The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management Category: Consumer - Experiential Advertising / Events & Competitions
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client: Netflix Category: Consumer - Experiential Advertising / Events & Competitions
Hockey Heaven
Agency: Rethink + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client: Molson Canadian Category: Consumer - Experiential Advertising / Events & Competitions
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: CSR - Integrated Branding / Integrated Branding
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale Category: CSR - Integrated Branding / Integrated Branding
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft Category: CSR - Integrated Branding / Integrated Branding
Street Taps
Agency: BBDO / New York
Client: Visa Category: Consumer - Experiential Advertising / Guerilla
Play My Tweet
Agency: BBDO / New York
Client: Foot Locker Category: Consumer - Experiential Advertising / Guerilla
The Namechanger
Agency: Jung von Matt AG / Hamburg
Client: Deutsches Kinderhilfswerk Category: Consumer - Experiential Advertising / Guerilla
Care from the air
Agency: Jung von Matt AG / Hamburg
Client: Beiersdorf Category: Consumer - Experiential Advertising / Guerilla
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Consumer - Experiential Advertising / Guerilla
Made By You
Agency: Anomaly / New York + Iconoclast / Los Angeles + Cut + Run / New York + The Mill / New York
Client: Converse Category: Consumer - Integrated Branding / Integrated Branding
Technology & Stuff
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Consumer - Integrated Branding / Integrated Branding
Plastique
Agency: CP+B / Boulder
Client: Fruit of the Loom Category: Consumer - Integrated Branding / Integrated Branding
Color for the Colorblind
Agency: FCB / Chicago, IL
Client: Valspar Category: Consumer - Integrated Branding / Integrated Branding
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII Category: Consumer - Integrated Branding / Integrated Branding
#MyFamilyCan
Agency: Leo Burnett / Melbourne + Pancho / Melbourne
Client: SPC Ardmona Category: Consumer - Integrated Branding / Integrated Branding
MTV 2015 Video Music Awards
Agency: MTV / New York + Jam3 / Toronto
Client: MTV Category: Consumer - Integrated Branding / Integrated Branding
We Know from Experience
Agency: RPA / Santa Monica + MJZ / Los Angeles + Cut + Run / Santa Monica + Company 3 / Santa Monica
Client: Farmers Insurance Category: Consumer - Integrated Branding / Integrated Branding
Fresher Collection
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding
Make A Smellmitment
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding
Marvel Mini
Agency: Wieden+Kennedy / Portland + Bullitt / West Hollywood + Final Cut LA / Los Angeles + Luma Pictures / Santa Monica
Client: Coca-Cola Category: Consumer - Integrated Branding / Integrated Branding
The MSSNG Lab - Art Exhibit
Agency: BBDO / New York
Client: Autism Speaks Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Art Heist for Good
Agency: Deutsch / New York
Client: WATERisLIFE Category: Non-Profit - Experiential Advertising / Experiential Advertising
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Non-Profit - Experiential Advertising / Experiential Advertising
Project Akshar (Alphabets)
Agency: FP7/DXB / Dubai
Client: SmartLife Category: Non-Profit - Experiential Advertising / Experiential Advertising
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Experiential Advertising / Experiential Advertising
Not There
Agency: Droga5 / New York + The Clinton Foundation / New York + Park Pictures / New York
Client: Clinton Foundation Category: Non-Profit - Integrated Branding / Integrated Branding
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Non-Profit - Integrated Branding / Integrated Branding
Project Akshar (Alphabets)
Agency: FP7/DXB / Dubai
Client: SmartLife Category: Non-Profit - Integrated Branding / Integrated Branding
Beauty Tips by Reshma
Agency: Ogilvy & Mather / Mumbai, India
Client: Make Love Not Scars Category: Non-Profit - Integrated Branding / Integrated Branding
Living Memories
Agency: Y&R New Zealand / Wellington
Client: Brake - The Road Safety Charity Category: Non-Profit - Integrated Branding / Integrated Branding
The Man on the Moon
Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London
Client: John Lewis Category: Consumer - Experiential Advertising / Augmented Reality
Samsung eMotion Project
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy Category: Consumer - Experiential Advertising / Augmented Reality
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: Innovation - Brand Transformation / Brand Transformation
Plant Lamp
Agency: FCB Mayo / Lima
Client: University of Engineering and Technology Category: Innovation - Brand Transformation / Brand Transformation
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: Innovation - Brand Transformation / Brand Transformation
#MyFamilyCan
Agency: Leo Burnett / Melbourne + Pancho / Melbourne
Client: SPC Ardmona Category: Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Merit Award
Agency:
Ogilvy Germany /
Client:
Media Markt Management
Title:
Rabbit Race
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16035M
Award:
2016 Cross-Platform Merit Award
Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16036M
Award:
2016 Cross-Platform Merit Award
Agency:
Rethink + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client:
Molson Canadian
Title:
Hockey Heaven
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16037M
Award:
2016 Cross-Platform Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16072M
Award:
2016 Cross-Platform Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16073M
Award:
2016 Cross-Platform Merit Award
Agency:
POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client:
Microsoft
Title:
Collective Project
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16074M
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Visa
Title:
Street Taps
Category:
Consumer - Experiential Advertising / Guerilla
Annual ID:
CP16046M
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Experiential Advertising / Guerilla
Annual ID:
CP16047M
Award:
2016 Cross-Platform Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Deutsches Kinderhilfswerk
Title:
The Namechanger
Category:
Consumer - Experiential Advertising / Guerilla
Annual ID:
CP16048M
Award:
2016 Cross-Platform Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Beiersdorf
Title:
Care from the air
Category:
Consumer - Experiential Advertising / Guerilla
Annual ID:
CP16049M
Award:
2016 Cross-Platform Merit Award
Agency:
McCann / New York + O Positive / New York
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Experiential Advertising / Guerilla
Annual ID:
CP16050M
Award:
2016 Cross-Platform Merit Award
Agency:
Anomaly / New York + Iconoclast / Los Angeles + Cut + Run / New York + The Mill / New York
Client:
Converse
Title:
Made By You
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16053M
Award:
2016 Cross-Platform Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16054M
Award:
2016 Cross-Platform Merit Award
Agency:
CP+B / Boulder
Client:
Fruit of the Loom
Title:
Plastique
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16055M
Award:
2016 Cross-Platform Merit Award
Agency:
FCB / Chicago, IL
Client:
Valspar
Title:
Color for the Colorblind
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16056M
Award:
2016 Cross-Platform Merit Award
Agency:
FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16057M
Award:
2016 Cross-Platform Merit Award
Agency:
Leo Burnett / Melbourne + Pancho / Melbourne
Client:
SPC Ardmona
Title:
#MyFamilyCan
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16058M
Award:
2016 Cross-Platform Merit Award
Agency:
MTV / New York + Jam3 / Toronto
Client:
MTV
Title:
MTV 2015 Video Music Awards
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16059M
Award:
2016 Cross-Platform Merit Award
Agency:
RPA / Santa Monica + MJZ / Los Angeles + Cut + Run / Santa Monica + Company 3 / Santa Monica
Client:
Farmers Insurance
Title:
We Know from Experience
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16060M
Award:
2016 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Fresher Collection
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16062M
Award:
2016 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Make A Smellmitment
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16063M
Award:
2016 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / Portland + Bullitt / West Hollywood + Final Cut LA / Los Angeles + Luma Pictures / Santa Monica
Client:
Coca-Cola
Title:
Marvel Mini
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16064M
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
The MSSNG Lab - Art Exhibit
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16075M
Award:
2016 Cross-Platform Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
The Art Heist for Good
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16076M
Award:
2016 Cross-Platform Merit Award
Agency:
FRED & FARID / PARIS + KILLDEATH / PARIS
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16077M
Award:
2016 Cross-Platform Merit Award
Agency:
FP7/DXB / Dubai
Client:
SmartLife
Title:
Project Akshar (Alphabets)
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16078M
Award:
2016 Cross-Platform Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16079M
Award:
2016 Cross-Platform Merit Award
Agency:
Droga5 / New York + The Clinton Foundation / New York + Park Pictures / New York
Client:
Clinton Foundation
Title:
Not There
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16080M
Award:
2016 Cross-Platform Merit Award
Agency:
FRED & FARID / PARIS + KILLDEATH / PARIS
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16081M
Award:
2016 Cross-Platform Merit Award
Agency:
FP7/DXB / Dubai
Client:
SmartLife
Title:
Project Akshar (Alphabets)
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16082M
Award:
2016 Cross-Platform Merit Award
Agency:
Ogilvy & Mather / Mumbai, India
Client:
Make Love Not Scars
Title:
Beauty Tips by Reshma
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16083M
Award:
2016 Cross-Platform Merit Award
Agency:
Y&R New Zealand / Wellington
Client:
Brake - The Road Safety Charity
Title:
Living Memories
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16084M
Award:
2016 Cross-Platform Merit Award
Agency:
adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London
Client:
John Lewis
Title:
The Man on the Moon
Category:
Consumer - Experiential Advertising / Augmented Reality
Annual ID:
CP16051M
Award:
2016 Cross-Platform Merit Award
Agency:
Leo Burnett Co. Srl / Milan
Client:
Samsung Electronics Italy
Title:
Samsung eMotion Project
Category:
Consumer - Experiential Advertising / Augmented Reality
Annual ID:
CP16052M
Award:
2016 Cross-Platform Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
Innovation - Brand Transformation / Brand Transformation
Annual ID:
CP16085M
Award:
2016 Cross-Platform Merit Award
Agency:
FCB Mayo / Lima
Client:
University of Engineering and Technology
Title:
Plant Lamp
Category:
Innovation - Brand Transformation / Brand Transformation
Annual ID:
CP16086M
Award:
2016 Cross-Platform Merit Award
Agency:
Grey / London + Albedo100 / Malmö
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
Innovation - Brand Transformation / Brand Transformation
Annual ID:
CP16087M