The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Autocomplete Truth Breaks All Barriers Agency: Memac Ogilvy / Dubai Client: UN Women Category: Integrated Branding / Public Service Campaign
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Integrated Branding / Public Service Campaign
Social Savvy Burglar Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Integrated Branding / Consumer Campaign
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Integrated Branding / Consumer Campaign
Smell Like a Man From Head to Toe Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign
Risk Everything Integrated Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Integrated Branding / Online Campaign
Gamer Masterpiece Agency: BBH New York / New York Client: Sony PlayStation Category: Integrated Branding / Online Campaign
If We Won Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Integrated Branding / Online Campaign
Prudential - Chapter 2 Agency: Droga5 / New York Client: Prudential Category: Integrated Branding / Online Campaign
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Integrated Branding / Online Campaign
Have Homeless Become Invisible? Agency: Silver + Partners / New York Client: NYC Rescue Mission Category: Integrated Branding / Online Campaign
Lifetime of Difference Project Integrated Campaign Agency: BBDO New York / New York Client: Autism Speaks Category: Integrated Branding / Public Service Campaign
Minute of Silence Agency: DDB Group Melbourne / Melbourne Client: RSL Australia Category: Integrated Branding / Public Service Campaign
I Touch Myself Project Agency: JWT / Sydney Client: Cancer Council NSW Category: Integrated Branding / Public Service Campaign
LIGHTS Agency: Ogilvy & Mather Japan GK / Tokyo Client: ADOT.COM Category: Integrated Branding / Public Service Campaign
Every Man Remembered Agency: RKCR/Y&R / London Client: Royal British Legion Category: Integrated Branding / Public Service Campaign
Could I Be Any Clearer Agency: adamandeveDDB / London Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Mars Bites Integrated Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Mars Bites Category: Integrated Branding / Consumer Campaign
BookBook Agency: BBH ASIA PACIFIC / Singapore Client: IKANO PTE LTD (IKEA SINGAPORE) Category: Integrated Branding / Consumer Campaign
The Obvious Choice. Agency: CP+B / Boulder Client: Hotels.com Category: Integrated Branding / Consumer Campaign
This Is Wholesome Agency: Droga5 / New York Client: Mondelez International / Honey Maid Category: Integrated Branding / Consumer Campaign
Bosses Milk Agency: INGO Stockholm / Stockholm Client: Lidl Category: Integrated Branding / Consumer Campaign
Ursula`s Surprise Agency: Ogilvy Germany / Client: Coca Cola Germany Category: Integrated Branding / Consumer Campaign
Holiday Spam Agency: Wieden+Kennedy / London Client: Three Category: Integrated Branding / Consumer Campaign
RE2PECT Agency: Wieden+Kennedy New York / new york Client: Jordan Brand Category: Integrated Branding / Consumer Campaign
Jeff Bridges Sleeping Tapes Agency: Wieden+Kennedy New York / new york Client: Squarespace Category: Integrated Branding / Consumer Campaign

2015 Cross-Platform Silver Pencil

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth Breaks All Barriers

Integrated Branding / Public Service Campaign

150778A

2015 Cross-Platform Bronze Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Integrated Branding / Public Service Campaign

150886A

2015 Cross-Platform Silver Pencil

Leo Burnett Chicago / Chicago

Allstate

Social Savvy Burglar

Integrated Branding / Consumer Campaign

150624A

2015 Cross-Platform Bronze Pencil

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Integrated Branding / Consumer Campaign

150738A

2015 Cross-Platform Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Smell Like a Man From Head to Toe

Integrated Branding / Consumer Campaign

151188A

2015 Cross-Platform Bronze Pencil

Wieden+Kennedy / Portland

Nike

Risk Everything Integrated

Integrated Branding / Consumer Campaign

151189A

2015 Cross-Platform Merit Award

BBDO New York / New York

Foot Locker

HORSE With Harden

Integrated Branding / Online Campaign

150143A

2015 Cross-Platform Merit Award

BBH New York / New York

Sony PlayStation

Gamer Masterpiece

Integrated Branding / Online Campaign

150186A

2015 Cross-Platform Merit Award

Droga5 / New York

Heineken USA / Newcastle Brown Ale

If We Won

Integrated Branding / Online Campaign

150372A

2015 Cross-Platform Merit Award

Droga5 / New York

Prudential

Prudential - Chapter 2

Integrated Branding / Online Campaign

150380A

2015 Cross-Platform Merit Award

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Integrated Branding / Online Campaign

150829A

2015 Cross-Platform Merit Award

Silver + Partners / New York

NYC Rescue Mission

Have Homeless Become Invisible?

Integrated Branding / Online Campaign

151045A

2015 Cross-Platform Merit Award

BBDO New York / New York

Autism Speaks

Lifetime of Difference Project Integrated Campaign

Integrated Branding / Public Service Campaign

150134A

2015 Cross-Platform Merit Award

DDB Group Melbourne / Melbourne

RSL Australia

Minute of Silence

Integrated Branding / Public Service Campaign

150277A

2015 Cross-Platform Merit Award

JWT / Sydney

Cancer Council NSW

I Touch Myself Project

Integrated Branding / Public Service Campaign

150575A

2015 Cross-Platform Merit Award

Ogilvy & Mather Japan GK / Tokyo

ADOT.COM

LIGHTS

Integrated Branding / Public Service Campaign

150858A

2015 Cross-Platform Merit Award

RKCR/Y&R / London

Royal British Legion

Every Man Remembered

Integrated Branding / Public Service Campaign

151002A

2015 Cross-Platform Merit Award

adamandeveDDB / London

Harvey Nichols

Could I Be Any Clearer

Integrated Branding / Consumer Campaign

150027A

2015 Cross-Platform Merit Award

BBDO New York / New York

Mars Chocolate North America/Mars Bites

Mars Bites Integrated Campaign

Integrated Branding / Consumer Campaign

150154A

2015 Cross-Platform Merit Award

BBH ASIA PACIFIC / Singapore

IKANO PTE LTD (IKEA SINGAPORE)

BookBook

Integrated Branding / Consumer Campaign

150182A

2015 Cross-Platform Merit Award

CP+B / Boulder

Hotels.com

The Obvious Choice.

Integrated Branding / Consumer Campaign

150247A

2015 Cross-Platform Merit Award

Droga5 / New York

Mondelez International / Honey Maid

This Is Wholesome

Integrated Branding / Consumer Campaign

150379A

2015 Cross-Platform Merit Award

INGO Stockholm / Stockholm

Lidl

Bosses Milk

Integrated Branding / Consumer Campaign

150539A

2015 Cross-Platform Merit Award

Ogilvy Germany /

Coca Cola Germany

Ursula`s Surprise

Integrated Branding / Consumer Campaign

150892A

2015 Cross-Platform Merit Award

Wieden+Kennedy / London

Three

Holiday Spam

Integrated Branding / Consumer Campaign

151184A

2015 Cross-Platform Merit Award

Wieden+Kennedy New York / new york

Jordan Brand

RE2PECT

Integrated Branding / Consumer Campaign

151205A

2015 Cross-Platform Merit Award

Wieden+Kennedy New York / new york

Squarespace

Jeff Bridges Sleeping Tapes

Integrated Branding / Consumer Campaign

151207A

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