The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London Client: John Lewis Category: Consumer - Experiential Advertising / Augmented Reality
Samsung eMotion Project Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Experiential Advertising / Augmented Reality
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: Innovation - Brand Transformation / Brand Transformation
Plant Lamp Agency: FCB Mayo / Lima Client: University of Engineering and Technology Category: Innovation - Brand Transformation / Brand Transformation
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: Innovation - Brand Transformation / Brand Transformation
#MyFamilyCan Agency: Leo Burnett / Melbourne + Pancho / Melbourne Client: SPC Ardmona Category: Innovation - Brand Transformation / Brand Transformation
Street Taps Agency: BBDO / New York Client: Visa Category: Consumer - Experiential Advertising / Guerilla
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Experiential Advertising / Guerilla
The Namechanger Agency: Jung von Matt AG / Hamburg Client: Deutsches Kinderhilfswerk Category: Consumer - Experiential Advertising / Guerilla
Care from the air Agency: Jung von Matt AG / Hamburg Client: Beiersdorf Category: Consumer - Experiential Advertising / Guerilla
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Experiential Advertising / Guerilla
Print For Help Agency: FCB Brasil / São Paulo Client: Hewlett-Packard Brasil Category: CSR - Experiential Advertising / Experiential Advertising
Intimate Words Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City Client: Procter & Gamble Category: CSR - Experiential Advertising / Experiential Advertising
Cancer Uncensored Agency: McCann / San José Client: Gollo Category: CSR - Experiential Advertising / Experiential Advertising
Whisper - Touch The Pickle Agency: BBDO India / Mumbai Client: P&G India Category: Consumer - Integrated Branding / Online
GE Podcast Theatre presents The Message Agency: BBDO / New York Client: GE Category: Consumer - Integrated Branding / Online
Great Chinese Names for Great Britain Agency: Ogilvy / Beijing Client: Visit Britain Category: Consumer - Integrated Branding / Online
The MSSNG Lab - Art Exhibit Agency: BBDO / New York Client: Autism Speaks Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Art Heist for Good Agency: Deutsch / New York Client: WATERisLIFE Category: Non-Profit - Experiential Advertising / Experiential Advertising
#MaPlaceEstDansLaSalle Agency: FRED & FARID / PARIS + KILLDEATH / PARIS Client: Prodiss Category: Non-Profit - Experiential Advertising / Experiential Advertising
Project Akshar (Alphabets) Agency: FP7/DXB / Dubai Client: SmartLife Category: Non-Profit - Experiential Advertising / Experiential Advertising
Donation Badges Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Experiential Advertising / Experiential Advertising
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Experiential Advertising / Events & Competitions
Skittles Holiday Pawn Shop Agency: BBDO / Toronto Client: Wrigley Canada Category: Consumer - Experiential Advertising / Events & Competitions
Made in 17 Hours Agency: Clemenger BBDO / Sydney + Flare / Sydney Client: Toshiba Category: Consumer - Experiential Advertising / Events & Competitions
The Emotional Trailer Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne Client: Melbourne International Film Festival Category: Consumer - Experiential Advertising / Events & Competitions
The Softtest Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Experiential Advertising / Events & Competitions
Rabbit Race Agency: Ogilvy Germany / Client: Media Markt Management Category: Consumer - Experiential Advertising / Events & Competitions
Netflix Festival Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris Client: Netflix Category: Consumer - Experiential Advertising / Events & Competitions
Hockey Heaven Agency: Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto Client: Molson Canadian Category: Consumer - Experiential Advertising / Events & Competitions
Not There Agency: Droga5 / New York + The Clinton Foundation / New York + Park Pictures / New York Client: Clinton Foundation Category: Non-Profit - Integrated Branding / Integrated Branding
#MaPlaceEstDansLaSalle Agency: FRED & FARID / PARIS + KILLDEATH / PARIS Client: Prodiss Category: Non-Profit - Integrated Branding / Integrated Branding
Project Akshar (Alphabets) Agency: FP7/DXB / Dubai Client: SmartLife Category: Non-Profit - Integrated Branding / Integrated Branding
Beauty Tips by Reshma Agency: Ogilvy & Mather / Mumbai, India Client: Make Love Not Scars Category: Non-Profit - Integrated Branding / Integrated Branding
Living Memories Agency: Y&R New Zealand / Wellington Client: Brake - The Road Safety Charity Category: Non-Profit - Integrated Branding / Integrated Branding
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Integrated Branding / Integrated Branding
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Integrated Branding / Integrated Branding
Collective Project Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: CSR - Integrated Branding / Integrated Branding
Made By You Agency: Anomaly / New York + Iconoclast / Los Angeles + Cut + Run / New York + The Mill / New York Client: Converse Category: Consumer - Integrated Branding / Integrated Branding
Technology & Stuff Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Integrated Branding / Integrated Branding
Plastique Agency: CP+B / Boulder Client: Fruit of the Loom Category: Consumer - Integrated Branding / Integrated Branding
Color for the Colorblind Agency: FCB / Chicago, IL Client: Valspar Category: Consumer - Integrated Branding / Integrated Branding
#NOTCOMINGSOON Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS Client: Remy Cointreau / Louis XIII Category: Consumer - Integrated Branding / Integrated Branding
#MyFamilyCan Agency: Leo Burnett / Melbourne + Pancho / Melbourne Client: SPC Ardmona Category: Consumer - Integrated Branding / Integrated Branding
MTV 2015 Video Music Awards Agency: MTV / New York + Jam3 / Toronto Client: MTV Category: Consumer - Integrated Branding / Integrated Branding
We Know from Experience Agency: RPA / Santa Monica + MJZ / Los Angeles + Cut + Run / Santa Monica + Company 3 / Santa Monica Client: Farmers Insurance Category: Consumer - Integrated Branding / Integrated Branding
Fresher Collection Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding
Make A Smellmitment Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding
Marvel Mini Agency: Wieden+Kennedy / Portland + Bullitt / West Hollywood + Final Cut LA / Los Angeles + Luma Pictures / Santa Monica Client: Coca-Cola Category: Consumer - Integrated Branding / Integrated Branding
Distorted Fact Agency: AlmapBBDO / São Paulo Client: Veja Magazine Category: Consumer - Experiential Advertising / Installations

2016 Cross-Platform Merit Award

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London

John Lewis

The Man on the Moon

Consumer - Experiential Advertising / Augmented Reality

CP16051M

2016 Cross-Platform Merit Award

Leo Burnett Co. Srl / Milan

Samsung Electronics Italy

Samsung eMotion Project

Consumer - Experiential Advertising / Augmented Reality

CP16052M

2016 Cross-Platform Merit Award

AlmapBBDO / São Paulo

MARS

First Days Out

Innovation - Brand Transformation / Brand Transformation

CP16085M

2016 Cross-Platform Merit Award

FCB Mayo / Lima

University of Engineering and Technology

Plant Lamp

Innovation - Brand Transformation / Brand Transformation

CP16086M

2016 Cross-Platform Merit Award

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

Innovation - Brand Transformation / Brand Transformation

CP16087M

2016 Cross-Platform Merit Award

Leo Burnett / Melbourne + Pancho / Melbourne

SPC Ardmona

#MyFamilyCan

Innovation - Brand Transformation / Brand Transformation

CP16088M

2016 Cross-Platform Merit Award

BBDO / New York

Visa

Street Taps

Consumer - Experiential Advertising / Guerilla

CP16046M

2016 Cross-Platform Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Experiential Advertising / Guerilla

CP16047M

2016 Cross-Platform Merit Award

Jung von Matt AG / Hamburg

Deutsches Kinderhilfswerk

The Namechanger

Consumer - Experiential Advertising / Guerilla

CP16048M

2016 Cross-Platform Merit Award

Jung von Matt AG / Hamburg

Beiersdorf

Care from the air

Consumer - Experiential Advertising / Guerilla

CP16049M

2016 Cross-Platform Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Consumer - Experiential Advertising / Guerilla

CP16050M

2016 Cross-Platform Merit Award

FCB Brasil / São Paulo

Hewlett-Packard Brasil

Print For Help

CSR - Experiential Advertising / Experiential Advertising

CP16069M

2016 Cross-Platform Merit Award

Leo Burnett México / Mexico City + Postal Films / Mexico City

Procter & Gamble

Intimate Words

CSR - Experiential Advertising / Experiential Advertising

CP16070M

2016 Cross-Platform Merit Award

McCann / San José

Gollo

Cancer Uncensored

CSR - Experiential Advertising / Experiential Advertising

CP16071M

2016 Cross-Platform Merit Award

BBDO India / Mumbai

P&G India

Whisper - Touch The Pickle

Consumer - Integrated Branding / Online

CP16065M

2016 Cross-Platform Merit Award

BBDO / New York

GE

GE Podcast Theatre presents The Message

Consumer - Integrated Branding / Online

CP16066M

2016 Cross-Platform Merit Award

Ogilvy / Beijing

Visit Britain

Great Chinese Names for Great Britain

Consumer - Integrated Branding / Online

CP16067M

2016 Cross-Platform Merit Award

BBDO / New York

Autism Speaks

The MSSNG Lab - Art Exhibit

Non-Profit - Experiential Advertising / Experiential Advertising

CP16075M

2016 Cross-Platform Merit Award

Deutsch / New York

WATERisLIFE

The Art Heist for Good

Non-Profit - Experiential Advertising / Experiential Advertising

CP16076M

2016 Cross-Platform Merit Award

FRED & FARID / PARIS + KILLDEATH / PARIS

Prodiss

#MaPlaceEstDansLaSalle

Non-Profit - Experiential Advertising / Experiential Advertising

CP16077M

2016 Cross-Platform Merit Award

FP7/DXB / Dubai

SmartLife

Project Akshar (Alphabets)

Non-Profit - Experiential Advertising / Experiential Advertising

CP16078M

2016 Cross-Platform Merit Award

Leo Burnett Tailor Made / Sao Paulo

ABTO - Brazilian Association of Organ Transplantation

Donation Badges

Non-Profit - Experiential Advertising / Experiential Advertising

CP16079M

2016 Cross-Platform Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Experiential Advertising / Events & Competitions

CP16030M

2016 Cross-Platform Merit Award

BBDO / Toronto

Wrigley Canada

Skittles Holiday Pawn Shop

Consumer - Experiential Advertising / Events & Competitions

CP16031M

2016 Cross-Platform Merit Award

Clemenger BBDO / Sydney + Flare / Sydney

Toshiba

Made in 17 Hours

Consumer - Experiential Advertising / Events & Competitions

CP16032M

2016 Cross-Platform Merit Award

McCann Advertising / Melbourne + AirBag Productions / Melbourne

Melbourne International Film Festival

The Emotional Trailer

Consumer - Experiential Advertising / Events & Competitions

CP16033M

2016 Cross-Platform Merit Award

Ogilvy & Mather / Singapore

Unilever

The Softtest

Consumer - Experiential Advertising / Events & Competitions

CP16034M

2016 Cross-Platform Merit Award

Ogilvy Germany /

Media Markt Management

Rabbit Race

Consumer - Experiential Advertising / Events & Competitions

CP16035M

2016 Cross-Platform Merit Award

Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris

Netflix

Netflix Festival

Consumer - Experiential Advertising / Events & Competitions

CP16036M

2016 Cross-Platform Merit Award

Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto

Molson Canadian

Hockey Heaven

Consumer - Experiential Advertising / Events & Competitions

CP16037M

2016 Cross-Platform Merit Award

Droga5 / New York + The Clinton Foundation / New York + Park Pictures / New York

Clinton Foundation

Not There

Non-Profit - Integrated Branding / Integrated Branding

CP16080M

2016 Cross-Platform Merit Award

FRED & FARID / PARIS + KILLDEATH / PARIS

Prodiss

#MaPlaceEstDansLaSalle

Non-Profit - Integrated Branding / Integrated Branding

CP16081M

2016 Cross-Platform Merit Award

FP7/DXB / Dubai

SmartLife

Project Akshar (Alphabets)

Non-Profit - Integrated Branding / Integrated Branding

CP16082M

2016 Cross-Platform Merit Award

Ogilvy & Mather / Mumbai, India

Make Love Not Scars

Beauty Tips by Reshma

Non-Profit - Integrated Branding / Integrated Branding

CP16083M

2016 Cross-Platform Merit Award

Y&R New Zealand / Wellington

Brake - The Road Safety Charity

Living Memories

Non-Profit - Integrated Branding / Integrated Branding

CP16084M

2016 Cross-Platform Merit Award

AlmapBBDO / São Paulo

MARS

First Days Out

CSR - Integrated Branding / Integrated Branding

CP16072M

2016 Cross-Platform Merit Award

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

CSR - Integrated Branding / Integrated Branding

CP16073M

2016 Cross-Platform Merit Award

POSSIBLE / Seattle + POSSIBLE / Los Angeles

Microsoft

Collective Project

CSR - Integrated Branding / Integrated Branding

CP16074M

2016 Cross-Platform Merit Award

Anomaly / New York + Iconoclast / Los Angeles + Cut + Run / New York + The Mill / New York

Converse

Made By You

Consumer - Integrated Branding / Integrated Branding

CP16053M

2016 Cross-Platform Merit Award

Commonwealth//McCann / Detroit

Chevrolet

Technology & Stuff

Consumer - Integrated Branding / Integrated Branding

CP16054M

2016 Cross-Platform Merit Award

CP+B / Boulder

Fruit of the Loom

Plastique

Consumer - Integrated Branding / Integrated Branding

CP16055M

2016 Cross-Platform Merit Award

FCB / Chicago, IL

Valspar

Color for the Colorblind

Consumer - Integrated Branding / Integrated Branding

CP16056M

2016 Cross-Platform Merit Award

FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS

Remy Cointreau / Louis XIII

#NOTCOMINGSOON

Consumer - Integrated Branding / Integrated Branding

CP16057M

2016 Cross-Platform Merit Award

Leo Burnett / Melbourne + Pancho / Melbourne

SPC Ardmona

#MyFamilyCan

Consumer - Integrated Branding / Integrated Branding

CP16058M

2016 Cross-Platform Merit Award

MTV / New York + Jam3 / Toronto

MTV

MTV 2015 Video Music Awards

Consumer - Integrated Branding / Integrated Branding

CP16059M

2016 Cross-Platform Merit Award

RPA / Santa Monica + MJZ / Los Angeles + Cut + Run / Santa Monica + Company 3 / Santa Monica

Farmers Insurance

We Know from Experience

Consumer - Integrated Branding / Integrated Branding

CP16060M

2016 Cross-Platform Merit Award

Wieden+Kennedy / Portland

Old Spice

Fresher Collection

Consumer - Integrated Branding / Integrated Branding

CP16062M

2016 Cross-Platform Merit Award

Wieden+Kennedy / Portland

Old Spice

Make A Smellmitment

Consumer - Integrated Branding / Integrated Branding

CP16063M

2016 Cross-Platform Merit Award

Wieden+Kennedy / Portland + Bullitt / West Hollywood + Final Cut LA / Los Angeles + Luma Pictures / Santa Monica

Coca-Cola

Marvel Mini

Consumer - Integrated Branding / Integrated Branding

CP16064M

2016 Cross-Platform Merit Award

AlmapBBDO / São Paulo

Veja Magazine

Distorted Fact

Consumer - Experiential Advertising / Installations

CP16038M

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