The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: Interactive Advertising / Interactive Video
The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Interactive Advertising / Interactive Video
World Under Water Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Interactive Advertising / Public Service / Non-Profit
Minute of Silence Agency: DDB Group Melbourne / Melbourne Client: RSL Australia Category: Interactive Advertising / Public Service / Non-Profit
Dons Voice Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach Client: Not Impossible Labs Category: Interactive Advertising / Public Service / Non-Profit
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Interactive Advertising / Public Service / Non-Profit
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Interactive Advertising / Public Service / Non-Profit
HomelessFonts Agency: The Cyranos//McCann / Barcelona Client: Fundació Arrels Category: Interactive Advertising / Public Service / Non-Profit
Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Interactive Advertising / Public Service / Non-Profit
Skip Ad Festival Agency: Publicis Brasil / Sao Paulo - SP Client: Sony Entertainment Television Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: Cleaning Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: Family Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: High Five Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: Elevator Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Hope.ly Agency: BBDO New York / New York Client: American Red Cross & Bitly Category: Interactive Advertising / Banners
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project Agency: Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View Client: EA Sports / Google Category: Interactive Advertising / Banners
The Swedish Snow Rescuers Agency: Akestam Holst / Stockholm Client: Audi Category: Interactive Advertising / Environmental / Experiential - Single
House of Mamba Agency: AKQA / London & Shanghai Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Flashback: Discover Berlin Agency: BBDO Group Germany GmbH / Berlin Client: Berlin Toursimus & Kongress GmbH Category: Interactive Advertising / Environmental / Experiential - Single
The Pursuit Agency: R/GA / New York Client: Equinox Category: Interactive Advertising / Environmental / Experiential - Single
FARCRY/WHAT ARE YOU MADE OF Agency: Grey / Paris Client: UBISOFT Category: Interactive Advertising / Interactive Video
Where Good Days Start Agency: SMFB / Oslo + MediaMonks / Hilversum Client: IKEA Category: Interactive Advertising / Interactive Video
Social Feed Agency: Hellocomputer / South Africa + FCB / South Africa Client: Social Feed Category: Interactive Advertising / Public Service / Non-Profit
Departure Board Agency: Leo Burnett London / London Client: Amnesty International Category: Interactive Advertising / Public Service / Non-Profit
Driving Change Agency: OgilvyOne / Dubai + Memac Ogilvy / Dubai Client: KAFA (enough) Violence & Exploitation Category: Interactive Advertising / Public Service / Non-Profit
Every Man Remembered Agency: RKCR/Y&R / London Client: Royal British Legion Category: Interactive Advertising / Public Service / Non-Profit
Red Noses. Red Button. Agency: Demner, Merlicek & Bergmann / Vienna Client: RED NOSES Clowndoctors Category: Interactive Advertising / Other Interactive Media - Single
Giferator Agency: Heat / San Francisco + Grow / Norfolk Client: Electronic Arts & Google Category: Interactive Advertising / Other Interactive Media - Single
Cleverbuoy Agency: M&C Saatchi / Sydney Client: Optus Category: Interactive Advertising / Other Interactive Media - Single
Movie Emoji Agency: Ogilvy & Mather Singapore / Singapore Client: SingTel Category: Interactive Advertising / Other Interactive Media - Single
US Open Sessions Agency: Ogilvy New York / New York Client: IBM Category: Interactive Advertising / Other Interactive Media - Single
Xperia Football Cancellation Agency: Crispin Porter & Bogusky Scandinavia AB / Göteborg Client: Sony Mobile Category: Interactive Advertising / Banners
Don't google it Agency: DDB Brussels / Brussels Client: CEBAM Category: Interactive Advertising / Banners
Calculate your lawn Agency: DigitasLBi Sweden / Sweden Client: Husqvarna Category: Interactive Advertising / Banners
'Know Your English' Web Banners Agency: Grey Group / Singapore Client: British Council Singapore Category: Interactive Advertising / Banners
Google Night Walk Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum Client: Google Category: Interactive Advertising / Environmental / Experiential - Single
Made with Code: Holiday Lights Agency: 72andSunny / Playa Vista Client: Google Category: Interactive Advertising / Environmental / Experiential - Single
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Interactive Advertising / Environmental / Experiential - Single
Eye Play the Piano Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo Client: The University of Tsukuba's Special Needs Schools Category: Interactive Advertising / Environmental / Experiential - Single
Trailscape Agency: Hill Holliday / Boston Client: Merrell Category: Interactive Advertising / Environmental / Experiential - Single
3D on the Rocks Agency: TBWA\HAKUHODO / Tokyo + HAKUHODO Inc. / Tokyo Client: SUNTORY HOLDINGS LIMITED Category: Interactive Advertising / Environmental / Experiential - Single
NZdronie Agency: Whybin\TBWA Sydney / Pyrmont Client: Tourism New Zealand Category: Interactive Advertising / Environmental / Experiential - Single
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Interactive Advertising / Interactive Video

2015 Interactive Silver Pencil

CLM BBDO / Boulogne-Billancourt

GUY COTTEN

TRIP OUT TO SEA

Interactive Advertising / Interactive Video

150229A

2015 Interactive Gold Pencil

Wieden+Kennedy / London

Honda

The Other Side

Interactive Advertising / Interactive Video

151181A

2015 Interactive Silver Pencil

BBDO Proximity Singapore / Singapore

CarbonStory LLP

World Under Water

Interactive Advertising / Public Service / Non-Profit

150171A

2015 Interactive Bronze Pencil

DDB Group Melbourne / Melbourne

RSL Australia

Minute of Silence

Interactive Advertising / Public Service / Non-Profit

150273A

2015 Interactive Silver Pencil

Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach

Not Impossible Labs

Dons Voice

Interactive Advertising / Public Service / Non-Profit

150818A

2015 Interactive Bronze Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Interactive Advertising / Public Service / Non-Profit

150838A

2015 Interactive Bronze Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Interactive Advertising / Public Service / Non-Profit

150887A

2015 Interactive Silver Pencil

The Cyranos//McCann / Barcelona

Fundació Arrels

HomelessFonts

Interactive Advertising / Public Service / Non-Profit

151108A

2015 Interactive Silver Pencil

Wunderman / London

Childhood Eye Cancer Trust

Flash Photo Posters

Interactive Advertising / Public Service / Non-Profit

151215A

2015 Interactive Silver Pencil

Publicis Brasil / Sao Paulo - SP

Sony Entertainment Television

Skip Ad Festival

Interactive Advertising / Other Interactive Media - Single

150928A

2015 Interactive Gold Pencil

The Martin Agency / Richmond

GEICO

Unskippable: Cleaning

Interactive Advertising / Other Interactive Media - Single

151127A

2015 Interactive Gold Pencil

The Martin Agency / Richmond

GEICO

Unskippable: Family

Interactive Advertising / Other Interactive Media - Single

151128A

2015 Interactive Gold Pencil

The Martin Agency / Richmond

GEICO

Unskippable: High Five

Interactive Advertising / Other Interactive Media - Single

151129A

2015 Interactive Silver Pencil

The Martin Agency / Richmond

GEICO

Unskippable: Elevator

Interactive Advertising / Other Interactive Media - Single

151130A

2015 Interactive Bronze Pencil

BBDO New York / New York

American Red Cross & Bitly

Hope.ly

Interactive Advertising / Banners

150130A

2015 Interactive Bronze Pencil

Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View

EA Sports / Google

EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project

Interactive Advertising / Banners

150482A

2015 Interactive Bronze Pencil

Akestam Holst / Stockholm

Audi

The Swedish Snow Rescuers

Interactive Advertising / Environmental / Experiential - Single

150038A

2015 Interactive Silver Pencil

AKQA / London & Shanghai

Nike

House of Mamba

Interactive Advertising / Environmental / Experiential - Single

150042A

2015 Interactive Silver Pencil

BBDO Group Germany GmbH / Berlin

Berlin Toursimus & Kongress GmbH

Flashback: Discover Berlin

Interactive Advertising / Environmental / Experiential - Single

150106A

2015 Interactive Bronze Pencil

R/GA / New York

Equinox

The Pursuit

Interactive Advertising / Environmental / Experiential - Single

150961A

2015 Interactive Merit Award

Grey / Paris

UBISOFT

FARCRY/WHAT ARE YOU MADE OF

Interactive Advertising / Interactive Video

150465A

2015 Interactive Merit Award

SMFB / Oslo + MediaMonks / Hilversum

IKEA

Where Good Days Start

Interactive Advertising / Interactive Video

151051A

2015 Interactive Merit Award

Hellocomputer / South Africa + FCB / South Africa

Social Feed

Social Feed

Interactive Advertising / Public Service / Non-Profit

150519A

2015 Interactive Merit Award

Leo Burnett London / London

Amnesty International

Departure Board

Interactive Advertising / Public Service / Non-Profit

150636A

2015 Interactive Merit Award

OgilvyOne / Dubai + Memac Ogilvy / Dubai

KAFA (enough) Violence & Exploitation

Driving Change

Interactive Advertising / Public Service / Non-Profit

150902A

2015 Interactive Merit Award

RKCR/Y&R / London

Royal British Legion

Every Man Remembered

Interactive Advertising / Public Service / Non-Profit

151001A

2015 Interactive Merit Award

Demner, Merlicek & Bergmann / Vienna

RED NOSES Clowndoctors

Red Noses. Red Button.

Interactive Advertising / Other Interactive Media - Single

150303A

2015 Interactive Merit Award

Heat / San Francisco + Grow / Norfolk

Electronic Arts & Google

Giferator

Interactive Advertising / Other Interactive Media - Single

150515A

2015 Interactive Merit Award

M&C Saatchi / Sydney

Optus

Cleverbuoy

Interactive Advertising / Other Interactive Media - Single

150718A

2015 Interactive Merit Award

Ogilvy & Mather Singapore / Singapore

SingTel

Movie Emoji

Interactive Advertising / Other Interactive Media - Single

150866A

2015 Interactive Merit Award

Ogilvy New York / New York

IBM

US Open Sessions

Interactive Advertising / Other Interactive Media - Single

150899A

2015 Interactive Merit Award

Crispin Porter & Bogusky Scandinavia AB / Göteborg

Sony Mobile

Xperia Football Cancellation

Interactive Advertising / Banners

150254A

2015 Interactive Merit Award

DDB Brussels / Brussels

CEBAM

Don't google it

Interactive Advertising / Banners

150259A

2015 Interactive Merit Award

DigitasLBi Sweden / Sweden

Husqvarna

Calculate your lawn

Interactive Advertising / Banners

150348A

2015 Interactive Merit Award

Grey Group / Singapore

British Council Singapore

'Know Your English' Web Banners

Interactive Advertising / Banners

150472A

2015 Interactive Merit Award

72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum

Google

Google Night Walk

Interactive Advertising / Environmental / Experiential - Single

150013A

2015 Interactive Merit Award

72andSunny / Playa Vista

Google

Made with Code: Holiday Lights

Interactive Advertising / Environmental / Experiential - Single

150016A

2015 Interactive Merit Award

BBDO New York / New York

Foot Locker

HORSE With Harden

Interactive Advertising / Environmental / Experiential - Single

150144A

2015 Interactive Merit Award

HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo

The University of Tsukuba's Special Needs Schools

Eye Play the Piano

Interactive Advertising / Environmental / Experiential - Single

150498A

2015 Interactive Merit Award

Hill Holliday / Boston

Merrell

Trailscape

Interactive Advertising / Environmental / Experiential - Single

150537A

2015 Interactive Merit Award

TBWA\HAKUHODO / Tokyo + HAKUHODO Inc. / Tokyo

SUNTORY HOLDINGS LIMITED

3D on the Rocks

Interactive Advertising / Environmental / Experiential - Single

151085A

2015 Interactive Merit Award

Whybin\TBWA Sydney / Pyrmont

Tourism New Zealand

NZdronie

Interactive Advertising / Environmental / Experiential - Single

151177A

2015 Interactive Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Interactive Advertising / Interactive Video

150359A

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