The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Game of Balls Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles Client: Blue Ball Foundation Category: Consumer - Brand or Product Integration into Storyline / Film
Finding Donut Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Consumer - Brand or Product Integration into Storyline / Film
Nutri-Grain Presents Unstoppable Agency: J. Walter Thompson / Sydney Client: Kellogg's Australia Category: Consumer - Online Films & Video / Long Form - Series / Episodes
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Consumer - Architecture / Architecture
The Imagination Machine Agency: Wieden+Kennedy / Amsterdam + Tellart / Amsterdam Client: S7 Airlines Category: Consumer - Architecture / Architecture
#MyFutureIsMineToSave Agency: Ogilvy & Mather,Taipei / Taipei city Client: Far EasTone Telecommunications Company Category: CSR - Brands, Products & Services / Brands, Products & Services
The Tweeting Pothole Agency: P4 Ogilvy & Mather / Panama Client: Medcom Category: CSR - Brands, Products & Services / Brands, Products & Services
Intimate Words Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City Client: Procter & Gamble Category: CSR - Brands, Products & Services / Brands, Products & Services
Equal Future Agency: Whybin\TBWA Group / Melbourne Client: ANZ Category: CSR - Brands, Products & Services / Brands, Products & Services
BBQ Cultures Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Weber/Uncle Grey Category: Craft - Interface Design / Interface Design
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: IF Insurance Category: CSR - Mobile / Mobile
Tiny Dancer Agency: adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London Client: John Lewis Insurance Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
AXE - The Thing Agency: 72andSunny / Amsterdam Client: Unilever (AXE) Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Dear Summer Agency: the community / Miami Client: Corona Extra Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Spy Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: CSR - Websites / Websites
The Lampedusa door stopper. Open doors for refugees. Agency: Scholz & Friends / Berlin + CUCULA / Berlin Client: CUCULA Category: Non-Profit - Print / Print
Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Integrated Branding / Integrated Branding
McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Integrated Branding / Integrated Branding
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Integrated Branding / Integrated Branding
Nike Rise China 2.0 - Innovation Agency: AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai Client: Nike Basketball Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
#NOTCOMINGSOON Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS Client: Remy Cointreau / Louis XIII Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
SHOTTASoCo Agency: Wieden+Kennedy / New York + Caviar / Los Angeles Client: Southern Comfort Category: Consumer - Music / Music Videos
Sports Alphabet Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles Client: Bleacher Report Category: Consumer - Music / Music Videos
Painting of Paints Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + Sakano photo office / Tokyo + ADBRAIN Inc. / Tokyo Client: Turner Colour Works Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Royal Cuts Agency: PPM BRASIL / SAO PAULO Client: Tendall Grill Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Disappearing Animals Agency: Grabarz & Partner / Hamburg Client: Robin Wood Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Star Wars Modern Agency: Mattson Creative / Irvine Client: Lucasfilm Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Blockbuster Box Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong Client: Pizza Hut Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Bedstock Agency: Anomaly / New York Client: MyMusicRx Category: Non-Profit - Websites / Websites
The Gentleman's Wager II Agency: Anomaly / New York / Amsterdam + RSA Productions / Los Angeles Client: Johnnie Walker - Diageo Category: Consumer - Broadcast & Film / Branded Film
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Consumer - Broadcast & Film / Branded Film
Because Recollection Agency: 84. / Paris Client: Because Music Category: Consumer - Websites / Travel, Entertainment & Leisure
Now in Soho Agency: BBH / London + Black Sheep Studios / London + Factory Sound / London + Nice & Polite / London Client: British Fashion Council Category: Craft - Writing / Writing
Hush Little Baby Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles Client: Procter & Gamble Category: Craft - Writing / Writing
Is Mankind? Agency: TBWA\Chiat\Day / Los Angeles Client: Airbnb Category: Craft - Writing / Writing
Guinness - Never Alone Doc Agency: AMVBBDO / LONDON Client: Diageo Category: Consumer - Online Films & Video / Long Form - Single
37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal Client: Atlantic Group Category: Consumer - Online Films & Video / Long Form - Single
Teladoc Member App Agency: DigitasLBi North America / New York Client: Teladoc Category: Consumer - Mobile / Utility
RE:Shakespeare Agency: Cheil Worldwide, / London + UNIT9 / London Client: Samsung Electronics & The Royal Shakespeare Company Category: Consumer - Mobile / Utility
Lufthansa Apple Watch App Agency: SapientNitro / Munich Client: Lufthansa Category: Consumer - Mobile / Utility
Emily's Oz Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica Client: Comcast/XFINITY Category: Consumer - Integrated Branding / Integrated Branding
House of Cards - FU 2016 Agency: BBH NY / New York Client: Netflix Category: Consumer - Integrated Branding / Integrated Branding
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London Client: John Lewis Category: Consumer - Integrated Branding / Integrated Branding
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Experiential Advertising / Installations
Unforgotten Soldiers Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Experiential Advertising / Installations
20 Years Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Newspaper / Full Page or Spread - Campaign
Style Fanatics Agency: adam&eveDDB / London + Stanley's King Henry / London Client: Harvey Nichols Category: Consumer - Newspaper / Full Page or Spread - Campaign
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Consumer - Newspaper / Full Page or Spread - Campaign
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Gaming & Mobile / Branded Gaming

2016 Branded Entertainment Bronze Pencil

M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles

Blue Ball Foundation

Game of Balls

Consumer - Brand or Product Integration into Storyline / Film

BE16020B

2016 Branded Entertainment Bronze Pencil

Pereira & O'Dell / San Francisco

Skype

Finding Donut

Consumer - Brand or Product Integration into Storyline / Film

BE16021B

2016 Film Silver Pencil

J. Walter Thompson / Sydney

Kellogg's Australia

Nutri-Grain Presents Unstoppable

Consumer - Online Films & Video / Long Form - Series / Episodes

FI16047S

2016 Responsive Environments Silver Pencil

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Consumer - Architecture / Architecture

RE16001S

2016 Responsive Environments Bronze Pencil

Wieden+Kennedy / Amsterdam + Tellart / Amsterdam

S7 Airlines

The Imagination Machine

Consumer - Architecture / Architecture

RE16002B

2016 Public Relations Gold Pencil

Ogilvy & Mather,Taipei / Taipei city

Far EasTone Telecommunications Company

#MyFutureIsMineToSave

CSR - Brands, Products & Services / Brands, Products & Services

PR16012G

2016 Public Relations Silver Pencil

P4 Ogilvy & Mather / Panama

Medcom

The Tweeting Pothole

CSR - Brands, Products & Services / Brands, Products & Services

PR16013S

2016 Public Relations Bronze Pencil

Leo Burnett México / Mexico City + Postal Films / Mexico City

Procter & Gamble

Intimate Words

CSR - Brands, Products & Services / Brands, Products & Services

PR16014B

2016 Public Relations Bronze Pencil

Whybin\TBWA Group / Melbourne

ANZ

Equal Future

CSR - Brands, Products & Services / Brands, Products & Services

PR16015B

2016 UX / UI Gold Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Weber/Uncle Grey

BBQ Cultures

Craft - Interface Design / Interface Design

UX16020G

2016 UX / UI Silver Pencil

Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm

IF Insurance

The Slow Down GPS

CSR - Mobile / Mobile

UX16014S

2016 Film Gold Pencil

adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London

John Lewis Insurance

Tiny Dancer

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16029G

2016 Film Silver Pencil

72andSunny / Amsterdam

Unilever (AXE)

AXE - The Thing

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16031S

2016 Film Silver Pencil

the community / Miami

Corona Extra

Dear Summer

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16032S

2016 Film Bronze Pencil

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Spy

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16033B

2016 Interactive Bronze Pencil

Carmichael Lynch / Minneapolis + RESN / Amsterdam

Subaru of America

Subaru Environmental Website featuring the National Parks Zero Landfill Initiative

CSR - Websites / Websites

IN16022B

2016 Direct Bronze Pencil

Scholz & Friends / Berlin + CUCULA / Berlin

CUCULA

The Lampedusa door stopper. Open doors for refugees.

Non-Profit - Print / Print

DI16032B

2016 Cross-Platform Gold Pencil

Y&R Team Red / Istanbul

Vodafone

Vodafone "Between Us"

CSR - Integrated Branding / Integrated Branding

CP16015G

2016 Cross-Platform Silver Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper

CSR - Integrated Branding / Integrated Branding

CP16016S

2016 Cross-Platform Bronze Pencil

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Integrated Branding / Integrated Branding

CP16017B

2016 Branded Entertainment Silver Pencil

AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai

Nike Basketball

Nike Rise China 2.0 - Innovation

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16041S

2016 Branded Entertainment Bronze Pencil

FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS

Remy Cointreau / Louis XIII

#NOTCOMINGSOON

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16042B

2016 Branded Entertainment Gold Pencil

Wieden+Kennedy / New York + Caviar / Los Angeles

Southern Comfort

SHOTTASoCo

Consumer - Music / Music Videos

BE16035G

2016 Branded Entertainment Silver Pencil

Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles

Bleacher Report

Sports Alphabet

Consumer - Music / Music Videos

BE16036S

2016 Design Gold Pencil

DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + Sakano photo office / Tokyo + ADBRAIN Inc. / Tokyo

Turner Colour Works

Painting of Paints

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16068G

2016 Design Silver Pencil

PPM BRASIL / SAO PAULO

Tendall Grill

Royal Cuts

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16069S

2016 Design Bronze Pencil

Grabarz & Partner / Hamburg

Robin Wood

Disappearing Animals

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16070B

2016 Design Bronze Pencil

Mattson Creative / Irvine

Lucasfilm

Star Wars Modern

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16071B

2016 Design Bronze Pencil

Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong

Pizza Hut

Blockbuster Box

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16072B

2016 Interactive Silver Pencil

Anomaly / New York

MyMusicRx

Bedstock

Non-Profit - Websites / Websites

IN16025S

2016 Branded Entertainment Bronze Pencil

Anomaly / New York / Amsterdam + RSA Productions / Los Angeles

Johnnie Walker - Diageo

The Gentleman's Wager II

Consumer - Broadcast & Film / Branded Film

BE16002B

2016 Branded Entertainment Bronze Pencil

RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

American Honda Motor

Paper

Consumer - Broadcast & Film / Branded Film

BE16003B

2016 Interactive Silver Pencil

84. / Paris

Because Music

Because Recollection

Consumer - Websites / Travel, Entertainment & Leisure

IN16009S

2016 Film Gold Pencil

BBH / London + Black Sheep Studios / London + Factory Sound / London + Nice & Polite / London

British Fashion Council

Now in Soho

Craft - Writing / Writing

FI16076G

2016 Film Silver Pencil

Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles

Procter & Gamble

Hush Little Baby

Craft - Writing / Writing

FI16077S

2016 Film Bronze Pencil

TBWA\Chiat\Day / Los Angeles

Airbnb

Is Mankind?

Craft - Writing / Writing

FI16078B

2016 Film Bronze Pencil

AMVBBDO / LONDON

Diageo

Guinness - Never Alone Doc

Consumer - Online Films & Video / Long Form - Single

FI16045B

2016 Film Bronze Pencil

Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal

Atlantic Group

37 Days

Consumer - Online Films & Video / Long Form - Single

FI16046B

2016 UX / UI Gold Pencil

DigitasLBi North America / New York

Teladoc

Teladoc Member App

Consumer - Mobile / Utility

UX16005G

2016 UX / UI Bronze Pencil

Cheil Worldwide, / London + UNIT9 / London

Samsung Electronics & The Royal Shakespeare Company

RE:Shakespeare

Consumer - Mobile / Utility

UX16007B

2016 UX / UI Bronze Pencil

SapientNitro / Munich

Lufthansa

Lufthansa Apple Watch App

Consumer - Mobile / Utility

UX16008B

2016 Cross-Platform Gold Pencil

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica

Comcast/XFINITY

Emily's Oz

Consumer - Integrated Branding / Integrated Branding

CP16008G

2016 Cross-Platform Silver Pencil

BBH NY / New York

Netflix

House of Cards - FU 2016

Consumer - Integrated Branding / Integrated Branding

CP16010S

2016 Cross-Platform Bronze Pencil

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London

John Lewis

The Man on the Moon

Consumer - Integrated Branding / Integrated Branding

CP16011B

2016 Cross-Platform Silver Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Experiential Advertising / Installations

CP16004S

2016 Cross-Platform Bronze Pencil

DDB Group New Zealand / Auckland

SKY TV

Unforgotten Soldiers

Consumer - Experiential Advertising / Installations

CP16005B

2016 Print & Outdoor Gold Pencil

AlmapBBDO / São Paulo

Getty Images

20 Years

Consumer - Newspaper / Full Page or Spread - Campaign

PO16003G

2016 Print & Outdoor Silver Pencil

adam&eveDDB / London + Stanley's King Henry / London

Harvey Nichols

Style Fanatics

Consumer - Newspaper / Full Page or Spread - Campaign

PO16004S

2016 Print & Outdoor Bronze Pencil

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Consumer - Newspaper / Full Page or Spread - Campaign

PO16005B

2016 Branded Entertainment Silver Pencil

72andSunny / Los Angeles + Unit9 / London

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Consumer - Gaming & Mobile / Branded Gaming

BE16015S

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