The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Man on the Moon
Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London
Client: John Lewis Category: Consumer - Experiential Advertising / Augmented Reality
Samsung eMotion Project
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy Category: Consumer - Experiential Advertising / Augmented Reality
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: CSR - Integrated Branding / Integrated Branding
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale Category: CSR - Integrated Branding / Integrated Branding
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft Category: CSR - Integrated Branding / Integrated Branding
Print For Help
Agency: FCB Brasil / São Paulo
Client: Hewlett-Packard Brasil Category: CSR - Experiential Advertising / Experiential Advertising
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble Category: CSR - Experiential Advertising / Experiential Advertising
Cancer Uncensored
Agency: McCann / San José
Client: Gollo Category: CSR - Experiential Advertising / Experiential Advertising
The MSSNG Lab - Art Exhibit
Agency: BBDO / New York
Client: Autism Speaks Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Art Heist for Good
Agency: Deutsch / New York
Client: WATERisLIFE Category: Non-Profit - Experiential Advertising / Experiential Advertising
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Non-Profit - Experiential Advertising / Experiential Advertising
Project Akshar (Alphabets)
Agency: FP7/DXB / Dubai
Client: SmartLife Category: Non-Profit - Experiential Advertising / Experiential Advertising
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Experiential Advertising / Experiential Advertising
Whisper - Touch The Pickle
Agency: BBDO India / Mumbai
Client: P&G India Category: Consumer - Integrated Branding / Online
GE Podcast Theatre presents The Message
Agency: BBDO / New York
Client: GE Category: Consumer - Integrated Branding / Online
Great Chinese Names for Great Britain
Agency: Ogilvy / Beijing
Client: Visit Britain Category: Consumer - Integrated Branding / Online
Street Taps
Agency: BBDO / New York
Client: Visa Category: Consumer - Experiential Advertising / Guerilla
Play My Tweet
Agency: BBDO / New York
Client: Foot Locker Category: Consumer - Experiential Advertising / Guerilla
The Namechanger
Agency: Jung von Matt AG / Hamburg
Client: Deutsches Kinderhilfswerk Category: Consumer - Experiential Advertising / Guerilla
Care from the air
Agency: Jung von Matt AG / Hamburg
Client: Beiersdorf Category: Consumer - Experiential Advertising / Guerilla
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Consumer - Experiential Advertising / Guerilla
Play My Tweet
Agency: BBDO / New York
Client: Foot Locker Category: Consumer - Experiential Advertising / Events & Competitions
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Consumer - Experiential Advertising / Events & Competitions
Made in 17 Hours
Agency: Clemenger BBDO / Sydney + Flare / Sydney
Client: Toshiba Category: Consumer - Experiential Advertising / Events & Competitions
The Emotional Trailer
Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client: Melbourne International Film Festival Category: Consumer - Experiential Advertising / Events & Competitions
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever Category: Consumer - Experiential Advertising / Events & Competitions
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management Category: Consumer - Experiential Advertising / Events & Competitions
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client: Netflix Category: Consumer - Experiential Advertising / Events & Competitions
Hockey Heaven
Agency: Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client: Molson Canadian Category: Consumer - Experiential Advertising / Events & Competitions
Made By You
Agency: Anomaly / New York + Iconoclast / Los Angeles + Cut + Run / New York + The Mill / New York
Client: Converse Category: Consumer - Integrated Branding / Integrated Branding
Technology & Stuff
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Consumer - Integrated Branding / Integrated Branding
Plastique
Agency: CP+B / Boulder
Client: Fruit of the Loom Category: Consumer - Integrated Branding / Integrated Branding
Color for the Colorblind
Agency: FCB / Chicago, IL
Client: Valspar Category: Consumer - Integrated Branding / Integrated Branding
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII Category: Consumer - Integrated Branding / Integrated Branding
#MyFamilyCan
Agency: Leo Burnett / Melbourne + Pancho / Melbourne
Client: SPC Ardmona Category: Consumer - Integrated Branding / Integrated Branding
MTV 2015 Video Music Awards
Agency: MTV / New York + Jam3 / Toronto
Client: MTV Category: Consumer - Integrated Branding / Integrated Branding
We Know from Experience
Agency: RPA / Santa Monica + MJZ / Los Angeles + Cut + Run / Santa Monica + Company 3 / Santa Monica
Client: Farmers Insurance Category: Consumer - Integrated Branding / Integrated Branding
Fresher Collection
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding
Make A Smellmitment
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding
Marvel Mini
Agency: Wieden+Kennedy / Portland + Bullitt / West Hollywood + Final Cut LA / Los Angeles + Luma Pictures / Santa Monica
Client: Coca-Cola Category: Consumer - Integrated Branding / Integrated Branding
Not There
Agency: Droga5 / New York + The Clinton Foundation / New York + Park Pictures / New York
Client: Clinton Foundation Category: Non-Profit - Integrated Branding / Integrated Branding
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Non-Profit - Integrated Branding / Integrated Branding
Project Akshar (Alphabets)
Agency: FP7/DXB / Dubai
Client: SmartLife Category: Non-Profit - Integrated Branding / Integrated Branding
Beauty Tips by Reshma
Agency: Ogilvy & Mather / Mumbai, India
Client: Make Love Not Scars Category: Non-Profit - Integrated Branding / Integrated Branding
Living Memories
Agency: Y&R New Zealand / Wellington
Client: Brake - The Road Safety Charity Category: Non-Profit - Integrated Branding / Integrated Branding
Distorted Fact
Agency: AlmapBBDO / São Paulo
Client: Veja Magazine Category: Consumer - Experiential Advertising / Installations
Brewtroleum
Agency: Colenso BBDO / Auckland
Client: DB Breweries - DB Export Category: Consumer - Experiential Advertising / Installations
A Message to Space
Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client: Hyundai Motor Company Category: Consumer - Experiential Advertising / Installations
Heartbeat
Agency: M&C Saatchi / Sydney + Rapid Films / Sydney
Client: Lexus Australia Category: Consumer - Experiential Advertising / Installations
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York
Client: Glade Category: Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Agency:
adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London
Client:
John Lewis
Title:
The Man on the Moon
Category:
Consumer - Experiential Advertising / Augmented Reality
Annual ID:
CP16051M
Award:
2016 Cross-Platform Merit Award
Agency:
Leo Burnett Co. Srl / Milan
Client:
Samsung Electronics Italy
Title:
Samsung eMotion Project
Category:
Consumer - Experiential Advertising / Augmented Reality
Annual ID:
CP16052M
Award:
2016 Cross-Platform Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16072M
Award:
2016 Cross-Platform Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16073M
Award:
2016 Cross-Platform Merit Award
Agency:
POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client:
Microsoft
Title:
Collective Project
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16074M
Award:
2016 Cross-Platform Merit Award
Agency:
FCB Brasil / São Paulo
Client:
Hewlett-Packard Brasil
Title:
Print For Help
Category:
CSR - Experiential Advertising / Experiential Advertising
Annual ID:
CP16069M
Award:
2016 Cross-Platform Merit Award
Agency:
Leo Burnett México / Mexico City + Postal Films / Mexico City
Client:
Procter & Gamble
Title:
Intimate Words
Category:
CSR - Experiential Advertising / Experiential Advertising
Annual ID:
CP16070M
Award:
2016 Cross-Platform Merit Award
Agency:
McCann / San José
Client:
Gollo
Title:
Cancer Uncensored
Category:
CSR - Experiential Advertising / Experiential Advertising
Annual ID:
CP16071M
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
The MSSNG Lab - Art Exhibit
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16075M
Award:
2016 Cross-Platform Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
The Art Heist for Good
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16076M
Award:
2016 Cross-Platform Merit Award
Agency:
FRED & FARID / PARIS + KILLDEATH / PARIS
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16077M
Award:
2016 Cross-Platform Merit Award
Agency:
FP7/DXB / Dubai
Client:
SmartLife
Title:
Project Akshar (Alphabets)
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16078M
Award:
2016 Cross-Platform Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16079M
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Whisper - Touch The Pickle
Category:
Consumer - Integrated Branding / Online
Annual ID:
CP16065M
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Consumer - Integrated Branding / Online
Annual ID:
CP16066M
Award:
2016 Cross-Platform Merit Award
Agency:
Ogilvy / Beijing
Client:
Visit Britain
Title:
Great Chinese Names for Great Britain
Category:
Consumer - Integrated Branding / Online
Annual ID:
CP16067M
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Visa
Title:
Street Taps
Category:
Consumer - Experiential Advertising / Guerilla
Annual ID:
CP16046M
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Experiential Advertising / Guerilla
Annual ID:
CP16047M
Award:
2016 Cross-Platform Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Deutsches Kinderhilfswerk
Title:
The Namechanger
Category:
Consumer - Experiential Advertising / Guerilla
Annual ID:
CP16048M
Award:
2016 Cross-Platform Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Beiersdorf
Title:
Care from the air
Category:
Consumer - Experiential Advertising / Guerilla
Annual ID:
CP16049M
Award:
2016 Cross-Platform Merit Award
Agency:
McCann / New York + O Positive / New York
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Experiential Advertising / Guerilla
Annual ID:
CP16050M
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16030M
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO / Toronto
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16031M
Award:
2016 Cross-Platform Merit Award
Agency:
Clemenger BBDO / Sydney + Flare / Sydney
Client:
Toshiba
Title:
Made in 17 Hours
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16032M
Award:
2016 Cross-Platform Merit Award
Agency:
McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client:
Melbourne International Film Festival
Title:
The Emotional Trailer
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16033M
Award:
2016 Cross-Platform Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16034M
Award:
2016 Cross-Platform Merit Award
Agency:
Ogilvy Germany /
Client:
Media Markt Management
Title:
Rabbit Race
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16035M
Award:
2016 Cross-Platform Merit Award
Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16036M
Award:
2016 Cross-Platform Merit Award
Agency:
Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client:
Molson Canadian
Title:
Hockey Heaven
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16037M
Award:
2016 Cross-Platform Merit Award
Agency:
Anomaly / New York + Iconoclast / Los Angeles + Cut + Run / New York + The Mill / New York
Client:
Converse
Title:
Made By You
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16053M
Award:
2016 Cross-Platform Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16054M
Award:
2016 Cross-Platform Merit Award
Agency:
CP+B / Boulder
Client:
Fruit of the Loom
Title:
Plastique
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16055M
Award:
2016 Cross-Platform Merit Award
Agency:
FCB / Chicago, IL
Client:
Valspar
Title:
Color for the Colorblind
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16056M
Award:
2016 Cross-Platform Merit Award
Agency:
FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16057M
Award:
2016 Cross-Platform Merit Award
Agency:
Leo Burnett / Melbourne + Pancho / Melbourne
Client:
SPC Ardmona
Title:
#MyFamilyCan
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16058M
Award:
2016 Cross-Platform Merit Award
Agency:
MTV / New York + Jam3 / Toronto
Client:
MTV
Title:
MTV 2015 Video Music Awards
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16059M
Award:
2016 Cross-Platform Merit Award
Agency:
RPA / Santa Monica + MJZ / Los Angeles + Cut + Run / Santa Monica + Company 3 / Santa Monica
Client:
Farmers Insurance
Title:
We Know from Experience
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16060M
Award:
2016 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Fresher Collection
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16062M
Award:
2016 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Make A Smellmitment
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16063M
Award:
2016 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / Portland + Bullitt / West Hollywood + Final Cut LA / Los Angeles + Luma Pictures / Santa Monica
Client:
Coca-Cola
Title:
Marvel Mini
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16064M
Award:
2016 Cross-Platform Merit Award
Agency:
Droga5 / New York + The Clinton Foundation / New York + Park Pictures / New York
Client:
Clinton Foundation
Title:
Not There
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16080M
Award:
2016 Cross-Platform Merit Award
Agency:
FRED & FARID / PARIS + KILLDEATH / PARIS
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16081M
Award:
2016 Cross-Platform Merit Award
Agency:
FP7/DXB / Dubai
Client:
SmartLife
Title:
Project Akshar (Alphabets)
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16082M
Award:
2016 Cross-Platform Merit Award
Agency:
Ogilvy & Mather / Mumbai, India
Client:
Make Love Not Scars
Title:
Beauty Tips by Reshma
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16083M
Award:
2016 Cross-Platform Merit Award
Agency:
Y&R New Zealand / Wellington
Client:
Brake - The Road Safety Charity
Title:
Living Memories
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16084M
Award:
2016 Cross-Platform Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Veja Magazine
Title:
Distorted Fact
Category:
Consumer - Experiential Advertising / Installations
Annual ID:
CP16038M
Award:
2016 Cross-Platform Merit Award
Agency:
Colenso BBDO / Auckland
Client:
DB Breweries - DB Export
Title:
Brewtroleum
Category:
Consumer - Experiential Advertising / Installations
Annual ID:
CP16039M
Award:
2016 Cross-Platform Merit Award
Agency:
INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client:
Hyundai Motor Company
Title:
A Message to Space
Category:
Consumer - Experiential Advertising / Installations
Annual ID:
CP16040M
Award:
2016 Cross-Platform Merit Award
Agency:
M&C Saatchi / Sydney + Rapid Films / Sydney
Client:
Lexus Australia
Title:
Heartbeat
Category:
Consumer - Experiential Advertising / Installations
Annual ID:
CP16041M
Award:
2016 Cross-Platform Merit Award
Agency:
Ogilvy & Mather / Chicago + Radical Media / New York
Client:
Glade
Title:
Museum of Feelings
Category:
Consumer - Experiential Advertising / Installations
Annual ID:
CP16042M
