The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles
Client: Healthcare.gov Category: Online / Long Form


Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series


Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D


Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Direct Marketing / Ambient Media


Awkward Family Viewing
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes


Poachers
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign


Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations


Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Interactive Advertising / Interactive Video


The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics


Local Projects and Cooper Hewitt, Smithsonian Design Museum
Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York
Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other


Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Other Digital Solutions


Rising Voices
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single


Gisele Bündchen-Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social


World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP Category: Interactive Advertising / Public Service / Non-Profit


Minute of Silence
Agency: DDB Group Melbourne / Melbourne
Client: RSL Australia Category: Interactive Advertising / Public Service / Non-Profit


Dons Voice
Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client: Not Impossible Labs Category: Interactive Advertising / Public Service / Non-Profit


The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad Category: Interactive Advertising / Public Service / Non-Profit


Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC Category: Interactive Advertising / Public Service / Non-Profit


HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Interactive Advertising / Public Service / Non-Profit


Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Interactive Advertising / Public Service / Non-Profit


Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Online Films & Video / User Generated Content


Visa Saree
Agency: BBDO India / Mumbai
Client: Visa India Category: Design for the Greater Good / For-Profit Initiated


EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD Category: Design for the Greater Good / For-Profit Initiated


Shell Make The Future
Agency: J Walter Thompson / London
Client: Royal Dutch Shell Category: Design for the Greater Good / For-Profit Initiated


LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai
Client: HAIER Category: Design for the Greater Good / For-Profit Initiated


Water Billboard
Agency: TBWA Santiago Mangada Puno / Makati City
Client: Peerless Lion Corporation Category: Design for the Greater Good / For-Profit Initiated


Ranger User’s Manual
Agency: BlueHive / Sao Paulo
Client: Ford Category: Direct Marketing / Flat Mailing


Every Day is Day One
Agency: Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London
Client: Samsung Category: Craft / Direction


100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Craft / Direction


Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Craft / Direction


We Are Fire
Agency: Memac Ogilvy / Dubai
Client: Al Jazeera News Network Category: Craft / Direction


Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Craft / Direction


Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC Category: Other Branded Content / Custom Content


Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Other Branded Content / Custom Content


The Vanishing Game
Agency: Tool / Santa Monica + Y&R / New York
Client: Land Rover Category: Other Branded Content / Custom Content


Captain Risky
Agency: 303Lowe Sydney / Sydney
Client: Budget Direct Category: Cinema Advertising / Short Form - :90 & Under - Single


Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Cinema Advertising / Short Form - :90 & Under - Single


OK Go: I Won’t Let You Down
Agency: Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo
Client: OK Go + Honda Category: Online Films & Video / Music Videos


Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Online Films & Video / Long Form - Single


BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Online Films & Video / Long Form - Single


Madden Season
Agency: Heat / San Francisco
Client: Electronic Arts Category: Online Films & Video / Long Form - Single


Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Agency: The Marketing Arm / Marina Del Rey
Client: Pepsi MAX Category: Online Films & Video / Long Form - Single


Dance by music of Dunhuang
Agency: Qu Minmin & Jiang Qian / Nanjing
Client: Phoenix Fine Arts Publishing.Ltd Category: Publication Design / Book Layout Design


A Gift from Hong Wei
Agency: T-Change Design Studio / Nanjing
Client: Phoenix Fine Arts Publishing . Ltd Category: Publication Design / Book Layout Design


The Autocomplete Truth Breaks All Barriers
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Integrated Branding / Public Service Campaign


Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC Category: Integrated Branding / Public Service Campaign


Kroger
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Radio / Public Service - Campaign


Lost
Agency: J.WALTER THOMPSON CHILE / Santiago
Client: Cruz Roja Chilena Category: Radio / Public Service - Campaign


#notokay Radio Campaign
Agency: Juniper Park / Toronto
Client: YWCA Category: Radio / Public Service - Campaign


DreamingWithJeff.com
Agency: Wieden+Kennedy New York / new york
Client: Squarespace Category: Websites / Other Consumer Goods


Award:
2015 Branded Entertainment Gold Pencil
Agency:
Funny Or Die / Los Angeles
Client:
Healthcare.gov
Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama
Category:
Online / Long Form
Annual ID:
150434A

Award:
2015 Design Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Series
Annual ID:
150309A

Award:
2015 Intellectual Property Gold Pencil
Agency:
Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
150084A

Award:
2015 Direct Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Direct Marketing / Ambient Media
Annual ID:
150884A

Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
151054A

Award:
2015 Print & Outdoor Gold Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150601A

Award:
2015 Cross-Platform Gold Pencil
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150454A

Award:
2015 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Interactive Advertising / Interactive Video
Annual ID:
150359A

Award:
2015 UX / UI Gold Pencil
Agency:
GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client:
SoundCloud
Title:
The Berlin Wall of Sound
Category:
Data & Human Experience / Online Data Visualization & Infographics
Annual ID:
150469A

Award:
2015 Responsive Environments Gold Pencil
Agency:
Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York
Client:
Cooper Hewitt, Smithsonian Design Museum
Title:
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Category:
Interiors / Commercial / Private / Other
Annual ID:
150700A

Award:
2015 Mobile Gold Pencil
Agency:
Wunderman / London
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Other Digital Solutions
Annual ID:
151214A

Award:
2015 Radio Gold Pencil
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
Colegio Las Lomas Oral
Title:
Rising Voices
Category:
Innovation in Radio / Single
Annual ID:
150842A

Award:
2015 Social Media Gold Pencil
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen-Will Beats Noise
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150360A

Award:
2015 Interactive Silver Pencil
Agency:
BBDO Proximity Singapore / Singapore
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150171A

Award:
2015 Interactive Bronze Pencil
Agency:
DDB Group Melbourne / Melbourne
Client:
RSL Australia
Title:
Minute of Silence
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150273A

Award:
2015 Interactive Silver Pencil
Agency:
Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client:
Not Impossible Labs
Title:
Dons Voice
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150818A

Award:
2015 Interactive Bronze Pencil
Agency:
Ogilvy & Mather / Mexico
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150838A

Award:
2015 Interactive Bronze Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
GRAACC
Title:
Bald Cartoons
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150887A

Award:
2015 Interactive Silver Pencil
Agency:
The Cyranos//McCann / Barcelona
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
151108A

Award:
2015 Interactive Silver Pencil
Agency:
Wunderman / London
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
151215A

Award:
2015 Film Gold Pencil
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Online Films & Video / User Generated Content
Annual ID:
150551A

Award:
2015 Design Gold Pencil
Agency:
BBDO India / Mumbai
Client:
Visa India
Title:
Visa Saree
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150115A

Award:
2015 Design Silver Pencil
Agency:
Creative Juice\Bangkok / Bangkok
Client:
EMRO ASIA CO.,LTD
Title:
EFFECTIVE MICROORGANISMS CALENDAR
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150250A

Award:
2015 Design Bronze Pencil
Agency:
J Walter Thompson / London
Client:
Royal Dutch Shell
Title:
Shell Make The Future
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150546A

Award:
2015 Design Silver Pencil
Agency:
Publicis China / Shanghai
Client:
HAIER
Title:
LIGHT AFTER SCHOOL
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150935A

Award:
2015 Design Bronze Pencil
Agency:
TBWA Santiago Mangada Puno / Makati City
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
151076A

Award:
2015 Direct Bronze Pencil
Agency:
BlueHive / Sao Paulo
Client:
Ford
Title:
Ranger User’s Manual
Category:
Direct Marketing / Flat Mailing
Annual ID:
150203A

Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London
Client:
Samsung
Title:
Every Day is Day One
Category:
Craft / Direction
Annual ID:
150397A

Award:
2015 Branded Entertainment Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
100
Category:
Craft / Direction
Annual ID:
150401A

Award:
2015 Branded Entertainment Silver Pencil
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Craft / Direction
Annual ID:
150552A

Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Al Jazeera News Network
Title:
We Are Fire
Category:
Craft / Direction
Annual ID:
150779A

Award:
2015 Branded Entertainment Silver Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
Made in NY
Category:
Craft / Direction
Annual ID:
151072A

Award:
2015 Branded Entertainment Silver Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
GRAACC
Title:
Bald Cartoons
Category:
Other Branded Content / Custom Content
Annual ID:
150885A

Award:
2015 Branded Entertainment Silver Pencil
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Other Branded Content / Custom Content
Annual ID:
151014A

Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Tool / Santa Monica + Y&R / New York
Client:
Land Rover
Title:
The Vanishing Game
Category:
Other Branded Content / Custom Content
Annual ID:
151223A

Award:
2015 Film Bronze Pencil
Agency:
303Lowe Sydney / Sydney
Client:
Budget Direct
Title:
Captain Risky
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
150005A

Award:
2015 Film Bronze Pencil
Agency:
OgilvyOne Beijing / Beijing
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
150913A

Award:
2015 Film Silver Pencil
Agency:
Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo
Client:
OK Go + Honda
Title:
OK Go: I Won’t Let You Down
Category:
Online Films & Video / Music Videos
Annual ID:
150789A

Award:
2015 Film Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Online Films & Video / Long Form - Single
Annual ID:
150056A

Award:
2015 Film Silver Pencil
Agency:
Eleven, Inc. / San Francisco
Client:
Virgin America
Title:
BLAH Airlines
Category:
Online Films & Video / Long Form - Single
Annual ID:
150389A

Award:
2015 Film Bronze Pencil
Agency:
Heat / San Francisco
Client:
Electronic Arts
Title:
Madden Season
Category:
Online Films & Video / Long Form - Single
Annual ID:
150512A

Award:
2015 Film Silver Pencil
Agency:
The Marketing Arm / Marina Del Rey
Client:
Pepsi MAX
Title:
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Category:
Online Films & Video / Long Form - Single
Annual ID:
151124A

Award:
2015 Design Bronze Pencil
Agency:
Qu Minmin & Jiang Qian / Nanjing
Client:
Phoenix Fine Arts Publishing.Ltd
Title:
Dance by music of Dunhuang
Category:
Publication Design / Book Layout Design
Annual ID:
150952A

Award:
2015 Design Silver Pencil
Agency:
T-Change Design Studio / Nanjing
Client:
Phoenix Fine Arts Publishing . Ltd
Title:
A Gift from Hong Wei
Category:
Publication Design / Book Layout Design
Annual ID:
151067A

Award:
2015 Cross-Platform Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth Breaks All Barriers
Category:
Integrated Branding / Public Service Campaign
Annual ID:
150778A

Award:
2015 Cross-Platform Bronze Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
GRAACC
Title:
Bald Cartoons
Category:
Integrated Branding / Public Service Campaign
Annual ID:
150886A

Award:
2015 Radio Silver Pencil
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Kroger
Category:
Radio / Public Service - Campaign
Annual ID:
150466A

Award:
2015 Radio Bronze Pencil
Agency:
J.WALTER THOMPSON CHILE / Santiago
Client:
Cruz Roja Chilena
Title:
Lost
Category:
Radio / Public Service - Campaign
Annual ID:
150559A

Award:
2015 Radio Silver Pencil
Agency:
Juniper Park / Toronto
Client:
YWCA
Title:
#notokay Radio Campaign
Category:
Radio / Public Service - Campaign
Annual ID:
150565A
