The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Innovation - Brand Transformation / Brand Transformation
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Innovation - Brand Transformation / Brand Transformation
SmartBowl Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln Client: Fressnapf Tiernahrungs Category: Innovation - Brand Transformation / Brand Transformation
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Integrated Branding / Integrated Branding
I Am A Witness Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood + Stimmung / Santa Monica Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
Groceries Not Guns Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Integrated Branding / Integrated Branding
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
Just Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney Client: World Wildlife Fund Category: Non-Profit - Integrated Branding / Integrated Branding
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Experiential Advertising / Installations
Unforgotten Soldiers Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Experiential Advertising / Installations
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Experiential Advertising / Experiential Advertising
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Experiential Advertising / Experiential Advertising
805 Million Names Agency: Forsman & Bodenfors / Gothenburg Client: United Nations World Food Programme Category: Non-Profit - Experiential Advertising / Experiential Advertising
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Experiential Advertising / Experiential Advertising
Security Moms Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo Client: Sport Clube do Recife Category: CSR - Experiential Advertising / Experiential Advertising
The Martian Prologue Campaign Agency: 3AM / Culver City, CA + RSA Films / Los Angeles, CA Client: 20th Century Fox Category: Consumer - Integrated Branding / Online
Interception Agency: Grey / New York Client: Volvo Category: Consumer - Experiential Advertising / Events & Competitions
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Experiential Advertising / Events & Competitions
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Experiential Advertising / Events & Competitions
Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Integrated Branding / Integrated Branding
McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Integrated Branding / Integrated Branding
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Integrated Branding / Integrated Branding
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Consumer - Experiential Advertising / Guerilla
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles Client: REI Category: Consumer - Experiential Advertising / Guerilla
Emily's Oz Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica Client: Comcast/XFINITY Category: Consumer - Integrated Branding / Integrated Branding
House of Cards - FU 2016 Agency: BBH NY / New York Client: Netflix Category: Consumer - Integrated Branding / Integrated Branding
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London Client: John Lewis Category: Consumer - Integrated Branding / Integrated Branding
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: Innovation - Brand Transformation / Brand Transformation
Plant Lamp Agency: FCB Mayo / Lima Client: University of Engineering and Technology Category: Innovation - Brand Transformation / Brand Transformation
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: Innovation - Brand Transformation / Brand Transformation
#MyFamilyCan Agency: Leo Burnett / Melbourne + Pancho / Melbourne Client: SPC Ardmona Category: Innovation - Brand Transformation / Brand Transformation
Not There Agency: Droga5 / New York + The Clinton Foundation / New York + Park Pictures / New York Client: Clinton Foundation Category: Non-Profit - Integrated Branding / Integrated Branding
#MaPlaceEstDansLaSalle Agency: FRED & FARID / PARIS + KILLDEATH / PARIS Client: Prodiss Category: Non-Profit - Integrated Branding / Integrated Branding
Project Akshar (Alphabets) Agency: FP7/DXB / Dubai Client: SmartLife Category: Non-Profit - Integrated Branding / Integrated Branding
Beauty Tips by Reshma Agency: Ogilvy & Mather / Mumbai, India Client: Make Love Not Scars Category: Non-Profit - Integrated Branding / Integrated Branding
Living Memories Agency: Y&R New Zealand / Wellington Client: Brake - The Road Safety Charity Category: Non-Profit - Integrated Branding / Integrated Branding
Distorted Fact Agency: AlmapBBDO / São Paulo Client: Veja Magazine Category: Consumer - Experiential Advertising / Installations
Brewtroleum Agency: Colenso BBDO / Auckland Client: DB Breweries - DB Export Category: Consumer - Experiential Advertising / Installations
A Message to Space Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Client: Hyundai Motor Company Category: Consumer - Experiential Advertising / Installations
Heartbeat Agency: M&C Saatchi / Sydney + Rapid Films / Sydney Client: Lexus Australia Category: Consumer - Experiential Advertising / Installations
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Consumer - Experiential Advertising / Installations
The Shape of Imagination Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Experiential Advertising / Installations
Uber Safe Agency: Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto Client: Uber Category: Consumer - Experiential Advertising / Installations
Sounds of the City Agency: ROSAPARK / PARIS Client: Thalys Category: Consumer - Experiential Advertising / Installations
The MSSNG Lab - Art Exhibit Agency: BBDO / New York Client: Autism Speaks Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Art Heist for Good Agency: Deutsch / New York Client: WATERisLIFE Category: Non-Profit - Experiential Advertising / Experiential Advertising
#MaPlaceEstDansLaSalle Agency: FRED & FARID / PARIS + KILLDEATH / PARIS Client: Prodiss Category: Non-Profit - Experiential Advertising / Experiential Advertising
Project Akshar (Alphabets) Agency: FP7/DXB / Dubai Client: SmartLife Category: Non-Profit - Experiential Advertising / Experiential Advertising
Donation Badges Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Experiential Advertising / Experiential Advertising

2016 Cross-Platform Silver Pencil

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Innovation - Brand Transformation / Brand Transformation

CP16026S

2016 Cross-Platform Bronze Pencil

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Innovation - Brand Transformation / Brand Transformation

CP16027B

2016 Cross-Platform Bronze Pencil

Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln

Fressnapf Tiernahrungs

SmartBowl

Innovation - Brand Transformation / Brand Transformation

CP16028B

2016 Cross-Platform Gold Pencil

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Integrated Branding / Integrated Branding

CP16022G

2016 Cross-Platform Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood + Stimmung / Santa Monica

Ad Council

I Am A Witness

Non-Profit - Integrated Branding / Integrated Branding

CP16023B

2016 Cross-Platform Bronze Pencil

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Groceries Not Guns

Non-Profit - Integrated Branding / Integrated Branding

CP16024B

2016 Cross-Platform Bronze Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Integrated Branding / Integrated Branding

CP16025B

2016 Cross-Platform Green

Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney

World Wildlife Fund

Just

Non-Profit - Integrated Branding / Integrated Branding

CP16029V

2016 Cross-Platform Silver Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Experiential Advertising / Installations

CP16004S

2016 Cross-Platform Bronze Pencil

DDB Group New Zealand / Auckland

SKY TV

Unforgotten Soldiers

Consumer - Experiential Advertising / Installations

CP16005B

2016 Cross-Platform Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Non-Profit - Experiential Advertising / Experiential Advertising

CP16018G

2016 Cross-Platform Gold Pencil

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Experiential Advertising / Experiential Advertising

CP16019G

2016 Cross-Platform Silver Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Experiential Advertising / Experiential Advertising

CP16020S

2016 Cross-Platform Bronze Pencil

Forsman & Bodenfors / Gothenburg

United Nations World Food Programme

805 Million Names

Non-Profit - Experiential Advertising / Experiential Advertising

CP16021B

2016 Cross-Platform Gold Pencil

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Experiential Advertising / Experiential Advertising

CP16013G

2016 Cross-Platform Silver Pencil

Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo

Sport Clube do Recife

Security Moms

CSR - Experiential Advertising / Experiential Advertising

CP16014S

2016 Cross-Platform Silver Pencil

3AM / Culver City, CA + RSA Films / Los Angeles, CA

20th Century Fox

The Martian Prologue Campaign

Consumer - Integrated Branding / Online

CP16012S

2016 Cross-Platform Gold Pencil

Grey / New York

Volvo

Interception

Consumer - Experiential Advertising / Events & Competitions

CP16001G

2016 Cross-Platform Gold Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Experiential Advertising / Events & Competitions

CP16002G

2016 Cross-Platform Bronze Pencil

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Consumer - Experiential Advertising / Events & Competitions

CP16003B

2016 Cross-Platform Gold Pencil

Y&R Team Red / Istanbul

Vodafone

Vodafone "Between Us"

CSR - Integrated Branding / Integrated Branding

CP16015G

2016 Cross-Platform Silver Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper

CSR - Integrated Branding / Integrated Branding

CP16016S

2016 Cross-Platform Bronze Pencil

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Integrated Branding / Integrated Branding

CP16017B

2016 Cross-Platform Gold Pencil

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Consumer - Experiential Advertising / Guerilla

CP16006G

2016 Cross-Platform Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Experiential Advertising / Guerilla

CP16007G

2016 Cross-Platform Gold Pencil

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica

Comcast/XFINITY

Emily's Oz

Consumer - Integrated Branding / Integrated Branding

CP16008G

2016 Cross-Platform Silver Pencil

BBH NY / New York

Netflix

House of Cards - FU 2016

Consumer - Integrated Branding / Integrated Branding

CP16010S

2016 Cross-Platform Bronze Pencil

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London

John Lewis

The Man on the Moon

Consumer - Integrated Branding / Integrated Branding

CP16011B

2016 Cross-Platform Merit Award

AlmapBBDO / São Paulo

MARS

First Days Out

Innovation - Brand Transformation / Brand Transformation

CP16085M

2016 Cross-Platform Merit Award

FCB Mayo / Lima

University of Engineering and Technology

Plant Lamp

Innovation - Brand Transformation / Brand Transformation

CP16086M

2016 Cross-Platform Merit Award

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

Innovation - Brand Transformation / Brand Transformation

CP16087M

2016 Cross-Platform Merit Award

Leo Burnett / Melbourne + Pancho / Melbourne

SPC Ardmona

#MyFamilyCan

Innovation - Brand Transformation / Brand Transformation

CP16088M

2016 Cross-Platform Merit Award

Droga5 / New York + The Clinton Foundation / New York + Park Pictures / New York

Clinton Foundation

Not There

Non-Profit - Integrated Branding / Integrated Branding

CP16080M

2016 Cross-Platform Merit Award

FRED & FARID / PARIS + KILLDEATH / PARIS

Prodiss

#MaPlaceEstDansLaSalle

Non-Profit - Integrated Branding / Integrated Branding

CP16081M

2016 Cross-Platform Merit Award

FP7/DXB / Dubai

SmartLife

Project Akshar (Alphabets)

Non-Profit - Integrated Branding / Integrated Branding

CP16082M

2016 Cross-Platform Merit Award

Ogilvy & Mather / Mumbai, India

Make Love Not Scars

Beauty Tips by Reshma

Non-Profit - Integrated Branding / Integrated Branding

CP16083M

2016 Cross-Platform Merit Award

Y&R New Zealand / Wellington

Brake - The Road Safety Charity

Living Memories

Non-Profit - Integrated Branding / Integrated Branding

CP16084M

2016 Cross-Platform Merit Award

AlmapBBDO / São Paulo

Veja Magazine

Distorted Fact

Consumer - Experiential Advertising / Installations

CP16038M

2016 Cross-Platform Merit Award

Colenso BBDO / Auckland

DB Breweries - DB Export

Brewtroleum

Consumer - Experiential Advertising / Installations

CP16039M

2016 Cross-Platform Merit Award

INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul

Hyundai Motor Company

A Message to Space

Consumer - Experiential Advertising / Installations

CP16040M

2016 Cross-Platform Merit Award

M&C Saatchi / Sydney + Rapid Films / Sydney

Lexus Australia

Heartbeat

Consumer - Experiential Advertising / Installations

CP16041M

2016 Cross-Platform Merit Award

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Consumer - Experiential Advertising / Installations

CP16042M

2016 Cross-Platform Merit Award

Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore

LEGO

The Shape of Imagination

Consumer - Experiential Advertising / Installations

CP16043M

2016 Cross-Platform Merit Award

Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto

Uber

Uber Safe

Consumer - Experiential Advertising / Installations

CP16044M

2016 Cross-Platform Merit Award

ROSAPARK / PARIS

Thalys

Sounds of the City

Consumer - Experiential Advertising / Installations

CP16045M

2016 Cross-Platform Merit Award

BBDO / New York

Autism Speaks

The MSSNG Lab - Art Exhibit

Non-Profit - Experiential Advertising / Experiential Advertising

CP16075M

2016 Cross-Platform Merit Award

Deutsch / New York

WATERisLIFE

The Art Heist for Good

Non-Profit - Experiential Advertising / Experiential Advertising

CP16076M

2016 Cross-Platform Merit Award

FRED & FARID / PARIS + KILLDEATH / PARIS

Prodiss

#MaPlaceEstDansLaSalle

Non-Profit - Experiential Advertising / Experiential Advertising

CP16077M

2016 Cross-Platform Merit Award

FP7/DXB / Dubai

SmartLife

Project Akshar (Alphabets)

Non-Profit - Experiential Advertising / Experiential Advertising

CP16078M

2016 Cross-Platform Merit Award

Leo Burnett Tailor Made / Sao Paulo

ABTO - Brazilian Association of Organ Transplantation

Donation Badges

Non-Profit - Experiential Advertising / Experiential Advertising

CP16079M

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