The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

LIGHT is TIME Agency: ADK / Japan Client: CITIZEN WATCH CO., LTD. Category: Experiences / Indoor Spaces
Time-dynamic Model of Saxony Agency: ATELIER BRÜCKNER / Stuttgart + MKT / Olching Client: Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac) Category: Experiences / Indoor Spaces
HIBIKI GLASS Agency: Hakuhodo / Tokyo + Hakuhodo Kettle / Tokyo Client: SUNTORY HOLDINGS LIMITED Category: Experiences / Indoor Spaces
Exploded Agency: One Plus Partnership (Hong Kong) Limited / Hong Kong Client: Hubei Insun Cinema Film Co., Ltd. Category: Experiences / Indoor Spaces
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Websites / Footwear, Clothing & Accessories
#Project360 Agency: Heye GmbH / Munich Client: Mammut Sports Group AG Category: Websites / Footwear, Clothing & Accessories
iwontletyoudown.com (OK Go) Agency: Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo Client: OK Go + Honda Category: Websites / Travel, Entertainment & Leisure
Live From Space Agency: Mullen / Boston Client: National Geographic Channel Category: Websites / Travel, Entertainment & Leisure
Montys Christmas Agency: adamandeveDDB / London Client: John Lewis Partnership Category: Online Films & Video / Short Form - Single
ELAN Taste the Translation Agency: JWT Amsterdam / Amsterdam Client: ELAN Category: Online Films & Video / Short Form - Single
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Happily Married Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Unconditional Love Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Your Choice Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Faithful Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Whats He In Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Visa Saree Agency: BBDO India / Mumbai Client: Visa India Category: Design for the Greater Good / For-Profit Initiated
EFFECTIVE MICROORGANISMS CALENDAR Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Design for the Greater Good / For-Profit Initiated
Shell Make The Future Agency: J Walter Thompson / London Client: Royal Dutch Shell Category: Design for the Greater Good / For-Profit Initiated
LIGHT AFTER SCHOOL Agency: Publicis China / Shanghai Client: HAIER Category: Design for the Greater Good / For-Profit Initiated
Water Billboard Agency: TBWA Santiago Mangada Puno / Makati City Client: Peerless Lion Corporation Category: Design for the Greater Good / For-Profit Initiated
This Is Wholesome Agency: Droga5 / New York Client: Mondelez International / Honey Maid Category: Brand Transformation / Single
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Brand Transformation / Single
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation / Single
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation / Single
Bad Fit Agency: adamandeveDDB / London Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign
Get adopted Agency: BBDO Group Germany GmbH / Berlin Client: Mars Inc. Category: Outdoor / Billboards or Transit - Campaign
Hunger Scale Agency: BBDO Toronto / Toronto Client: Mars Canada Category: Outdoor / Billboards or Transit - Campaign
Back to Nature Agency: Colenso BBDO / Auckland Client: Fonterra Category: Outdoor / Billboards or Transit - Campaign
Poachers Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Campaign
Brahma Selecao Especial Agency: Africa / Sao Paulo Client: AmBev/Brahma Category: Websites / Food & Drinks
GT RIDE - Viral Gaming for Kia Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin Client: Kia Motors Europe GmbH Category: Mobile Applications / Branded Games
Dumb Ways to Die: The Games Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Mobile Applications / Branded Games
Build a GLA on Instagram Agency: Razorfish / New York Client: Mercedes-Benz USA Category: Advertising on Mobile Devices / In-App
Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Integrated Digital & Physical Products
Hammerhead Agency: R/GA / New York + Hammerhead Navigation / New York Client: Hammerhead Navigation Category: Intellectual Property & Products / Integrated Digital & Physical Products
Alvio Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: Intellectual Property & Products / Integrated Digital & Physical Products
The Pursuit Agency: R/GA / New York Client: Equinox Category: Intellectual Property & Products / Integrated Digital & Physical Products
The dancing Traffic Light Agency: BBDO Group Germany GmbH / Berlin Client: Daimler AG, smart/MM Category: Architecture / Built
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Websites / Cosmetics, Toiletries & Personal Care
World Under Water Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Websites / Public Service / Non-Profit
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Websites / Public Service / Non-Profit
The Swedish Snow Rescuers Agency: Akestam Holst / Stockholm Client: Audi Category: Mobile Applications / Durable Goods
Photobomb Agency: Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179 Client: PHD Bikes a.s./ Harley Davidson Category: Mobile Applications / Durable Goods
I Touch Myself Project Agency: JWT / Sydney Client: Cancer Council NSW Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Hope.ly Agency: BBDO New York / New York Client: American Red Cross & Bitly Category: Interactive Advertising / Banners
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project Agency: Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View Client: EA Sports / Google Category: Interactive Advertising / Banners
Matilda Agency: Bbdo Mexico / Mexico City Client: Mars Mexico Category: Print Craft / Writing - Single Only
Take the Final Bow Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City Client: Lien Foundation Category: Print Craft / Writing - Single Only

2015 Design Gold Pencil

ADK / Japan

CITIZEN WATCH CO., LTD.

LIGHT is TIME

Experiences / Indoor Spaces

150031A

2015 Design Bronze Pencil

ATELIER BRÜCKNER / Stuttgart + MKT / Olching

Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac)

Time-dynamic Model of Saxony

Experiences / Indoor Spaces

150082A

2015 Design Gold Pencil

Hakuhodo / Tokyo + Hakuhodo Kettle / Tokyo

SUNTORY HOLDINGS LIMITED

HIBIKI GLASS

Experiences / Indoor Spaces

150490A

2015 Design Silver Pencil

One Plus Partnership (Hong Kong) Limited / Hong Kong

Hubei Insun Cinema Film Co., Ltd.

Exploded

Experiences / Indoor Spaces

150917A

2015 Interactive Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Websites / Footwear, Clothing & Accessories

150358A

2015 Interactive Bronze Pencil

Heye GmbH / Munich

Mammut Sports Group AG

#Project360

Websites / Footwear, Clothing & Accessories

150533A

2015 Interactive Gold Pencil

Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo

OK Go + Honda

iwontletyoudown.com (OK Go)

Websites / Travel, Entertainment & Leisure

150790A

2015 Interactive Bronze Pencil

Mullen / Boston

National Geographic Channel

Live From Space

Websites / Travel, Entertainment & Leisure

150803A

2015 Film Silver Pencil

adamandeveDDB / London

John Lewis Partnership

Montys Christmas

Online Films & Video / Short Form - Single

150025A

2015 Film Bronze Pencil

JWT Amsterdam / Amsterdam

ELAN

ELAN Taste the Translation

Online Films & Video / Short Form - Single

150579A

2015 Film Silver Pencil

Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Online Films & Video / Short Form - Single

150691A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Happily Married

Online Films & Video / Short Form - Single

151056A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Unconditional Love

Online Films & Video / Short Form - Single

151058A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Your Choice

Online Films & Video / Short Form - Single

151059A

2015 Film Silver Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Faithful

Online Films & Video / Short Form - Single

151060A

2015 Film Silver Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Whats He In

Online Films & Video / Short Form - Single

151061A

2015 Design Gold Pencil

BBDO India / Mumbai

Visa India

Visa Saree

Design for the Greater Good / For-Profit Initiated

150115A

2015 Design Silver Pencil

Creative Juice\Bangkok / Bangkok

EMRO ASIA CO.,LTD

EFFECTIVE MICROORGANISMS CALENDAR

Design for the Greater Good / For-Profit Initiated

150250A

2015 Design Bronze Pencil

J Walter Thompson / London

Royal Dutch Shell

Shell Make The Future

Design for the Greater Good / For-Profit Initiated

150546A

2015 Design Silver Pencil

Publicis China / Shanghai

HAIER

LIGHT AFTER SCHOOL

Design for the Greater Good / For-Profit Initiated

150935A

2015 Design Bronze Pencil

TBWA Santiago Mangada Puno / Makati City

Peerless Lion Corporation

Water Billboard

Design for the Greater Good / For-Profit Initiated

151076A

2015 Cross-Platform Bronze Pencil

Droga5 / New York

Mondelez International / Honey Maid

This Is Wholesome

Brand Transformation / Single

150368A

2015 Cross-Platform Gold Pencil

Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Brand Transformation / Single

150688A

2015 Cross-Platform Silver Pencil

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Brand Transformation / Single

150737A

2015 Cross-Platform Green

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Brand Transformation / Single

150737A

2015 Print & Outdoor Gold Pencil

adamandeveDDB / London

Harvey Nichols

Bad Fit

Outdoor / Billboards or Transit - Campaign

150022A

2015 Print & Outdoor Silver Pencil

BBDO Group Germany GmbH / Berlin

Mars Inc.

Get adopted

Outdoor / Billboards or Transit - Campaign

150108A

2015 Print & Outdoor Bronze Pencil

BBDO Toronto / Toronto

Mars Canada

Hunger Scale

Outdoor / Billboards or Transit - Campaign

150175A

2015 Print & Outdoor Bronze Pencil

Colenso BBDO / Auckland

Fonterra

Back to Nature

Outdoor / Billboards or Transit - Campaign

150236A

2015 Print & Outdoor Silver Pencil

Leo Burnett / Sydney

WWF

Poachers

Public Service - Print / Collateral - Campaign

150606A

2015 Interactive Bronze Pencil

Africa / Sao Paulo

AmBev/Brahma

Brahma Selecao Especial

Websites / Food & Drinks

150032A

2015 Mobile Bronze Pencil

LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin

Kia Motors Europe GmbH

GT RIDE - Viral Gaming for Kia

Mobile Applications / Branded Games

150596A

2015 Mobile Silver Pencil

McCann Melbourne / Melbourne

Metro Trains

Dumb Ways to Die: The Games

Mobile Applications / Branded Games

150757A

2015 Mobile Bronze Pencil

Razorfish / New York

Mercedes-Benz USA

Build a GLA on Instagram

Advertising on Mobile Devices / In-App

150984A

2015 Intellectual Property Gold Pencil

Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Baidu Online Network Technology (Beijing) Co., Ltd.

Baidu Kuaisou

Intellectual Property & Products / Integrated Digital & Physical Products

150083A

2015 Intellectual Property Silver Pencil

R/GA / New York + Hammerhead Navigation / New York

Hammerhead Navigation

Hammerhead

Intellectual Property & Products / Integrated Digital & Physical Products

150499A

2015 Intellectual Property Bronze Pencil

Qol Devices / New York + R/GA / New York

Qol Devices

Alvio

Intellectual Property & Products / Integrated Digital & Physical Products

150950A

2015 Intellectual Property Silver Pencil

R/GA / New York

Equinox

The Pursuit

Intellectual Property & Products / Integrated Digital & Physical Products

150960A

2015 Responsive Environments Bronze Pencil

BBDO Group Germany GmbH / Berlin

Daimler AG, smart/MM

The dancing Traffic Light

Architecture / Built

150111A

2015 Interactive Bronze Pencil

Ogilvy Brasil / Sao Paulo

Sol de Janeiro

Tattoo Skin Cancer Check

Websites / Cosmetics, Toiletries & Personal Care

150889A

2015 Interactive Bronze Pencil

BBDO Proximity Singapore / Singapore

CarbonStory LLP

World Under Water

Websites / Public Service / Non-Profit

150172A

2015 Interactive Gold Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Websites / Public Service / Non-Profit

150455A

2015 Mobile Silver Pencil

Akestam Holst / Stockholm

Audi

The Swedish Snow Rescuers

Mobile Applications / Durable Goods

150037A

2015 Mobile Silver Pencil

Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179

PHD Bikes a.s./ Harley Davidson

Photobomb

Mobile Applications / Durable Goods

151245A

2015 Branded Entertainment Bronze Pencil

JWT / Sydney

Cancer Council NSW

I Touch Myself Project

Gaming, Music & Mobile / Creative Use of Music Supporting a Brand

150574A

2015 Branded Entertainment Gold Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Gaming, Music & Mobile / Creative Use of Music Supporting a Brand

150835A

2015 Interactive Bronze Pencil

BBDO New York / New York

American Red Cross & Bitly

Hope.ly

Interactive Advertising / Banners

150130A

2015 Interactive Bronze Pencil

Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View

EA Sports / Google

EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project

Interactive Advertising / Banners

150482A

2015 Print & Outdoor Silver Pencil

Bbdo Mexico / Mexico City

Mars Mexico

Matilda

Print Craft / Writing - Single Only

150118A

2015 Print & Outdoor Bronze Pencil

Ogilvy & Mather Vietnam / Ho Chi Minh City

Lien Foundation

Take the Final Bow

Print Craft / Writing - Single Only

150872A

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