The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Kite Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Jivdaya Charitable Trust Category: Non-Profit - Print / Print
The Violent Coasters Agency: Ogilvy & Mather Japan GK / Tokyo Client: Yaocho Bar Category: Craft - Printing / Production / Printing / Production
I'm News Agency: Grupo W / Saltillo + Digital Invaders / Saltillo Client: Vanguardia Category: Consumer - Print / Data-Driven Personalization
Printed By Somerset Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Consumer - Print / Flat Mailing
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Digital / Mobile
The Emotisongs Agency: McCann Worldgroup / Milano + BV McCann / Bucharest Client: Coca - Cola Category: Consumer - Digital / Mobile
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Digital / Mobile
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
4G4GOOD Agency: DDB Group / Singapore Client: StarHub Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Print For Help Agency: FCB Brasil / São Paulo Client: Hewlett-Packard Brasil Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Donation Badges Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Kite Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Jivdaya Charitable Trust Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Ambient / Environmental / Ambient / Environmental
Intimate Words Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City Client: Procter & Gamble Category: CSR - Ambient / Environmental / Ambient / Environmental
Safety Wi-Fi Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: CSR - Ambient / Environmental / Ambient / Environmental
Canon Photo Coach Agency: 360i / New York Client: Canon USA Category: Consumer - Ambient / Environmental / Ambient / Environmental
Más que un auto Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Ambient / Environmental / Ambient / Environmental
e-mobility - Enjoy The Silence Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Consumer - Ambient / Environmental / Ambient / Environmental
37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy Client: Atlantic Group Category: Consumer - Ambient / Environmental / Ambient / Environmental
Weather Discount Agency: Leo Burnett Tailor Made / Sao Paulo Client: FIAT Category: Consumer - Ambient / Environmental / Ambient / Environmental
Netflix Festival Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + L'Affreux Bonhomme / Paris Client: Netflix Category: Consumer - Ambient / Environmental / Ambient / Environmental
Hidden Sugar Receipt Agency: Red Fuse Communications / Y&R / Hong Kong + Red Fuse Communications / MEC / Mumbai Client: Colgate-Palmolive Category: Consumer - Ambient / Environmental / Ambient / Environmental
True Wetsuits Agency: TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO Client: Quiksilver Japan Category: Consumer - Ambient / Environmental / Ambient / Environmental
Animal Copyrights Agency: Cheil Spain / Madrid + Jabuba Films / Salamanca Client: WWF/Latinstock Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Just Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney Client: World Wildlife Fund Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
#ShareHumanity Agency: Ogilvy / New York Client: United Nations Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Youtube Arrels Agency: The Cyranos // McCann / Barcelona Client: Fundació Arrels Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
KT Life Saving TV Agency: Cheil Worldwide / Seoul Client: KT Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Handle on Hygiene Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Unilever Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Life Saving Dot Agency: Grey Group / SIngapore Client: Talwar Traders Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Safety Wi-Fi Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Europe's Most Punctual Offer Agency: McCann / Copenhagen Client: Scandinavian Airlines Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Looking For You Agency: OgilvyOne / London Client: Battersea Dogs & Cats Home Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
The Tweeting Pothole Agency: P4 Ogilvy & Mather / Panama Client: Medcom Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft - Use of Technology / Use of Technology
Celebrity Tantrum Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London Client: Samsung Australia Category: Craft - Use of Technology / Use of Technology
Global Beer Fridge Agency: Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto Client: Molson Canadian Category: Craft - Use of Technology / Use of Technology
Sky Sqreening Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Craft - Use of Technology / Use of Technology
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Digital / Social Media & Viral Marketing
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Digital / Social Media & Viral Marketing
The Boys Agency: Clemenger BBDO / Melbourne Client: Bonds Category: Consumer - Digital / Social Media & Viral Marketing
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Digital / Social Media & Viral Marketing
Chicken Tweet Betty Agency: Marketforce / Perth Client: Chicken Treat Category: Consumer - Digital / Social Media & Viral Marketing
MTV 2015 Video Music Awards Agency: MTV / New York + Jam3 / Toronto Client: MTV Category: Consumer - Digital / Social Media & Viral Marketing
Beer Tooth Implant Agency: Ogilvy & Mather / Buenos Aires + Huinca Cine / Buenos Aires + ControlZ / Buenos Aires + TDL Music / Buenos Aires Client: CCU - Compañía Cervecerías Unidas Category: Consumer - Digital / Social Media & Viral Marketing
Great Chinese Names for Great Britain Agency: Ogilvy / Beijing Client: Visit Britain Category: Consumer - Digital / Social Media & Viral Marketing
The Live Tube Agency: Publicis Italy / Milan Client: Heineken Category: Consumer - Digital / Social Media & Viral Marketing
Instagram Your Fridge Agency: Special Group / Auckland Client: Smirnoff Category: Consumer - Digital / Social Media & Viral Marketing

2016 Direct Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Jivdaya Charitable Trust

Kite

Non-Profit - Print / Print

DI16087M

2016 Direct Merit Award

Ogilvy & Mather Japan GK / Tokyo

Yaocho Bar

The Violent Coasters

Craft - Printing / Production / Printing / Production

DI16103M

2016 Direct Merit Award

Grupo W / Saltillo + Digital Invaders / Saltillo

Vanguardia

I'm News

Consumer - Print / Data-Driven Personalization

DI16050M

2016 Direct Merit Award

Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto

Somerset Graphics

Printed By Somerset

Consumer - Print / Flat Mailing

DI16046M

2016 Direct Merit Award

FCB / Chicago

Joe Boxer

Inactivity Tracker

Consumer - Digital / Mobile

DI16060M

2016 Direct Merit Award

McCann Worldgroup / Milano + BV McCann / Bucharest

Coca - Cola

The Emotisongs

Consumer - Digital / Mobile

DI16061M

2016 Direct Merit Award

Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Gibson Guitar

The Les Paul Skill Check

Consumer - Digital / Mobile

DI16062M

2016 Direct Merit Award

AlmapBBDO / São Paulo

MARS

First Days Out

CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16081M

2016 Direct Merit Award

DDB Group / Singapore

StarHub

4G4GOOD

CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16082M

2016 Direct Merit Award

FCB Brasil / São Paulo

Hewlett-Packard Brasil

Print For Help

CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16083M

2016 Direct Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16092M

2016 Direct Merit Award

Leo Burnett Tailor Made / Sao Paulo

ABTO - Brazilian Association of Organ Transplantation

Donation Badges

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16093M

2016 Direct Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Jivdaya Charitable Trust

Kite

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16094M

2016 Direct Merit Award

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

CSR - Ambient / Environmental / Ambient / Environmental

DI16084M

2016 Direct Merit Award

Leo Burnett México / Mexico City + Postal Films / Mexico City

Procter & Gamble

Intimate Words

CSR - Ambient / Environmental / Ambient / Environmental

DI16085M

2016 Direct Merit Award

Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo

FIAT

Safety Wi-Fi

CSR - Ambient / Environmental / Ambient / Environmental

DI16086M

2016 Direct Merit Award

360i / New York

Canon USA

Canon Photo Coach

Consumer - Ambient / Environmental / Ambient / Environmental

DI16073M

2016 Direct Merit Award

Conill / Miami / Los Angeles

Toyota

Más que un auto

Consumer - Ambient / Environmental / Ambient / Environmental

DI16074M

2016 Direct Merit Award

Grabarz & Partner / Hamburg

Volkswagen

e-mobility - Enjoy The Silence

Consumer - Ambient / Environmental / Ambient / Environmental

DI16075M

2016 Direct Merit Award

Leo Burnett / Saint-Denis + Quad / Clichy

Atlantic Group

37 Days

Consumer - Ambient / Environmental / Ambient / Environmental

DI16076M

2016 Direct Merit Award

Leo Burnett Tailor Made / Sao Paulo

FIAT

Weather Discount

Consumer - Ambient / Environmental / Ambient / Environmental

DI16077M

2016 Direct Merit Award

Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + L'Affreux Bonhomme / Paris

Netflix

Netflix Festival

Consumer - Ambient / Environmental / Ambient / Environmental

DI16078M

2016 Direct Merit Award

Red Fuse Communications / Y&R / Hong Kong + Red Fuse Communications / MEC / Mumbai

Colgate-Palmolive

Hidden Sugar Receipt

Consumer - Ambient / Environmental / Ambient / Environmental

DI16079M

2016 Direct Merit Award

TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO

Quiksilver Japan

True Wetsuits

Consumer - Ambient / Environmental / Ambient / Environmental

DI16080M

2016 Direct Merit Award

Cheil Spain / Madrid + Jabuba Films / Salamanca

WWF/Latinstock

Animal Copyrights

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16088M

2016 Direct Merit Award

Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney

World Wildlife Fund

Just

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16089M

2016 Direct Merit Award

Ogilvy / New York

United Nations

#ShareHumanity

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16090M

2016 Direct Merit Award

The Cyranos // McCann / Barcelona

Fundació Arrels

Youtube Arrels

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16091M

2016 Direct Merit Award

Cheil Worldwide / Seoul

KT

KT Life Saving TV

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16095M

2016 Direct Merit Award

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16096M

2016 Direct Merit Award

Geometry Global / Dubai + Memac Ogilvy / Dubai

Unilever

Handle on Hygiene

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16097M

2016 Direct Merit Award

Grey Group / SIngapore

Talwar Traders

Life Saving Dot

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16098M

2016 Direct Merit Award

Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo

FIAT

Safety Wi-Fi

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16099M

2016 Direct Merit Award

McCann / Copenhagen

Scandinavian Airlines

Europe's Most Punctual Offer

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16100M

2016 Direct Merit Award

OgilvyOne / London

Battersea Dogs & Cats Home

Looking For You

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16101M

2016 Direct Merit Award

P4 Ogilvy & Mather / Panama

Medcom

The Tweeting Pothole

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16102M

2016 Direct Merit Award

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Craft - Use of Technology / Use of Technology

DI16104M

2016 Direct Merit Award

Leo Burnett, Sydney / Millers Point + Minds Eye Production / London

Samsung Australia

Celebrity Tantrum

Craft - Use of Technology / Use of Technology

DI16105M

2016 Direct Merit Award

Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto

Molson Canadian

Global Beer Fridge

Craft - Use of Technology / Use of Technology

DI16106M

2016 Direct Merit Award

Serviceplan / Munich + Plan.Net / Munich

Sky Deutschland Fernsehen

Sky Sqreening

Craft - Use of Technology / Use of Technology

DI16107M

2016 Direct Merit Award

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Consumer - Digital / Social Media & Viral Marketing

DI16063M

2016 Direct Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Digital / Social Media & Viral Marketing

DI16064M

2016 Direct Merit Award

Clemenger BBDO / Melbourne

Bonds

The Boys

Consumer - Digital / Social Media & Viral Marketing

DI16065M

2016 Direct Merit Award

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Consumer - Digital / Social Media & Viral Marketing

DI16066M

2016 Direct Merit Award

Marketforce / Perth

Chicken Treat

Chicken Tweet Betty

Consumer - Digital / Social Media & Viral Marketing

DI16067M

2016 Direct Merit Award

MTV / New York + Jam3 / Toronto

MTV

MTV 2015 Video Music Awards

Consumer - Digital / Social Media & Viral Marketing

DI16068M

2016 Direct Merit Award

Ogilvy & Mather / Buenos Aires + Huinca Cine / Buenos Aires + ControlZ / Buenos Aires + TDL Music / Buenos Aires

CCU - Compañía Cervecerías Unidas

Beer Tooth Implant

Consumer - Digital / Social Media & Viral Marketing

DI16069M

2016 Direct Merit Award

Ogilvy / Beijing

Visit Britain

Great Chinese Names for Great Britain

Consumer - Digital / Social Media & Viral Marketing

DI16070M

2016 Direct Merit Award

Publicis Italy / Milan

Heineken

The Live Tube

Consumer - Digital / Social Media & Viral Marketing

DI16071M

2016 Direct Merit Award

Special Group / Auckland

Smirnoff

Instagram Your Fridge

Consumer - Digital / Social Media & Viral Marketing

DI16072M

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