The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Funtastic Hand Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá Client: Cirec Foundation Category: Non-Profit - Physical / Digital / Physical / Digital
Spotify Discover Weekly Agency: Spotify / New York Client: Spotify Category: Consumer - Digital Product / Digital Product
Owlet Agency: R/GA / New York + Owlet / Provo Client: Owlet Baby Care Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
SmartBowl Agency: Ogilvy Germany / Düsseldorf Client: Fressnapf Tiernahrungs Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Clever Kash Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Life Saving Dot Agency: Grey Group / SIngapore Client: Talwar Traders Category: CSR - Physical / Digital / Physical / Digital
Motorepellent Agency: BBDO / Bangkok Client: Duang Prateep Foundation Category: CSR - Physical / Digital / Physical / Digital
SOS Network Agency: Ogilvy & Mather Group HK / Hong Kong Client: Maxis Berhad Category: CSR - Physical / Digital / Physical / Digital
ONEMI Radio Agency: SHACKLETON / Santiago de Chile Client: ONEMI Category: Non-Profit - Physical / Digital / Physical / Digital
Open Road Project Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Information Services International-Dentsu, LTD. / Tokyo Client: Toyota Category: Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Slide Agency: CHI&Partners / London Client: Lexus International Category: Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Tmall Chinese Academy Agency: Anomaly / Shanghai Client: Tmall Category: Consumer - Digital Product / Digital Product
Class of Classics Agency: Artplan / Rio de Janeiro Client: Brazilian Symphony Orchestra Category: Consumer - Digital Product / Digital Product
PEDIGREE Found Agency: Colenso BBDO / Auckland Client: MARS Category: Consumer - Digital Product / Digital Product
Global Beer Fridge Agency: Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto Client: Molson Canadian Category: Consumer - Digital Product / Digital Product
DXP Agency: CP+B / Boulder Client: Domino's Category: Consumer - Physical Product / Physical Product
Handle on Hygiene Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Unilever Category: Consumer - Physical Product / Physical Product
Rainbows Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos Category: Consumer - Physical Product / Physical Product
SmartBowl Agency: Ogilvy Germany / Düsseldorf Client: Fressnapf Tiernahrungs Category: Consumer - Physical Product / Physical Product
Samsung Smart Playboard Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Awair Agency: R/GA / New York + Bitfinder / Palo Alto Client: Bitfinder Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Keen Home Smart Vent Agency: R/GA / New York + Keen Home / New York Client: Keen Home Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Kinetic Agency: R/GA / New York + Kinetic / New York Client: One Million Metrics Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: If Insurance Category: CSR - Physical / Digital / Physical / Digital
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Physical / Digital / Physical / Digital
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: CSR - Physical / Digital / Physical / Digital
Safety Wi-Fi Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: CSR - Physical / Digital / Physical / Digital
Animal Copyrights Agency: Cheil Spain / Madrid + Jabuba Films / Salamanca Client: WWF/Latinstock Category: Non-Profit - Physical / Digital / Physical / Digital
Plant Lamp Agency: FCB Mayo / Lima Client: University of Engineering and Technology Category: Non-Profit - Physical / Digital / Physical / Digital
Priceless Traps Agency: Geometry Global / Bogotá Client: Ministry of Environment and sustainability Category: Non-Profit - Physical / Digital / Physical / Digital
Sensus. The First Braille Comic in the World. Agency: Havas S&E Makers / Mexico + Arena / Mexico + Man on the Moon / Mexico Client: Nacional Monte de Piedad Category: Non-Profit - Physical / Digital / Physical / Digital
The Train Brain Agency: Kärnhuset / Stockholm Client: Stockholmståg Category: Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D

2016 Intellectual Property Gold Pencil

Publicis Colombia / Bogotá + Cirec Foundation / Bogotá

Cirec Foundation

Funtastic Hand

Non-Profit - Physical / Digital / Physical / Digital

IP16008G

2016 Intellectual Property Silver Pencil

Spotify / New York

Spotify

Spotify Discover Weekly

Consumer - Digital Product / Digital Product

IP16001S

2016 Intellectual Property Gold Pencil

R/GA / New York + Owlet / Provo

Owlet Baby Care

Owlet

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16002G

2016 Intellectual Property Bronze Pencil

Ogilvy Germany / Düsseldorf

Fressnapf Tiernahrungs

SmartBowl

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16003B

2016 Intellectual Property Bronze Pencil

Saatchi & Saatchi / Auckland

ASB Bank

Clever Kash

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16004B

2016 Intellectual Property Gold Pencil

Grey Group / SIngapore

Talwar Traders

Life Saving Dot

CSR - Physical / Digital / Physical / Digital

IP16005G

2016 Intellectual Property Bronze Pencil

BBDO / Bangkok

Duang Prateep Foundation

Motorepellent

CSR - Physical / Digital / Physical / Digital

IP16006B

2016 Intellectual Property Bronze Pencil

Ogilvy & Mather Group HK / Hong Kong

Maxis Berhad

SOS Network

CSR - Physical / Digital / Physical / Digital

IP16007B

2016 Intellectual Property Silver Pencil

SHACKLETON / Santiago de Chile

ONEMI

ONEMI Radio

Non-Profit - Physical / Digital / Physical / Digital

IP16009S

2016 Intellectual Property Gold Pencil

DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Information Services International-Dentsu, LTD. / Tokyo

Toyota

Open Road Project

Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D

IP16010G

2016 Intellectual Property Silver Pencil

CHI&Partners / London

Lexus International

Slide

Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D

IP16011S

2016 Intellectual Property Merit Award

Anomaly / Shanghai

Tmall

Tmall Chinese Academy

Consumer - Digital Product / Digital Product

IP16016M

2016 Intellectual Property Merit Award

Artplan / Rio de Janeiro

Brazilian Symphony Orchestra

Class of Classics

Consumer - Digital Product / Digital Product

IP16017M

2016 Intellectual Property Merit Award

Colenso BBDO / Auckland

MARS

PEDIGREE Found

Consumer - Digital Product / Digital Product

IP16018M

2016 Intellectual Property Merit Award

Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto

Molson Canadian

Global Beer Fridge

Consumer - Digital Product / Digital Product

IP16019M

2016 Intellectual Property Merit Award

CP+B / Boulder

Domino's

DXP

Consumer - Physical Product / Physical Product

IP16012M

2016 Intellectual Property Merit Award

Geometry Global / Dubai + Memac Ogilvy / Dubai

Unilever

Handle on Hygiene

Consumer - Physical Product / Physical Product

IP16013M

2016 Intellectual Property Merit Award

Goodby Silverstein & Partners / San Francisco

Doritos

Rainbows

Consumer - Physical Product / Physical Product

IP16014M

2016 Intellectual Property Merit Award

Ogilvy Germany / Düsseldorf

Fressnapf Tiernahrungs

SmartBowl

Consumer - Physical Product / Physical Product

IP16015M

2016 Intellectual Property Merit Award

Leo Burnett Co. Srl / Milan

Samsung Electronics Italy

Samsung Smart Playboard

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16020M

2016 Intellectual Property Merit Award

R/GA / New York + Bitfinder / Palo Alto

Bitfinder

Awair

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16021M

2016 Intellectual Property Merit Award

R/GA / New York + Keen Home / New York

Keen Home

Keen Home Smart Vent

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16022M

2016 Intellectual Property Merit Award

R/GA / New York + Kinetic / New York

One Million Metrics

Kinetic

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16023M

2016 Intellectual Property Merit Award

Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm

If Insurance

The Slow Down GPS

CSR - Physical / Digital / Physical / Digital

IP16024M

2016 Intellectual Property Merit Award

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

CSR - Physical / Digital / Physical / Digital

IP16025M

2016 Intellectual Property Merit Award

Leo Burnett Co. Srl / Milan

Procter & Gamble

Always BackMeApp

CSR - Physical / Digital / Physical / Digital

IP16026M

2016 Intellectual Property Merit Award

Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo

FIAT

Safety Wi-Fi

CSR - Physical / Digital / Physical / Digital

IP16027M

2016 Intellectual Property Merit Award

Cheil Spain / Madrid + Jabuba Films / Salamanca

WWF/Latinstock

Animal Copyrights

Non-Profit - Physical / Digital / Physical / Digital

IP16028M

2016 Intellectual Property Merit Award

FCB Mayo / Lima

University of Engineering and Technology

Plant Lamp

Non-Profit - Physical / Digital / Physical / Digital

IP16029M

2016 Intellectual Property Merit Award

Geometry Global / Bogotá

Ministry of Environment and sustainability

Priceless Traps

Non-Profit - Physical / Digital / Physical / Digital

IP16030M

2016 Intellectual Property Merit Award

Havas S&E Makers / Mexico + Arena / Mexico + Man on the Moon / Mexico

Nacional Monte de Piedad

Sensus. The First Braille Comic in the World.

Non-Profit - Physical / Digital / Physical / Digital

IP16031M

2016 Intellectual Property Merit Award

Kärnhuset / Stockholm

Stockholmståg

The Train Brain

Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D

IP16032M

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