The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Samsung Smart Playboard Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Awair Agency: R/GA / New York + Bitfinder / Palo Alto Client: Bitfinder Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Keen Home Smart Vent Agency: R/GA / New York + Keen Home / New York Client: Keen Home Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Kinetic Agency: R/GA / New York + Kinetic / New York Client: One Million Metrics Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Tmall Chinese Academy Agency: Anomaly / Shanghai Client: Tmall Category: Consumer - Digital Product / Digital Product
Class of Classics Agency: Artplan / Rio de Janeiro Client: Brazilian Symphony Orchestra Category: Consumer - Digital Product / Digital Product
PEDIGREE Found Agency: Colenso BBDO / Auckland Client: MARS Category: Consumer - Digital Product / Digital Product
Global Beer Fridge Agency: Rethink + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto Client: Molson Canadian Category: Consumer - Digital Product / Digital Product
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: If Insurance Category: CSR - Physical / Digital / Physical / Digital
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Physical / Digital / Physical / Digital
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: CSR - Physical / Digital / Physical / Digital
Safety Wi-Fi Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: CSR - Physical / Digital / Physical / Digital

2016 Intellectual Property Merit Award

Leo Burnett Co. Srl / Milan

Samsung Electronics Italy

Samsung Smart Playboard

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16020M

2016 Intellectual Property Merit Award

R/GA / New York + Bitfinder / Palo Alto

Bitfinder

Awair

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16021M

2016 Intellectual Property Merit Award

R/GA / New York + Keen Home / New York

Keen Home

Keen Home Smart Vent

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16022M

2016 Intellectual Property Merit Award

R/GA / New York + Kinetic / New York

One Million Metrics

Kinetic

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16023M

2016 Intellectual Property Merit Award

Anomaly / Shanghai

Tmall

Tmall Chinese Academy

Consumer - Digital Product / Digital Product

IP16016M

2016 Intellectual Property Merit Award

Artplan / Rio de Janeiro

Brazilian Symphony Orchestra

Class of Classics

Consumer - Digital Product / Digital Product

IP16017M

2016 Intellectual Property Merit Award

Colenso BBDO / Auckland

MARS

PEDIGREE Found

Consumer - Digital Product / Digital Product

IP16018M

2016 Intellectual Property Merit Award

Rethink + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto

Molson Canadian

Global Beer Fridge

Consumer - Digital Product / Digital Product

IP16019M

2016 Intellectual Property Merit Award

Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm

If Insurance

The Slow Down GPS

CSR - Physical / Digital / Physical / Digital

IP16024M

2016 Intellectual Property Merit Award

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

CSR - Physical / Digital / Physical / Digital

IP16025M

2016 Intellectual Property Merit Award

Leo Burnett Co. Srl / Milan

Procter & Gamble

Always BackMeApp

CSR - Physical / Digital / Physical / Digital

IP16026M

2016 Intellectual Property Merit Award

Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo

FIAT

Safety Wi-Fi

CSR - Physical / Digital / Physical / Digital

IP16027M

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