The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Consumer - Ambient / Environmental / Ambient / Environmental
Global Beer Fridge Agency: Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto Client: Molson Canadian Category: Consumer - Ambient / Environmental / Ambient / Environmental
Aid To Cart Agency: Sancho BBDO / Bogota Client: Exito Group / Food Bank Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Adoptable Trends Agency: Dieste / Dallas Client: Dallas Pets Alive Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Backup Memory Agency: 3SG BBDO / Tunis + PixelTrade / Tunis Client: Samsung Category: Consumer - Digital / Mobile
Celebrity Tantrum Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London Client: Samsung Australia Category: Consumer - Digital / Websites, Microsites & Banners
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Digital / Websites, Microsites & Banners
#TheReal10 Agency: Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles Client: AAUW Category: Consumer - Digital / Social Media & Viral Marketing
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Digital / Social Media & Viral Marketing
McWhopper Open Letter Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Print / Print
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Football or Father Agency: BBDO / Belgium Client: Love Condom Category: Consumer - Print / Dimensional Mailing
The Uncrashable Toycars Agency: Jung von Matt AG / Hamburg Client: Daimler Category: Consumer - Print / Dimensional Mailing
Canon Photo Coach Agency: 360i / New York Client: Canon USA Category: Consumer - Digital / Data-Driven Personalization
Aid To Cart Agency: Sancho BBDO / Bogota Client: Exito Group / Food Bank Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

2016 Direct Silver Pencil

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Consumer - Ambient / Environmental / Ambient / Environmental

DI16023S

2016 Direct Silver Pencil

Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto

Molson Canadian

Global Beer Fridge

Consumer - Ambient / Environmental / Ambient / Environmental

DI16024S

2016 Direct Silver Pencil

Sancho BBDO / Bogota

Exito Group / Food Bank

Aid To Cart

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16043S

2016 Direct Silver Pencil

Dieste / Dallas

Dallas Pets Alive

Adoptable Trends

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16034S

2016 Direct Silver Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16035S

2016 Direct Silver Pencil

3SG BBDO / Tunis + PixelTrade / Tunis

Samsung

Backup Memory

Consumer - Digital / Mobile

DI16013S

2016 Direct Silver Pencil

Leo Burnett, Sydney / Millers Point + Minds Eye Production / London

Samsung Australia

Celebrity Tantrum

Consumer - Digital / Websites, Microsites & Banners

DI16009S

2016 Direct Silver Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Consumer - Digital / Websites, Microsites & Banners

DI16010S

2016 Direct Silver Pencil

Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles

AAUW

#TheReal10

Consumer - Digital / Social Media & Viral Marketing

DI16017S

2016 Direct Silver Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica

REI

#OptOutside

Consumer - Digital / Social Media & Viral Marketing

DI16018S

2016 Direct Silver Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper Open Letter

CSR - Print / Print

DI16027S

2016 Direct Silver Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16040S

2016 Direct Silver Pencil

BBDO / Belgium

Love Condom

Football or Father

Consumer - Print / Dimensional Mailing

DI16004S

2016 Direct Silver Pencil

Jung von Matt AG / Hamburg

Daimler

The Uncrashable Toycars

Consumer - Print / Dimensional Mailing

DI16005S

2016 Direct Silver Pencil

360i / New York

Canon USA

Canon Photo Coach

Consumer - Digital / Data-Driven Personalization

DI16021S

2016 Direct Silver Pencil

Sancho BBDO / Bogota

Exito Group / Food Bank

Aid To Cart

CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16028S

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