The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Soundlab Box Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Direct Marketing / Dimensional Mailing
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Direct Marketing / Dimensional Mailing
The Barbecue Bible Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo Client: Tramontina Category: Direct Marketing / Dimensional Mailing
The Most Helpful Measuring Tape in the World Agency: Leo Burnett, Toronto / Toronto Client: IKEA Category: Direct Marketing / Dimensional Mailing
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Direct Marketing / Dimensional Mailing
Ranger User’s Manual Agency: BlueHive / Sao Paulo Client: Ford Category: Direct Marketing / Flat Mailing
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Direct Marketing / Ambient Media
PANICOUPON Agency: HAKUHODO INC. / TOKYO Client: TSUTAYA Category: Direct Marketing / Ambient Media
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Direct Marketing / Ambient Media
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Direct Marketing / Ambient Media
Spot 4 Sale Agency: Publicis London / London Client: Depaul UK Category: Direct Marketing / Ambient Media
The Last Pack Agency: BBDO New York / New York Client: CVS Health Category: Direct Marketing / Dimensional Mailing
Gamer Masterpiece Agency: BBH New York / New York Client: Sony PlayStation Category: Direct Marketing / Dimensional Mailing
The Knick Surgeon’s Box Agency: Campfire SapientNitro / New York Client: Cinemax Category: Direct Marketing / Dimensional Mailing
Together Sweater Agency: Mother New York / New York Client: Target x TOMS Category: Direct Marketing / Dimensional Mailing
Bottle Cap Agency: Y&R South Africa / Cape Town Client: Land Rover Category: Direct Marketing / Dimensional Mailing
This is your type Agency: Abby Norm / Stockholm Client: Adobe Nordic Category: Direct Marketing / Flat Mailing
Suffocation Agency: Leo Burnett London / London Client: Karma Nirvana Category: Direct Marketing / Flat Mailing
Virus Outbreak Agency: Saatchi & Saatchi / Stockholm Client: Elmsta 3000 Horror Fest Category: Direct Marketing / Flat Mailing
The dancing Traffic Light Agency: BBDO Group Germany GmbH / Berlin Client: Daimler AG, smart/MM Category: Direct Marketing / Ambient Media
Not A Bug Splat Agency: BBDO Pakistan / Lahore Client: Reprieve/Foundation for Fundamental Rights Category: Direct Marketing / Ambient Media
Proud Whopper Agency: DAVID / Miami Client: Burger King Category: Direct Marketing / Ambient Media
Set In Stone Agency: Leo Burnett Melbourne / Southbank Client: Crikey Category: Direct Marketing / Ambient Media
Kings and Queens of the Court Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Direct Marketing / Ambient Media
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Direct Marketing / Ambient Media
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Direct Marketing / Ambient Media
The Non-Violence Bus Agency: McCann Mexico City / Mexico, D.F. Client: The Non-Violence Project Mexico Category: Direct Marketing / Ambient Media
Vroom Ring Boom Agency: Ogilvy & Mather Guatemala / Guatemala Client: Claro Category: Direct Marketing / Ambient Media
RAFA NADAL'S SEAT Agency: OgilvyOne Madrid / Madrid Client: IBERIA Category: Direct Marketing / Ambient Media
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Direct Marketing / Ambient Media
ANZ GAYTMs Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Direct Marketing / Ambient Media
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media

2015 Direct Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Soundlab Box

Direct Marketing / Dimensional Mailing

150400A

2015 Direct Silver Pencil

Geometry Global Germany / Frankfurt

Fedrigoni Fine Paper

The Paper Skin

Direct Marketing / Dimensional Mailing

150449A

2015 Direct Silver Pencil

JWT (J. Walter Thompson), Sao Paulo / Sao Paulo

Tramontina

The Barbecue Bible

Direct Marketing / Dimensional Mailing

150576A

2015 Direct Bronze Pencil

Leo Burnett, Toronto / Toronto

IKEA

The Most Helpful Measuring Tape in the World

Direct Marketing / Dimensional Mailing

150677A

2015 Direct Silver Pencil

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Direct Marketing / Dimensional Mailing

151015A

2015 Direct Bronze Pencil

BlueHive / Sao Paulo

Ford

Ranger User’s Manual

Direct Marketing / Flat Mailing

150203A

2015 Direct Gold Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Direct Marketing / Ambient Media

150453A

2015 Direct Silver Pencil

HAKUHODO INC. / TOKYO

TSUTAYA

PANICOUPON

Direct Marketing / Ambient Media

150495A

2015 Direct Gold Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Direct Marketing / Ambient Media

150836A

2015 Direct Gold Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Direct Marketing / Ambient Media

150883A

2015 Direct Bronze Pencil

Publicis London / London

Depaul UK

Spot 4 Sale

Direct Marketing / Ambient Media

150943A

2015 Direct Merit Award

BBDO New York / New York

CVS Health

The Last Pack

Direct Marketing / Dimensional Mailing

150135A

2015 Direct Merit Award

BBH New York / New York

Sony PlayStation

Gamer Masterpiece

Direct Marketing / Dimensional Mailing

150185A

2015 Direct Merit Award

Campfire SapientNitro / New York

Cinemax

The Knick Surgeon’s Box

Direct Marketing / Dimensional Mailing

150213A

2015 Direct Merit Award

Mother New York / New York

Target x TOMS

Together Sweater

Direct Marketing / Dimensional Mailing

150795A

2015 Direct Merit Award

Y&R South Africa / Cape Town

Land Rover

Bottle Cap

Direct Marketing / Dimensional Mailing

151237A

2015 Direct Merit Award

Abby Norm / Stockholm

Adobe Nordic

This is your type

Direct Marketing / Flat Mailing

150018A

2015 Direct Merit Award

Leo Burnett London / London

Karma Nirvana

Suffocation

Direct Marketing / Flat Mailing

150639A

2015 Direct Merit Award

Saatchi & Saatchi / Stockholm

Elmsta 3000 Horror Fest

Virus Outbreak

Direct Marketing / Flat Mailing

151010A

2015 Direct Merit Award

BBDO Group Germany GmbH / Berlin

Daimler AG, smart/MM

The dancing Traffic Light

Direct Marketing / Ambient Media

150112A

2015 Direct Merit Award

BBDO Pakistan / Lahore

Reprieve/Foundation for Fundamental Rights

Not A Bug Splat

Direct Marketing / Ambient Media

150167A

2015 Direct Merit Award

DAVID / Miami

Burger King

Proud Whopper

Direct Marketing / Ambient Media

150257A

2015 Direct Merit Award

Leo Burnett Melbourne / Southbank

Crikey

Set In Stone

Direct Marketing / Ambient Media

150644A

2015 Direct Merit Award

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Kings and Queens of the Court

Direct Marketing / Ambient Media

150681A

2015 Direct Merit Award

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Direct Marketing / Ambient Media

150730A

2015 Direct Merit Award

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Direct Marketing / Ambient Media

150739A

2015 Direct Merit Award

McCann Mexico City / Mexico, D.F.

The Non-Violence Project Mexico

The Non-Violence Bus

Direct Marketing / Ambient Media

150759A

2015 Direct Merit Award

Ogilvy & Mather Guatemala / Guatemala

Claro

Vroom Ring Boom

Direct Marketing / Ambient Media

150849A

2015 Direct Merit Award

OgilvyOne Madrid / Madrid

IBERIA

RAFA NADAL'S SEAT

Direct Marketing / Ambient Media

150916A

2015 Direct Merit Award

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Direct Marketing / Ambient Media

151118A

2015 Direct Merit Award

Whybin\\TBWA Group Melbourne / South Melbourne

ANZ

ANZ GAYTMs

Direct Marketing / Ambient Media

151174A

2015 Direct Gold Pencil

Ogilvy Brasil / Sao Paulo

Sol de Janeiro

Tattoo Skin Cancer Check

Direct Marketing / Ambient Media

150884A

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