radio / Public Service - Campaign

150559A

2015 Radio Silver Pencil

Juniper Park / Toronto

YWCA

#notokay Radio Campaign

Radio / Public Service - Campaign

150565A

2015 Film Silver Pencil

BBDO New York / New York

Lowe's

Tap Thru

Online Films & Video / Branded Micro-Video

150128A

2015 Design Gold Pencil

Dentsu Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Design Craft / Photography - Single or Series

150310A

2015 Design Silver Pencil

HAKUHODO Inc. / TOKYO

INFAS PUBLICATIONS,INC.

CITYSCAPE

Design Craft / Photography - Single or Series

150494A

2015 Design Bronze Pencil

Herezie / Paris

ZWILLING J. A. HENCKELS

The Beauty Of Sharpness

Design Craft / Photography - Single or Series

150526A

2015 Design Bronze Pencil

Miharumiyukijiro / Tokyo

Yokohama city board of education

Books build children.

Design Craft / Photography - Single or Series

150782A

2015 Design Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

SEA ROAD INTERNATIONAL CORPORATION

Packed Couple

Design Craft / Photography - Single or Series

150857A

2015 Direct Bronze Pencil

BlueHive / Sao Paulo

Ford

Ranger User’s Manual

Direct Marketing / Flat Mailing

150203A

2015 Interactive Bronze Pencil

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Websites / Services

150828A

2015 Design Gold Pencil

Interbrand / New York

Mandela Poster Project

Paper Prison

Public Service - Design / Collateral Design - Single or Series

150541A

2015 Design Bronze Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Tama Art University

TAMABI

Public Service - Design / Collateral Design - Single or Series

150799A

2015 Design Silver Pencil

the community (la comunidad) / Buenos Aires

City of Buenos Aires

Better by Bike

Public Service - Design / Collateral Design - Single or Series

151102A

2015 Print & Outdoor Silver Pencil

Leo Burnett / Sydney

WWF

Poachers

Public Service - Print / Collateral - Campaign

150606A

2015 Intellectual Property Gold Pencil

HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo

The University of Tsukuba's Special Needs Schools

Eye Play the Piano

Intellectual Property & Products / Software, Services, Programs & Platforms

150497A

2015 Intellectual Property Bronze Pencil

Leo Burnett / SYDNEY

Samsung

S-Drive

Intellectual Property & Products / Software, Services, Programs & Platforms

150609A

2015 Intellectual Property Bronze Pencil

R/GA London / London

Beats Music

Beats Music

Intellectual Property & Products / Software, Services, Programs & Platforms

150970A

2015 Radio Bronze Pencil

Juniper Park / Toronto

YWCA

Thats No Joke

Radio / Public Service - Single

150566A

2015 Radio Silver Pencil

Leo Burnett / SYDNEY

Samsung

Dad

Radio / Public Service - Single

150603A

2015 Radio Silver Pencil

Sancho BBDO / Bogota

Exito Foundation

Radiometries

Radio / Public Service - Single

151024A

2015 Design Bronze Pencil

Qu Minmin & Jiang Qian / Nanjing

Phoenix Fine Arts Publishing.Ltd

Dance by music of Dunhuang

Publication Design / Book Layout Design

150952A

2015 Design Silver Pencil

T-Change Design Studio / Nanjing

Phoenix Fine Arts Publishing . Ltd

A Gift from Hong Wei

Publication Design / Book Layout Design

151067A

2015 Mobile Bronze Pencil

Hill Holliday / Boston

Merrell

Trailscape

Use of Technology / Augmented Experience

150536A

2015 Mobile Bronze Pencil

Tool / Santa Monica + Odd Division / Los Angeles

Moogfest

Moogfest - Conductar

Use of Technology / Augmented Experience

150825A

2015 Mobile Silver Pencil

PARTY / Tokyo

SANKYO

Haruhi Hunting

Use of Technology / Augmented Experience

150919A

2015 Mobile Silver Pencil

R/GA London / London

Beats Music

Beats Music

Mobile Applications / Media, Entertainment & Leisure

150969A

2015 Mobile Gold Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Mobile Applications / Media, Entertainment & Leisure

151107A

2015 Intellectual Property Gold Pencil

DDB Stockholm / Stockholm

Uniforms For The Dedicated

The Rag Bag

Intellectual Property & Products / Physical Product

150292A

2015 Intellectual Property Gold Pencil

M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth

Optus

Cleverbuoy

Intellectual Property & Products / Physical Product

150721A

2015 Branded Entertainment Silver Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Other Branded Content / Custom Content

150885A

2015 Branded Entertainment Silver Pencil

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Other Branded Content / Custom Content

151014A

2015 Branded Entertainment Bronze Pencil

Tool / Santa Monica + Y&R / New York

Land Rover

The Vanishing Game

Other Branded Content / Custom Content

151223A

2015 Mobile Bronze Pencil

360i / New York

Red Roof Inn

Turning Flight Cancellations into Hotel Reservations

Use of Technology / Location-Based Services or Proximity Marketing

150007A

2015 Mobile Bronze Pencil

LDC / São Paulo

Record Collection

Sat-JF14

Use of Technology / Location-Based Services or Proximity Marketing

150702A

2015 Mobile Gold Pencil

M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth

Optus

Cleverbuoy

Use of Technology / Location-Based Services or Proximity Marketing

150722A

2015 Mobile Silver Pencil

GPY&R Sydney / VML Australia

Rip Curl

Rip Curl Search GPS

Use of Technology / Location-Based Services or Proximity Marketing

151167A

2015 Print & Outdoor Bronze Pencil

AMVBBDO / London

WHISKAS

MAPS CAMPAIGN

Newspaper / Full Page or Spread - Campaign

150065A

2015 Print & Outdoor Silver Pencil

Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong

A.W Faber-Castell (HK) Ltd

Just Add Water

Newspaper / Full Page or Spread - Campaign

150904A

2015 Print & Outdoor Gold Pencil

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Kings and Queens of the Court

Outdoor / Outdoor Installations & Ambient - Campaign

150673A

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