The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Funtastic Hand
Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá
Client: Cirec Foundation Category: Non-Profit - Physical / Digital / Physical / Digital
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Mobile / Utility
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
The world addressed
Agency: what3words / London
Client: what3words Category: Innovation - Innovation in Mobile / Innovation in Mobile
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Integrated Branding / Integrated Branding
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII Category: Consumer - Brand or Product Integration into Storyline / Film
The Interactive Form
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+ Category: Consumer - Digital / Websites, Microsites & Banners
Learning on the way
Agency: Sancho BBDO / Bogota
Client: ADN Category: Innovation - Innovation in Radio / Innovation in Radio
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Immersive / Exhibitions
Call Brussels
Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Nameless Paints
Agency: Dentsu Inc. / Tokyo
Client: Kokuyo Category: Innovation - Package Design / Package Design
GEICO. Five years and 15 minutes of award winning work.
Agency: The Martin Agency / Richmond
Client: GEICO Category: Penta Pencil
Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client: World Wildlife Fund Category: Non-Profit - Integrated Branding / Integrated Branding
Say No To Spec
Agency: Zulu Alpha Kilo / Toronto + zulubot / Toronto
Client: Zulu Alpha Kilo Category: Consumer - Online Films & Video / Self-Promotion - Single
Rocket Car
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Television / 60 Second - Single
20 Years
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Consumer - Trade / Full Page or Spread - Campaign
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York + The Mill / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
Shop With the Force
Agency: Zambezi / Culver City + Active Theory / Venice
Client: Stance Category: Consumer - Websites / E-Commerce
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: CSR - Experiential Advertising / Experiential Advertising
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Experiential Advertising / Experiential Advertising
Funtastic Hand
Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá
Client: Cirec Foundation Category: Non-Profit - Physical / Digital / Physical / Digital
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Brands, Products & Services / User Generated Content
Teladoc Member App
Agency: DigitasLBi North America / New York
Client: Teladoc Category: Consumer - Mobile / Utility
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Mobile / Utility
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica
Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series
Tiny Dancer
Agency: adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London
Client: John Lewis Insurance Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
The world addressed
Agency: what3words / London
Client: what3words Category: Innovation - Innovation in Mobile / Innovation in Mobile
Coco De Mer - X
Agency: TBWA\ / London + Rankin Film Productions / London
Client: Coco De Mer Category: Craft - Editing / Editing
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung Category: CSR - Use of Technology / Use of Technology
Birth
Agency: BBH / London + Mill+ / London + String and Tins / London + The Mill / London
Client: Audi Category: Craft - Music / Sound / Music / Sound
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Super Bowl Babies
Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York
Client: National Football League Category: Consumer - Music / Creative Use of Music Supporting a Brand
Dinner Party
Agency: BBH / London + Outsider / London + MPC / London + Factory / London
Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
I'm Weeding Right Now
Agency: dummy. / venice + mcgarrybowen / london + out-sider / london
Client: The Scotts Miracle-Gro Category: Consumer - Television / 30 Second - Single
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Branded Social Campaign / Branded Social Campaign
Netflix or Study
Agency: Netflix / Los Angeles + MUH-TAY-ZIK | HOF-FER / San Francisco
Client: Netflix Category: Consumer - Branded Social Post / Branded Social Post
Emily's Oz
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client: Comcast/XFINITY Category: Consumer - Integrated Branding / Integrated Branding
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Ripple
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client: Nike Golf Category: Craft - Editing / Editing
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Beauty Tips by Reshma
Agency: Ogilvy & Mather / Mumbai, India
Client: Make Love Not Scars Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Award:
2016 Cross-Platform Best of Show Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16009G
Award:
2016 Intellectual Property Best of Discipline Pencil
Agency:
Publicis Colombia / Bogotá + Cirec Foundation / Bogotá
Client:
Cirec Foundation
Title:
Funtastic Hand
Category:
Non-Profit - Physical / Digital / Physical / Digital
Annual ID:
IP16008G
Award:
2016 UX / UI Best of Discipline Pencil
Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / Utility
Annual ID:
UX16006G
Award:
2016 Film Best of Discipline Pencil
Agency:
adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16030G
Award:
2016 Mobile Best of Discipline Pencil
Agency:
what3words / London
Client:
what3words
Title:
The world addressed
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16024G
Award:
2016 Social Media Best of Discipline Pencil
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16006G
Award:
2016 Cross-Platform Best of Discipline Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16009G
Award:
2016 Branded Entertainment Best of Discipline Pencil
Agency:
FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Consumer - Brand or Product Integration into Storyline / Film
Annual ID:
BE16019G
Award:
2016 Direct Best of Discipline Pencil
Agency:
BETC / Paris + BETC Digital / Paris
Client:
CANAL+
Title:
The Interactive Form
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16007G
Award:
2016 Radio Best of Discipline Pencil
Agency:
Sancho BBDO / Bogota
Client:
ADN
Title:
Learning on the way
Category:
Innovation - Innovation in Radio / Innovation in Radio
Annual ID:
RA16009G
Award:
2016 Public Relations Best of Discipline Pencil
Agency:
Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Annual ID:
PR16008G
Award:
2016 Responsive Environments Best of Discipline Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Immersive / Exhibitions
Annual ID:
RE16003G
Award:
2016 Interactive Best of Discipline Pencil
Agency:
Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client:
visit.brussels
Title:
Call Brussels
Category:
Consumer - Websites / Travel, Entertainment & Leisure
Annual ID:
IN16008G
Award:
2016 Print & Outdoor Best of Discipline Pencil
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16038G
Award:
2016 Design Best of Discipline Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Kokuyo
Title:
Nameless Paints
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16060G
Award:
2016 Penta Pencil Penta Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
The Scent of Success
Category:
Penta Pencil
Annual ID:
PE16001P
Award:
2016 Penta Pencil Penta Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
GEICO. Five years and 15 minutes of award winning work.
Category:
Penta Pencil
Annual ID:
PE16002P
Award:
2016 Cross-Platform Green Pencil
Agency:
Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16029V
Award:
2016 Film Gold Pencil
Agency:
Zulu Alpha Kilo / Toronto + zulubot / Toronto
Client:
Zulu Alpha Kilo
Title:
Say No To Spec
Category:
Consumer - Online Films & Video / Self-Promotion - Single
Annual ID:
FI16048G
Award:
2016 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Rocket Car
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16001G
Award:
2016 Print & Outdoor Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Trade / Full Page or Spread - Campaign
Annual ID:
PO16012G
Award:
2016 Film Gold Pencil
Agency:
Grey / New York + Rival School Pictures / New York + The Mill / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16066G
Award:
2016 Interactive Gold Pencil
Agency:
Zambezi / Culver City + Active Theory / Venice
Client:
Stance
Title:
Shop With the Force
Category:
Consumer - Websites / E-Commerce
Annual ID:
IN16015G
Award:
2016 Cross-Platform Gold Pencil
Agency:
Grey / London + Albedo100 / Malmö
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
CSR - Experiential Advertising / Experiential Advertising
Annual ID:
CP16013G
Award:
2016 Cross-Platform Gold Pencil
Agency:
DDB Spain / Madrid
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16018G
Award:
2016 Cross-Platform Gold Pencil
Agency:
Grey / New York + Rival School Pictures / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16019G
Award:
2016 Intellectual Property Gold Pencil
Agency:
Publicis Colombia / Bogotá + Cirec Foundation / Bogotá
Client:
Cirec Foundation
Title:
Funtastic Hand
Category:
Non-Profit - Physical / Digital / Physical / Digital
Annual ID:
IP16008G
Award:
2016 Public Relations Gold Pencil
Agency:
R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client:
Beats By Dr. Dre
Title:
Straight Outta
Category:
Consumer - Brands, Products & Services / User Generated Content
Annual ID:
PR16006G
Award:
2016 UX / UI Gold Pencil
Agency:
DigitasLBi North America / New York
Client:
Teladoc
Title:
Teladoc Member App
Category:
Consumer - Mobile / Utility
Annual ID:
UX16005G
Award:
2016 UX / UI Gold Pencil
Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / Utility
Annual ID:
UX16006G
Award:
2016 Design Gold Pencil
Agency:
RPA / Santa Monica + RESET CONTENT / Santa Monica
Client:
American Honda Motor
Title:
Paper
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16076G
Award:
2016 Film Gold Pencil
Agency:
adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London
Client:
John Lewis Insurance
Title:
Tiny Dancer
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16029G
Award:
2016 Film Gold Pencil
Agency:
adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16030G
Award:
2016 Mobile Gold Pencil
Agency:
what3words / London
Client:
what3words
Title:
The world addressed
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16024G
Award:
2016 Film Gold Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
Close To Home
Category:
Craft - Editing / Editing
Annual ID:
FI16084G
Award:
2016 Film Gold Pencil
Agency:
TBWA\ / London + Rankin Film Productions / London
Client:
Coco De Mer
Title:
Coco De Mer - X
Category:
Craft - Editing / Editing
Annual ID:
FI16085G
Award:
2016 Mobile Gold Pencil
Agency:
3SG BBDO / Tunis + PixelTrade / Tunis
Client:
Samsung
Title:
Backup Memory
Category:
CSR - Use of Technology / Use of Technology
Annual ID:
MO16017G
Award:
2016 Film Gold Pencil
Agency:
BBH / London + Mill+ / London + String and Tins / London + The Mill / London
Client:
Audi
Title:
Birth
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16089G
Award:
2016 Design Gold Pencil
Agency:
Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16041G
Award:
2016 Branded Entertainment Gold Pencil
Agency:
Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York
Client:
National Football League
Title:
Super Bowl Babies
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Annual ID:
BE16033G
Award:
2016 Film Gold Pencil
Agency:
BBH / London + Outsider / London + MPC / London + Factory / London
Client:
The Guardian & Observer
Title:
Dinner Party
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16006G
Award:
2016 Film Gold Pencil
Agency:
dummy. / venice + mcgarrybowen / london + out-sider / london
Client:
The Scotts Miracle-Gro
Title:
I'm Weeding Right Now
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16007G
Award:
2016 Social Media Gold Pencil
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16006G
Award:
2016 Social Media Gold Pencil
Agency:
R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client:
Beats By Dr. Dre
Title:
Straight Outta
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16007G
Award:
2016 Social Media Gold Pencil
Agency:
Netflix / Los Angeles + MUH-TAY-ZIK | HOF-FER / San Francisco
Client:
Netflix
Title:
Netflix or Study
Category:
Consumer - Branded Social Post / Branded Social Post
Annual ID:
SM16003G
Award:
2016 Cross-Platform Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client:
Comcast/XFINITY
Title:
Emily's Oz
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16008G
Award:
2016 Cross-Platform Gold Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16009G
Award:
2016 Branded Entertainment Gold Pencil
Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client:
Nike Golf
Title:
Ripple
Category:
Craft - Editing / Editing
Annual ID:
BE16045G
Award:
2016 Public Relations Gold Pencil
Agency:
FRED & FARID / PARIS + KILLDEATH / PARIS
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16016G
Award:
2016 Public Relations Gold Pencil
Agency:
Ogilvy & Mather / Mumbai, India
Client:
Make Love Not Scars
Title:
Beauty Tips by Reshma
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16017G
