The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Interactive Advertising / Interactive Video
TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: Interactive Advertising / Interactive Video
The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Interactive Advertising / Interactive Video
Hope.ly Agency: BBDO New York / New York Client: American Red Cross & Bitly Category: Interactive Advertising / Banners
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project Agency: Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View Client: EA Sports / Google Category: Interactive Advertising / Banners
World Under Water Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Interactive Advertising / Public Service / Non-Profit
Minute of Silence Agency: DDB Group Melbourne / Melbourne Client: RSL Australia Category: Interactive Advertising / Public Service / Non-Profit
Dons Voice Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach Client: Not Impossible Labs Category: Interactive Advertising / Public Service / Non-Profit
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Interactive Advertising / Public Service / Non-Profit
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Interactive Advertising / Public Service / Non-Profit
HomelessFonts Agency: The Cyranos//McCann / Barcelona Client: Fundació Arrels Category: Interactive Advertising / Public Service / Non-Profit
Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Interactive Advertising / Public Service / Non-Profit
Skip Ad Festival Agency: Publicis Brasil / Sao Paulo - SP Client: Sony Entertainment Television Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: Cleaning Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: Family Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: High Five Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: Elevator Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
The Swedish Snow Rescuers Agency: Akestam Holst / Stockholm Client: Audi Category: Interactive Advertising / Environmental / Experiential - Single
House of Mamba Agency: AKQA / London & Shanghai Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Flashback: Discover Berlin Agency: BBDO Group Germany GmbH / Berlin Client: Berlin Toursimus & Kongress GmbH Category: Interactive Advertising / Environmental / Experiential - Single
The Pursuit Agency: R/GA / New York Client: Equinox Category: Interactive Advertising / Environmental / Experiential - Single
FARCRY/WHAT ARE YOU MADE OF Agency: Grey / Paris Client: UBISOFT Category: Interactive Advertising / Interactive Video
Where Good Days Start Agency: SMFB / Oslo + MediaMonks / Hilversum Client: IKEA Category: Interactive Advertising / Interactive Video
Xperia Football Cancellation Agency: Crispin Porter & Bogusky Scandinavia AB / Göteborg Client: Sony Mobile Category: Interactive Advertising / Banners
Don't google it Agency: DDB Brussels / Brussels Client: CEBAM Category: Interactive Advertising / Banners
Calculate your lawn Agency: DigitasLBi Sweden / Sweden Client: Husqvarna Category: Interactive Advertising / Banners
'Know Your English' Web Banners Agency: Grey Group / Singapore Client: British Council Singapore Category: Interactive Advertising / Banners
Social Feed Agency: Hellocomputer / South Africa + FCB / South Africa Client: Social Feed Category: Interactive Advertising / Public Service / Non-Profit
Departure Board Agency: Leo Burnett London / London Client: Amnesty International Category: Interactive Advertising / Public Service / Non-Profit
Driving Change Agency: OgilvyOne / Dubai + Memac Ogilvy / Dubai Client: KAFA (enough) Violence & Exploitation Category: Interactive Advertising / Public Service / Non-Profit
Every Man Remembered Agency: RKCR/Y&R / London Client: Royal British Legion Category: Interactive Advertising / Public Service / Non-Profit
Red Noses. Red Button. Agency: Demner, Merlicek & Bergmann / Vienna Client: RED NOSES Clowndoctors Category: Interactive Advertising / Other Interactive Media - Single
Giferator Agency: Heat / San Francisco + Grow / Norfolk Client: Electronic Arts & Google Category: Interactive Advertising / Other Interactive Media - Single
Cleverbuoy Agency: M&C Saatchi / Sydney Client: Optus Category: Interactive Advertising / Other Interactive Media - Single
Movie Emoji Agency: Ogilvy & Mather Singapore / Singapore Client: SingTel Category: Interactive Advertising / Other Interactive Media - Single
US Open Sessions Agency: Ogilvy New York / New York Client: IBM Category: Interactive Advertising / Other Interactive Media - Single
Google Night Walk Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum Client: Google Category: Interactive Advertising / Environmental / Experiential - Single
Made with Code: Holiday Lights Agency: 72andSunny / Playa Vista Client: Google Category: Interactive Advertising / Environmental / Experiential - Single
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Interactive Advertising / Environmental / Experiential - Single
Eye Play the Piano Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo Client: The University of Tsukuba's Special Needs Schools Category: Interactive Advertising / Environmental / Experiential - Single
Trailscape Agency: Hill Holliday / Boston Client: Merrell Category: Interactive Advertising / Environmental / Experiential - Single
3D on the Rocks Agency: TBWA\HAKUHODO / Tokyo + HAKUHODO Inc. / Tokyo Client: SUNTORY HOLDINGS LIMITED Category: Interactive Advertising / Environmental / Experiential - Single
NZdronie Agency: Whybin\TBWA Sydney / Pyrmont Client: Tourism New Zealand Category: Interactive Advertising / Environmental / Experiential - Single

2015 Interactive Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Interactive Advertising / Interactive Video

150359A

2015 Interactive Silver Pencil

CLM BBDO / Boulogne-Billancourt

GUY COTTEN

TRIP OUT TO SEA

Interactive Advertising / Interactive Video

150229A

2015 Interactive Gold Pencil

Wieden+Kennedy / London

Honda

The Other Side

Interactive Advertising / Interactive Video

151181A

2015 Interactive Bronze Pencil

BBDO New York / New York

American Red Cross & Bitly

Hope.ly

Interactive Advertising / Banners

150130A

2015 Interactive Bronze Pencil

Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View

EA Sports / Google

EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project

Interactive Advertising / Banners

150482A

2015 Interactive Silver Pencil

BBDO Proximity Singapore / Singapore

CarbonStory LLP

World Under Water

Interactive Advertising / Public Service / Non-Profit

150171A

2015 Interactive Bronze Pencil

DDB Group Melbourne / Melbourne

RSL Australia

Minute of Silence

Interactive Advertising / Public Service / Non-Profit

150273A

2015 Interactive Silver Pencil

Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach

Not Impossible Labs

Dons Voice

Interactive Advertising / Public Service / Non-Profit

150818A

2015 Interactive Bronze Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Interactive Advertising / Public Service / Non-Profit

150838A

2015 Interactive Bronze Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Interactive Advertising / Public Service / Non-Profit

150887A

2015 Interactive Silver Pencil

The Cyranos//McCann / Barcelona

Fundació Arrels

HomelessFonts

Interactive Advertising / Public Service / Non-Profit

151108A

2015 Interactive Silver Pencil

Wunderman / London

Childhood Eye Cancer Trust

Flash Photo Posters

Interactive Advertising / Public Service / Non-Profit

151215A

2015 Interactive Silver Pencil

Publicis Brasil / Sao Paulo - SP

Sony Entertainment Television

Skip Ad Festival

Interactive Advertising / Other Interactive Media - Single

150928A

2015 Interactive Gold Pencil

The Martin Agency / Richmond

GEICO

Unskippable: Cleaning

Interactive Advertising / Other Interactive Media - Single

151127A

2015 Interactive Gold Pencil

The Martin Agency / Richmond

GEICO

Unskippable: Family

Interactive Advertising / Other Interactive Media - Single

151128A

2015 Interactive Gold Pencil

The Martin Agency / Richmond

GEICO

Unskippable: High Five

Interactive Advertising / Other Interactive Media - Single

151129A

2015 Interactive Silver Pencil

The Martin Agency / Richmond

GEICO

Unskippable: Elevator

Interactive Advertising / Other Interactive Media - Single

151130A

2015 Interactive Bronze Pencil

Akestam Holst / Stockholm

Audi

The Swedish Snow Rescuers

Interactive Advertising / Environmental / Experiential - Single

150038A

2015 Interactive Silver Pencil

AKQA / London & Shanghai

Nike

House of Mamba

Interactive Advertising / Environmental / Experiential - Single

150042A

2015 Interactive Silver Pencil

BBDO Group Germany GmbH / Berlin

Berlin Toursimus & Kongress GmbH

Flashback: Discover Berlin

Interactive Advertising / Environmental / Experiential - Single

150106A

2015 Interactive Bronze Pencil

R/GA / New York

Equinox

The Pursuit

Interactive Advertising / Environmental / Experiential - Single

150961A

2015 Interactive Merit Award

Grey / Paris

UBISOFT

FARCRY/WHAT ARE YOU MADE OF

Interactive Advertising / Interactive Video

150465A

2015 Interactive Merit Award

SMFB / Oslo + MediaMonks / Hilversum

IKEA

Where Good Days Start

Interactive Advertising / Interactive Video

151051A

2015 Interactive Merit Award

Crispin Porter & Bogusky Scandinavia AB / Göteborg

Sony Mobile

Xperia Football Cancellation

Interactive Advertising / Banners

150254A

2015 Interactive Merit Award

DDB Brussels / Brussels

CEBAM

Don't google it

Interactive Advertising / Banners

150259A

2015 Interactive Merit Award

DigitasLBi Sweden / Sweden

Husqvarna

Calculate your lawn

Interactive Advertising / Banners

150348A

2015 Interactive Merit Award

Grey Group / Singapore

British Council Singapore

'Know Your English' Web Banners

Interactive Advertising / Banners

150472A

2015 Interactive Merit Award

Hellocomputer / South Africa + FCB / South Africa

Social Feed

Social Feed

Interactive Advertising / Public Service / Non-Profit

150519A

2015 Interactive Merit Award

Leo Burnett London / London

Amnesty International

Departure Board

Interactive Advertising / Public Service / Non-Profit

150636A

2015 Interactive Merit Award

OgilvyOne / Dubai + Memac Ogilvy / Dubai

KAFA (enough) Violence & Exploitation

Driving Change

Interactive Advertising / Public Service / Non-Profit

150902A

2015 Interactive Merit Award

RKCR/Y&R / London

Royal British Legion

Every Man Remembered

Interactive Advertising / Public Service / Non-Profit

151001A

2015 Interactive Merit Award

Demner, Merlicek & Bergmann / Vienna

RED NOSES Clowndoctors

Red Noses. Red Button.

Interactive Advertising / Other Interactive Media - Single

150303A

2015 Interactive Merit Award

Heat / San Francisco + Grow / Norfolk

Electronic Arts & Google

Giferator

Interactive Advertising / Other Interactive Media - Single

150515A

2015 Interactive Merit Award

M&C Saatchi / Sydney

Optus

Cleverbuoy

Interactive Advertising / Other Interactive Media - Single

150718A

2015 Interactive Merit Award

Ogilvy & Mather Singapore / Singapore

SingTel

Movie Emoji

Interactive Advertising / Other Interactive Media - Single

150866A

2015 Interactive Merit Award

Ogilvy New York / New York

IBM

US Open Sessions

Interactive Advertising / Other Interactive Media - Single

150899A

2015 Interactive Merit Award

72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum

Google

Google Night Walk

Interactive Advertising / Environmental / Experiential - Single

150013A

2015 Interactive Merit Award

72andSunny / Playa Vista

Google

Made with Code: Holiday Lights

Interactive Advertising / Environmental / Experiential - Single

150016A

2015 Interactive Merit Award

BBDO New York / New York

Foot Locker

HORSE With Harden

Interactive Advertising / Environmental / Experiential - Single

150144A

2015 Interactive Merit Award

HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo

The University of Tsukuba's Special Needs Schools

Eye Play the Piano

Interactive Advertising / Environmental / Experiential - Single

150498A

2015 Interactive Merit Award

Hill Holliday / Boston

Merrell

Trailscape

Interactive Advertising / Environmental / Experiential - Single

150537A

2015 Interactive Merit Award

TBWA\HAKUHODO / Tokyo + HAKUHODO Inc. / Tokyo

SUNTORY HOLDINGS LIMITED

3D on the Rocks

Interactive Advertising / Environmental / Experiential - Single

151085A

2015 Interactive Merit Award

Whybin\TBWA Sydney / Pyrmont

Tourism New Zealand

NZdronie

Interactive Advertising / Environmental / Experiential - Single

151177A

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