The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form

Gisele Bündchen-Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social

Rising Voices Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single

Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D

Awkward Family Viewing Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes

The Berlin Wall of Sound Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics

Poachers Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign

Local Projects and Cooper Hewitt, Smithsonian Design Museum Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other

Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media

Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations

Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form

Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions

Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Interactive Advertising / Interactive Video

Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series

Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation / Single

Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Use of Technology / Location-Based Services or Proximity Marketing

Gisele Bündchen-Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social

100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Broadcast & Moving Image / Short Films & Videos

Alvio Agency: R/GA / New York + Qol Devices / New York Client: Qol Devices Category: User Experience Design - Mobile / Utility

#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Brand Transformation / Single

K9FM Agency: Colenso BBDO / Auckland Client: MARS Pedigree Category: Innovation in Radio / Single

Rising Voices Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single

Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Mobile Applications / Public Service / Non-Profit

The Autocomplete Truth Breaks All Barriers Agency: Memac Ogilvy / Dubai Client: UN Women Category: Social Media / Branded Social Campaign

Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Innovation in Video / Single

The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Websites / Automotive Products & Services

#TBT TV Campaign Agency: BBDO / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign

Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Mobile Applications / Media, Entertainment & Leisure

TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: Gaming, Music & Mobile / Branded Gaming

EFFECTIVE MICROORGANISMS CALENDAR Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Design Craft / Printing & Paper Craft - Single or Series

The most serious game ever Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt Client: SNCF Category: User Experience Design - Web / Interface Design Craft

Shoe Agency: adamandeveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Single

Look At Me Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Mobile Applications / Services / Utilities

Robot Campaign Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign

Kings and Queens of the Court Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Campaign

Super normal tofu Agency: Junya Kamada / Sapporo-shi, Hokkaido Client: Imoo tofu store Category: Brand Identity / Series

Awkward Family Viewing Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes

Unskippable Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Short Form - Series / Episodes

Bad Fit Agency: adamandeveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign

LIGHT is TIME Agency: ADK / Japan Client: CITIZEN WATCH CO., LTD. Category: Experiences / Indoor Spaces

HIBIKI GLASS Agency: Hakuhodo Inc. / Tokyo + Hakuhodo Kettle / Tokyo Client: SUNTORY HOLDINGS LIMITED Category: Experiences / Indoor Spaces

Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Online Films & Video / User Generated Content

The Rag Bag Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Intellectual Property & Products / Physical Product

Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Intellectual Property & Products / Physical Product

Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Digital Direct Marketing / Websites, Microsites & Banners

ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Digital Direct Marketing / Websites, Microsites & Banners

The Lionfish Invasion - Terribly Delicious Agency: Geometry Global / Bogota + Ogilvy & Mather / Bogota Client: Colombia's Ministry of Environment Category: Online / Short Form

The World's Toughest Job Agency: Mullen / Boston Client: American Greetings Category: Online / Short Form

The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Broadcast & Film / Branded Film

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Title

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Annual ID

Award: 2015 Branded Entertainment Best of Show Pencil

Agency: Funny Or Die / Los Angeles

Client: Healthcare.gov

Title: Between Two Ferns with Zach Galfianakis: President Barack Obama

Category: Online / Long Form

Annual ID: 150434A

Award: 2015 Social Media Best of Discipline Pencil

Agency: Droga5 / New York

Client: Under Armour

Title: Gisele Bündchen-Will Beats Noise

Category: Social Media / Best Integrated Campaign Led by Social

Annual ID: 150360A

Award: 2015 Radio Best of Discipline Pencil

Agency: Ogilvy & Mather Argentina / Buenos Aires

Client: Colegio Las Lomas Oral

Title: Rising Voices

Category: Innovation in Radio / Single

Annual ID: 150842A

Award: 2015 Intellectual Property Best of Discipline Pencil

Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Client: Baidu Online Network Technology (Beijing) Co., Ltd.

Title: Baidu Kuaisou

Category: Intellectual Property & Products / Experimental / Internal Projects / R&D

Annual ID: 150084A

Award: 2015 Film Best of Discipline Pencil

Agency: SS+K / New York

Client: HBO Go

Title: Awkward Family Viewing

Category: Online Films & Video / Short Form - Series / Episodes

Annual ID: 151054A

Award: 2015 UX / UI Best of Discipline Pencil

Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin

Client: SoundCloud

Title: The Berlin Wall of Sound

Category: Data & Human Experience / Online Data Visualization & Infographics

Annual ID: 150469A

Award: 2015 Print & Outdoor Best of Discipline Pencil

Agency: Leo Burnett / Sydney

Client: WWF

Title: Poachers

Category: Public Service - Print / Newspaper or Magazine - Campaign

Annual ID: 150601A

Award: 2015 Responsive Environments Best of Discipline Pencil

Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York

Client: Cooper Hewitt, Smithsonian Design Museum

Title: Local Projects and Cooper Hewitt, Smithsonian Design Museum

Category: Interiors / Commercial / Private / Other

Annual ID: 150700A

Award: 2015 Direct Best of Discipline Pencil

Award:
2015 Branded Entertainment Best of Show Pencil

Agency:
Funny Or Die / Los Angeles

Client:
Healthcare.gov

Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama

Category:
Online / Long Form

Annual ID:
150434A

Award:
2015 Social Media Best of Discipline Pencil

Agency:
Droga5 / New York

Client:
Under Armour

Title:
Gisele Bündchen-Will Beats Noise

Category:
Social Media / Best Integrated Campaign Led by Social

Annual ID:
150360A

Award:
2015 Radio Best of Discipline Pencil

Agency:
Ogilvy & Mather Argentina / Buenos Aires

Client:
Colegio Las Lomas Oral

Title:
Rising Voices

Category:
Innovation in Radio / Single

Annual ID:
150842A

Award:
2015 Intellectual Property Best of Discipline Pencil

Agency:
Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Client:
Baidu Online Network Technology (Beijing) Co., Ltd.

Title:
Baidu Kuaisou

Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D

Annual ID:
150084A

Award:
2015 Film Best of Discipline Pencil

Agency:
SS+K / New York

Client:
HBO Go

Title:
Awkward Family Viewing

Category:
Online Films & Video / Short Form - Series / Episodes

Annual ID:
151054A

Award:
2015 UX / UI Best of Discipline Pencil

Agency:
GREY Germany / Dusseldorf + GREY Berlin / Berlin

Client:
SoundCloud

Title:
The Berlin Wall of Sound

Category:
Data & Human Experience / Online Data Visualization & Infographics

Annual ID:
150469A

Award:
2015 Print & Outdoor Best of Discipline Pencil

Agency:
Leo Burnett / Sydney

Client:
WWF

Title:
Poachers

Category:
Public Service - Print / Newspaper or Magazine - Campaign

Annual ID:
150601A

Award:
2015 Responsive Environments Best of Discipline Pencil

Agency:
Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York

Client:
Cooper Hewitt, Smithsonian Design Museum

Title:
Local Projects and Cooper Hewitt, Smithsonian Design Museum

Category:
Interiors / Commercial / Private / Other

Annual ID:
150700A

Award:
2015 Direct Best of Discipline Pencil

Agency:
Ogilvy Brasil / Sao Paulo

Client:
Sol de Janeiro

Title:
Tattoo Skin Cancer Check

Category:
Direct Marketing / Ambient Media

Annual ID:
150884A

Award:
2015 Cross-Platform Best of Discipline Pencil

Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

Client:
ZDK Gesellschaft Demokratische Kultur GmbH

Title:
Nazis against Nazis – Germany's most involuntary charity walk

Category:
Public Service - Experiential / Events, Competitions & Installations

Annual ID:
150454A

Award:
2015 Branded Entertainment Best of Discipline Pencil

Agency:
Funny Or Die / Los Angeles

Client:
Healthcare.gov

Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama

Category:
Online / Long Form

Annual ID:
150434A

Award:
2015 Mobile Best of Discipline Pencil

Agency:
Wunderman / London

Client:
Childhood Eye Cancer Trust

Title:
Flash Photo Posters

Category:
Other Digital Solutions

Annual ID:
151214A

Award:
2015 Interactive Best of Discipline Pencil

Agency:
Droga5 / New York

Client:
Under Armour

Title:
Gisele Bündchen- Will Beats Noise

Category:
Interactive Advertising / Interactive Video

Annual ID:
150359A

Award:
2015 Design Best of Discipline Pencil

Agency:
Dentsu Inc. / Tokyo