Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Ghosts Agency: Dentsu Indonesia / Jakarta Client: Forest Guardians Indonesia Category: CSR - Immersive / Immersive
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Innovation - Use of Technology / Use of Technology
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Use of Technology / Use of Technology
Uber Safe Agency: Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto Client: Uber Category: Innovation - Use of Technology / Use of Technology
Fountain Against Torture Agency: Scholz & Friends / Berlin Client: Amnesty International Category: Non-Profit - Architecture / Architecture
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Consumer - Architecture / Architecture
The Imagination Machine Agency: Wieden+Kennedy / Amsterdam + Tellart / Amsterdam Client: S7 Airlines Category: Consumer - Architecture / Architecture
Made with Code LED Dress Agency: 72andSunny / Los Angeles + Nexus Interactive Arts / London Client: Google Category: Innovation - Use of Technology / Use of Technology
Mercedes-Benz at IAA 2015 / Mercedes Live! / Digital presentation with spidercam and augmented reality Agency: Atelier Markgraph (set and show design + concept, planning and realisation of the real-time contents) / Frankfurt am Main + Monomango (show design with Atelier Markgraph) / Berlin + spidercam (real-time tracking) / Feistritz im Rosental + NSYNC (technical Client: Daimler Category: Innovation - Use of Technology / Use of Technology
SmartBowl Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln Client: Fressnapf Tiernahrungs Category: Innovation - Use of Technology / Use of Technology
The Talking Doorbells Agency: McCann Worldgroup / Milano + Eccetera Produzioni Audio / Milano Client: FAI – Fondo Ambiente Italiano Category: Non-Profit - Architecture / Architecture
The Great Escape Agency: Jung von Matt / Limmat / Zurich Client: Graubuenden Ferien Category: Consumer - Architecture / Architecture
The Shape of Imagination Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Architecture / Architecture
Play the Bridge Agency: Special Group / Auckland Client: 2degrees Category: Consumer - Architecture / Architecture
CSIRO Infinity Agency: REBORN. / Sydney Client: CSIRO Category: CSR - Architecture / Architecture
CoDriver Agency: Isobar / Melbourne Client: General Motors Category: Consumer - Immersive / Trade Shows
The First Accessible Brand Film. Siemens Home Appliances. Agency: Heimat / Hamburg Client: BSH Hausgeräte GmbH Category: Consumer - Immersive / Commercial / Private / Other
Pay Per Love Agency: The Cyranos // McCann / Barcelona Client: Teatreneu Category: Consumer - Immersive / Commercial / Private / Other
KFC Soundbite Agency: Gloo@Ogilvy / Johannesburg + Ogilvy & Mather / Johannesburg Client: KFC Category: Consumer - Immersive / Retail
Target Open House Agency: Local Projects / New York City Client: Target Category: Consumer - Immersive / Retail
Symphony From an Unexpected Place Agency: One Green Bean / Sydney + The White Agency / Sydney Client: Lion Nathan - James Boag Category: Consumer - Immersive / Exhibitions
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Immersive / Exhibitions

2016 Responsive Environments Silver Pencil

Dentsu Indonesia / Jakarta

Forest Guardians Indonesia

Ghosts

CSR - Immersive / Immersive

RE16004S

2016 Responsive Environments Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Innovation - Use of Technology / Use of Technology

RE16006G

2016 Responsive Environments Silver Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Use of Technology / Use of Technology

RE16007S

2016 Responsive Environments Silver Pencil

Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto

Uber

Uber Safe

Innovation - Use of Technology / Use of Technology

RE16008S

2016 Responsive Environments Silver Pencil

Scholz & Friends / Berlin

Amnesty International

Fountain Against Torture

Non-Profit - Architecture / Architecture

RE16005S

2016 Responsive Environments Silver Pencil

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Consumer - Architecture / Architecture

RE16001S

2016 Responsive Environments Bronze Pencil

Wieden+Kennedy / Amsterdam + Tellart / Amsterdam

S7 Airlines

The Imagination Machine

Consumer - Architecture / Architecture

RE16002B

2016 Responsive Environments Merit Award

72andSunny / Los Angeles + Nexus Interactive Arts / London

Google

Made with Code LED Dress

Innovation - Use of Technology / Use of Technology

RE16020M

2016 Responsive Environments Merit Award

Atelier Markgraph (set and show design + concept, planning and realisation of the real-time contents) / Frankfurt am Main + Monomango (show design with Atelier Markgraph) / Berlin + spidercam (real-time tracking) / Feistritz im Rosental + NSYNC (technical

Daimler

Mercedes-Benz at IAA 2015 / Mercedes Live! / Digital presentation with spidercam and augmented reality

Innovation - Use of Technology / Use of Technology

RE16021M

2016 Responsive Environments Merit Award

Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln

Fressnapf Tiernahrungs

SmartBowl

Innovation - Use of Technology / Use of Technology

RE16023M

2016 Responsive Environments Merit Award

McCann Worldgroup / Milano + Eccetera Produzioni Audio / Milano

FAI – Fondo Ambiente Italiano

The Talking Doorbells

Non-Profit - Architecture / Architecture

RE16019M

2016 Responsive Environments Merit Award

Jung von Matt / Limmat / Zurich

Graubuenden Ferien

The Great Escape

Consumer - Architecture / Architecture

RE16009M

2016 Responsive Environments Merit Award

Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore

LEGO

The Shape of Imagination

Consumer - Architecture / Architecture

RE16010M

2016 Responsive Environments Merit Award

Special Group / Auckland

2degrees

Play the Bridge

Consumer - Architecture / Architecture

RE16011M

2016 Responsive Environments Merit Award

REBORN. / Sydney

CSIRO

CSIRO Infinity

CSR - Architecture / Architecture

RE16018M

2016 Responsive Environments Merit Award

Isobar / Melbourne

General Motors

CoDriver

Consumer - Immersive / Trade Shows

RE16014M

2016 Responsive Environments Merit Award

Heimat / Hamburg

BSH Hausgeräte GmbH

The First Accessible Brand Film. Siemens Home Appliances.

Consumer - Immersive / Commercial / Private / Other

RE16016M

2016 Responsive Environments Merit Award

The Cyranos // McCann / Barcelona

Teatreneu

Pay Per Love

Consumer - Immersive / Commercial / Private / Other

RE16017M

2016 Responsive Environments Merit Award

Gloo@Ogilvy / Johannesburg + Ogilvy & Mather / Johannesburg

KFC

KFC Soundbite

Consumer - Immersive / Retail

RE16012M

2016 Responsive Environments Merit Award

Local Projects / New York City

Target

Target Open House

Consumer - Immersive / Retail

RE16013M

2016 Responsive Environments Merit Award

One Green Bean / Sydney + The White Agency / Sydney

Lion Nathan - James Boag

Symphony From an Unexpected Place

Consumer - Immersive / Exhibitions

RE16015M

2016 Responsive Environments Gold Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Immersive / Exhibitions

RE16003G


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




Previous Year's Info:


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