The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Direct Marketing / Ambient Media
The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad Category: Direct Marketing / Ambient Media
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC Category: Direct Marketing / Ambient Media
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
Spot 4 Sale
Agency: Publicis London / London
Client: Depaul UK Category: Direct Marketing / Ambient Media
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM Category: Direct Marketing / Ambient Media
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights Category: Direct Marketing / Ambient Media
Set In Stone
Agency: Leo Burnett Melbourne / Southbank
Client: Crikey Category: Direct Marketing / Ambient Media
Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Direct Marketing / Ambient Media
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Direct Marketing / Ambient Media
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Direct Marketing / Ambient Media
The Non-Violence Bus
Agency: McCann Mexico City / Mexico, D.F.
Client: The Non-Violence Project Mexico Category: Direct Marketing / Ambient Media
Vroom Ring Boom
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Claro Category: Direct Marketing / Ambient Media
RAFA NADAL'S SEAT
Agency: OgilvyOne Madrid / Madrid
Client: IBERIA Category: Direct Marketing / Ambient Media
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Direct Marketing / Ambient Media
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Direct Marketing / Ambient Media
Award:
2015 Direct Best of Discipline Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Direct Marketing / Ambient Media
Annual ID:
150884A
Award:
2015 Direct Gold Pencil
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Direct Marketing / Ambient Media
Annual ID:
150453A
Award:
2015 Direct Gold Pencil
Agency:
Ogilvy & Mather / Mexico
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Direct Marketing / Ambient Media
Annual ID:
150836A
Award:
2015 Direct Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
GRAACC
Title:
Bald Cartoons
Category:
Direct Marketing / Ambient Media
Annual ID:
150883A
Award:
2015 Direct Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Direct Marketing / Ambient Media
Annual ID:
150884A
Award:
2015 Direct Silver Pencil
Agency:
HAKUHODO INC. / TOKYO
Client:
TSUTAYA
Title:
PANICOUPON
Category:
Direct Marketing / Ambient Media
Annual ID:
150495A
Award:
2015 Direct Bronze Pencil
Agency:
Publicis London / London
Client:
Depaul UK
Title:
Spot 4 Sale
Category:
Direct Marketing / Ambient Media
Annual ID:
150943A
Award:
2015 Direct Merit Award
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Direct Marketing / Ambient Media
Annual ID:
150112A
Award:
2015 Direct Merit Award
Agency:
BBDO Pakistan / Lahore
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Direct Marketing / Ambient Media
Annual ID:
150167A
Award:
2015 Direct Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Proud Whopper
Category:
Direct Marketing / Ambient Media
Annual ID:
150257A
Award:
2015 Direct Merit Award
Agency:
Leo Burnett Melbourne / Southbank
Client:
Crikey
Title:
Set In Stone
Category:
Direct Marketing / Ambient Media
Annual ID:
150644A
Award:
2015 Direct Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Kings and Queens of the Court
Category:
Direct Marketing / Ambient Media
Annual ID:
150681A
Award:
2015 Direct Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Direct Marketing / Ambient Media
Annual ID:
150730A
Award:
2015 Direct Merit Award
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Direct Marketing / Ambient Media
Annual ID:
150739A
Award:
2015 Direct Merit Award
Agency:
McCann Mexico City / Mexico, D.F.
Client:
The Non-Violence Project Mexico
Title:
The Non-Violence Bus
Category:
Direct Marketing / Ambient Media
Annual ID:
150759A
Award:
2015 Direct Merit Award
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
Claro
Title:
Vroom Ring Boom
Category:
Direct Marketing / Ambient Media
Annual ID:
150849A
Award:
2015 Direct Merit Award
Agency:
OgilvyOne Madrid / Madrid
Client:
IBERIA
Title:
RAFA NADAL'S SEAT
Category:
Direct Marketing / Ambient Media
Annual ID:
150916A
Award:
2015 Direct Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Direct Marketing / Ambient Media
Annual ID:
151118A