The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form
Local Projects and Cooper Hewitt, Smithsonian Design Museum Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
Awkward Family Viewing Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
Gisele Bündchen-Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
The Berlin Wall of Sound Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Interactive Advertising / Interactive Video
Rising Voices Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single
Poachers Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS Agency: TBWA / Helsinki + FremantleMedia / Helsinki + MTV Oy / Helsinki Client: GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM Category: Other Branded Content / Co-Promotions
Airbnb Agency: The Monkeys / Sydney + Mango / Sydney Client: IKEA Category: Other Branded Content / Co-Promotions
ELAN Taste the Translation Agency: JWT Amsterdam / Amsterdam Client: ELAN Category: Social Media / Branded Social Post
Keep the Flame Alive Agency: Leo Burnett Beirut / Beirut Client: Johnnie Walker “Keep Walking Lebanon” Category: Social Media / Branded Social Post
Tweeting With Mittens Agency: Victors & Spoils / Boulder + EVB / Boulder Client: JCPenney Category: Social Media / Branded Social Post
Hope.ly Agency: BBDO New York / New York Client: American Red Cross & Bitly Category: Interactive Advertising / Banners
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project Agency: Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View Client: EA Sports / Google Category: Interactive Advertising / Banners
Trailscape Agency: Hill Holliday / Boston Client: Merrell Category: Interiors / Commercial / Private / Other
National September 11 Memorial & Museum Agency: Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York Client: National September 11 Memorial & Museum Category: Interiors / Commercial / Private / Other
Your Year. Directed by Nike+ Agency: AKQA / Portland Client: Nike Category: Digital Direct Marketing / Mobile
S-Drive Agency: Leo Burnett / SYDNEY Client: Samsung Category: Digital Direct Marketing / Mobile
Eyes on the Road Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Digital Direct Marketing / Mobile
Memory Project Agency: Rethink / Toronto Client: Historica Canada Category: Digital Direct Marketing / Mobile
AICP 2014 Opening & Category Titles Agency: AICP / Los Angeles Client: AICP Category: Broadcast & Moving Image / Title Sequences
Title Sequence Agency: Netflix/The Weinstein Group / Los Angeles Client: Marco Polo Category: Broadcast & Moving Image / Title Sequences
DreamingWithJeff.com Agency: Wieden+Kennedy New York / new york Client: Squarespace Category: Websites / Other Consumer Goods
The MSC Magnifica Shiphorn Chor Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: MSC Kreuzfahrt GmbH Category: Experiential Advertising / Guerilla
Incomplete Bios Agency: Leo Burnett / San Jose Client: Fundación Paniamor Category: Experiential Advertising / Guerilla
The Light Bag Agency: Cheil India / Gurgaon Client: Salaam Baalak Trust Category: Public Service - Design / Promotional Items - Single or Series
Dog Home Agency: M&C Saatchi / Sydney Client: Monikas Doggie Rescue Category: Public Service - Design / Promotional Items - Single or Series
Poachers Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Campaign
Not A Bug Splat Agency: BBDO Pakistan / Lahore Client: Reprieve/Foundation for Fundamental Rights Category: Public Service - Outdoor / Outdoor - Single
Swords Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Outdoor / Outdoor - Single
Lucozade - Teleconference Agency: Ogilvy & Mather Johannesburg / Johannesburg Client: Suntory Category: Radio / Consumer - Single
Fire Brigade Bockhorst - The Call Agency: serviceplan / Munich Client: EGGER Retail Products GmbH Category: Radio / Consumer - Single
The redesign of latimes.com Agency: Code and Theory / New York Client: Los Angeles Times Category: User Experience Design - Web / Interface Design Craft
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: User Experience Design - Web / Interface Design Craft
The DNA Project Agency: Hello Monday / Aarhus C Client: j.viewz Category: User Experience Design - Web / Interface Design Craft
The most serious game ever Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt Client: SNCF Category: User Experience Design - Web / Interface Design Craft
Parking - Jury Agency: DDB Group / Berlin Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Van Gogh Agency: Geometry Global / Hong Kong Client: Hamleys Category: Magazine / Full Page or Spread - Single
Hidden Graphics Agency: Colenso BBDO / Auckland Client: Frucor Beverage Ltd. Category: Collateral / Promotional Materials - Single or Campaign
Wake Up & Smell The Bacon Agency: 360i / New York Client: Kraft Foods/ Oscar Mayer Category: Mobile Applications / Consumer Goods
Tweet Machine Agency: The Cyranos//McCann / Barcelona Client: Coca-Cola Category: Mobile Applications / Consumer Goods
The Mentor Act - Film Agency: Barton F. Graf LLC / New York, NY Client: Esquire Category: Public Service - Video / Non-Broadcast
Equal Payback Project Agency: Droga5 / New York Client: The National Women’s Law Center Category: Public Service - Video / Non-Broadcast
Unload Your 401k Agency: Grey New York / New York + Rabbit / New York Client: States United to Prevent Gun Violence Category: Public Service - Video / Non-Broadcast

2015 Branded Entertainment Gold Pencil

Funny Or Die / Los Angeles

Healthcare.gov

Between Two Ferns with Zach Galfianakis: President Barack Obama

Online / Long Form

150434A

2015 Responsive Environments Gold Pencil

Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York

Cooper Hewitt, Smithsonian Design Museum

Local Projects and Cooper Hewitt, Smithsonian Design Museum

Interiors / Commercial / Private / Other

150700A

2015 Direct Gold Pencil

Ogilvy Brasil / Sao Paulo

Sol de Janeiro

Tattoo Skin Cancer Check

Direct Marketing / Ambient Media

150884A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing

Online Films & Video / Short Form - Series / Episodes

151054A

2015 Social Media Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen-Will Beats Noise

Social Media / Best Integrated Campaign Led by Social

150360A

2015 UX / UI Gold Pencil

GREY Germany / Dusseldorf + GREY Berlin / Berlin

SoundCloud

The Berlin Wall of Sound

Data & Human Experience / Online Data Visualization & Infographics

150469A

2015 Cross-Platform Gold Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Public Service - Experiential / Events, Competitions & Installations

150454A

2015 Mobile Gold Pencil

Wunderman / London

Childhood Eye Cancer Trust

Flash Photo Posters

Other Digital Solutions

151214A

2015 Intellectual Property Gold Pencil

Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Baidu Online Network Technology (Beijing) Co., Ltd.

Baidu Kuaisou

Intellectual Property & Products / Experimental / Internal Projects / R&D

150084A

2015 Interactive Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Interactive Advertising / Interactive Video

150359A

2015 Radio Gold Pencil

Ogilvy & Mather Argentina / Buenos Aires

Colegio Las Lomas Oral

Rising Voices

Innovation in Radio / Single

150842A

2015 Print & Outdoor Gold Pencil

Leo Burnett / Sydney

WWF

Poachers

Public Service - Print / Newspaper or Magazine - Campaign

150601A

2015 Design Gold Pencil

Dentsu Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Posters - Series

150309A

2015 Branded Entertainment Silver Pencil

TBWA / Helsinki + FremantleMedia / Helsinki + MTV Oy / Helsinki

GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM

BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS

Other Branded Content / Co-Promotions

151069A

2015 Branded Entertainment Bronze Pencil

The Monkeys / Sydney + Mango / Sydney

IKEA

Airbnb

Other Branded Content / Co-Promotions

151145A

2015 Social Media Silver Pencil

JWT Amsterdam / Amsterdam

ELAN

ELAN Taste the Translation

Social Media / Branded Social Post

150578A

2015 Social Media Bronze Pencil

Leo Burnett Beirut / Beirut

Johnnie Walker “Keep Walking Lebanon”

Keep the Flame Alive

Social Media / Branded Social Post

150620A

2015 Social Media Bronze Pencil

Victors & Spoils / Boulder + EVB / Boulder

JCPenney

Tweeting With Mittens

Social Media / Branded Social Post

151160A

2015 Interactive Bronze Pencil

BBDO New York / New York

American Red Cross & Bitly

Hope.ly

Interactive Advertising / Banners

150130A

2015 Interactive Bronze Pencil

Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View

EA Sports / Google

EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project

Interactive Advertising / Banners

150482A

2015 Responsive Environments Silver Pencil

Hill Holliday / Boston

Merrell

Trailscape

Interiors / Commercial / Private / Other

150535A

2015 Responsive Environments Gold Pencil

Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York

National September 11 Memorial & Museum

National September 11 Memorial & Museum

Interiors / Commercial / Private / Other

150701A

2015 Direct Silver Pencil

AKQA / Portland

Nike

Your Year. Directed by Nike+

Digital Direct Marketing / Mobile

150047A

2015 Direct Silver Pencil

Leo Burnett / SYDNEY

Samsung

S-Drive

Digital Direct Marketing / Mobile

150605A

2015 Direct Silver Pencil

OgilvyOne Beijing / Beijing

Volkswagen

Eyes on the Road

Digital Direct Marketing / Mobile

150911A

2015 Direct Bronze Pencil

Rethink / Toronto

Historica Canada

Memory Project

Digital Direct Marketing / Mobile

150994A

2015 Design Bronze Pencil

AICP / Los Angeles

AICP

AICP 2014 Opening & Category Titles

Broadcast & Moving Image / Title Sequences

150033A

2015 Design Silver Pencil

Netflix/The Weinstein Group / Los Angeles

Marco Polo

Title Sequence

Broadcast & Moving Image / Title Sequences

150810A

2015 Interactive Silver Pencil

Wieden+Kennedy New York / new york

Squarespace

DreamingWithJeff.com

Websites / Other Consumer Goods

151200A

2015 Cross-Platform Silver Pencil

Leagas Delaney Hamburg GmbH / Hamburg

MSC Kreuzfahrt GmbH

The MSC Magnifica Shiphorn Chor

Experiential Advertising / Guerilla

150598A

2015 Cross-Platform Silver Pencil

Leo Burnett / San Jose

Fundación Paniamor

Incomplete Bios

Experiential Advertising / Guerilla

150600A

2015 Design Silver Pencil

Cheil India / Gurgaon

Salaam Baalak Trust

The Light Bag

Public Service - Design / Promotional Items - Single or Series

150216A

2015 Design Bronze Pencil

M&C Saatchi / Sydney

Monikas Doggie Rescue

Dog Home

Public Service - Design / Promotional Items - Single or Series

150715A

2015 Print & Outdoor Silver Pencil

Leo Burnett / Sydney

WWF

Poachers

Public Service - Print / Collateral - Campaign

150606A

2015 Print & Outdoor Bronze Pencil

BBDO Pakistan / Lahore

Reprieve/Foundation for Fundamental Rights

Not A Bug Splat

Public Service - Outdoor / Outdoor - Single

150165A

2015 Print & Outdoor Bronze Pencil

McCann Erickson / New York

Evolve

Swords

Public Service - Outdoor / Outdoor - Single

150743A

2015 Radio Silver Pencil

Ogilvy & Mather Johannesburg / Johannesburg

Suntory

Lucozade - Teleconference

Radio / Consumer - Single

150860A

2015 Radio Bronze Pencil

serviceplan / Munich

EGGER Retail Products GmbH

Fire Brigade Bockhorst - The Call

Radio / Consumer - Single

151034A

2015 UX / UI Bronze Pencil

Code and Theory / New York

Los Angeles Times

The redesign of latimes.com

User Experience Design - Web / Interface Design Craft

150232A

2015 UX / UI Silver Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

User Experience Design - Web / Interface Design Craft

150365A

2015 UX / UI Silver Pencil

Hello Monday / Aarhus C

j.viewz

The DNA Project

User Experience Design - Web / Interface Design Craft

150516A

2015 UX / UI Gold Pencil

TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt

SNCF

The most serious game ever

User Experience Design - Web / Interface Design Craft

151088A

2015 Print & Outdoor Silver Pencil

DDB Group / Berlin

Volkswagen

Parking - Jury

Magazine / Full Page or Spread - Single

150265A

2015 Print & Outdoor Bronze Pencil

Geometry Global / Hong Kong

Hamleys

Van Gogh

Magazine / Full Page or Spread - Single

150439A

2015 Print & Outdoor Bronze Pencil

Colenso BBDO / Auckland

Frucor Beverage Ltd.

Hidden Graphics

Collateral / Promotional Materials - Single or Campaign

150237A

2015 Mobile Silver Pencil

360i / New York

Kraft Foods/ Oscar Mayer

Wake Up & Smell The Bacon

Mobile Applications / Consumer Goods

150006A

2015 Mobile Bronze Pencil

The Cyranos//McCann / Barcelona

Coca-Cola

Tweet Machine

Mobile Applications / Consumer Goods

151110A

2015 Film Bronze Pencil

Barton F. Graf LLC / New York, NY

Esquire

The Mentor Act - Film

Public Service - Video / Non-Broadcast

150089A

2015 Film Bronze Pencil

Droga5 / New York

The National Women’s Law Center

Equal Payback Project

Public Service - Video / Non-Broadcast

150369A

2015 Film Silver Pencil

Grey New York / New York + Rabbit / New York

States United to Prevent Gun Violence

Unload Your 401k

Public Service - Video / Non-Broadcast

150479A

Follow Us