Award

Agency

Client

Title

Category

Annual ID

The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
The Banner That Makes You Like Banners Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow Client: 3M Category: Consumer - Digital / Websites, Microsites & Banners
Europe's Most Punctual Offer Agency: McCANN / Copenhagen Client: Scandinavian Airlines Category: Consumer - Digital / Websites, Microsites & Banners
The Tribal Rapport Field Guide Agency: Impact BBDO / Dubai Client: Mercedes-Benz Category: Consumer - Print / Dimensional Mailing
Melanoma Likes Me Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Make Up Genius Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Digital / Mobile
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Ambient / Environmental / Ambient / Environmental
Reduce Speed Dial Agency: Colenso BBDO / Auckland Client: Volkswagen Category: CSR - Ambient / Environmental / Ambient / Environmental
Interception Agency: Grey / New York Client: Volvo Category: Consumer - Digital / Social Media & Viral Marketing
The Interactive Form Agency: BETC / Paris + BETC Digital / Paris Client: CANAL+ Category: Consumer - Digital / Websites, Microsites & Banners

2016 Direct Gold Pencil

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16039G

2016 Direct Gold Pencil

BBDO Russia Group / Moscow + Proximity Russia / Moscow

3M

The Banner That Makes You Like Banners

Consumer - Digital / Websites, Microsites & Banners

DI16006G

2016 Direct Gold Pencil

McCANN / Copenhagen

Scandinavian Airlines

Europe's Most Punctual Offer

Consumer - Digital / Websites, Microsites & Banners

DI16008G

2016 Direct Gold Pencil

Impact BBDO / Dubai

Mercedes-Benz

The Tribal Rapport Field Guide

Consumer - Print / Dimensional Mailing

DI16003G

2016 Direct Gold Pencil

George Patterson Y&R / Brisbane

Melanoma Patients Australia

Melanoma Likes Me

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16033G

2016 Direct Gold Pencil

McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Digital / Mobile

DI16012G

2016 Direct Gold Pencil

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16042G

2016 Direct Gold Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Ambient / Environmental / Ambient / Environmental

DI16022G

2016 Direct Gold Pencil

Colenso BBDO / Auckland

Volkswagen

Reduce Speed Dial

CSR - Ambient / Environmental / Ambient / Environmental

DI16030G

2016 Direct Gold Pencil

Grey / New York

Volvo

Interception

Consumer - Digital / Social Media & Viral Marketing

DI16016G

2016 Direct Gold Pencil

BETC / Paris + BETC Digital / Paris

CANAL+

The Interactive Form

Consumer - Digital / Websites, Microsites & Banners

DI16007G

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