The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Made with Code LED Dress Agency: 72andSunny / Los Angeles + Nexus Interactive Arts / London Client: Google Category: Innovation - Use of Technology / Use of Technology
Mercedes-Benz at IAA 2015 / Mercedes Live! / Digital presentation with spidercam and augmented reality Agency: Atelier Markgraph (set and show design + concept, planning and realisation of the real-time contents) / Frankfurt am Main + Monomango (show design with Atelier Markgraph) / Berlin + spidercam (real-time tracking) / Feistritz im Rosental + NSYNC (technical Client: Daimler Category: Innovation - Use of Technology / Use of Technology
SmartBowl Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln Client: Fressnapf Tiernahrungs Category: Innovation - Use of Technology / Use of Technology
The Talking Doorbells Agency: McCann Worldgroup / Milano + Eccetera Produzioni Audio / Milano Client: FAI – Fondo Ambiente Italiano Category: Non-Profit - Architecture / Architecture
CSIRO Infinity Agency: REBORN. / Sydney Client: CSIRO Category: CSR - Architecture / Architecture
Symphony From an Unexpected Place Agency: One Green Bean / Sydney + The White Agency / Sydney Client: Lion Nathan - James Boag Category: Consumer - Immersive / Exhibitions
KFC Soundbite Agency: Gloo@Ogilvy / Johannesburg + Ogilvy & Mather / Johannesburg Client: KFC Category: Consumer - Immersive / Retail
Target Open House Agency: Local Projects / New York City Client: Target Category: Consumer - Immersive / Retail
The First Accessible Brand Film. Siemens Home Appliances. Agency: Heimat / Hamburg Client: BSH Hausgeräte GmbH Category: Consumer - Immersive / Commercial / Private / Other
Pay Per Love Agency: The Cyranos // McCann / Barcelona Client: Teatreneu Category: Consumer - Immersive / Commercial / Private / Other
CoDriver Agency: Isobar / Melbourne Client: General Motors Category: Consumer - Immersive / Trade Shows
The Great Escape Agency: Jung von Matt / Limmat / Zurich Client: Graubuenden Ferien Category: Consumer - Architecture / Architecture
The Shape of Imagination Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Architecture / Architecture
Play the Bridge Agency: Special Group / Auckland Client: 2degrees Category: Consumer - Architecture / Architecture

2016 Responsive Environments Merit Award

72andSunny / Los Angeles + Nexus Interactive Arts / London

Google

Made with Code LED Dress

Innovation - Use of Technology / Use of Technology

RE16020M

2016 Responsive Environments Merit Award

Atelier Markgraph (set and show design + concept, planning and realisation of the real-time contents) / Frankfurt am Main + Monomango (show design with Atelier Markgraph) / Berlin + spidercam (real-time tracking) / Feistritz im Rosental + NSYNC (technical

Daimler

Mercedes-Benz at IAA 2015 / Mercedes Live! / Digital presentation with spidercam and augmented reality

Innovation - Use of Technology / Use of Technology

RE16021M

2016 Responsive Environments Merit Award

Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln

Fressnapf Tiernahrungs

SmartBowl

Innovation - Use of Technology / Use of Technology

RE16023M

2016 Responsive Environments Merit Award

McCann Worldgroup / Milano + Eccetera Produzioni Audio / Milano

FAI – Fondo Ambiente Italiano

The Talking Doorbells

Non-Profit - Architecture / Architecture

RE16019M

2016 Responsive Environments Merit Award

REBORN. / Sydney

CSIRO

CSIRO Infinity

CSR - Architecture / Architecture

RE16018M

2016 Responsive Environments Merit Award

One Green Bean / Sydney + The White Agency / Sydney

Lion Nathan - James Boag

Symphony From an Unexpected Place

Consumer - Immersive / Exhibitions

RE16015M

2016 Responsive Environments Merit Award

Gloo@Ogilvy / Johannesburg + Ogilvy & Mather / Johannesburg

KFC

KFC Soundbite

Consumer - Immersive / Retail

RE16012M

2016 Responsive Environments Merit Award

Local Projects / New York City

Target

Target Open House

Consumer - Immersive / Retail

RE16013M

2016 Responsive Environments Merit Award

Heimat / Hamburg

BSH Hausgeräte GmbH

The First Accessible Brand Film. Siemens Home Appliances.

Consumer - Immersive / Commercial / Private / Other

RE16016M

2016 Responsive Environments Merit Award

The Cyranos // McCann / Barcelona

Teatreneu

Pay Per Love

Consumer - Immersive / Commercial / Private / Other

RE16017M

2016 Responsive Environments Merit Award

Isobar / Melbourne

General Motors

CoDriver

Consumer - Immersive / Trade Shows

RE16014M

2016 Responsive Environments Merit Award

Jung von Matt / Limmat / Zurich

Graubuenden Ferien

The Great Escape

Consumer - Architecture / Architecture

RE16009M

2016 Responsive Environments Merit Award

Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore

LEGO

The Shape of Imagination

Consumer - Architecture / Architecture

RE16010M

2016 Responsive Environments Merit Award

Special Group / Auckland

2degrees

Play the Bridge

Consumer - Architecture / Architecture

RE16011M

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