The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

If They Explain It With Football, You Get It Agency: LOLA Lowe & Partners / Madrid Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign
#TBT TV Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / Under $80K Budget - Campaign
Search One and Done Agency: Barton F. Graf LLC / New York, NY Client: Kayak Category: Consumer Television / :20 & Under - Campaign
#TBT TV Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign
Hold Music Agency: Barton F. Graf LLC / New York, NY Client: Little Caesars Category: Consumer Television / :30 / :25 - Single
Brady Bunch Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30 / :25 - Single
Pep Talk Agency: DDB Canada / Vancouver Client: Netflix Category: Consumer Television / :30 / :25 - Single
Old Table Agency: dummy. / Venice + Translation / New York Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single
Pepsi Agreement Agency: Fallon / Minneapolis Client: Arby's Category: Consumer Television / :30 / :25 - Single
Captain Risky Agency: 303Lowe Sydney / Sydney Client: Budget Direct Category: Consumer Television / 60 Second - Single
Ready to Fly Agency: BBDO New York / New York Client: Foot Locker Category: Consumer Television / 60 Second - Single
Newcastle Brown Ale: Band of Brands Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Consumer Television / 60 Second - Single
Cave Agency: Ogilvy Group Thailand / Bangkok Client: Crocodile / Cera C-Cure Co., Ltd. Category: Consumer Television / 60 Second - Single
Dadsong Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
SAINT EXUPÈRY Agency: MADRE / Buenos Aires Client: AEROLINEAS ARGENTINAS Category: Consumer Television / Commercials of Varying Length - Campaign
Smell Like a Man From Head to Toe Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Varying Length - Campaign
Montys Christmas Agency: adamandeveDDB / London Client: John Lewis Partnership Category: Consumer Television / Over 60 Second - Single
Enhance Your Lighting Agency: BBDO New York / New York Client: GE Category: Consumer Television / Over 60 Second - Single
Make Every Yard Count Agency: JWT India / Bangalore Client: Nike India Category: Consumer Television / Over 60 Second - Single
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Consumer Television / Over 60 Second - Single
Redneck Agency: the community (la comunidad) / Buenos Aires Client: VH1 Category: Consumer Television / Over 60 Second - Single
The Silver Hand Agency: TRY Advertising Agency / Oslo Client: Canal Digital Category: Consumer Television / Over 60 Second - Single
Hot-N-Ready Agency: Barton F. Graf LLC / New York, NY Client: Little Caesars Category: Consumer Television / :30 / :25 - Campaign
Robot Campaign Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign
Make Every Yard Count Agency: JWT India / Bangalore Client: Nike India Category: Consumer Television / Under $80K Budget - Single
Fingers Agency: Barton F. Graf LLC / New York, NY Client: Kayak Category: Consumer Television / :20 & Under - Single
GRAPE FLAVOR Agency: Dentsu Plus Co.,Ltd. / Bangkok Client: HI-CHEW Category: Consumer Television / :20 & Under - Single
On Memory Foam Mattresses Agency: Havas Worldwide NY / New York Client: Dos Equis Category: Consumer Television / :20 & Under - Single
Sports Matter Agency: Anomaly / New York Client: DICKs Sporting Goods Category: Consumer Television / 60 Second - Campaign
The Journey Starts Here Agency: DDB Group New Zealand / Auckland Client: SKY Television Category: Consumer Television / 60 Second - Campaign
Like Brands. Only Cheaper Agency: BMF / Sydney Client: ALDI Australia Category: Consumer Television / :20 & Under - Campaign
ALL DRIVE. No drama. Agency: mcgarrybowen / Chicago Client: Cars.com Category: Consumer Television / :20 & Under - Campaign
Elevator Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer Television / :30 / :25 - Single
Road Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer Television / :30 / :25 - Single
Stick it! Agency: Barton F. Graf LLC / New York, NY Client: GoDaddy Category: Consumer Television / :30 / :25 - Single
Lecture Agency: Barton F. Graf LLC / New York, NY Client: Kayak Category: Consumer Television / :30 / :25 - Single
Stairlift Agency: Barton F. Graf LLC / New York, NY Client: Kayak Category: Consumer Television / :30 / :25 - Single
Tomcat Presents Dead Mouse Theatre - Fitzy Gibbons Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Consumer Television / :30 / :25 - Single
Tomcat Presents Dead Mouse Theatre - Vikings Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Consumer Television / :30 / :25 - Single
Skyscraper Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30 / :25 - Single
Knife Agency: BBH New York / New York Client: Unilever/Axe Category: Consumer Television / :30 / :25 - Single
Pool Agency: BBH New York / New York Client: Unilever/Axe Category: Consumer Television / :30 / :25 - Single
Positive Feelings Agency: Fallon / Minneapolis Client: Loctite Category: Consumer Television / :30 / :25 - Single
Playthings Agency: McCann Erickson / New York Client: Evolve Category: Consumer Television / :30 / :25 - Single
Clash of Clans - Revenge Agency: Barton F. Graf LLC / New York, NY Client: Supercell Category: Consumer Television / 60 Second - Single
The Process Agency: BBDO New York / New York Client: Foot Locker Category: Consumer Television / 60 Second - Single
Soulmates Agency: BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Peace Agency: BBH / London + MJZ / London + The Mill / London + String and Tins / London Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Hotel Agency: BBH New York / New York Client: Unilever/Axe Category: Consumer Television / 60 Second - Single
The big leap Agency: BETC / Paris Client: Lacoste Category: Consumer Television / 60 Second - Single

2015 Film Bronze Pencil

LOLA Lowe & Partners / Madrid

LIBERO/FOOTBALL MAGAZINE

If They Explain It With Football, You Get It

Consumer Television / 60 Second - Campaign

150706A

2015 Film Silver Pencil

BBDO New York / New York

Mars Chocolate North America/Twix Bites

#TBT TV Campaign

Consumer Television / Under $80K Budget - Campaign

150129A

2015 Film Bronze Pencil

Barton F. Graf LLC / New York, NY

Kayak

Search One and Done

Consumer Television / :20 & Under - Campaign

150090A

2015 Film Gold Pencil

BBDO New York / New York

Mars Chocolate North America/Twix Bites

#TBT TV Campaign

Consumer Television / :20 & Under - Campaign

150124A

2015 Film Bronze Pencil

Barton F. Graf LLC / New York, NY

Little Caesars

Hold Music

Consumer Television / :30 / :25 - Single

150091A

2015 Film Gold Pencil

BBDO New York / New York

Mars Chocolate North America/Snickers

Brady Bunch

Consumer Television / :30 / :25 - Single

150123A

2015 Film Bronze Pencil

DDB Canada / Vancouver

Netflix

Pep Talk

Consumer Television / :30 / :25 - Single

150260A

2015 Film Gold Pencil

dummy. / Venice + Translation / New York

Value City Furniture

Old Table

Consumer Television / :30 / :25 - Single

150386A

2015 Film Silver Pencil

Fallon / Minneapolis

Arby's

Pepsi Agreement

Consumer Television / :30 / :25 - Single

150412A

2015 Film Silver Pencil

303Lowe Sydney / Sydney

Budget Direct

Captain Risky

Consumer Television / 60 Second - Single

150004A

2015 Film Bronze Pencil

BBDO New York / New York

Foot Locker

Ready to Fly

Consumer Television / 60 Second - Single

150132A

2015 Film Bronze Pencil

Droga5 / New York

Heineken USA / Newcastle Brown Ale

Newcastle Brown Ale: Band of Brands

Consumer Television / 60 Second - Single

150366A

2015 Film Silver Pencil

Ogilvy Group Thailand / Bangkok

Crocodile / Cera C-Cure Co., Ltd.

Cave

Consumer Television / 60 Second - Single

150893A

2015 Film Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Dadsong

Consumer Television / 60 Second - Single

151186A

2015 Film Bronze Pencil

MADRE / Buenos Aires

AEROLINEAS ARGENTINAS

SAINT EXUPÈRY

Consumer Television / Commercials of Varying Length - Campaign

150734A

2015 Film Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Smell Like a Man From Head to Toe

Consumer Television / Commercials of Varying Length - Campaign

151187A

2015 Film Silver Pencil

adamandeveDDB / London

John Lewis Partnership

Montys Christmas

Consumer Television / Over 60 Second - Single

150024A

2015 Film Gold Pencil

BBDO New York / New York

GE

Enhance Your Lighting

Consumer Television / Over 60 Second - Single

150122A

2015 Film Silver Pencil

JWT India / Bangalore

Nike India

Make Every Yard Count

Consumer Television / Over 60 Second - Single

150582A

2015 Film Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

Made in NY

Consumer Television / Over 60 Second - Single

151070A

2015 Film Bronze Pencil

the community (la comunidad) / Buenos Aires

VH1

Redneck

Consumer Television / Over 60 Second - Single

151103A

2015 Film Silver Pencil

TRY Advertising Agency / Oslo

Canal Digital

The Silver Hand

Consumer Television / Over 60 Second - Single

151153A

2015 Film Bronze Pencil

Barton F. Graf LLC / New York, NY

Little Caesars

Hot-N-Ready

Consumer Television / :30 / :25 - Campaign

150092A

2015 Film Gold Pencil

MJZ / Los Angeles + Wieden+Kennedy / Portland

Old Spice

Robot Campaign

Consumer Television / :30 / :25 - Campaign

151178A

2015 Film Gold Pencil

JWT India / Bangalore

Nike India

Make Every Yard Count

Consumer Television / Under $80K Budget - Single

150581A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

Kayak

Fingers

Consumer Television / :20 & Under - Single

150095A

2015 Film Merit Award

Dentsu Plus Co.,Ltd. / Bangkok

HI-CHEW

GRAPE FLAVOR

Consumer Television / :20 & Under - Single

150334A

2015 Film Merit Award

Havas Worldwide NY / New York

Dos Equis

On Memory Foam Mattresses

Consumer Television / :20 & Under - Single

150511A

2015 Film Merit Award

Anomaly / New York

DICKs Sporting Goods

Sports Matter

Consumer Television / 60 Second - Campaign

150071A

2015 Film Merit Award

DDB Group New Zealand / Auckland

SKY Television

The Journey Starts Here

Consumer Television / 60 Second - Campaign

150281A

2015 Film Merit Award

BMF / Sydney

ALDI Australia

Like Brands. Only Cheaper

Consumer Television / :20 & Under - Campaign

150204A

2015 Film Merit Award

mcgarrybowen / Chicago

Cars.com

ALL DRIVE. No drama.

Consumer Television / :20 & Under - Campaign

150775A

2015 Film Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Elevator

Consumer Television / :30 / :25 - Single

150058A

2015 Film Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Road

Consumer Television / :30 / :25 - Single

150061A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

GoDaddy

Stick it!

Consumer Television / :30 / :25 - Single

150094A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

Kayak

Lecture

Consumer Television / :30 / :25 - Single

150096A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

Kayak

Stairlift

Consumer Television / :30 / :25 - Single

150097A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Tomcat Presents Dead Mouse Theatre - Fitzy Gibbons

Consumer Television / :30 / :25 - Single

150100A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Tomcat Presents Dead Mouse Theatre - Vikings

Consumer Television / :30 / :25 - Single

150101A

2015 Film Merit Award

BBDO New York / New York

FedEx

Skyscraper

Consumer Television / :30 / :25 - Single

150137A

2015 Film Merit Award

BBH New York / New York

Unilever/Axe

Knife

Consumer Television / :30 / :25 - Single

150191A

2015 Film Merit Award

BBH New York / New York

Unilever/Axe

Pool

Consumer Television / :30 / :25 - Single

150192A

2015 Film Merit Award

Fallon / Minneapolis

Loctite

Positive Feelings

Consumer Television / :30 / :25 - Single

150413A

2015 Film Merit Award

McCann Erickson / New York

Evolve

Playthings

Consumer Television / :30 / :25 - Single

150749A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

Supercell

Clash of Clans - Revenge

Consumer Television / 60 Second - Single

150098A

2015 Film Merit Award

BBDO New York / New York

Foot Locker

The Process

Consumer Television / 60 Second - Single

150147A

2015 Film Merit Award

BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London

Unilever / Axe

Soulmates

Consumer Television / 60 Second - Single

150180A

2015 Film Merit Award

BBH / London + MJZ / London + The Mill / London + String and Tins / London

Unilever / Axe

Peace

Consumer Television / 60 Second - Single

150181A

2015 Film Merit Award

BBH New York / New York

Unilever/Axe

Hotel

Consumer Television / 60 Second - Single

150188A

2015 Film Merit Award

BETC / Paris

Lacoste

The big leap

Consumer Television / 60 Second - Single

150197A

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