The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form
Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Awkward Family Viewing Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
Local Projects and Cooper Hewitt, Smithsonian Design Museum Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other
Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Poachers Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Gisele Bündchen-Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
Rising Voices Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single
The Berlin Wall of Sound Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Interactive Advertising / Interactive Video
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation / Single
The Lionfish Invasion - Terribly Delicious Agency: Geometry Global / Bogota + Ogilvy & Mather / Bogota Client: Colombia's Ministry of Environment Category: Online / Short Form
The World's Toughest Job Agency: Mullen / Boston Client: American Greetings Category: Online / Short Form
Blowing in The Wind Agency: Akestam Holst / Stockholm Client: Apotek Hjartat Category: Outdoor / Digital / Electronic
Sky Swatches Agency: SID LEE / Montréal Client: Réno-Dépôt Category: Outdoor / Digital / Electronic
The Hobbit: The Battle of The Five Armies Agency: North Kingdom / Stockholm Client: Warner Bros. / Google Category: User Experience Design - Mobile / Interface Design Craft
FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Campaign
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Innovation in Video / Single
Rhino Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Unskippable: Cleaning Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: Family Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: High Five Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
ELO Teddy Bears Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Use of Technology / Product & Mobile Integration
Gymkhana Seven: Wild in the Streets Agency: LOGAN / Los Angeles, CA Client: Hoonigan Category: Craft / Editing
Shoe Agency: adamandeveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Single
Unskippable Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Short Form - Series / Episodes
Soundlab Box Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Direct Marketing / Dimensional Mailing
Dadsong Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Dead Mouse Theatre Tumblr Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Direct Marketing / Ambient Media
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Direct Marketing / Ambient Media
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Direct Marketing / Ambient Media
TAMABI Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Tama Art University Category: Design Craft / Typography - Single or Series
Super normal tofu Agency: Junya Kamada / Sapporo-shi, Hokkaido Client: Imoo tofu store Category: Brand Identity / Series
The most serious game ever Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt Client: SNCF Category: User Experience Design - Web / Interface Design Craft
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Broadcast & Moving Image / Short Films & Videos
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Mobile Applications / Media, Entertainment & Leisure
National September 11 Memorial & Museum Agency: Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York Client: National September 11 Memorial & Museum Category: Interiors / Commercial / Private / Other
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Brand Transformation / Single
Look At Me Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Mobile Applications / Services / Utilities
The Beauty Of Sharpness Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Magazine / Full Page or Spread - Campaign
Enhance Your Lighting Agency: BBDO / New York Client: GE Category: Consumer Television / Over 60 Second - Single
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Consumer Television / Over 60 Second - Single
HUMAN TRAFFIC SIGN Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Print / Newspaper or Magazine - Campaign
K9FM Agency: Colenso BBDO / Auckland Client: MARS Pedigree Category: Innovation in Radio / Single
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Websites / Footwear, Clothing & Accessories
Robot Campaign Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign

2015 Branded Entertainment Gold Pencil

Funny Or Die / Los Angeles

Healthcare.gov

Between Two Ferns with Zach Galfianakis: President Barack Obama

Online / Long Form

150434A

2015 Intellectual Property Gold Pencil

Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Baidu Online Network Technology (Beijing) Co., Ltd.

Baidu Kuaisou

Intellectual Property & Products / Experimental / Internal Projects / R&D

150084A

2015 Cross-Platform Gold Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Public Service - Experiential / Events, Competitions & Installations

150454A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing

Online Films & Video / Short Form - Series / Episodes

151054A

2015 Direct Gold Pencil

Ogilvy Brasil / Sao Paulo

Sol de Janeiro

Tattoo Skin Cancer Check

Direct Marketing / Ambient Media

150884A

2015 Responsive Environments Gold Pencil

Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York

Cooper Hewitt, Smithsonian Design Museum

Local Projects and Cooper Hewitt, Smithsonian Design Museum

Interiors / Commercial / Private / Other

150700A

2015 Mobile Gold Pencil

Wunderman / London

Childhood Eye Cancer Trust

Flash Photo Posters

Other Digital Solutions

151214A

2015 Print & Outdoor Gold Pencil

Leo Burnett / Sydney

WWF

Poachers

Public Service - Print / Newspaper or Magazine - Campaign

150601A

2015 Social Media Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen-Will Beats Noise

Social Media / Best Integrated Campaign Led by Social

150360A

2015 Radio Gold Pencil

Ogilvy & Mather Argentina / Buenos Aires

Colegio Las Lomas Oral

Rising Voices

Innovation in Radio / Single

150842A

2015 UX / UI Gold Pencil

GREY Germany / Dusseldorf + GREY Berlin / Berlin

SoundCloud

The Berlin Wall of Sound

Data & Human Experience / Online Data Visualization & Infographics

150469A

2015 Design Gold Pencil

Dentsu Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Posters - Series

150309A

2015 Interactive Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Interactive Advertising / Interactive Video

150359A

2015 Cross-Platform Green Pencil

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Brand Transformation / Single

150737A

2015 Branded Entertainment Gold Pencil

Geometry Global / Bogota + Ogilvy & Mather / Bogota

Colombia's Ministry of Environment

The Lionfish Invasion - Terribly Delicious

Online / Short Form

150435A

2015 Branded Entertainment Gold Pencil

Mullen / Boston

American Greetings

The World's Toughest Job

Online / Short Form

150802A

2015 Print & Outdoor Gold Pencil

Akestam Holst / Stockholm

Apotek Hjartat

Blowing in The Wind

Outdoor / Digital / Electronic

150035A

2015 Print & Outdoor Gold Pencil

SID LEE / Montréal

Réno-Dépôt

Sky Swatches

Outdoor / Digital / Electronic

151041A

2015 UX / UI Gold Pencil

North Kingdom / Stockholm

Warner Bros. / Google

The Hobbit: The Battle of The Five Armies

User Experience Design - Mobile / Interface Design Craft

150816A

2015 Print & Outdoor Gold Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

FRUITS

Collateral / Posters - Campaign

150760A

2015 Film Gold Pencil

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Innovation in Video / Single

150550A

2015 Print & Outdoor Gold Pencil

Leo Burnett / Sydney

WWF

Rhino

Public Service - Print / Newspaper or Magazine - Single

150602A

2015 Interactive Gold Pencil

The Martin Agency / Richmond

GEICO

Unskippable: Cleaning

Interactive Advertising / Other Interactive Media - Single

151127A

2015 Interactive Gold Pencil

The Martin Agency / Richmond

GEICO

Unskippable: Family

Interactive Advertising / Other Interactive Media - Single

151128A

2015 Interactive Gold Pencil

The Martin Agency / Richmond

GEICO

Unskippable: High Five

Interactive Advertising / Other Interactive Media - Single

151129A

2015 Mobile Gold Pencil

DM9DDB / Sao Paulo

Amaral Carvalho Hospital

ELO Teddy Bears

Use of Technology / Product & Mobile Integration

150354A

2015 Branded Entertainment Gold Pencil

LOGAN / Los Angeles, CA

Hoonigan

Gymkhana Seven: Wild in the Streets

Craft / Editing

150704A

2015 Print & Outdoor Gold Pencil

adamandeveDDB / London

Harvey Nichols

Shoe

Newspaper / Small Space Print - Single

150023A

2015 Film Gold Pencil

The Martin Agency / Richmond

GEICO

Unskippable

Online Films & Video / Short Form - Series / Episodes

151126A

2015 Direct Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Soundlab Box

Direct Marketing / Dimensional Mailing

150400A

2015 Film Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Dadsong

Consumer Television / 60 Second - Single

151186A

2015 Social Media Gold Pencil

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Dead Mouse Theatre Tumblr

Social Media / Best Social Media Page by a Brand

150087A

2015 Direct Gold Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Direct Marketing / Ambient Media

150453A

2015 Direct Gold Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Direct Marketing / Ambient Media

150836A

2015 Direct Gold Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Direct Marketing / Ambient Media

150883A

2015 Design Gold Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Tama Art University

TAMABI

Design Craft / Typography - Single or Series

150796A

2015 Design Gold Pencil

Junya Kamada / Sapporo-shi, Hokkaido

Imoo tofu store

Super normal tofu

Brand Identity / Series

150570A

2015 UX / UI Gold Pencil

TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt

SNCF

The most serious game ever

User Experience Design - Web / Interface Design Craft

151088A

2015 Design Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Broadcast & Moving Image / Short Films & Videos

150398A

2015 Mobile Gold Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Mobile Applications / Media, Entertainment & Leisure

151107A

2015 Responsive Environments Gold Pencil

Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York

National September 11 Memorial & Museum

National September 11 Memorial & Museum

Interiors / Commercial / Private / Other

150701A

2015 Cross-Platform Gold Pencil

Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Brand Transformation / Single

150688A

2015 Mobile Gold Pencil

Cheil Worldwide / Seoul

Samsung Electronics

Look At Me

Mobile Applications / Services / Utilities

150219A

2015 Print & Outdoor Gold Pencil

Herezie / Paris

ZWILLING J. A. HENCKELS

The Beauty Of Sharpness

Magazine / Full Page or Spread - Campaign

150523A

2015 Film Gold Pencil

BBDO / New York

GE

Enhance Your Lighting

Consumer Television / Over 60 Second - Single

150122A

2015 Film Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

Made in NY

Consumer Television / Over 60 Second - Single

151070A

2015 Print & Outdoor Gold Pencil

Lowe China / Shanghai

SHANGHAI GENERAL MOTORS

HUMAN TRAFFIC SIGN

Public Service - Print / Newspaper or Magazine - Campaign

150707A

2015 Radio Gold Pencil

Colenso BBDO / Auckland

MARS Pedigree

K9FM

Innovation in Radio / Single

150234A

2015 Interactive Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Websites / Footwear, Clothing & Accessories

150358A

2015 Film Gold Pencil

MJZ / Los Angeles + Wieden+Kennedy / Portland

Old Spice

Robot Campaign

Consumer Television / :30 / :25 - Campaign

151178A

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