The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Make Every Yard Count Agency: JWT India / Bangalore Client: Nike India Category: Consumer Television / Under $80K Budget - Single
Hot-N-Ready Agency: Barton F. Graf LLC / New York, NY Client: Little Caesars Category: Consumer Television / :30 / :25 - Campaign
Robot Campaign Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign
#TBT TV Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / Under $80K Budget - Campaign
If They Explain It With Football, You Get It Agency: LOLA Lowe & Partners / Madrid Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign
Montys Christmas Agency: adamandeveDDB / London Client: John Lewis Partnership Category: Consumer Television / Over 60 Second - Single
Enhance Your Lighting Agency: BBDO New York / New York Client: GE Category: Consumer Television / Over 60 Second - Single
Make Every Yard Count Agency: JWT India / Bangalore Client: Nike India Category: Consumer Television / Over 60 Second - Single
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Consumer Television / Over 60 Second - Single
Redneck Agency: the community (la comunidad) / Buenos Aires Client: VH1 Category: Consumer Television / Over 60 Second - Single
The Silver Hand Agency: TRY Advertising Agency / Oslo Client: Canal Digital Category: Consumer Television / Over 60 Second - Single
SAINT EXUPÈRY Agency: MADRE / Buenos Aires Client: AEROLINEAS ARGENTINAS Category: Consumer Television / Commercials of Varying Length - Campaign
Smell Like a Man From Head to Toe Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Varying Length - Campaign
Captain Risky Agency: 303Lowe Sydney / Sydney Client: Budget Direct Category: Consumer Television / 60 Second - Single
Ready to Fly Agency: BBDO New York / New York Client: Foot Locker Category: Consumer Television / 60 Second - Single
Newcastle Brown Ale: Band of Brands Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Consumer Television / 60 Second - Single
Cave Agency: Ogilvy Group Thailand / Bangkok Client: Crocodile / Cera C-Cure Co., Ltd. Category: Consumer Television / 60 Second - Single
Dadsong Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Search One and Done Agency: Barton F. Graf LLC / New York, NY Client: Kayak Category: Consumer Television / :20 & Under - Campaign
#TBT TV Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign
Hold Music Agency: Barton F. Graf LLC / New York, NY Client: Little Caesars Category: Consumer Television / :30 / :25 - Single
Brady Bunch Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30 / :25 - Single
Pep Talk Agency: DDB Canada / Vancouver Client: Netflix Category: Consumer Television / :30 / :25 - Single
Old Table Agency: dummy. / Venice + Translation / New York Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single
Pepsi Agreement Agency: Fallon / Minneapolis Client: Arby's Category: Consumer Television / :30 / :25 - Single
Tomcat Presents Dead Mouse Theatre - Vikings Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Consumer Television / Under $80K Budget - Single
Lockdown Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Consumer Television / Under $80K Budget - Single
Royal Westminster Jewelry Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City Client: Royal Westminster Jewelry/ Doji Jewelry Holding Company Category: Consumer Television / Under $80K Budget - Single
Veteran dog Agency: Selmore Creative Agency / Amsterdam Client: The Royal Dutch Guide Dog Foundation Category: Consumer Television / Under $80K Budget - Single
Mars Bites TV Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Mars Bites Category: Consumer Television / :30 / :25 - Campaign
You gotta get it, to get it. Agency: DDB Canada / Vancouver Client: Netflix Category: Consumer Television / :30 / :25 - Campaign
Versus 1 Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30 / :25 - Campaign
Versus 2 Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30 / :25 - Campaign
No Wires Agency: Hungry Man / Los Angeles + Grey / New York Client: DirecTV Category: Consumer Television / :30 / :25 - Campaign
Sports Matter Agency: Anomaly / New York Client: DICKs Sporting Goods Category: Consumer Television / 60 Second - Campaign
The Journey Starts Here Agency: DDB Group New Zealand / Auckland Client: SKY Television Category: Consumer Television / 60 Second - Campaign
1914 Agency: AMVBBDO / London Client: SAINSBURY'S Category: Consumer Television / Over 60 Second - Single
Sports Matter Agency: Anomaly / New York Client: DICKs Sporting Goods Category: Consumer Television / Over 60 Second - Single
The Boy Who Beeps Agency: BBDO New York / New York Client: GE Category: Consumer Television / Over 60 Second - Single
Dream Run - HR-V Agency: Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington Client: Honda Australia Category: Consumer Television / Over 60 Second - Single
Bitter? Agency: Leo Burnett Taiwan / Taipei Client: Creation Food Co., Ltd. Category: Consumer Television / Over 60 Second - Single
The Day I Visited My Son - A True Story Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Category: Consumer Television / Over 60 Second - Single
CPR Agency: the community (la comunidad) / Buenos Aires Client: VH1 Category: Consumer Television / Over 60 Second - Single
Ahead of Their Time Agency: Wieden+Kennedy / Portland Client: Dodge Category: Consumer Television / Over 60 Second - Single
LeBron James "Together" Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over 60 Second - Single
RE2PECT Agency: Wieden+Kennedy New York / new york Client: Jordan Brand Category: Consumer Television / Over 60 Second - Single
Hotel, Knife, Pool Agency: BBH New York / New York Client: Unilever/Axe Category: Consumer Television / Commercials of Varying Length - Campaign
Fingers Agency: Barton F. Graf LLC / New York, NY Client: Kayak Category: Consumer Television / :20 & Under - Single
GRAPE FLAVOR Agency: Dentsu Plus Co.,Ltd. / Bangkok Client: HI-CHEW Category: Consumer Television / :20 & Under - Single
On Memory Foam Mattresses Agency: Havas Worldwide NY / New York Client: Dos Equis Category: Consumer Television / :20 & Under - Single

2015 Film Gold Pencil

JWT India / Bangalore

Nike India

Make Every Yard Count

Consumer Television / Under $80K Budget - Single

150581A

2015 Film Bronze Pencil

Barton F. Graf LLC / New York, NY

Little Caesars

Hot-N-Ready

Consumer Television / :30 / :25 - Campaign

150092A

2015 Film Gold Pencil

MJZ / Los Angeles + Wieden+Kennedy / Portland

Old Spice

Robot Campaign

Consumer Television / :30 / :25 - Campaign

151178A

2015 Film Silver Pencil

BBDO New York / New York

Mars Chocolate North America/Twix Bites

#TBT TV Campaign

Consumer Television / Under $80K Budget - Campaign

150129A

2015 Film Bronze Pencil

LOLA Lowe & Partners / Madrid

LIBERO/FOOTBALL MAGAZINE

If They Explain It With Football, You Get It

Consumer Television / 60 Second - Campaign

150706A

2015 Film Silver Pencil

adamandeveDDB / London

John Lewis Partnership

Montys Christmas

Consumer Television / Over 60 Second - Single

150024A

2015 Film Gold Pencil

BBDO New York / New York

GE

Enhance Your Lighting

Consumer Television / Over 60 Second - Single

150122A

2015 Film Silver Pencil

JWT India / Bangalore

Nike India

Make Every Yard Count

Consumer Television / Over 60 Second - Single

150582A

2015 Film Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

Made in NY

Consumer Television / Over 60 Second - Single

151070A

2015 Film Bronze Pencil

the community (la comunidad) / Buenos Aires

VH1

Redneck

Consumer Television / Over 60 Second - Single

151103A

2015 Film Silver Pencil

TRY Advertising Agency / Oslo

Canal Digital

The Silver Hand

Consumer Television / Over 60 Second - Single

151153A

2015 Film Bronze Pencil

MADRE / Buenos Aires

AEROLINEAS ARGENTINAS

SAINT EXUPÈRY

Consumer Television / Commercials of Varying Length - Campaign

150734A

2015 Film Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Smell Like a Man From Head to Toe

Consumer Television / Commercials of Varying Length - Campaign

151187A

2015 Film Silver Pencil

303Lowe Sydney / Sydney

Budget Direct

Captain Risky

Consumer Television / 60 Second - Single

150004A

2015 Film Bronze Pencil

BBDO New York / New York

Foot Locker

Ready to Fly

Consumer Television / 60 Second - Single

150132A

2015 Film Bronze Pencil

Droga5 / New York

Heineken USA / Newcastle Brown Ale

Newcastle Brown Ale: Band of Brands

Consumer Television / 60 Second - Single

150366A

2015 Film Silver Pencil

Ogilvy Group Thailand / Bangkok

Crocodile / Cera C-Cure Co., Ltd.

Cave

Consumer Television / 60 Second - Single

150893A

2015 Film Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Dadsong

Consumer Television / 60 Second - Single

151186A

2015 Film Bronze Pencil

Barton F. Graf LLC / New York, NY

Kayak

Search One and Done

Consumer Television / :20 & Under - Campaign

150090A

2015 Film Gold Pencil

BBDO New York / New York

Mars Chocolate North America/Twix Bites

#TBT TV Campaign

Consumer Television / :20 & Under - Campaign

150124A

2015 Film Bronze Pencil

Barton F. Graf LLC / New York, NY

Little Caesars

Hold Music

Consumer Television / :30 / :25 - Single

150091A

2015 Film Gold Pencil

BBDO New York / New York

Mars Chocolate North America/Snickers

Brady Bunch

Consumer Television / :30 / :25 - Single

150123A

2015 Film Bronze Pencil

DDB Canada / Vancouver

Netflix

Pep Talk

Consumer Television / :30 / :25 - Single

150260A

2015 Film Gold Pencil

dummy. / Venice + Translation / New York

Value City Furniture

Old Table

Consumer Television / :30 / :25 - Single

150386A

2015 Film Silver Pencil

Fallon / Minneapolis

Arby's

Pepsi Agreement

Consumer Television / :30 / :25 - Single

150412A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Tomcat Presents Dead Mouse Theatre - Vikings

Consumer Television / Under $80K Budget - Single

150102A

2015 Film Merit Award

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Lockdown

Consumer Television / Under $80K Budget - Single

150468A

2015 Film Merit Award

Ogilvy & Mather Vietnam / Ho Chi Minh City

Royal Westminster Jewelry/ Doji Jewelry Holding Company

Royal Westminster Jewelry

Consumer Television / Under $80K Budget - Single

150875A

2015 Film Merit Award

Selmore Creative Agency / Amsterdam

The Royal Dutch Guide Dog Foundation

Veteran dog

Consumer Television / Under $80K Budget - Single

151030A

2015 Film Merit Award

BBDO New York / New York

Mars Chocolate North America/Mars Bites

Mars Bites TV Campaign

Consumer Television / :30 / :25 - Campaign

150155A

2015 Film Merit Award

DDB Canada / Vancouver

Netflix

You gotta get it, to get it.

Consumer Television / :30 / :25 - Campaign

150264A

2015 Film Merit Award

Grey New York / New York

DIRECTV

Versus 1

Consumer Television / :30 / :25 - Campaign

150476A

2015 Film Merit Award

Grey New York / New York

DIRECTV

Versus 2

Consumer Television / :30 / :25 - Campaign

150477A

2015 Film Merit Award

Hungry Man / Los Angeles + Grey / New York

DirecTV

No Wires

Consumer Television / :30 / :25 - Campaign

150538A

2015 Film Merit Award

Anomaly / New York

DICKs Sporting Goods

Sports Matter

Consumer Television / 60 Second - Campaign

150071A

2015 Film Merit Award

DDB Group New Zealand / Auckland

SKY Television

The Journey Starts Here

Consumer Television / 60 Second - Campaign

150281A

2015 Film Merit Award

AMVBBDO / London

SAINSBURY'S

1914

Consumer Television / Over 60 Second - Single

150066A

2015 Film Merit Award

Anomaly / New York

DICKs Sporting Goods

Sports Matter

Consumer Television / Over 60 Second - Single

150072A

2015 Film Merit Award

BBDO New York / New York

GE

The Boy Who Beeps

Consumer Television / Over 60 Second - Single

150150A

2015 Film Merit Award

Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington

Honda Australia

Dream Run - HR-V

Consumer Television / Over 60 Second - Single

150647A

2015 Film Merit Award

Leo Burnett Taiwan / Taipei

Creation Food Co., Ltd.

Bitter?

Consumer Television / Over 60 Second - Single

150668A

2015 Film Merit Award

Ogilvy & Mather Singapore / Singapore

Unilever

The Day I Visited My Son - A True Story

Consumer Television / Over 60 Second - Single

150871A

2015 Film Merit Award

the community (la comunidad) / Buenos Aires

VH1

CPR

Consumer Television / Over 60 Second - Single

151104A

2015 Film Merit Award

Wieden+Kennedy / Portland

Dodge

Ahead of Their Time

Consumer Television / Over 60 Second - Single

151190A

2015 Film Merit Award

Wieden+Kennedy / Portland

Nike

LeBron James "Together"

Consumer Television / Over 60 Second - Single

151191A

2015 Film Merit Award

Wieden+Kennedy New York / new york

Jordan Brand

RE2PECT

Consumer Television / Over 60 Second - Single

151203A

2015 Film Merit Award

BBH New York / New York

Unilever/Axe

Hotel, Knife, Pool

Consumer Television / Commercials of Varying Length - Campaign

150190A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

Kayak

Fingers

Consumer Television / :20 & Under - Single

150095A

2015 Film Merit Award

Dentsu Plus Co.,Ltd. / Bangkok

HI-CHEW

GRAPE FLAVOR

Consumer Television / :20 & Under - Single

150334A

2015 Film Merit Award

Havas Worldwide NY / New York

Dos Equis

On Memory Foam Mattresses

Consumer Television / :20 & Under - Single

150511A

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