The One Show
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!
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Award
Agency
Client
Title
Category
Annual ID
Hope.ly
Agency: BBDO New York / New York
Client: American Red Cross & Bitly Category: Interactive Advertising / Banners
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Agency: Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View
Client: EA Sports / Google Category: Interactive Advertising / Banners
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Social Media / Best Integrated Campaign Led by Social
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Social Media / Best Integrated Campaign Led by Social
Foo Fighters RVA
Agency: The Branching / Richmond
Client: Foo Fighters RVA Category: Social Media / Best Integrated Campaign Led by Social
Messenger
Agency: lg2 / Quebec + Quatre Zero Un / Montreal + BLVD / Montreal + Nova Film / Quebec
Client: Société de l'assurance automobile du Québec Category: Public Service - Video / Television - Single
The Talk
Agency: Saatchi & Saatchi / New York
Client: The Brotherhood Sister Sol Category: Public Service - Video / Television - Single
The Autocomplete Truth Breaks All Barriers
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Integrated Branding / Public Service Campaign
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC Category: Integrated Branding / Public Service Campaign
Cinescape
Agency: WONGDOODY / Seattle + World Famous / Seattle
Client: Seattle International Film Festival Category: Broadcast & Moving Image / Broadcast Design - Single or Series
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Online Films & Video / User Generated Content
The Design S Award 2014
Agency: BVD / Stockholm
Client: The Swedish Society of Crafts and Design Category: Design Craft / Printing & Paper Craft - Single or Series
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD Category: Design Craft / Printing & Paper Craft - Single or Series
Drinkable Book
Agency: DDB NY / New York
Client: WATERisLIFE Category: Design Craft / Printing & Paper Craft - Single or Series
Imagination changes the world
Agency: DENTSU INC. / Nagoya
Client: SHACHIHATA Category: Design Craft / Printing & Paper Craft - Single or Series
Rubbish Famzine. Till Death Do Us Part
Agency: Kinetic Singapore / Singapore
Client: HOLYCRAP.SG Category: Design Craft / Printing & Paper Craft - Single or Series
Hairstyle Calendar
Agency: Leo Burnett, Hong Kong / Hong Kong
Client: Hair Culture Category: Design Craft / Printing & Paper Craft - Single or Series
3D modeling poster "on air"
Agency: SIX inc. / Minato-ku
Client: FINAL HOME Category: Design Craft / Printing & Paper Craft - Single or Series
Montys Christmas
Agency: adamandeveDDB / London
Client: John Lewis Partnership Category: Online Films & Video / Short Form - Single
ELAN Taste the Translation
Agency: JWT Amsterdam / Amsterdam
Client: ELAN Category: Online Films & Video / Short Form - Single
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Happily Married
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Unconditional Love
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Your Choice
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Faithful
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Whats He In
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Build a GLA on Instagram
Agency: Razorfish / New York
Client: Mercedes-Benz USA Category: Advertising on Mobile Devices / In-App
ABORTIONTRAVEL
Agency: DDB SPAIN / Madrid
Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Events, Competitions & Installations
The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad Category: Public Service - Experiential / Events, Competitions & Installations
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Public Service - Experiential / Events, Competitions & Installations
Dumb Ways to Die: The Games
Agency: McCann Melbourne / Melbourne
Client: Metro Trains Category: Websites / Branded Games
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt
Client: SNCF Category: Websites / Branded Games
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM Category: Experiential Advertising / Installations
A rainbow for the Rainbow Nation
Agency: FCB South Africa (PTY) LTD / Johannesburg
Client: Coca-Cola South Africa Category: Experiential Advertising / Installations
Xperia Aquatech Store
Agency: FP7 / Dubai
Client: Sony Mobile Communications Category: Experiential Advertising / Installations
Dallas Gas Station
Agency: Grey New York / New York
Client: TNT Category: Experiential Advertising / Installations
If They Explain It With Football, You Get It
Agency: LOLA Lowe & Partners / Madrid
Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign
Bring Down the King
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Outdoor / Outdoor Installations & Ambient - Single
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Captain Risky
Agency: 303Lowe Sydney / Sydney
Client: Budget Direct Category: Consumer Television / 60 Second - Single
Ready to Fly
Agency: BBDO New York / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Consumer Television / 60 Second - Single
Cave
Agency: Ogilvy Group Thailand / Bangkok
Client: Crocodile / Cera C-Cure Co., Ltd. Category: Consumer Television / 60 Second - Single
Dadsong
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / 60 Second - Single
Brahma Selecao Especial
Agency: Africa / Sao Paulo
Client: AmBev/Brahma Category: Websites / Food & Drinks
Fencing Visualized
Agency: DENTSU INC. / Tokyo
Client: Sports Biz Co., Ltd. Category: Data Visualization / Infographics
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Social Media / Branded Social Campaign
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Social Media / Branded Social Campaign
Ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: Vodafone Romania Category: Social Media / Branded Social Campaign
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Social Media / Branded Social Campaign
Award:
2015 Interactive Bronze Pencil
Agency:
BBDO New York / New York
Client:
American Red Cross & Bitly
Title:
Hope.ly
Category:
Interactive Advertising / Banners
Annual ID:
150130A
Award:
2015 Interactive Bronze Pencil
Agency:
Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View
Client:
EA Sports / Google
Title:
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Category:
Interactive Advertising / Banners
Annual ID:
150482A
Award:
2015 Social Media Silver Pencil
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150456A
Award:
2015 Social Media Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150692A
Award:
2015 Social Media Bronze Pencil
Agency:
The Branching / Richmond
Client:
Foo Fighters RVA
Title:
Foo Fighters RVA
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
151098A
Award:
2015 Film Bronze Pencil
Agency:
lg2 / Quebec + Quatre Zero Un / Montreal + BLVD / Montreal + Nova Film / Quebec
Client:
Société de l'assurance automobile du Québec
Title:
Messenger
Category:
Public Service - Video / Television - Single
Annual ID:
150697A
Award:
2015 Film Silver Pencil
Agency:
Saatchi & Saatchi / New York
Client:
The Brotherhood Sister Sol
Title:
The Talk
Category:
Public Service - Video / Television - Single
Annual ID:
151009A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth Breaks All Barriers
Category:
Integrated Branding / Public Service Campaign
Annual ID:
150778A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
GRAACC
Title:
Bald Cartoons
Category:
Integrated Branding / Public Service Campaign
Annual ID:
150886A
Award:
2015 Design Bronze Pencil
Agency:
WONGDOODY / Seattle + World Famous / Seattle
Client:
Seattle International Film Festival
Title:
Cinescape
Category:
Broadcast & Moving Image / Broadcast Design - Single or Series
Annual ID:
151211A
Award:
2015 Film Gold Pencil
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Online Films & Video / User Generated Content
Annual ID:
150551A
Award:
2015 Design Bronze Pencil
Agency:
BVD / Stockholm
Client:
The Swedish Society of Crafts and Design
Title:
The Design S Award 2014
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150209A
Award:
2015 Design Gold Pencil
Agency:
Creative Juice\Bangkok / Bangkok
Client:
EMRO ASIA CO.,LTD
Title:
EFFECTIVE MICROORGANISMS CALENDAR
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150248A
Award:
2015 Design Bronze Pencil
Agency:
DDB NY / New York
Client:
WATERisLIFE
Title:
Drinkable Book
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150287A
Award:
2015 Design Bronze Pencil
Agency:
DENTSU INC. / Nagoya
Client:
SHACHIHATA
Title:
Imagination changes the world
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150306A
Award:
2015 Design Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine. Till Death Do Us Part
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150586A
Award:
2015 Design Bronze Pencil
Agency:
Leo Burnett, Hong Kong / Hong Kong
Client:
Hair Culture
Title:
Hairstyle Calendar
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150671A
Award:
2015 Design Bronze Pencil
Agency:
SIX inc. / Minato-ku
Client:
FINAL HOME
Title:
3D modeling poster "on air"
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
151048A
Award:
2015 Film Silver Pencil
Agency:
adamandeveDDB / London
Client:
John Lewis Partnership
Title:
Montys Christmas
Category:
Online Films & Video / Short Form - Single
Annual ID:
150025A
Award:
2015 Film Bronze Pencil
Agency:
JWT Amsterdam / Amsterdam
Client:
ELAN
Title:
ELAN Taste the Translation
Category:
Online Films & Video / Short Form - Single
Annual ID:
150579A
Award:
2015 Film Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Online Films & Video / Short Form - Single
Annual ID:
150691A
Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Happily Married
Category:
Online Films & Video / Short Form - Single
Annual ID:
151056A
Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Unconditional Love
Category:
Online Films & Video / Short Form - Single
Annual ID:
151058A
Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Your Choice
Category:
Online Films & Video / Short Form - Single
Annual ID:
151059A
Award:
2015 Film Silver Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Faithful
Category:
Online Films & Video / Short Form - Single
Annual ID:
151060A
Award:
2015 Film Silver Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Whats He In
Category:
Online Films & Video / Short Form - Single
Annual ID:
151061A
Award:
2015 Mobile Bronze Pencil
Agency:
Razorfish / New York
Client:
Mercedes-Benz USA
Title:
Build a GLA on Instagram
Category:
Advertising on Mobile Devices / In-App
Annual ID:
150984A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
DDB SPAIN / Madrid
Client:
CELEM (European Women's Lobby)
Title:
ABORTIONTRAVEL
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150289A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Ogilvy & Mather / Mexico
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150837A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150888A
Award:
2015 Interactive Silver Pencil
Agency:
McCann Melbourne / Melbourne
Client:
Metro Trains
Title:
Dumb Ways to Die: The Games
Category:
Websites / Branded Games
Annual ID:
150756A
Award:
2015 Interactive Bronze Pencil
Agency:
TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt
Client:
SNCF
Title:
The most serious game ever
Category:
Websites / Branded Games
Annual ID:
151089A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Experiential Advertising / Installations
Annual ID:
150110A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
FCB South Africa (PTY) LTD / Johannesburg
Client:
Coca-Cola South Africa
Title:
A rainbow for the Rainbow Nation
Category:
Experiential Advertising / Installations
Annual ID:
150427A
Award:
2015 Cross-Platform Silver Pencil
Agency:
FP7 / Dubai
Client:
Sony Mobile Communications
Title:
Xperia Aquatech Store
Category:
Experiential Advertising / Installations
Annual ID:
150432A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Grey New York / New York
Client:
TNT
Title:
Dallas Gas Station
Category:
Experiential Advertising / Installations
Annual ID:
150475A
Award:
2015 Film Bronze Pencil
Agency:
LOLA Lowe & Partners / Madrid
Client:
LIBERO/FOOTBALL MAGAZINE
Title:
If They Explain It With Football, You Get It
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150706A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
DDB Group New Zealand / Auckland
Client:
SKY Television
Title:
Bring Down the King
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150279A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Serena
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150675A
Award:
2015 Film Silver Pencil
Agency:
303Lowe Sydney / Sydney
Client:
Budget Direct
Title:
Captain Risky
Category:
Consumer Television / 60 Second - Single
Annual ID:
150004A
Award:
2015 Film Bronze Pencil
Agency:
BBDO New York / New York
Client:
Foot Locker
Title:
Ready to Fly
Category:
Consumer Television / 60 Second - Single
Annual ID:
150132A
Award:
2015 Film Bronze Pencil
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Consumer Television / 60 Second - Single
Annual ID:
150366A
Award:
2015 Film Silver Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Crocodile / Cera C-Cure Co., Ltd.
Title:
Cave
Category:
Consumer Television / 60 Second - Single
Annual ID:
150893A
Award:
2015 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Dadsong
Category:
Consumer Television / 60 Second - Single
Annual ID:
151186A
Award:
2015 Interactive Bronze Pencil
Agency:
Africa / Sao Paulo
Client:
AmBev/Brahma
Title:
Brahma Selecao Especial
Category:
Websites / Food & Drinks
Annual ID:
150032A
Award:
2015 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Sports Biz Co., Ltd.
Title:
Fencing Visualized
Category:
Data Visualization / Infographics
Annual ID:
150315A
Award:
2015 Social Media Silver Pencil
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Social Media / Branded Social Campaign
Annual ID:
150051A
Award:
2015 Social Media Bronze Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Branded Social Campaign
Annual ID:
150093A
Award:
2015 Social Media Silver Pencil
Agency:
BV McCann Erickson Romania / Bucharest
Client:
Vodafone Romania
Title:
Ghita, The Social Shepherd
Category:
Social Media / Branded Social Campaign
Annual ID:
150206A
Award:
2015 Social Media Silver Pencil
Agency:
Eleven, Inc. / San Francisco
Client:
Virgin America
Title:
BLAH Airlines
Category:
Social Media / Branded Social Campaign
Annual ID:
150390A
