The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Dumb Ways to Die: The Games Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Websites / Branded Games
The most serious game ever Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt Client: SNCF Category: Websites / Branded Games
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Websites / Social Networks / Community
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Websites / Social Networks / Community
The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Websites / Automotive Products & Services
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Websites / Services
iwontletyoudown.com (OK Go) Agency: Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo Client: OK Go + Honda Category: Websites / Travel, Entertainment & Leisure
Live From Space Agency: Mullen / Boston Client: National Geographic Channel Category: Websites / Travel, Entertainment & Leisure
DreamingWithJeff.com Agency: Wieden+Kennedy New York / new york Client: Squarespace Category: Websites / Other Consumer Goods
Brahma Selecao Especial Agency: Africa / Sao Paulo Client: AmBev/Brahma Category: Websites / Food & Drinks
PwC Extraordinary Challenges Agency: Deutsch / New York, NY Client: PwC Category: Websites / Corporate Website
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Websites / Cosmetics, Toiletries & Personal Care
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Websites / Footwear, Clothing & Accessories
#Project360 Agency: Heye GmbH / Munich Client: Mammut Sports Group AG Category: Websites / Footwear, Clothing & Accessories
World Under Water Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Websites / Public Service / Non-Profit
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Websites / Public Service / Non-Profit
My Home is an Oven Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: BGH Category: Websites / Durable Goods
La Maison Des Carrés Agency: AKQA / Paris Client: Hermes Category: Websites / E-Commerce
Spoil Yourself Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Netflix / Los Angeles + MSL / New York Client: Netflix Category: Websites / Publications & Media
The Hunger Games: Mockingjay - Part 1 Campaign Agency: WatsonDG / Los Angeles Client: Lionsgate Category: Websites / Publications & Media
TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: Websites / Branded Games
Enemy Front Agency: McCann Worldgroup Poland / Warsaw Client: CI Games Category: Websites / Branded Games
Kombi Last Wishes Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Category: Websites / Social Networks / Community
Google Made with Code Agency: Red & Co. / Portland Client: Google Category: Websites / Social Networks / Community
Kombi Last Wishes Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Category: Websites / Automotive Products & Services
Fuelcaster: The Gas Price Predictor, a service by Esurance Agency: Deutsch / Los Angeles Client: Esurance Category: Websites / Services
Google Night Walk Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum + Google France / Paris Client: Google Category: Websites / Travel, Entertainment & Leisure
Spotify Year in Music Agency: Razorfish / New York Client: Spotify Category: Websites / Travel, Entertainment & Leisure
Assassin's Creed Unity Agency: SID LEE PARIS / PARIS Client: UBISOFT EMEA Category: Websites / Travel, Entertainment & Leisure
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Websites / Travel, Entertainment & Leisure
Dream+Reach: The first 50 Years of Bose Agency: Bose Global MarCom / Boston + Savilles / Los Angeles + MediaMonks / Hilversum Client: Bose Category: Websites / Corporate Website
Over the Hills Agency: ultranoir / Paris Client: McBess Category: Websites / Self-Promotion
FitForFood Agency: ARGONAUT Inc. / San Francisco Client: Fitbit Category: Websites / Footwear, Clothing & Accessories
Photos for Life - a charity photo stock Agency: Isobar Poland / Warsaw Client: Rak'n'Roll Win Your Life Category: Websites / Public Service / Non-Profit
The I Touch Myself Project Agency: Soap Creative / Sydney + JWT / Sydney + Hill+Knowlton / Sydney + Collider / Sydney Client: Cancer Council NSW Category: Websites / Public Service / Non-Profit
HomelessFonts Agency: The Cyranos//McCann / Barcelona Client: Fundació Arrels Category: Websites / Public Service / Non-Profit
Gamer Masterpiece Agency: BBH New York / New York Client: Sony PlayStation Category: Websites / Publications & Media
Being the bear Agency: BETC / Paris + BETC Digital / Paris Client: CANAL+ Category: Websites / Publications & Media
James Patterson Self-Destructing Book Agency: Mother New York / New York Client: James Patterson Category: Websites / Publications & Media
The Fading News Agency: TBWA\ISTANBUL / Istanbul Client: Radikal Category: Websites / Publications & Media

2015 Interactive Silver Pencil

McCann Melbourne / Melbourne

Metro Trains

Dumb Ways to Die: The Games

Websites / Branded Games

150756A

2015 Interactive Bronze Pencil

TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt

SNCF

The most serious game ever

Websites / Branded Games

151089A

2015 Interactive Silver Pencil

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Websites / Social Networks / Community

150553A

2015 Interactive Silver Pencil

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Websites / Social Networks / Community

150725A

2015 Interactive Gold Pencil

Wieden+Kennedy / London

Honda

The Other Side

Websites / Automotive Products & Services

151180A

2015 Interactive Bronze Pencil

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Websites / Services

150828A

2015 Interactive Gold Pencil

Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo

OK Go + Honda

iwontletyoudown.com (OK Go)

Websites / Travel, Entertainment & Leisure

150790A

2015 Interactive Bronze Pencil

Mullen / Boston

National Geographic Channel

Live From Space

Websites / Travel, Entertainment & Leisure

150803A

2015 Interactive Silver Pencil

Wieden+Kennedy New York / new york

Squarespace

DreamingWithJeff.com

Websites / Other Consumer Goods

151200A

2015 Interactive Bronze Pencil

Africa / Sao Paulo

AmBev/Brahma

Brahma Selecao Especial

Websites / Food & Drinks

150032A

2015 Interactive Silver Pencil

Deutsch / New York, NY

PwC

PwC Extraordinary Challenges

Websites / Corporate Website

150342A

2015 Interactive Bronze Pencil

Ogilvy Brasil / Sao Paulo

Sol de Janeiro

Tattoo Skin Cancer Check

Websites / Cosmetics, Toiletries & Personal Care

150889A

2015 Interactive Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Websites / Footwear, Clothing & Accessories

150358A

2015 Interactive Bronze Pencil

Heye GmbH / Munich

Mammut Sports Group AG

#Project360

Websites / Footwear, Clothing & Accessories

150533A

2015 Interactive Bronze Pencil

BBDO Proximity Singapore / Singapore

CarbonStory LLP

World Under Water

Websites / Public Service / Non-Profit

150172A

2015 Interactive Gold Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Websites / Public Service / Non-Profit

150455A

2015 Interactive Bronze Pencil

Del Campo Saatchi & Saatchi / Buenos Aires

BGH

My Home is an Oven

Websites / Durable Goods

150301A

2015 Interactive Bronze Pencil

AKQA / Paris

Hermes

La Maison Des Carrés

Websites / E-Commerce

150045A

2015 Interactive Silver Pencil

MUH-TAY-ZIK | HOF-FER / San Francisco + Netflix / Los Angeles + MSL / New York

Netflix

Spoil Yourself

Websites / Publications & Media

150801A

2015 Interactive Silver Pencil

WatsonDG / Los Angeles

Lionsgate

The Hunger Games: Mockingjay - Part 1 Campaign

Websites / Publications & Media

151168A

2015 Interactive Merit Award

CLM BBDO / Boulogne-Billancourt

GUY COTTEN

TRIP OUT TO SEA

Websites / Branded Games

150231A

2015 Interactive Merit Award

McCann Worldgroup Poland / Warsaw

CI Games

Enemy Front

Websites / Branded Games

150772A

2015 Interactive Merit Award

AlmapBBDO / Sao Paulo

Volkswagen

Kombi Last Wishes

Websites / Social Networks / Community

150053A

2015 Interactive Merit Award

Red & Co. / Portland

Google

Google Made with Code

Websites / Social Networks / Community

150989A

2015 Interactive Merit Award

AlmapBBDO / Sao Paulo

Volkswagen

Kombi Last Wishes

Websites / Automotive Products & Services

150052A

2015 Interactive Merit Award

Deutsch / Los Angeles

Esurance

Fuelcaster: The Gas Price Predictor, a service by Esurance

Websites / Services

150338A

2015 Interactive Merit Award

72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum + Google France / Paris

Google

Google Night Walk

Websites / Travel, Entertainment & Leisure

150011A

2015 Interactive Merit Award

Razorfish / New York

Spotify

Spotify Year in Music

Websites / Travel, Entertainment & Leisure

150986A

2015 Interactive Merit Award

SID LEE PARIS / PARIS

UBISOFT EMEA

Assassin's Creed Unity

Websites / Travel, Entertainment & Leisure

151044A

2015 Interactive Merit Award

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Websites / Travel, Entertainment & Leisure

151120A

2015 Interactive Merit Award

Bose Global MarCom / Boston + Savilles / Los Angeles + MediaMonks / Hilversum

Bose

Dream+Reach: The first 50 Years of Bose

Websites / Corporate Website

150205A

2015 Interactive Merit Award

ultranoir / Paris

McBess

Over the Hills

Websites / Self-Promotion

151156A

2015 Interactive Merit Award

ARGONAUT Inc. / San Francisco

Fitbit

FitForFood

Websites / Footwear, Clothing & Accessories

150078A

2015 Interactive Merit Award

Isobar Poland / Warsaw

Rak'n'Roll Win Your Life

Photos for Life - a charity photo stock

Websites / Public Service / Non-Profit

150542A

2015 Interactive Merit Award

Soap Creative / Sydney + JWT / Sydney + Hill+Knowlton / Sydney + Collider / Sydney

Cancer Council NSW

The I Touch Myself Project

Websites / Public Service / Non-Profit

151052A

2015 Interactive Merit Award

The Cyranos//McCann / Barcelona

Fundació Arrels

HomelessFonts

Websites / Public Service / Non-Profit

151116A

2015 Interactive Merit Award

BBH New York / New York

Sony PlayStation

Gamer Masterpiece

Websites / Publications & Media

150187A

2015 Interactive Merit Award

BETC / Paris + BETC Digital / Paris

CANAL+

Being the bear

Websites / Publications & Media

150201A

2015 Interactive Merit Award

Mother New York / New York

James Patterson

James Patterson Self-Destructing Book

Websites / Publications & Media

150794A

2015 Interactive Merit Award

TBWA\ISTANBUL / Istanbul

Radikal

The Fading News

Websites / Publications & Media

151086A

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