The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Use of Technology / Product & Mobile Integration
ELO Teddy Bears Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Use of Technology / Product & Mobile Integration
Alvio Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: Use of Technology / Product & Mobile Integration
S-Drive Agency: Leo Burnett / SYDNEY Client: Samsung Category: Gaming, Music & Mobile / Branded Mobile
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Gaming, Music & Mobile / Branded Mobile
Eye Play the Piano Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo Client: The University of Tsukuba's Special Needs Schools Category: Intellectual Property & Products / Software, Services, Programs & Platforms
S-Drive Agency: Leo Burnett / SYDNEY Client: Samsung Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Beats Music Agency: R/GA London / London Client: Beats Music Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Build a GLA on Instagram Agency: Razorfish / New York Client: Mercedes-Benz USA Category: Advertising on Mobile Devices / In-App
Yuki Tsumugi YUKI-SAWAYA Agency: 6D-K co.,Ltd / Tokyo Client: Okujun co., Ltd Category: Brand Identity / Series
Honda. Beautiful Engines. Agency: Dentsu Inc. / Tokyo + Mori Inc. / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo Client: Honda Motor Co.,Ltd. Category: Brand Identity / Series
Super normal tofu Agency: Junya Kamada / Sapporo-shi, Hokkaido Client: Imoo tofu store Category: Brand Identity / Series
Hotel Japan Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo Client: Hotel Japan Category: Brand Identity / Series
I Touch Myself Project Agency: JWT / Sydney Client: Cancer Council NSW Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
The MSC Magnifica Shiphorn Chor Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: MSC Kreuzfahrt GmbH Category: Experiential Advertising / Guerilla
Incomplete Bios Agency: Leo Burnett / San Jose Client: Fundación Paniamor Category: Experiential Advertising / Guerilla
Terminal Velocity Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Single
Boat Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Single
Bad Fit Agency: adamandeveDDB / London Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign
Get adopted Agency: BBDO Group Germany GmbH / Berlin Client: Mars Inc. Category: Outdoor / Billboards or Transit - Campaign
Hunger Scale Agency: BBDO Toronto / Toronto Client: Mars Canada Category: Outdoor / Billboards or Transit - Campaign
Back to Nature Agency: Colenso BBDO / Auckland Client: Fonterra Category: Outdoor / Billboards or Transit - Campaign
1914 Agency: AMVBBDO / London Client: SAINSBURY'S Category: Video Craft / Direction
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Video Craft / Direction
Gymkhana Seven: Wild in the Streets Agency: Logan & Sons / Los Angeles, CA + Hoonigan / Park City, Utah Client: Hoonigan Category: Video Craft / Direction
Faithful - True Detective Agency: O Positive / New York + SS+K / New York Client: HBO GO Category: Video Craft / Direction
Unconditional Love - Girls Agency: O Positive / New York + SS+K / New York Client: HBO GO Category: Video Craft / Direction
What's He In - Game of Thrones Agency: O Positive / New York + SS+K / New York Client: HBO GO Category: Video Craft / Direction
The Game Before The Game Agency: R/GA London / London + R/GA Los Angeles / Los Angeles Client: Beats By Dre Category: Video Craft / Direction
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Video Craft / Direction
Kombi Last Wishes Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Broadcast & Film / Branded Film
SPEAKING EXCHANGE Agency: FCB BRASIL / Sao Paulo Client: CNA Category: Broadcast & Film / Branded Film
The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Broadcast & Film / Branded Film
The dancing Traffic Light Agency: BBDO Group Germany GmbH / Berlin Client: Daimler AG, smart/MM Category: Experiential Advertising / Installations
A rainbow for the Rainbow Nation Agency: FCB South Africa (PTY) LTD / Johannesburg Client: Coca-Cola South Africa Category: Experiential Advertising / Installations
Xperia Aquatech Store Agency: FP7 / Dubai Client: Sony Mobile Communications Category: Experiential Advertising / Installations
Dallas Gas Station Agency: Grey New York / New York Client: TNT Category: Experiential Advertising / Installations
TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: Interactive Advertising / Interactive Video
The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Interactive Advertising / Interactive Video
Kanji ID Agency: Dentsu Inc. / Tokyo Client: DENTSU INC. Category: Publication Design / Book Cover Design
Bring Down the King Agency: DDB Group New Zealand / Auckland Client: SKY Television Category: Outdoor / Outdoor Installations & Ambient - Single
Serena Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
My Home is an Oven Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: BGH Category: Websites / Durable Goods
Blowing in The Wind Agency: Akestam Holst / Stockholm + STOPP / Stockholm Client: Apotek Hjartat Category: Experiences / Outdoor Spaces
Rain-Codes Agency: Geometry Global / Hong Kong Client: Cebu Pacific Air Category: Experiences / Outdoor Spaces
Making Clothing Donation Instantly Rewarding Agency: Ogilvy Beijing / Beijing Client: China Foundation for Poverty Alleviation Category: Experiences / Outdoor Spaces
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Websites / Cosmetics, Toiletries & Personal Care
Eyes on the Road Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Public Service - Video / Cinema
Rhino Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Single

2015 Mobile Bronze Pencil

Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Baidu Online Network Technology (Beijing) Co., Ltd.

Baidu Kuaisou

Use of Technology / Product & Mobile Integration

150085A

2015 Mobile Gold Pencil

DM9DDB / Sao Paulo

Amaral Carvalho Hospital

ELO Teddy Bears

Use of Technology / Product & Mobile Integration

150354A

2015 Mobile Bronze Pencil

Qol Devices / New York + R/GA / New York

Qol Devices

Alvio

Use of Technology / Product & Mobile Integration

150951A

2015 Branded Entertainment Silver Pencil

Leo Burnett / SYDNEY

Samsung

S-Drive

Gaming, Music & Mobile / Branded Mobile

150604A

2015 Branded Entertainment Silver Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Gaming, Music & Mobile / Branded Mobile

151109A

2015 Intellectual Property Gold Pencil

HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo

The University of Tsukuba's Special Needs Schools

Eye Play the Piano

Intellectual Property & Products / Software, Services, Programs & Platforms

150497A

2015 Intellectual Property Bronze Pencil

Leo Burnett / SYDNEY

Samsung

S-Drive

Intellectual Property & Products / Software, Services, Programs & Platforms

150609A

2015 Intellectual Property Bronze Pencil

R/GA London / London

Beats Music

Beats Music

Intellectual Property & Products / Software, Services, Programs & Platforms

150970A

2015 Mobile Bronze Pencil

Razorfish / New York

Mercedes-Benz USA

Build a GLA on Instagram

Advertising on Mobile Devices / In-App

150984A

2015 Design Silver Pencil

6D-K co.,Ltd / Tokyo

Okujun co., Ltd

Yuki Tsumugi YUKI-SAWAYA

Brand Identity / Series

150009A

2015 Design Bronze Pencil

Dentsu Inc. / Tokyo + Mori Inc. / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo

Honda Motor Co.,Ltd.

Honda. Beautiful Engines.

Brand Identity / Series

150330A

2015 Design Gold Pencil

Junya Kamada / Sapporo-shi, Hokkaido

Imoo tofu store

Super normal tofu

Brand Identity / Series

150570A

2015 Design Bronze Pencil

Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo

Hotel Japan

Hotel Japan

Brand Identity / Series

150791A

2015 Branded Entertainment Bronze Pencil

JWT / Sydney

Cancer Council NSW

I Touch Myself Project

Gaming, Music & Mobile / Creative Use of Music Supporting a Brand

150574A

2015 Branded Entertainment Gold Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Gaming, Music & Mobile / Creative Use of Music Supporting a Brand

150835A

2015 Cross-Platform Silver Pencil

Leagas Delaney Hamburg GmbH / Hamburg

MSC Kreuzfahrt GmbH

The MSC Magnifica Shiphorn Chor

Experiential Advertising / Guerilla

150598A

2015 Cross-Platform Silver Pencil

Leo Burnett / San Jose

Fundación Paniamor

Incomplete Bios

Experiential Advertising / Guerilla

150600A

2015 Print & Outdoor Bronze Pencil

Ogilvy & Mather Cape Town / Cape Town

Volkswagen South Africa

Terminal Velocity

Newspaper / Full Page or Spread - Single

150843A

2015 Print & Outdoor Bronze Pencil

Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong

A.W Faber-Castell (HK) Ltd

Boat

Newspaper / Full Page or Spread - Single

150903A

2015 Print & Outdoor Gold Pencil

adamandeveDDB / London

Harvey Nichols

Bad Fit

Outdoor / Billboards or Transit - Campaign

150022A

2015 Print & Outdoor Silver Pencil

BBDO Group Germany GmbH / Berlin

Mars Inc.

Get adopted

Outdoor / Billboards or Transit - Campaign

150108A

2015 Print & Outdoor Bronze Pencil

BBDO Toronto / Toronto

Mars Canada

Hunger Scale

Outdoor / Billboards or Transit - Campaign

150175A

2015 Print & Outdoor Bronze Pencil

Colenso BBDO / Auckland

Fonterra

Back to Nature

Outdoor / Billboards or Transit - Campaign

150236A

2015 Film Silver Pencil

AMVBBDO / London

SAINSBURY'S

1914

Video Craft / Direction

150062A

2015 Film Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Video Craft / Direction

150402A

2015 Film Bronze Pencil

Logan & Sons / Los Angeles, CA + Hoonigan / Park City, Utah

Hoonigan

Gymkhana Seven: Wild in the Streets

Video Craft / Direction

150705A

2015 Film Silver Pencil

O Positive / New York + SS+K / New York

HBO GO

Faithful - True Detective

Video Craft / Direction

150821A

2015 Film Silver Pencil

O Positive / New York + SS+K / New York

HBO GO

Unconditional Love - Girls

Video Craft / Direction

150822A

2015 Film Bronze Pencil

O Positive / New York + SS+K / New York

HBO GO

What's He In - Game of Thrones

Video Craft / Direction

150823A

2015 Film Bronze Pencil

R/GA London / London + R/GA Los Angeles / Los Angeles

Beats By Dre

The Game Before The Game

Video Craft / Direction

150978A

2015 Film Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

Made in NY

Video Craft / Direction

151071A

2015 Branded Entertainment Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen do Brasil

Kombi Last Wishes

Broadcast & Film / Branded Film

150055A

2015 Branded Entertainment Silver Pencil

FCB BRASIL / Sao Paulo

CNA

SPEAKING EXCHANGE

Broadcast & Film / Branded Film

150414A

2015 Branded Entertainment Gold Pencil

Wieden+Kennedy / London

Honda

The Other Side

Broadcast & Film / Branded Film

151179A

2015 Cross-Platform Bronze Pencil

BBDO Group Germany GmbH / Berlin

Daimler AG, smart/MM

The dancing Traffic Light

Experiential Advertising / Installations

150110A

2015 Cross-Platform Bronze Pencil

FCB South Africa (PTY) LTD / Johannesburg

Coca-Cola South Africa

A rainbow for the Rainbow Nation

Experiential Advertising / Installations

150427A

2015 Cross-Platform Silver Pencil

FP7 / Dubai

Sony Mobile Communications

Xperia Aquatech Store

Experiential Advertising / Installations

150432A

2015 Cross-Platform Silver Pencil

Grey New York / New York

TNT

Dallas Gas Station

Experiential Advertising / Installations

150475A

2015 Interactive Silver Pencil

CLM BBDO / Boulogne-Billancourt

GUY COTTEN

TRIP OUT TO SEA

Interactive Advertising / Interactive Video

150229A

2015 Interactive Gold Pencil

Wieden+Kennedy / London

Honda

The Other Side

Interactive Advertising / Interactive Video

151181A

2015 Design Bronze Pencil

Dentsu Inc. / Tokyo

DENTSU INC.

Kanji ID

Publication Design / Book Cover Design

150313A

2015 Print & Outdoor Bronze Pencil

DDB Group New Zealand / Auckland

SKY Television

Bring Down the King

Outdoor / Outdoor Installations & Ambient - Single

150279A

2015 Print & Outdoor Silver Pencil

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Serena

Outdoor / Outdoor Installations & Ambient - Single

150675A

2015 Interactive Bronze Pencil

Del Campo Saatchi & Saatchi / Buenos Aires

BGH

My Home is an Oven

Websites / Durable Goods

150301A

2015 Design Gold Pencil

Akestam Holst / Stockholm + STOPP / Stockholm

Apotek Hjartat

Blowing in The Wind

Experiences / Outdoor Spaces

150040A

2015 Design Bronze Pencil

Geometry Global / Hong Kong

Cebu Pacific Air

Rain-Codes

Experiences / Outdoor Spaces

150438A

2015 Design Bronze Pencil

Ogilvy Beijing / Beijing

China Foundation for Poverty Alleviation

Making Clothing Donation Instantly Rewarding

Experiences / Outdoor Spaces

150878A

2015 Interactive Bronze Pencil

Ogilvy Brasil / Sao Paulo

Sol de Janeiro

Tattoo Skin Cancer Check

Websites / Cosmetics, Toiletries & Personal Care

150889A

2015 Film Bronze Pencil

OgilvyOne Beijing / Beijing

Volkswagen

Eyes on the Road

Public Service - Video / Cinema

150914A

2015 Print & Outdoor Bronze Pencil

Leo Burnett / Sydney

WWF

Rhino

Public Service - Print / Collateral - Single

150610A

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