The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
mt book Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Collateral Design / Booklets & Brochures
Honda. Beautiful Engines. Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo Client: Honda Motor Co., Ltd. Category: Collateral Design / Booklets & Brochures
Turning Packaging into Education Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Collateral Design / Outdoor - Series
Water Billboard Agency: TBWA Santiago Mangada Puno / Makati City Client: Peerless Lion Corporation Category: Collateral Design / Outdoor - Series
Visa Saree Agency: BBDO India / Mumbai Client: Visa India Category: Collateral Design / Promotional Items - Single or Series
EFFECTIVE MICROORGANISMS CALENDAR Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Collateral Design / Promotional Items - Single or Series
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Collateral Design / Promotional Items - Single or Series
JUNIOR SWIMMING CHAMPIONSHIPS 1 Agency: DENTSU INC. / Tokyo Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single
Okay, Bye Agency: Ogilvy and Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Little Masters Agency: Geometry Global / Hong Kong Client: Hamleys Category: Collateral Design / Posters - Series
#UNLEARN Agency: Grid Worldwide Branding and Design / Johannesburg Client: ANTI-EST. Category: Collateral Design / Posters - Series
CITYSCAPE Agency: HAKUHODO Inc. / TOKYO Client: INFAS PUBLICATIONS,INC. Category: Collateral Design / Posters - Series
FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral Design / Posters - Series
Landscape of BRAUN Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Systems Category: Collateral Design / Posters - Series
JAPANESE PRINT QUALITY Agency: village(R) / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series
Apple New Years Window - iPad Agency: Apple / Cupertino Client: Apple Category: Collateral Design / P.O.P. & In-Store - Series
Apple Watch Window Agency: Apple / Cupertino Client: Apple Category: Collateral Design / P.O.P. & In-Store - Series
The Beauty Of Sharpness Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Collateral Design / P.O.P. & In-Store - Series
FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral Design / P.O.P. & In-Store - Series
Stamps Agency: Y&R / Dubai Client: Audi Switzerland Category: Collateral Design / P.O.P. & In-Store - Series
Proud Whopper Agency: DAVID / Miami Client: Burger King Category: Collateral Design / P.O.P. & In-Store - Single
The Rag Bag Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Collateral Design / P.O.P. & In-Store - Single
A Cut Above Agency: Y&R Shanghai / Shanghai Client: Zhang Xiao Quan Kitchen Knife Category: Collateral Design / P.O.P. & In-Store - Single
Blowing in The Wind Agency: Akestam Holst / Stockholm Client: Apotek Hjartat Category: Collateral Design / Outdoor - Single
Sufi Rock - Lighter Agency: Ogilvy & Mather India / Gurgaon Client: Pernod Ricard India Pvt. Ltd. Category: Collateral Design / Outdoor - Single
Bynd Artisan Brochure Agency: &Larry / Singapore Client: Bynd Artisan Category: Collateral Design / Booklets & Brochures
Smith Oyster Bar Agency: Leo Burnett, Toronto / Toronto Client: Smith Restaurant + Bar Category: Collateral Design / Booklets & Brochures
smart POP UP Billboards Agency: BBDO Group Germany GmbH / Duesseldorf Client: Mercedes-Benz Cars Vertrieb Deutschland Category: Collateral Design / Outdoor - Series
Sufi Rock Agency: Ogilvy & Mather India / Gurgaon Client: Pernod Ricard India Pvt. Ltd. Category: Collateral Design / Outdoor - Series
No. 6 Cider Promotional Materials Agency: Creature / Seattle Client: No. 6 Cider Category: Collateral Design / Promotional Items - Single or Series
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Promotional Items - Single or Series
Soundlab Box Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Collateral Design / Promotional Items - Single or Series
Landscapes Agency: FCB Chicago / Chicago Client: Valspar Category: Collateral Design / Promotional Items - Single or Series
Tire Kimono Agency: McCann Worldgroup Japan / McCann Erickson Japan / Tokyo Client: Toyo Tire & Rubber Co., Ltd. Category: Collateral Design / Promotional Items - Single or Series
Cannot leave books behind Graphics Design Exhibition in Chengdu Agency: qing zhao / Nanjing Client: Hanqingtang Deisgn Category: Collateral Design / Promotional Items - Single or Series
Sun Hung Kai Properties ' Instant Newspaper Recycler' Agency: Saatchi & Saatchi Services (HK) Limited / Hong Kong Client: Sun Hung Kai Properties Category: Collateral Design / Promotional Items - Single or Series
Tanoshii Hansen (Cheerfully Anti-War) Agency: Aroe / Tokyo Client: Roji To Hito Category: Collateral Design / Posters - Single
creative catch Agency: cosmos / Tokyo + Takezasado / Kyoto Client: Takezasado Category: Collateral Design / Posters - Single
JUNIOR SWIMMING CHAMPIONSHIPS 2 Agency: DENTSU INC. / Tokyo Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single
Magritte Agency: Geometry Global / Hong Kong Client: Hamleys Category: Collateral Design / Posters - Single
Van Gogh Agency: Geometry Global / Hong Kong Client: Hamleys Category: Collateral Design / Posters - Single
Hushabye Agency: Ogilvy and Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Notman House Agency: SID LEE / Montréal Client: OSMO Foundation Category: Collateral Design / Wayfinding
Soul304 Agency: 601bisang / seoul Client: 601bisang Category: Collateral Design / Posters - Series
DENTSU ANIME FEST Agency: Dentsu / Tokyo Client: DENTSU INC. Animation Department Contents Division Category: Collateral Design / Posters - Series
Donation Bottle Agency: DENTSU INC. / Tokyo Client: THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD. Category: Collateral Design / Posters - Series
World Table Tennis Championships 2014 Tokyo Agency: DENTSU INC. / Tokyo Client: TV TOKYO Category: Collateral Design / Posters - Series
Creation. Agency: Dentsu Inc. / Tokyo Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series
Thick & Fine Agency: FCB Chicago / Chicago Client: Copic Category: Collateral Design / Posters - Series

2015 Design Gold Pencil

Dentsu Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Posters - Series

150309A

2015 Design Bronze Pencil

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

mt book

Collateral Design / Booklets & Brochures

150543A

2015 Design Bronze Pencil

Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo

Honda Motor Co., Ltd.

Honda. Beautiful Engines.

Collateral Design / Booklets & Brochures

150788A

2015 Design Bronze Pencil

Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon

Colgate-Palmolive

Turning Packaging into Education

Collateral Design / Outdoor - Series

150991A

2015 Design Silver Pencil

TBWA Santiago Mangada Puno / Makati City

Peerless Lion Corporation

Water Billboard

Collateral Design / Outdoor - Series

151075A

2015 Design Bronze Pencil

BBDO India / Mumbai

Visa India

Visa Saree

Collateral Design / Promotional Items - Single or Series

150116A

2015 Design Silver Pencil

Creative Juice\Bangkok / Bangkok

EMRO ASIA CO.,LTD

EFFECTIVE MICROORGANISMS CALENDAR

Collateral Design / Promotional Items - Single or Series

150249A

2015 Design Bronze Pencil

Geometry Global Germany / Frankfurt

Fedrigoni Fine Paper

The Paper Skin

Collateral Design / Promotional Items - Single or Series

150450A

2015 Design Bronze Pencil

DENTSU INC. / Tokyo

TOKIO MARINE NICHIDO

JUNIOR SWIMMING CHAMPIONSHIPS 1

Collateral Design / Posters - Single

150317A

2015 Design Bronze Pencil

Ogilvy and Mather / Chicago

Steppenwolf Theatre

Okay, Bye

Collateral Design / Posters - Single

150876A

2015 Design Silver Pencil

Geometry Global / Hong Kong

Hamleys

Little Masters

Collateral Design / Posters - Series

150437A

2015 Design Bronze Pencil

Grid Worldwide Branding and Design / Johannesburg

ANTI-EST.

#UNLEARN

Collateral Design / Posters - Series

150480A

2015 Design Silver Pencil

HAKUHODO Inc. / TOKYO

INFAS PUBLICATIONS,INC.

CITYSCAPE

Collateral Design / Posters - Series

150493A

2015 Design Bronze Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

FRUITS

Collateral Design / Posters - Series

150763A

2015 Design Silver Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Systems

Landscape of BRAUN

Collateral Design / Posters - Series

150797A

2015 Design Gold Pencil

village(R) / Tokyo

TOPPAN PRINTING CO., LTD.

JAPANESE PRINT QUALITY

Collateral Design / Posters - Series

151162A

2015 Design Merit Award

Apple / Cupertino

Apple

Apple New Years Window - iPad

Collateral Design / P.O.P. & In-Store - Series

150076A

2015 Design Merit Award

Apple / Cupertino

Apple

Apple Watch Window

Collateral Design / P.O.P. & In-Store - Series

150077A

2015 Design Merit Award

Herezie / Paris

ZWILLING J. A. HENCKELS

The Beauty Of Sharpness

Collateral Design / P.O.P. & In-Store - Series

150529A

2015 Design Merit Award

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

FRUITS

Collateral Design / P.O.P. & In-Store - Series

150767A

2015 Design Merit Award

Y&R / Dubai

Audi Switzerland

Stamps

Collateral Design / P.O.P. & In-Store - Series

151220A

2015 Design Merit Award

DAVID / Miami

Burger King

Proud Whopper

Collateral Design / P.O.P. & In-Store - Single

150256A

2015 Design Merit Award

DDB Stockholm / Stockholm

Uniforms For The Dedicated

The Rag Bag

Collateral Design / P.O.P. & In-Store - Single

150294A

2015 Design Merit Award

Y&R Shanghai / Shanghai

Zhang Xiao Quan Kitchen Knife

A Cut Above

Collateral Design / P.O.P. & In-Store - Single

151236A

2015 Design Merit Award

Akestam Holst / Stockholm

Apotek Hjartat

Blowing in The Wind

Collateral Design / Outdoor - Single

150039A

2015 Design Merit Award

Ogilvy & Mather India / Gurgaon

Pernod Ricard India Pvt. Ltd.

Sufi Rock - Lighter

Collateral Design / Outdoor - Single

150855A

2015 Design Merit Award

&Larry / Singapore

Bynd Artisan

Bynd Artisan Brochure

Collateral Design / Booklets & Brochures

150001A

2015 Design Merit Award

Leo Burnett, Toronto / Toronto

Smith Restaurant + Bar

Smith Oyster Bar

Collateral Design / Booklets & Brochures

150687A

2015 Design Merit Award

BBDO Group Germany GmbH / Duesseldorf

Mercedes-Benz Cars Vertrieb Deutschland

smart POP UP Billboards

Collateral Design / Outdoor - Series

150114A

2015 Design Merit Award

Ogilvy & Mather India / Gurgaon

Pernod Ricard India Pvt. Ltd.

Sufi Rock

Collateral Design / Outdoor - Series

150853A

2015 Design Merit Award

Creature / Seattle

No. 6 Cider

No. 6 Cider Promotional Materials

Collateral Design / Promotional Items - Single or Series

150252A

2015 Design Merit Award

Dentsu Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Promotional Items - Single or Series

150319A

2015 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Soundlab Box

Collateral Design / Promotional Items - Single or Series

150406A

2015 Design Merit Award

FCB Chicago / Chicago

Valspar

Landscapes

Collateral Design / Promotional Items - Single or Series

150425A

2015 Design Merit Award

McCann Worldgroup Japan / McCann Erickson Japan / Tokyo

Toyo Tire & Rubber Co., Ltd.

Tire Kimono

Collateral Design / Promotional Items - Single or Series

150771A

2015 Design Merit Award

qing zhao / Nanjing

Hanqingtang Deisgn

Cannot leave books behind Graphics Design Exhibition in Chengdu

Collateral Design / Promotional Items - Single or Series

150947A

2015 Design Merit Award

Saatchi & Saatchi Services (HK) Limited / Hong Kong

Sun Hung Kai Properties

Sun Hung Kai Properties ' Instant Newspaper Recycler'

Collateral Design / Promotional Items - Single or Series

151012A

2015 Design Merit Award

Aroe / Tokyo

Roji To Hito

Tanoshii Hansen (Cheerfully Anti-War)

Collateral Design / Posters - Single

150079A

2015 Design Merit Award

cosmos / Tokyo + Takezasado / Kyoto

Takezasado

creative catch

Collateral Design / Posters - Single

150241A

2015 Design Merit Award

DENTSU INC. / Tokyo

TOKIO MARINE NICHIDO

JUNIOR SWIMMING CHAMPIONSHIPS 2

Collateral Design / Posters - Single

150326A

2015 Design Merit Award

Geometry Global / Hong Kong

Hamleys

Magritte

Collateral Design / Posters - Single

150441A

2015 Design Merit Award

Geometry Global / Hong Kong

Hamleys

Van Gogh

Collateral Design / Posters - Single

150442A

2015 Design Merit Award

Ogilvy and Mather / Chicago

Steppenwolf Theatre

Hushabye

Collateral Design / Posters - Single

150877A

2015 Design Merit Award

SID LEE / Montréal

OSMO Foundation

Notman House

Collateral Design / Wayfinding

151043A

2015 Design Merit Award

601bisang / seoul

601bisang

Soul304

Collateral Design / Posters - Series

150008A

2015 Design Merit Award

Dentsu / Tokyo

DENTSU INC. Animation Department Contents Division

DENTSU ANIME FEST

Collateral Design / Posters - Series

150304A

2015 Design Merit Award

DENTSU INC. / Tokyo

THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD.

Donation Bottle

Collateral Design / Posters - Series

150325A

2015 Design Merit Award

DENTSU INC. / Tokyo

TV TOKYO

World Table Tennis Championships 2014 Tokyo

Collateral Design / Posters - Series

150328A

2015 Design Merit Award

Dentsu Inc. / Tokyo

Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo

Creation.

Collateral Design / Posters - Series

150329A

2015 Design Merit Award

FCB Chicago / Chicago

Copic

Thick & Fine

Collateral Design / Posters - Series

150421A

Follow Us