The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Dadsong Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Make Every Yard Count Agency: JWT India / Bangalore Client: Nike India Category: Consumer Television / Under $80K Budget - Single
#TBT TV Campaign Agency: BBDO / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign
Robot Campaign Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign
Enhance Your Lighting Agency: BBDO / New York Client: GE Category: Consumer Television / Over 60 Second - Single
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Consumer Television / Over 60 Second - Single
Brady Bunch Agency: BBDO / New York Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30 / :25 - Single
Old Table Agency: dummy. / Venice + Translation / New York Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single
Captain Risky Agency: 303Lowe Sydney / Sydney Client: Budget Direct Category: Consumer Television / 60 Second - Single
Cave Agency: Ogilvy Group Thailand / Bangkok Client: Crocodile / Cera C-Cure Co., Ltd. Category: Consumer Television / 60 Second - Single
Smell Like a Man From Head to Toe Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Varying Length - Campaign
#TBT TV Campaign Agency: BBDO / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / Under $80K Budget - Campaign
Montys Christmas Agency: adamandeveDDB / London Client: John Lewis Partnership Category: Consumer Television / Over 60 Second - Single
Make Every Yard Count Agency: JWT India / Bangalore Client: Nike India Category: Consumer Television / Over 60 Second - Single
The Silver Hand Agency: TRY Advertising Agency / Oslo Client: Canal Digital Category: Consumer Television / Over 60 Second - Single
Pepsi Agreement Agency: Fallon / Minneapolis Client: Arby's Category: Consumer Television / :30 / :25 - Single
Ready to Fly Agency: BBDO / New York Client: Foot Locker Category: Consumer Television / 60 Second - Single
Newcastle Brown Ale: Band of Brands Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Consumer Television / 60 Second - Single
Search One and Done Agency: Barton F. Graf LLC / New York, NY Client: Kayak Category: Consumer Television / :20 & Under - Campaign
SAINT EXUPÈRY Agency: MADRE / Buenos Aires Client: AEROLINEAS ARGENTINAS Category: Consumer Television / Commercials of Varying Length - Campaign
If They Explain It With Football, You Get It Agency: LOLA Lowe & Partners / Madrid Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign
Hot-N-Ready Agency: Barton F. Graf LLC / New York, NY Client: Little Caesars Category: Consumer Television / :30 / :25 - Campaign
Redneck Agency: the community (la comunidad) / Buenos Aires Client: VH1 Category: Consumer Television / Over 60 Second - Single
Hold Music Agency: Barton F. Graf LLC / New York, NY Client: Little Caesars Category: Consumer Television / :30 / :25 - Single
Pep Talk Agency: DDB Canada / Vancouver Client: Netflix Category: Consumer Television / :30 / :25 - Single
Clash of Clans - Revenge Agency: Barton F. Graf LLC / New York, NY Client: Supercell Category: Consumer Television / 60 Second - Single
The Process Agency: BBDO / New York Client: Foot Locker Category: Consumer Television / 60 Second - Single
Soulmates Agency: BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Peace Agency: BBH / London + MJZ / London + The Mill / London + String and Tins / London Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Hotel Agency: BBH / New York Client: Unilever/Axe Category: Consumer Television / 60 Second - Single
The big leap Agency: BETC / Paris Client: Lacoste Category: Consumer Television / 60 Second - Single
Airport Agency: DDB Canada / Vancouver Client: Netflix Category: Consumer Television / 60 Second - Single
Pep Talk Agency: DDB Canada / Vancouver Client: Netflix Category: Consumer Television / 60 Second - Single
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Consumer Television / 60 Second - Single
Icons Agency: Grey London / London + Academy / London Client: News UK Category: Consumer Television / 60 Second - Single
Two for one tickets - Too Depressing Agency: Leo Burnett Dubai / Dubai Client: du Category: Consumer Television / 60 Second - Single
Wallsie Street Agency: Saatchi & Saatchi / London Client: Kerry Foods Category: Consumer Television / 60 Second - Single
50 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Consumer Television / 60 Second - Single
Cook's Range Agency: Wieden+Kennedy / London Client: Lurpak Category: Consumer Television / 60 Second - Single
Tough Love Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Consumer Television / 60 Second - Single
If You're Happy... Agency: Wieden+Kennedy / Portland Client: Weight Watchers Category: Consumer Television / 60 Second - Single
My Butt Agency: Wieden+Kennedy / Portland Client: Weight Watchers Category: Consumer Television / 60 Second - Single
RE2PECT Agency: Wieden+Kennedy New York / new york Client: Jordan Brand Category: Consumer Television / 60 Second - Single
Tomcat Presents Dead Mouse Theatre - Vikings Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Consumer Television / Under $80K Budget - Single
Lockdown Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Consumer Television / Under $80K Budget - Single
Royal Westminster Jewelry Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City Client: Royal Westminster Jewelry/ Doji Jewelry Holding Company Category: Consumer Television / Under $80K Budget - Single
Veteran dog Agency: Selmore Creative Agency / Amsterdam Client: The Royal Dutch Guide Dog Foundation Category: Consumer Television / Under $80K Budget - Single
Like Brands. Only Cheaper Agency: BMF / Sydney Client: ALDI Australia Category: Consumer Television / :20 & Under - Campaign
ALL DRIVE. No drama. Agency: mcgarrybowen / Chicago Client: Cars.com Category: Consumer Television / :20 & Under - Campaign
Fingers Agency: Barton F. Graf LLC / New York, NY Client: Kayak Category: Consumer Television / :20 & Under - Single

2015 Film Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Dadsong

Consumer Television / 60 Second - Single

151186A

2015 Film Gold Pencil

JWT India / Bangalore

Nike India

Make Every Yard Count

Consumer Television / Under $80K Budget - Single

150581A

2015 Film Gold Pencil

BBDO / New York

Mars Chocolate North America/Twix Bites

#TBT TV Campaign

Consumer Television / :20 & Under - Campaign

150124A

2015 Film Gold Pencil

MJZ / Los Angeles + Wieden+Kennedy / Portland

Old Spice

Robot Campaign

Consumer Television / :30 / :25 - Campaign

151178A

2015 Film Gold Pencil

BBDO / New York

GE

Enhance Your Lighting

Consumer Television / Over 60 Second - Single

150122A

2015 Film Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

Made in NY

Consumer Television / Over 60 Second - Single

151070A

2015 Film Gold Pencil

BBDO / New York

Mars Chocolate North America/Snickers

Brady Bunch

Consumer Television / :30 / :25 - Single

150123A

2015 Film Gold Pencil

dummy. / Venice + Translation / New York

Value City Furniture

Old Table

Consumer Television / :30 / :25 - Single

150386A

2015 Film Silver Pencil

303Lowe Sydney / Sydney

Budget Direct

Captain Risky

Consumer Television / 60 Second - Single

150004A

2015 Film Silver Pencil

Ogilvy Group Thailand / Bangkok

Crocodile / Cera C-Cure Co., Ltd.

Cave

Consumer Television / 60 Second - Single

150893A

2015 Film Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Smell Like a Man From Head to Toe

Consumer Television / Commercials of Varying Length - Campaign

151187A

2015 Film Silver Pencil

BBDO / New York

Mars Chocolate North America/Twix Bites

#TBT TV Campaign

Consumer Television / Under $80K Budget - Campaign

150129A

2015 Film Silver Pencil

adamandeveDDB / London

John Lewis Partnership

Montys Christmas

Consumer Television / Over 60 Second - Single

150024A

2015 Film Silver Pencil

JWT India / Bangalore

Nike India

Make Every Yard Count

Consumer Television / Over 60 Second - Single

150582A

2015 Film Silver Pencil

TRY Advertising Agency / Oslo

Canal Digital

The Silver Hand

Consumer Television / Over 60 Second - Single

151153A

2015 Film Silver Pencil

Fallon / Minneapolis

Arby's

Pepsi Agreement

Consumer Television / :30 / :25 - Single

150412A

2015 Film Bronze Pencil

BBDO / New York

Foot Locker

Ready to Fly

Consumer Television / 60 Second - Single

150132A

2015 Film Bronze Pencil

Droga5 / New York

Heineken USA / Newcastle Brown Ale

Newcastle Brown Ale: Band of Brands

Consumer Television / 60 Second - Single

150366A

2015 Film Bronze Pencil

Barton F. Graf LLC / New York, NY

Kayak

Search One and Done

Consumer Television / :20 & Under - Campaign

150090A

2015 Film Bronze Pencil

MADRE / Buenos Aires

AEROLINEAS ARGENTINAS

SAINT EXUPÈRY

Consumer Television / Commercials of Varying Length - Campaign

150734A

2015 Film Bronze Pencil

LOLA Lowe & Partners / Madrid

LIBERO/FOOTBALL MAGAZINE

If They Explain It With Football, You Get It

Consumer Television / 60 Second - Campaign

150706A

2015 Film Bronze Pencil

Barton F. Graf LLC / New York, NY

Little Caesars

Hot-N-Ready

Consumer Television / :30 / :25 - Campaign

150092A

2015 Film Bronze Pencil

the community (la comunidad) / Buenos Aires

VH1

Redneck

Consumer Television / Over 60 Second - Single

151103A

2015 Film Bronze Pencil

Barton F. Graf LLC / New York, NY

Little Caesars

Hold Music

Consumer Television / :30 / :25 - Single

150091A

2015 Film Bronze Pencil

DDB Canada / Vancouver

Netflix

Pep Talk

Consumer Television / :30 / :25 - Single

150260A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

Supercell

Clash of Clans - Revenge

Consumer Television / 60 Second - Single

150098A

2015 Film Merit Award

BBDO / New York

Foot Locker

The Process

Consumer Television / 60 Second - Single

150147A

2015 Film Merit Award

BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London

Unilever / Axe

Soulmates

Consumer Television / 60 Second - Single

150180A

2015 Film Merit Award

BBH / London + MJZ / London + The Mill / London + String and Tins / London

Unilever / Axe

Peace

Consumer Television / 60 Second - Single

150181A

2015 Film Merit Award

BBH / New York

Unilever/Axe

Hotel

Consumer Television / 60 Second - Single

150188A

2015 Film Merit Award

BETC / Paris

Lacoste

The big leap

Consumer Television / 60 Second - Single

150197A

2015 Film Merit Award

DDB Canada / Vancouver

Netflix

Airport

Consumer Television / 60 Second - Single

150261A

2015 Film Merit Award

DDB Canada / Vancouver

Netflix

Pep Talk

Consumer Television / 60 Second - Single

150263A

2015 Film Merit Award

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Consumer Television / 60 Second - Single

150384A

2015 Film Merit Award

Grey London / London + Academy / London

News UK

Icons

Consumer Television / 60 Second - Single

150473A

2015 Film Merit Award

Leo Burnett Dubai / Dubai

du

Two for one tickets - Too Depressing

Consumer Television / 60 Second - Single

150632A

2015 Film Merit Award

Saatchi & Saatchi / London

Kerry Foods

Wallsie Street

Consumer Television / 60 Second - Single

151008A

2015 Film Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

50

Consumer Television / 60 Second - Single

151074A

2015 Film Merit Award

Wieden+Kennedy / London

Lurpak

Cook's Range

Consumer Television / 60 Second - Single

151182A

2015 Film Merit Award

Wieden+Kennedy / Portland

Procter & Gamble

Tough Love

Consumer Television / 60 Second - Single

151197A

2015 Film Merit Award

Wieden+Kennedy / Portland

Weight Watchers

If You're Happy...

Consumer Television / 60 Second - Single

151198A

2015 Film Merit Award

Wieden+Kennedy / Portland

Weight Watchers

My Butt

Consumer Television / 60 Second - Single

151199A

2015 Film Merit Award

Wieden+Kennedy New York / new york

Jordan Brand

RE2PECT

Consumer Television / 60 Second - Single

151202A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Tomcat Presents Dead Mouse Theatre - Vikings

Consumer Television / Under $80K Budget - Single

150102A

2015 Film Merit Award

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Lockdown

Consumer Television / Under $80K Budget - Single

150468A

2015 Film Merit Award

Ogilvy & Mather Vietnam / Ho Chi Minh City

Royal Westminster Jewelry/ Doji Jewelry Holding Company

Royal Westminster Jewelry

Consumer Television / Under $80K Budget - Single

150875A

2015 Film Merit Award

Selmore Creative Agency / Amsterdam

The Royal Dutch Guide Dog Foundation

Veteran dog

Consumer Television / Under $80K Budget - Single

151030A

2015 Film Merit Award

BMF / Sydney

ALDI Australia

Like Brands. Only Cheaper

Consumer Television / :20 & Under - Campaign

150204A

2015 Film Merit Award

mcgarrybowen / Chicago

Cars.com

ALL DRIVE. No drama.

Consumer Television / :20 & Under - Campaign

150775A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

Kayak

Fingers

Consumer Television / :20 & Under - Single

150095A

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