The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Experiential Advertising / Experiential Advertising
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Experiential Advertising / Experiential Advertising
805 Million Names Agency: Forsman & Bodenfors / Gothenburg Client: United Nations World Food Programme Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Integrated Branding / Integrated Branding
I Am A Witness Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood + Stimmung / Santa Monica Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
Groceries Not Guns Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Integrated Branding / Integrated Branding
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
Just Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney Client: World Wildlife Fund Category: Non-Profit - Integrated Branding / Integrated Branding
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Consumer - Experiential Advertising / Guerilla
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles Client: REI Category: Consumer - Experiential Advertising / Guerilla
The Martian Prologue Campaign Agency: 3AM / Culver City, CA + RSA Films / Los Angeles, CA Client: 20th Century Fox Category: Consumer - Integrated Branding / Online
Emily's Oz Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica Client: Comcast/XFINITY Category: Consumer - Integrated Branding / Integrated Branding
House of Cards - FU 2016 Agency: BBH NY / New York Client: Netflix Category: Consumer - Integrated Branding / Integrated Branding
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London Client: John Lewis Category: Consumer - Integrated Branding / Integrated Branding
Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Integrated Branding / Integrated Branding
McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Integrated Branding / Integrated Branding
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Integrated Branding / Integrated Branding
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Innovation - Brand Transformation / Brand Transformation
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Innovation - Brand Transformation / Brand Transformation
SmartBowl Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln Client: Fressnapf Tiernahrungs Category: Innovation - Brand Transformation / Brand Transformation
Interception Agency: Grey / New York Client: Volvo Category: Consumer - Experiential Advertising / Events & Competitions
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Experiential Advertising / Events & Competitions
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Experiential Advertising / Events & Competitions
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Experiential Advertising / Experiential Advertising
Security Moms Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo Client: Sport Clube do Recife Category: CSR - Experiential Advertising / Experiential Advertising
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Experiential Advertising / Installations
Unforgotten Soldiers Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Experiential Advertising / Installations
The MSSNG Lab - Art Exhibit Agency: BBDO / New York Client: Autism Speaks Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Art Heist for Good Agency: Deutsch / New York Client: WATERisLIFE Category: Non-Profit - Experiential Advertising / Experiential Advertising
#MaPlaceEstDansLaSalle Agency: FRED & FARID / PARIS + KILLDEATH / PARIS Client: Prodiss Category: Non-Profit - Experiential Advertising / Experiential Advertising
Project Akshar (Alphabets) Agency: FP7/DXB / Dubai Client: SmartLife Category: Non-Profit - Experiential Advertising / Experiential Advertising
Donation Badges Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Experiential Advertising / Experiential Advertising
Not There Agency: Droga5 / New York + The Clinton Foundation / New York + Park Pictures / New York Client: Clinton Foundation Category: Non-Profit - Integrated Branding / Integrated Branding
#MaPlaceEstDansLaSalle Agency: FRED & FARID / PARIS + KILLDEATH / PARIS Client: Prodiss Category: Non-Profit - Integrated Branding / Integrated Branding
Project Akshar (Alphabets) Agency: FP7/DXB / Dubai Client: SmartLife Category: Non-Profit - Integrated Branding / Integrated Branding
Beauty Tips by Reshma Agency: Ogilvy & Mather / Mumbai, India Client: Make Love Not Scars Category: Non-Profit - Integrated Branding / Integrated Branding
Living Memories Agency: Y&R New Zealand / Wellington Client: Brake - The Road Safety Charity Category: Non-Profit - Integrated Branding / Integrated Branding
Street Taps Agency: BBDO / New York Client: Visa Category: Consumer - Experiential Advertising / Guerilla
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Experiential Advertising / Guerilla
The Namechanger Agency: Jung von Matt AG / Hamburg Client: Deutsches Kinderhilfswerk Category: Consumer - Experiential Advertising / Guerilla
Care from the air Agency: Jung von Matt AG / Hamburg Client: Beiersdorf Category: Consumer - Experiential Advertising / Guerilla
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Experiential Advertising / Guerilla
Whisper - Touch The Pickle Agency: BBDO India / Mumbai Client: P&G India Category: Consumer - Integrated Branding / Online
GE Podcast Theatre presents The Message Agency: BBDO / New York Client: GE Category: Consumer - Integrated Branding / Online
Great Chinese Names for Great Britain Agency: Ogilvy / Beijing Client: Visit Britain Category: Consumer - Integrated Branding / Online
Made By You Agency: Anomaly / New York + Iconoclast / Los Angeles + Cut + Run / New York + The Mill / New York Client: Converse Category: Consumer - Integrated Branding / Integrated Branding
Technology & Stuff Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Integrated Branding / Integrated Branding
Plastique Agency: CP+B / Boulder Client: Fruit of the Loom Category: Consumer - Integrated Branding / Integrated Branding

2016 Cross-Platform Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Integrated Branding / Integrated Branding

CP16009G

2016 Cross-Platform Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Non-Profit - Experiential Advertising / Experiential Advertising

CP16018G

2016 Cross-Platform Gold Pencil

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Experiential Advertising / Experiential Advertising

CP16019G

2016 Cross-Platform Silver Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Experiential Advertising / Experiential Advertising

CP16020S

2016 Cross-Platform Bronze Pencil

Forsman & Bodenfors / Gothenburg

United Nations World Food Programme

805 Million Names

Non-Profit - Experiential Advertising / Experiential Advertising

CP16021B

2016 Cross-Platform Gold Pencil

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Integrated Branding / Integrated Branding

CP16022G

2016 Cross-Platform Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood + Stimmung / Santa Monica

Ad Council

I Am A Witness

Non-Profit - Integrated Branding / Integrated Branding

CP16023B

2016 Cross-Platform Bronze Pencil

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Groceries Not Guns

Non-Profit - Integrated Branding / Integrated Branding

CP16024B

2016 Cross-Platform Bronze Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Integrated Branding / Integrated Branding

CP16025B

2016 Cross-Platform Green

Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney

World Wildlife Fund

Just

Non-Profit - Integrated Branding / Integrated Branding

CP16029V

2016 Cross-Platform Gold Pencil

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Consumer - Experiential Advertising / Guerilla

CP16006G

2016 Cross-Platform Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Experiential Advertising / Guerilla

CP16007G

2016 Cross-Platform Silver Pencil

3AM / Culver City, CA + RSA Films / Los Angeles, CA

20th Century Fox

The Martian Prologue Campaign

Consumer - Integrated Branding / Online

CP16012S

2016 Cross-Platform Gold Pencil

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica

Comcast/XFINITY

Emily's Oz

Consumer - Integrated Branding / Integrated Branding

CP16008G

2016 Cross-Platform Silver Pencil

BBH NY / New York

Netflix

House of Cards - FU 2016

Consumer - Integrated Branding / Integrated Branding

CP16010S

2016 Cross-Platform Bronze Pencil

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London

John Lewis

The Man on the Moon

Consumer - Integrated Branding / Integrated Branding

CP16011B

2016 Cross-Platform Gold Pencil

Y&R Team Red / Istanbul

Vodafone

Vodafone "Between Us"

CSR - Integrated Branding / Integrated Branding

CP16015G

2016 Cross-Platform Silver Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper

CSR - Integrated Branding / Integrated Branding

CP16016S

2016 Cross-Platform Bronze Pencil

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Integrated Branding / Integrated Branding

CP16017B

2016 Cross-Platform Silver Pencil

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Innovation - Brand Transformation / Brand Transformation

CP16026S

2016 Cross-Platform Bronze Pencil

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Innovation - Brand Transformation / Brand Transformation

CP16027B

2016 Cross-Platform Bronze Pencil

Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln

Fressnapf Tiernahrungs

SmartBowl

Innovation - Brand Transformation / Brand Transformation

CP16028B

2016 Cross-Platform Gold Pencil

Grey / New York

Volvo

Interception

Consumer - Experiential Advertising / Events & Competitions

CP16001G

2016 Cross-Platform Gold Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Experiential Advertising / Events & Competitions

CP16002G

2016 Cross-Platform Bronze Pencil

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Consumer - Experiential Advertising / Events & Competitions

CP16003B

2016 Cross-Platform Gold Pencil

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Experiential Advertising / Experiential Advertising

CP16013G

2016 Cross-Platform Silver Pencil

Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo

Sport Clube do Recife

Security Moms

CSR - Experiential Advertising / Experiential Advertising

CP16014S

2016 Cross-Platform Silver Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Experiential Advertising / Installations

CP16004S

2016 Cross-Platform Bronze Pencil

DDB Group New Zealand / Auckland

SKY TV

Unforgotten Soldiers

Consumer - Experiential Advertising / Installations

CP16005B

2016 Cross-Platform Merit Award

BBDO / New York

Autism Speaks

The MSSNG Lab - Art Exhibit

Non-Profit - Experiential Advertising / Experiential Advertising

CP16075M

2016 Cross-Platform Merit Award

Deutsch / New York

WATERisLIFE

The Art Heist for Good

Non-Profit - Experiential Advertising / Experiential Advertising

CP16076M

2016 Cross-Platform Merit Award

FRED & FARID / PARIS + KILLDEATH / PARIS

Prodiss

#MaPlaceEstDansLaSalle

Non-Profit - Experiential Advertising / Experiential Advertising

CP16077M

2016 Cross-Platform Merit Award

FP7/DXB / Dubai

SmartLife

Project Akshar (Alphabets)

Non-Profit - Experiential Advertising / Experiential Advertising

CP16078M

2016 Cross-Platform Merit Award

Leo Burnett Tailor Made / Sao Paulo

ABTO - Brazilian Association of Organ Transplantation

Donation Badges

Non-Profit - Experiential Advertising / Experiential Advertising

CP16079M

2016 Cross-Platform Merit Award

Droga5 / New York + The Clinton Foundation / New York + Park Pictures / New York

Clinton Foundation

Not There

Non-Profit - Integrated Branding / Integrated Branding

CP16080M

2016 Cross-Platform Merit Award

FRED & FARID / PARIS + KILLDEATH / PARIS

Prodiss

#MaPlaceEstDansLaSalle

Non-Profit - Integrated Branding / Integrated Branding

CP16081M

2016 Cross-Platform Merit Award

FP7/DXB / Dubai

SmartLife

Project Akshar (Alphabets)

Non-Profit - Integrated Branding / Integrated Branding

CP16082M

2016 Cross-Platform Merit Award

Ogilvy & Mather / Mumbai, India

Make Love Not Scars

Beauty Tips by Reshma

Non-Profit - Integrated Branding / Integrated Branding

CP16083M

2016 Cross-Platform Merit Award

Y&R New Zealand / Wellington

Brake - The Road Safety Charity

Living Memories

Non-Profit - Integrated Branding / Integrated Branding

CP16084M

2016 Cross-Platform Merit Award

BBDO / New York

Visa

Street Taps

Consumer - Experiential Advertising / Guerilla

CP16046M

2016 Cross-Platform Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Experiential Advertising / Guerilla

CP16047M

2016 Cross-Platform Merit Award

Jung von Matt AG / Hamburg

Deutsches Kinderhilfswerk

The Namechanger

Consumer - Experiential Advertising / Guerilla

CP16048M

2016 Cross-Platform Merit Award

Jung von Matt AG / Hamburg

Beiersdorf

Care from the air

Consumer - Experiential Advertising / Guerilla

CP16049M

2016 Cross-Platform Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Consumer - Experiential Advertising / Guerilla

CP16050M

2016 Cross-Platform Merit Award

BBDO India / Mumbai

P&G India

Whisper - Touch The Pickle

Consumer - Integrated Branding / Online

CP16065M

2016 Cross-Platform Merit Award

BBDO / New York

GE

GE Podcast Theatre presents The Message

Consumer - Integrated Branding / Online

CP16066M

2016 Cross-Platform Merit Award

Ogilvy / Beijing

Visit Britain

Great Chinese Names for Great Britain

Consumer - Integrated Branding / Online

CP16067M

2016 Cross-Platform Merit Award

Anomaly / New York + Iconoclast / Los Angeles + Cut + Run / New York + The Mill / New York

Converse

Made By You

Consumer - Integrated Branding / Integrated Branding

CP16053M

2016 Cross-Platform Merit Award

Commonwealth//McCann / Detroit

Chevrolet

Technology & Stuff

Consumer - Integrated Branding / Integrated Branding

CP16054M

2016 Cross-Platform Merit Award

CP+B / Boulder

Fruit of the Loom

Plastique

Consumer - Integrated Branding / Integrated Branding

CP16055M

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