The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form
Gisele Bündchen-Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
Local Projects and Cooper Hewitt, Smithsonian Design Museum Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Interactive Advertising / Interactive Video
Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Poachers Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Rising Voices Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single
Awkward Family Viewing Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
The Berlin Wall of Sound Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon Agency: The Marketing Arm / Marina Del Rey Client: Pepsi MAX Category: Online / Long Form
TANGERINE Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Single
Captain Risky Agency: 303Lowe Sydney / Sydney Client: Budget Direct Category: Cinema Advertising / Short Form - :90 & Under - Single
Eyes on the Road Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Cinema Advertising / Short Form - :90 & Under - Single
LIGHT AFTER SCHOOL Agency: Publicis China / Shanghai Client: HAIER Category: Product Design / Single or Series
The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Websites / Automotive Products & Services
Poachers Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Campaign
The Voice Donor Agency: Publicis China / Guangzhou + Publicis China / Shanghai Client: Tencent Category: Mobile Applications / Social Networks / Community
Google Made with Code Agency: Red & Co. / Portland Client: Google Category: Mobile Applications / Social Networks / Community
The dancing Traffic Light Agency: BBDO Group Germany GmbH / Berlin Client: Daimler AG, smart/MM Category: Experiential Advertising / Installations
A rainbow for the Rainbow Nation Agency: FCB South Africa (PTY) LTD / Johannesburg Client: Coca-Cola South Africa Category: Experiential Advertising / Installations
Xperia Aquatech Store Agency: FP7 / Dubai Client: Sony Mobile Communications Category: Experiential Advertising / Installations
Dallas Gas Station Agency: Grey New York / New York Client: TNT Category: Experiential Advertising / Installations
Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Integrated Digital & Physical Products
Hammerhead Agency: R/GA / New York + Hammerhead Navigation / New York Client: Hammerhead Navigation Category: Intellectual Property & Products / Integrated Digital & Physical Products
Alvio Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: Intellectual Property & Products / Integrated Digital & Physical Products
The Pursuit Agency: R/GA / New York Client: Equinox Category: Intellectual Property & Products / Integrated Digital & Physical Products
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Design Craft / Photography - Single or Series
CITYSCAPE Agency: HAKUHODO Inc. / TOKYO Client: INFAS PUBLICATIONS,INC. Category: Design Craft / Photography - Single or Series
The Beauty Of Sharpness Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Design Craft / Photography - Single or Series
Books build children. Agency: Miharumiyukijiro / Tokyo Client: Yokohama city board of education Category: Design Craft / Photography - Single or Series
Packed Couple Agency: Ogilvy & Mather Japan GK / Tokyo Client: SEA ROAD INTERNATIONAL CORPORATION Category: Design Craft / Photography - Single or Series
Enhance Your Lighting Agency: BBDO New York / New York Client: GE Category: Video Craft / Scriptwriting
Stephen Merchant Presents: "If We Won" Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Video Craft / Scriptwriting
Awkward Family Viewing - Faithful Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting
Awkward Family Viewing - Unconditional Love Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting
Minute of Silence Agency: DDB Group Melbourne / Melbourne + Exit Films / Melbourne Client: RSL Australia Category: Mobile Applications / Public Service / Non-Profit
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Mobile Applications / Public Service / Non-Profit
Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Package Design / Single or Series
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Package Design / Single or Series
YAWAIRO UIRO Agency: J Inc. / Tokyo + ENJIN Inc. / Tokyo Client: ASAHISEIKA CO., LTD. Category: Package Design / Single or Series
Super normal tofu Agency: Junya Kamada / Sapporo-shi, Hokkaido Client: Imoo tofu store Category: Package Design / Single or Series
Turning Packaging into Education Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Package Design / Single or Series
JUNIOR SWIMMING CHAMPIONSHIPS 1 Agency: DENTSU INC. / Tokyo Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single
Okay, Bye Agency: Ogilvy and Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Rhino Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Single
Terminal Velocity Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Single

2015 Branded Entertainment Gold Pencil

Funny Or Die / Los Angeles

Healthcare.gov

Between Two Ferns with Zach Galfianakis: President Barack Obama

Online / Long Form

150434A

2015 Social Media Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen-Will Beats Noise

Social Media / Best Integrated Campaign Led by Social

150360A

2015 Intellectual Property Gold Pencil

Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Baidu Online Network Technology (Beijing) Co., Ltd.

Baidu Kuaisou

Intellectual Property & Products / Experimental / Internal Projects / R&D

150084A

2015 Direct Gold Pencil

Ogilvy Brasil / Sao Paulo

Sol de Janeiro

Tattoo Skin Cancer Check

Direct Marketing / Ambient Media

150884A

2015 Responsive Environments Gold Pencil

Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York

Cooper Hewitt, Smithsonian Design Museum

Local Projects and Cooper Hewitt, Smithsonian Design Museum

Interiors / Commercial / Private / Other

150700A

2015 Cross-Platform Gold Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Public Service - Experiential / Events, Competitions & Installations

150454A

2015 Interactive Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Interactive Advertising / Interactive Video

150359A

2015 Mobile Gold Pencil

Wunderman / London

Childhood Eye Cancer Trust

Flash Photo Posters

Other Digital Solutions

151214A

2015 Print & Outdoor Gold Pencil

Leo Burnett / Sydney

WWF

Poachers

Public Service - Print / Newspaper or Magazine - Campaign

150601A

2015 Radio Gold Pencil

Ogilvy & Mather Argentina / Buenos Aires

Colegio Las Lomas Oral

Rising Voices

Innovation in Radio / Single

150842A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing

Online Films & Video / Short Form - Series / Episodes

151054A

2015 UX / UI Gold Pencil

GREY Germany / Dusseldorf + GREY Berlin / Berlin

SoundCloud

The Berlin Wall of Sound

Data & Human Experience / Online Data Visualization & Infographics

150469A

2015 Design Gold Pencil

Dentsu Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Posters - Series

150309A

2015 Branded Entertainment Bronze Pencil

The Marketing Arm / Marina Del Rey

Pepsi MAX

Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon

Online / Long Form

151125A

2015 Print & Outdoor Bronze Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

TANGERINE

Collateral / P.O.P. & In-Store - Single

150766A

2015 Film Bronze Pencil

303Lowe Sydney / Sydney

Budget Direct

Captain Risky

Cinema Advertising / Short Form - :90 & Under - Single

150005A

2015 Film Bronze Pencil

OgilvyOne Beijing / Beijing

Volkswagen

Eyes on the Road

Cinema Advertising / Short Form - :90 & Under - Single

150913A

2015 Design Silver Pencil

Publicis China / Shanghai

HAIER

LIGHT AFTER SCHOOL

Product Design / Single or Series

150934A

2015 Interactive Gold Pencil

Wieden+Kennedy / London

Honda

The Other Side

Websites / Automotive Products & Services

151180A

2015 Print & Outdoor Silver Pencil

Leo Burnett / Sydney

WWF

Poachers

Public Service - Print / Collateral - Campaign

150606A

2015 Mobile Silver Pencil

Publicis China / Guangzhou + Publicis China / Shanghai

Tencent

The Voice Donor

Mobile Applications / Social Networks / Community

150933A

2015 Mobile Bronze Pencil

Red & Co. / Portland

Google

Google Made with Code

Mobile Applications / Social Networks / Community

150987A

2015 Cross-Platform Bronze Pencil

BBDO Group Germany GmbH / Berlin

Daimler AG, smart/MM

The dancing Traffic Light

Experiential Advertising / Installations

150110A

2015 Cross-Platform Bronze Pencil

FCB South Africa (PTY) LTD / Johannesburg

Coca-Cola South Africa

A rainbow for the Rainbow Nation

Experiential Advertising / Installations

150427A

2015 Cross-Platform Silver Pencil

FP7 / Dubai

Sony Mobile Communications

Xperia Aquatech Store

Experiential Advertising / Installations

150432A

2015 Cross-Platform Silver Pencil

Grey New York / New York

TNT

Dallas Gas Station

Experiential Advertising / Installations

150475A

2015 Intellectual Property Gold Pencil

Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Baidu Online Network Technology (Beijing) Co., Ltd.

Baidu Kuaisou

Intellectual Property & Products / Integrated Digital & Physical Products

150083A

2015 Intellectual Property Silver Pencil

R/GA / New York + Hammerhead Navigation / New York

Hammerhead Navigation

Hammerhead

Intellectual Property & Products / Integrated Digital & Physical Products

150499A

2015 Intellectual Property Bronze Pencil

Qol Devices / New York + R/GA / New York

Qol Devices

Alvio

Intellectual Property & Products / Integrated Digital & Physical Products

150950A

2015 Intellectual Property Silver Pencil

R/GA / New York

Equinox

The Pursuit

Intellectual Property & Products / Integrated Digital & Physical Products

150960A

2015 Design Gold Pencil

Dentsu Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Design Craft / Photography - Single or Series

150310A

2015 Design Silver Pencil

HAKUHODO Inc. / TOKYO

INFAS PUBLICATIONS,INC.

CITYSCAPE

Design Craft / Photography - Single or Series

150494A

2015 Design Bronze Pencil

Herezie / Paris

ZWILLING J. A. HENCKELS

The Beauty Of Sharpness

Design Craft / Photography - Single or Series

150526A

2015 Design Bronze Pencil

Miharumiyukijiro / Tokyo

Yokohama city board of education

Books build children.

Design Craft / Photography - Single or Series

150782A

2015 Design Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

SEA ROAD INTERNATIONAL CORPORATION

Packed Couple

Design Craft / Photography - Single or Series

150857A

2015 Film Silver Pencil

BBDO New York / New York

GE

Enhance Your Lighting

Video Craft / Scriptwriting

150127A

2015 Film Silver Pencil

Droga5 / New York

Heineken USA / Newcastle Brown Ale

Stephen Merchant Presents: "If We Won"

Video Craft / Scriptwriting

150363A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Faithful

Video Craft / Scriptwriting

151055A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Unconditional Love

Video Craft / Scriptwriting

151057A

2015 Mobile Bronze Pencil

DDB Group Melbourne / Melbourne + Exit Films / Melbourne

RSL Australia

Minute of Silence

Mobile Applications / Public Service / Non-Profit

150278A

2015 Mobile Gold Pencil

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Mobile Applications / Public Service / Non-Profit

151013A

2015 Design Gold Pencil

DENTSU INC. / Nagoya

SHACHIHATA

Imagination changes the world

Package Design / Single or Series

150305A

2015 Design Silver Pencil

Geometry Global Germany / Frankfurt

Fedrigoni Fine Paper

The Paper Skin

Package Design / Single or Series

150448A

2015 Design Bronze Pencil

J Inc. / Tokyo + ENJIN Inc. / Tokyo

ASAHISEIKA CO., LTD.

YAWAIRO UIRO

Package Design / Single or Series

150545A

2015 Design Bronze Pencil

Junya Kamada / Sapporo-shi, Hokkaido

Imoo tofu store

Super normal tofu

Package Design / Single or Series

150571A

2015 Design Gold Pencil

Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon

Colgate-Palmolive

Turning Packaging into Education

Package Design / Single or Series

150990A

2015 Design Bronze Pencil

DENTSU INC. / Tokyo

TOKIO MARINE NICHIDO

JUNIOR SWIMMING CHAMPIONSHIPS 1

Collateral Design / Posters - Single

150317A

2015 Design Bronze Pencil

Ogilvy and Mather / Chicago

Steppenwolf Theatre

Okay, Bye

Collateral Design / Posters - Single

150876A

2015 Print & Outdoor Bronze Pencil

Leo Burnett / Sydney

WWF

Rhino

Public Service - Print / Collateral - Single

150610A

2015 Print & Outdoor Bronze Pencil

Ogilvy & Mather Cape Town / Cape Town

Volkswagen South Africa

Terminal Velocity

Newspaper / Full Page or Spread - Single

150843A

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