The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung Category: Consumer - Mobile / Utility
ADF Active
Agency: Havas Worldwide Australia / Sydney
Client: Defence Force Recruiting Category: Consumer - Mobile / Utility
Awair
Agency: R/GA / New York + Bitfinder / Palo Alto
Client: Bitfinder Category: Consumer - Mobile / Utility
NatWest Apple Watch
Agency: SapientNitro / London
Client: NatWest Category: Consumer - Mobile / Utility
The 2015 Mustang Customizer
Agency: Team / Detroit + Jam3 / Toronto
Client: Ford Category: Consumer - Mobile / Utility
Abused Emojis
Agency: Garbergs / Stockholm
Client: BRIS Category: Non-Profit - Applications & Sites / Applications & Sites
UN Happy Party
Agency: Google Creative Lab / London + The Rumpus Room / London
Client: Google Category: Non-Profit - Applications & Sites / Applications & Sites
Seelight
Agency: Hungry Boys / Moscow
Client: VOS Category: Non-Profit - Applications & Sites / Applications & Sites
Little Caesars: Most Impatient Person :15
Agency: Barton F. Graf / New York
Client: Little Caesars Category: Consumer - Television / 20 Second & Under - Single
Flag hand
Agency: McCann Central / Birmingham + Plaza Films / Sydney
Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Bradley
Agency: McCann Central / Birmingham + Plaza Films / Sydney
Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Samsung Memory Recaller
Agency: BBDO / Bangkok
Client: Thai Samsung Electronics Category: CSR - Use of Technology / Use of Technology
4G4GOOD
Agency: DDB Group / Singapore
Client: StarHub Category: CSR - Use of Technology / Use of Technology
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: If Insurance Category: CSR - Use of Technology / Use of Technology
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul
Client: Vodafone Category: CSR - Use of Technology / Use of Technology
The Lost Campaign
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: MARS Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Ariel - Share The Load
Agency: BBDO India / Mumbai
Client: P&G India Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Back off Radio
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Roads And Transport Authority Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Cancer Uncensored
Agency: McCann / San José
Client: Gollo Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The 11 Initiative
Agency: Ogilvy / New York
Client: Aetna Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Hold your breath
Agency: CLM BBDO / Boulogne Billancourt
Client: Guy Cotton Category: Craft - Writing / Writing
Everything in Black & White
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Craft - Writing / Writing
Survival Billboard - Terms & Horrible, Horrible Conditions
Agency: McCann / London
Client: Microsoft Category: Craft - Writing / Writing
Rich Person Field Guide
Agency: McCann / New York
Client: New York Lottery Category: Craft - Writing / Writing
The Samaritans
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: The Samaritans Category: Craft - Writing / Writing
The HIV Positive Poster
Agency: Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre
Client: GIV Category: Craft - Writing / Writing
Procrastination
Agency: Impact BBDO / Dubai
Client: BHV Category: Craft - Music / Sound / Music / Sound
Orchestra
Agency: McCann Erickson Japan / Tokyo + MHz Inc. / Tokyo
Client: Suntory Holdings / All Free (Non-Alcoholic Beer) Category: Craft - Music / Sound / Music / Sound
Donated Voices
Agency: MullenLowe Singapore / singapore
Client: The National University Centre For Organ Transplantation Category: Craft - Music / Sound / Music / Sound
Beach Party
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Flight Centre, Student Flights Category: Craft - Music / Sound / Music / Sound
The Hero
Agency: Publicis Italy / Milan
Client: Heineken Category: CSR - Television / Television (Any Length) - Single
White Squad
Agency: Reform School / NY + Los Angeles + Party NY / New York
Client: MTV Networks Category: CSR - Television / Television (Any Length) - Single
Singing Sailor
Agency: Akestam Holst / Stockholm
Client: The Swedish Peace and Arbitration Society Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The 2 Euro T-Shirt - A social Experiment
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin
Client: Fashion Revolution Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Piano of Unification
Agency: Cheil Worldwide / Seoul
Client: Ministry of Unification Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Solidarity Queue
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Clube Sangue Bom (Good Blood Club) Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Marathon Walker
Agency: Ogilvy&Mather / Paris + Gang production / Paris
Client: Water for Africa Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
St. Pauli Peeback
Agency: Publicis Pixelpark / Hamburg + Markenfilm Crossing GmbH / Hamburg
Client: IG St. Pauli/BID Reeperbahn+ Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Print For Help
Agency: FCB Brasil / São Paulo
Client: Hewlett-Packard Brasil Category: CSR - Experiential Advertising / Experiential Advertising
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble Category: CSR - Experiential Advertising / Experiential Advertising
Cancer Uncensored
Agency: McCann / San José
Client: Gollo Category: CSR - Experiential Advertising / Experiential Advertising
Pier
Agency: adam&eveDDB / London + Academy Films / London + The Mill / London + OMD UK (Media Agency) / London
Client: SSE Category: Craft - Animation / Animation
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols Category: Craft - Animation / Animation
T-shirts
Agency: MPC / London + Mother / London + Blink / London
Client: IKEA Category: Craft - Animation / Animation
The Color Eater | Adobe Creative Cloud's Philosophy Video
Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client: Adobe Systems Category: Craft - Animation / Animation
Award:
2016 UX / UI Merit Award
Agency:
3SG BBDO / Tunis + PixelTrade / Tunis
Client:
Samsung
Title:
Backup Memory
Category:
Consumer - Mobile / Utility
Annual ID:
UX16030M
Award:
2016 UX / UI Merit Award
Agency:
Havas Worldwide Australia / Sydney
Client:
Defence Force Recruiting
Title:
ADF Active
Category:
Consumer - Mobile / Utility
Annual ID:
UX16031M
Award:
2016 UX / UI Merit Award
Agency:
R/GA / New York + Bitfinder / Palo Alto
Client:
Bitfinder
Title:
Awair
Category:
Consumer - Mobile / Utility
Annual ID:
UX16032M
Award:
2016 UX / UI Merit Award
Agency:
Razorfish GmbH / Berlin
Client:
UBS
Title:
UBS Planet Art
Category:
Consumer - Mobile / Utility
Annual ID:
UX16033M
Award:
2016 UX / UI Merit Award
Agency:
SapientNitro / London
Client:
NatWest
Title:
NatWest Apple Watch
Category:
Consumer - Mobile / Utility
Annual ID:
UX16034M
Award:
2016 UX / UI Merit Award
Agency:
Team / Detroit + Jam3 / Toronto
Client:
Ford
Title:
The 2015 Mustang Customizer
Category:
Consumer - Mobile / Utility
Annual ID:
UX16035M
Award:
2016 Mobile Merit Award
Agency:
Garbergs / Stockholm
Client:
BRIS
Title:
Abused Emojis
Category:
Non-Profit - Applications & Sites / Applications & Sites
Annual ID:
MO16075M
Award:
2016 Mobile Merit Award
Agency:
Google Creative Lab / London + The Rumpus Room / London
Client:
Google
Title:
UN Happy Party
Category:
Non-Profit - Applications & Sites / Applications & Sites
Annual ID:
MO16076M
Award:
2016 Mobile Merit Award
Agency:
Hungry Boys / Moscow
Client:
VOS
Title:
Seelight
Category:
Non-Profit - Applications & Sites / Applications & Sites
Annual ID:
MO16077M
Award:
2016 Branded Entertainment Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Myer
Title:
Wonderful Hold Music
Category:
CSR - Music / Music
Annual ID:
BE16096M
Award:
2016 Film Merit Award
Agency:
Barton F. Graf / New York
Client:
Little Caesars
Title:
Little Caesars: Most Impatient Person :15
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16138M
Award:
2016 Film Merit Award
Agency:
McCann Central / Birmingham + Plaza Films / Sydney
Client:
Hardys Wine
Title:
Flag hand
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16139M
Award:
2016 Film Merit Award
Agency:
McCann Central / Birmingham + Plaza Films / Sydney
Client:
Hardys Wine
Title:
Bradley
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16140M
Award:
2016 Mobile Merit Award
Agency:
BBDO / Bangkok
Client:
Thai Samsung Electronics
Title:
Samsung Memory Recaller
Category:
CSR - Use of Technology / Use of Technology
Annual ID:
MO16069M
Award:
2016 Mobile Merit Award
Agency:
DDB Group / Singapore
Client:
StarHub
Title:
4G4GOOD
Category:
CSR - Use of Technology / Use of Technology
Annual ID:
MO16070M
Award:
2016 Mobile Merit Award
Agency:
Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client:
If Insurance
Title:
The Slow Down GPS
Category:
CSR - Use of Technology / Use of Technology
Annual ID:
MO16071M
Award:
2016 Mobile Merit Award
Agency:
Y&R Team Red / Istanbul
Client:
Vodafone
Title:
Vodafone "Between Us"
Category:
CSR - Use of Technology / Use of Technology
Annual ID:
MO16072M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client:
MARS
Title:
The Lost Campaign
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16184M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Ariel - Share The Load
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16185M
Award:
2016 Print & Outdoor Merit Award
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Roads And Transport Authority
Title:
Back off Radio
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16186M
Award:
2016 Print & Outdoor Merit Award
Agency:
McCann / San José
Client:
Gollo
Title:
Cancer Uncensored
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16187M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy / New York
Client:
Aetna
Title:
The 11 Initiative
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16188M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Midtown Comics
Title:
Browser Stories
Category:
Craft - Writing / Writing
Annual ID:
PO16231M
Award:
2016 Print & Outdoor Merit Award
Agency:
CLM BBDO / Boulogne Billancourt
Client:
Guy Cotton
Title:
Hold your breath
Category:
Craft - Writing / Writing
Annual ID:
PO16232M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Everything in Black & White
Category:
Craft - Writing / Writing
Annual ID:
PO16233M
Award:
2016 Print & Outdoor Merit Award
Agency:
McCann / London
Client:
Microsoft
Title:
Survival Billboard - Terms & Horrible, Horrible Conditions
Category:
Craft - Writing / Writing
Annual ID:
PO16234M
Award:
2016 Print & Outdoor Merit Award
Agency:
McCann / New York
Client:
New York Lottery
Title:
Rich Person Field Guide
Category:
Craft - Writing / Writing
Annual ID:
PO16235M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
The Samaritans
Title:
The Samaritans
Category:
Craft - Writing / Writing
Annual ID:
PO16236M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre
Client:
GIV
Title:
The HIV Positive Poster
Category:
Craft - Writing / Writing
Annual ID:
PO16237M
Award:
2016 Radio Merit Award
Agency:
Impact BBDO / Dubai
Client:
BHV
Title:
Procrastination
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16037M
Award:
2016 Radio Merit Award
Agency:
McCann Erickson Japan / Tokyo + MHz Inc. / Tokyo
Client:
Suntory Holdings / All Free (Non-Alcoholic Beer)
Title:
Orchestra
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16038M
Award:
2016 Radio Merit Award
Agency:
MullenLowe Singapore / singapore
Client:
The National University Centre For Organ Transplantation
Title:
Donated Voices
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16039M
Award:
2016 Radio Merit Award
Agency:
TBWA\Hunt\Lascaris / Johannesburg
Client:
Flight Centre, Student Flights
Title:
Beach Party
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16040M
Award:
2016 Film Merit Award
Agency:
Publicis Italy / Milan
Client:
Heineken
Title:
The Hero
Category:
CSR - Television / Television (Any Length) - Single
Annual ID:
FI16213M
Award:
2016 Film Merit Award
Agency:
Reform School / NY + Los Angeles + Party NY / New York
Client:
MTV Networks
Title:
White Squad
Category:
CSR - Television / Television (Any Length) - Single
Annual ID:
FI16214M
Award:
2016 Print & Outdoor Merit Award
Agency:
Akestam Holst / Stockholm
Client:
The Swedish Peace and Arbitration Society
Title:
Singing Sailor
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16202M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin
Client:
Fashion Revolution
Title:
The 2 Euro T-Shirt - A social Experiment
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16203M
Award:
2016 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Ministry of Unification
Title:
Piano of Unification
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16204M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Clube Sangue Bom (Good Blood Club)
Title:
Solidarity Queue
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16205M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy&Mather / Paris + Gang production / Paris
Client:
Water for Africa
Title:
The Marathon Walker
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16206M
Award:
2016 Print & Outdoor Merit Award
Agency:
Publicis Pixelpark / Hamburg + Markenfilm Crossing GmbH / Hamburg
Client:
IG St. Pauli/BID Reeperbahn+
Title:
St. Pauli Peeback
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16207M
Award:
2016 Print & Outdoor Merit Award
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16208M
Award:
2016 Cross-Platform Merit Award
Agency:
FCB Brasil / São Paulo
Client:
Hewlett-Packard Brasil
Title:
Print For Help
Category:
CSR - Experiential Advertising / Experiential Advertising
Annual ID:
CP16069M
Award:
2016 Cross-Platform Merit Award
Agency:
Leo Burnett México / Mexico City + Postal Films / Mexico City
Client:
Procter & Gamble
Title:
Intimate Words
Category:
CSR - Experiential Advertising / Experiential Advertising
Annual ID:
CP16070M
Award:
2016 Cross-Platform Merit Award
Agency:
McCann / San José
Client:
Gollo
Title:
Cancer Uncensored
Category:
CSR - Experiential Advertising / Experiential Advertising
Annual ID:
CP16071M
Award:
2016 Film Merit Award
Agency:
adam&eveDDB / London + Academy Films / London + The Mill / London + OMD UK (Media Agency) / London
Client:
SSE
Title:
Pier
Category:
Craft - Animation / Animation
Annual ID:
FI16278M
Award:
2016 Film Merit Award
Agency:
adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Craft - Animation / Animation
Annual ID:
FI16279M
Award:
2016 Film Merit Award
Agency:
HEIMAT / Berlin
Client:
OTTO
Title:
The Letter
Category:
Craft - Animation / Animation
Annual ID:
FI16280M
Award:
2016 Film Merit Award
Agency:
MPC / London + Mother / London + Blink / London
Client:
IKEA
Title:
T-shirts
Category:
Craft - Animation / Animation
Annual ID:
FI16281M
Award:
2016 Film Merit Award
Agency:
Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client:
Adobe Systems
Title:
The Color Eater | Adobe Creative Cloud's Philosophy Video
Category:
Craft - Animation / Animation
Annual ID:
FI16282M
