The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Immersive / Exhibitions
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Innovation - Use of Technology / Use of Technology
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Use of Technology / Use of Technology
Uber Safe
Agency: Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto
Client: Uber Category: Innovation - Use of Technology / Use of Technology
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York
Client: Glade Category: Consumer - Architecture / Architecture
The Imagination Machine
Agency: Wieden+Kennedy / Amsterdam + Tellart / Amsterdam
Client: S7 Airlines Category: Consumer - Architecture / Architecture
Ghosts
Agency: Dentsu Indonesia / Jakarta
Client: Forest Guardians Indonesia Category: CSR - Immersive / Immersive
Fountain Against Torture
Agency: Scholz & Friends / Berlin
Client: Amnesty International Category: Non-Profit - Architecture / Architecture
KFC Soundbite
Agency: Gloo@Ogilvy / Johannesburg + Ogilvy & Mather / Johannesburg
Client: KFC Category: Consumer - Immersive / Retail
Target Open House
Agency: Local Projects / New York
Client: Target Category: Consumer - Immersive / Retail
Made with Code LED Dress
Agency: 72andSunny / Los Angeles + Nexus Interactive Arts / London
Client: Google Category: Innovation - Use of Technology / Use of Technology
Mercedes-Benz at IAA 2015 / Mercedes Live! / Digital presentation with spidercam and augmented reality
Agency: Atelier Markgraph (set and show design + concept, planning and realisation of the real-time contents) / Frankfurt am Main + Monomango (show design with Atelier Markgraph) / Berlin + spidercam (real-time tracking) / Feistritz im Rosental + NSYNC (technical
Client: Daimler Category: Innovation - Use of Technology / Use of Technology
SmartBowl
Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln
Client: Fressnapf Tiernahrungs Category: Innovation - Use of Technology / Use of Technology
Symphony From an Unexpected Place
Agency: One Green Bean / Sydney + The White Agency / Sydney
Client: Lion Nathan - James Boag Category: Consumer - Immersive / Exhibitions
The Great Escape
Agency: Jung von Matt / Limmat / Zurich
Client: Graubuenden Ferien Category: Consumer - Architecture / Architecture
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO Category: Consumer - Architecture / Architecture
Play the Bridge
Agency: Special Group / Auckland
Client: 2degrees Category: Consumer - Architecture / Architecture
The First Accessible Brand Film. Siemens Home Appliances.
Agency: Heimat / Hamburg
Client: BSH Hausgeräte GmbH Category: Consumer - Immersive / Commercial / Private / Other
Pay Per Love
Agency: The Cyranos // McCann / Barcelona
Client: Teatreneu Category: Consumer - Immersive / Commercial / Private / Other
CoDriver
Agency: Isobar / Melbourne
Client: General Motors Category: Consumer - Immersive / Trade Shows
The Talking Doorbells
Agency: McCann Worldgroup / Milano + Eccetera Produzioni Audio / Milano
Client: FAI – Fondo Ambiente Italiano Category: Non-Profit - Architecture / Architecture
Award:
2016 Responsive Environments Gold Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Immersive / Exhibitions
Annual ID:
RE16003G
Award:
2016 Responsive Environments Gold Pencil
Agency:
DDB Spain / Madrid
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Innovation - Use of Technology / Use of Technology
Annual ID:
RE16006G
Award:
2016 Responsive Environments Silver Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Use of Technology / Use of Technology
Annual ID:
RE16007S
Award:
2016 Responsive Environments Silver Pencil
Agency:
Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto
Client:
Uber
Title:
Uber Safe
Category:
Innovation - Use of Technology / Use of Technology
Annual ID:
RE16008S
Award:
2016 Responsive Environments Silver Pencil
Agency:
Ogilvy & Mather / Chicago + Radical Media / New York
Client:
Glade
Title:
Museum of Feelings
Category:
Consumer - Architecture / Architecture
Annual ID:
RE16001S
Award:
2016 Responsive Environments Bronze Pencil
Agency:
Wieden+Kennedy / Amsterdam + Tellart / Amsterdam
Client:
S7 Airlines
Title:
The Imagination Machine
Category:
Consumer - Architecture / Architecture
Annual ID:
RE16002B
Award:
2016 Responsive Environments Silver Pencil
Agency:
Dentsu Indonesia / Jakarta
Client:
Forest Guardians Indonesia
Title:
Ghosts
Category:
CSR - Immersive / Immersive
Annual ID:
RE16004S
Award:
2016 Responsive Environments Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
Amnesty International
Title:
Fountain Against Torture
Category:
Non-Profit - Architecture / Architecture
Annual ID:
RE16005S
Award:
2016 Responsive Environments Merit Award
Agency:
Gloo@Ogilvy / Johannesburg + Ogilvy & Mather / Johannesburg
Client:
KFC
Title:
KFC Soundbite
Category:
Consumer - Immersive / Retail
Annual ID:
RE16012M
Award:
2016 Responsive Environments Merit Award
Agency:
Local Projects / New York
Client:
Target
Title:
Target Open House
Category:
Consumer - Immersive / Retail
Annual ID:
RE16013M
Award:
2016 Responsive Environments Merit Award
Agency:
72andSunny / Los Angeles + Nexus Interactive Arts / London
Client:
Google
Title:
Made with Code LED Dress
Category:
Innovation - Use of Technology / Use of Technology
Annual ID:
RE16020M
Award:
2016 Responsive Environments Merit Award
Agency:
Atelier Markgraph (set and show design + concept, planning and realisation of the real-time contents) / Frankfurt am Main + Monomango (show design with Atelier Markgraph) / Berlin + spidercam (real-time tracking) / Feistritz im Rosental + NSYNC (technical
Client:
Daimler
Title:
Mercedes-Benz at IAA 2015 / Mercedes Live! / Digital presentation with spidercam and augmented reality
Category:
Innovation - Use of Technology / Use of Technology
Annual ID:
RE16021M
Award:
2016 Responsive Environments Merit Award
Agency:
Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Innovation - Use of Technology / Use of Technology
Annual ID:
RE16023M
Award:
2016 Responsive Environments Merit Award
Agency:
One Green Bean / Sydney + The White Agency / Sydney
Client:
Lion Nathan - James Boag
Title:
Symphony From an Unexpected Place
Category:
Consumer - Immersive / Exhibitions
Annual ID:
RE16015M
Award:
2016 Responsive Environments Merit Award
Agency:
Jung von Matt / Limmat / Zurich
Client:
Graubuenden Ferien
Title:
The Great Escape
Category:
Consumer - Architecture / Architecture
Annual ID:
RE16009M
Award:
2016 Responsive Environments Merit Award
Agency:
Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Architecture / Architecture
Annual ID:
RE16010M
Award:
2016 Responsive Environments Merit Award
Agency:
Special Group / Auckland
Client:
2degrees
Title:
Play the Bridge
Category:
Consumer - Architecture / Architecture
Annual ID:
RE16011M
Award:
2016 Responsive Environments Merit Award
Agency:
Heimat / Hamburg
Client:
BSH Hausgeräte GmbH
Title:
The First Accessible Brand Film. Siemens Home Appliances.
Category:
Consumer - Immersive / Commercial / Private / Other
Annual ID:
RE16016M
Award:
2016 Responsive Environments Merit Award
Agency:
The Cyranos // McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Love
Category:
Consumer - Immersive / Commercial / Private / Other
Annual ID:
RE16017M
Award:
2016 Responsive Environments Merit Award
Agency:
Isobar / Melbourne
Client:
General Motors
Title:
CoDriver
Category:
Consumer - Immersive / Trade Shows
Annual ID:
RE16014M
Award:
2016 Responsive Environments Merit Award
Agency:
REBORN. / Sydney
Client:
CSIRO
Title:
CSIRO Infinity
Category:
CSR - Architecture / Architecture
Annual ID:
RE16018M