The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Who Saves Who Campaign Agency: Bbdo Mexico / Mexico City Client: Mars Mexico Category: Magazine / Full Page or Spread - Campaign
VOLKSWAGEN 360º AREA VIEW CAMPAIGN Agency: DDB SPAIN / Madrid Client: VAESA/Volkswagen Category: Magazine / Full Page or Spread - Campaign
The Beauty Of Sharpness Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Magazine / Full Page or Spread - Campaign
Parking - Jury Agency: DDB Group / Berlin Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Van Gogh Agency: Geometry Global / Hong Kong Client: Hamleys Category: Magazine / Full Page or Spread - Single
Pack Attack Agency: adamandeveDDB / London Client: Mars Category: Magazine / Full Page or Spread - Campaign
Species Agency: Alma / Miami Client: Clorox Category: Magazine / Full Page or Spread - Campaign
Netflix Blockbusters Agency: DDB Canada / Vancouver Client: Netflix Category: Magazine / Full Page or Spread - Campaign
Little Masters Agency: Geometry Global / Hong Kong Client: Hamleys Category: Magazine / Full Page or Spread - Campaign
Not Riding a Motorcycle is Dangerous Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Magazine / Full Page or Spread - Campaign
Park Assist Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Magazine / Full Page or Spread - Campaign
Coordinates Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Magazine / Full Page or Spread - Campaign
Low Budget Agency: Leo Burnett Tailor Made / Sao Paulo Client: Lemonade Films Category: Magazine / Full Page or Spread - Campaign
Clingy Animals Agency: LOWE, Thailand / Bangkok Client: Unilever Category: Magazine / Full Page or Spread - Campaign
Stamps Agency: Y&R / Dubai + Y&R Group Switzerland / Zurich City Client: Audi Switzerland Category: Magazine / Full Page or Spread - Campaign
STAGES Agency: Y&R Beijing / Beijing Client: Penguin China-Ladybird Category: Magazine / Full Page or Spread - Campaign
Orange Agency: Y&R São Paulo / São Paulo Client: Penguin Companhia das Letras Category: Magazine / Full Page or Spread - Campaign
Harley Second World War Agency: Young&Rubicam Prague / Prague 5, 15000 Client: PHD Bikes a.s./ Harley Davidson Category: Magazine / Full Page or Spread - Campaign
Pack Attack - Chicken Agency: adamandeveDDB / London Client: Mars Category: Magazine / Full Page or Spread - Single
Family Agency: Bbdo Mexico / Mexico City Client: Mars Mexico Category: Magazine / Full Page or Spread - Single
Matilda Agency: Bbdo Mexico / Mexico City Client: Mars Mexico Category: Magazine / Full Page or Spread - Single
Drumstick Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Magazine / Full Page or Spread - Single
Beach Agency: BBH / London Client: Axe Category: Magazine / Full Page or Spread - Single
Jungle Agency: BBH / London Client: Axe Category: Magazine / Full Page or Spread - Single
Parking - Grandstand Agency: DDB Group GmbH / Berlin Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Wood Agency: Geometry Global / Hong Kong Client: Hamleys Category: Magazine / Full Page or Spread - Single
Coordinates: Deserts Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Magazine / Full Page or Spread - Single
Coordinates: Forests Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Magazine / Full Page or Spread - Single
Coordinates: Mountains Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Magazine / Full Page or Spread - Single
Low Budget: Drama Agency: Leo Burnett Tailor Made / Sao Paulo Client: Lemonade Films Category: Magazine / Full Page or Spread - Single
Icon of the century Agency: Ogilvy Germany / Client: Coca Cola Germany Category: Magazine / Full Page or Spread - Single
DOG FAT PANTS Agency: ROSAPARK / Paris Client: JARDILAND Category: Magazine / Full Page or Spread - Single
BMW River Agency: serviceplan / Munich Client: BMW Group Category: Magazine / Full Page or Spread - Single

2015 Print & Outdoor Bronze Pencil

Bbdo Mexico / Mexico City

Mars Mexico

Who Saves Who Campaign

Magazine / Full Page or Spread - Campaign

150119A

2015 Print & Outdoor Silver Pencil

DDB SPAIN / Madrid

VAESA/Volkswagen

VOLKSWAGEN 360º AREA VIEW CAMPAIGN

Magazine / Full Page or Spread - Campaign

150288A

2015 Print & Outdoor Gold Pencil

Herezie / Paris

ZWILLING J. A. HENCKELS

The Beauty Of Sharpness

Magazine / Full Page or Spread - Campaign

150523A

2015 Print & Outdoor Silver Pencil

DDB Group / Berlin

Volkswagen

Parking - Jury

Magazine / Full Page or Spread - Single

150265A

2015 Print & Outdoor Bronze Pencil

Geometry Global / Hong Kong

Hamleys

Van Gogh

Magazine / Full Page or Spread - Single

150439A

2015 Print & Outdoor Merit Award

adamandeveDDB / London

Mars

Pack Attack

Magazine / Full Page or Spread - Campaign

150029A

2015 Print & Outdoor Merit Award

Alma / Miami

Clorox

Species

Magazine / Full Page or Spread - Campaign

150049A

2015 Print & Outdoor Merit Award

DDB Canada / Vancouver

Netflix

Netflix Blockbusters

Magazine / Full Page or Spread - Campaign

150262A

2015 Print & Outdoor Merit Award

Geometry Global / Hong Kong

Hamleys

Little Masters

Magazine / Full Page or Spread - Campaign

150440A

2015 Print & Outdoor Merit Award

Leo Burnett Chicago / Chicago

Allstate

Not Riding a Motorcycle is Dangerous

Magazine / Full Page or Spread - Campaign

150625A

2015 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Fiat

Park Assist

Magazine / Full Page or Spread - Campaign

150660A

2015 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Jeep

Coordinates

Magazine / Full Page or Spread - Campaign

150661A

2015 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Lemonade Films

Low Budget

Magazine / Full Page or Spread - Campaign

150666A

2015 Print & Outdoor Merit Award

LOWE, Thailand / Bangkok

Unilever

Clingy Animals

Magazine / Full Page or Spread - Campaign

150712A

2015 Print & Outdoor Merit Award

Y&R / Dubai + Y&R Group Switzerland / Zurich City

Audi Switzerland

Stamps

Magazine / Full Page or Spread - Campaign

151222A

2015 Print & Outdoor Merit Award

Y&R Beijing / Beijing

Penguin China-Ladybird

STAGES

Magazine / Full Page or Spread - Campaign

151226A

2015 Print & Outdoor Merit Award

Y&R São Paulo / São Paulo

Penguin Companhia das Letras

Orange

Magazine / Full Page or Spread - Campaign

151233A

2015 Print & Outdoor Merit Award

Young&Rubicam Prague / Prague 5, 15000

PHD Bikes a.s./ Harley Davidson

Harley Second World War

Magazine / Full Page or Spread - Campaign

151244A

2015 Print & Outdoor Merit Award

adamandeveDDB / London

Mars

Pack Attack - Chicken

Magazine / Full Page or Spread - Single

150030A

2015 Print & Outdoor Merit Award

Bbdo Mexico / Mexico City

Mars Mexico

Family

Magazine / Full Page or Spread - Single

150120A

2015 Print & Outdoor Merit Award

Bbdo Mexico / Mexico City

Mars Mexico

Matilda

Magazine / Full Page or Spread - Single

150121A

2015 Print & Outdoor Merit Award

BBDO Proximity Malaysia / Kuala Lumpur

KFC

Drumstick

Magazine / Full Page or Spread - Single

150168A

2015 Print & Outdoor Merit Award

BBH / London

Axe

Beach

Magazine / Full Page or Spread - Single

150178A

2015 Print & Outdoor Merit Award

BBH / London

Axe

Jungle

Magazine / Full Page or Spread - Single

150179A

2015 Print & Outdoor Merit Award

DDB Group GmbH / Berlin

Volkswagen

Parking - Grandstand

Magazine / Full Page or Spread - Single

150268A

2015 Print & Outdoor Merit Award

Geometry Global / Hong Kong

Hamleys

Wood

Magazine / Full Page or Spread - Single

150444A

2015 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Jeep

Coordinates: Deserts

Magazine / Full Page or Spread - Single

150662A

2015 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Jeep

Coordinates: Forests

Magazine / Full Page or Spread - Single

150663A

2015 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Jeep

Coordinates: Mountains

Magazine / Full Page or Spread - Single

150665A

2015 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Lemonade Films

Low Budget: Drama

Magazine / Full Page or Spread - Single

150667A

2015 Print & Outdoor Merit Award

Ogilvy Germany /

Coca Cola Germany

Icon of the century

Magazine / Full Page or Spread - Single

150890A

2015 Print & Outdoor Merit Award

ROSAPARK / Paris

JARDILAND

DOG FAT PANTS

Magazine / Full Page or Spread - Single

151004A

2015 Print & Outdoor Merit Award

serviceplan / Munich

BMW Group

BMW River

Magazine / Full Page or Spread - Single

151035A

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