The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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- Consumer - Ambient / Environmental
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- Non-Profit - Digital (Websites, Mobile, Social Media)
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Award
Agency
Client
Title
Category
Annual ID

Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols Category: Consumer - Digital / Social Media & Viral Marketing


Play My Tweet
Agency: BBDO / New York
Client: Foot Locker Category: Consumer - Digital / Social Media & Viral Marketing


The Boys
Agency: Clemenger BBDO / Melbourne
Client: Bonds Category: Consumer - Digital / Social Media & Viral Marketing


The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon Category: Consumer - Digital / Social Media & Viral Marketing


Chicken Tweet Betty
Agency: Marketforce / Perth
Client: Chicken Treat Category: Consumer - Digital / Social Media & Viral Marketing


MTV 2015 Video Music Awards
Agency: MTV / New York + Jam3 / Toronto
Client: MTV Category: Consumer - Digital / Social Media & Viral Marketing


Beer Tooth Implant
Agency: Ogilvy & Mather / Buenos Aires + Huinca Cine / Buenos Aires + ControlZ / Buenos Aires + TDL Music / Buenos Aires
Client: CCU - Compañía Cervecerías Unidas Category: Consumer - Digital / Social Media & Viral Marketing


Great Chinese Names for Great Britain
Agency: Ogilvy / Beijing
Client: Visit Britain Category: Consumer - Digital / Social Media & Viral Marketing


The Live Tube
Agency: Publicis Italy / Milan
Client: Heineken Category: Consumer - Digital / Social Media & Viral Marketing


Instagram Your Fridge
Agency: Special Group / Auckland
Client: Smirnoff Category: Consumer - Digital / Social Media & Viral Marketing


The Emotisongs
Agency: McCann Worldgroup / Milano + BV McCann / Bucharest
Client: Coca - Cola Category: Consumer - Digital / Mobile


The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Consumer - Digital / Mobile


Call Brussels
Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client: visit.brussels Category: Consumer - Digital / Websites, Microsites & Banners


The Ad Filter
Agency: BETC / Paris + BETC Digital / Paris
Client: D&AD Category: Consumer - Digital / Websites, Microsites & Banners


Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer - Digital / Websites, Microsites & Banners


Mini John Cooper Works Youtube Race
Agency: Kinetic / Singapore
Client: MINI ASIA Category: Consumer - Digital / Websites, Microsites & Banners


Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Consumer - Digital / Websites, Microsites & Banners


ClickTwo Travel
Agency: McCann / London
Client: Momondo Category: Consumer - Digital / Websites, Microsites & Banners


Squadvertiser
Agency: McCann / London
Client: Microsoft Category: Consumer - Digital / Websites, Microsites & Banners


MTVVMA.NET
Agency: MTV / New York + Jam3 / Toronto
Client: MTV Category: Consumer - Digital / Websites, Microsites & Banners


Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management Category: Consumer - Digital / Websites, Microsites & Banners


Animal Copyrights
Agency: Cheil Spain / Madrid + Jabuba Films / Salamanca
Client: WWF/Latinstock Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)


Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client: World Wildlife Fund Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)


#ShareHumanity
Agency: Ogilvy / New York
Client: United Nations Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)


Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)


Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Consumer - Print / Flat Mailing


First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)


4G4GOOD
Agency: DDB Group / Singapore
Client: StarHub Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)


Print For Help
Agency: FCB Brasil / São Paulo
Client: Hewlett-Packard Brasil Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)


I'm News
Agency: Grupo W / Saltillo + Digital Invaders / Saltillo
Client: Vanguardia Category: Consumer - Print / Data-Driven Personalization


KT Life Saving TV
Agency: Cheil Worldwide / Seoul
Client: KT Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing


Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing


Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing


Life Saving Dot
Agency: Grey Group / SIngapore
Client: Talwar Traders Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing


Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client: FIAT Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing


Europe's Most Punctual Offer
Agency: McCann / Copenhagen
Client: Scandinavian Airlines Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing


Looking For You
Agency: OgilvyOne / London
Client: Battersea Dogs & Cats Home Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing


The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing


Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Craft - Use of Technology / Use of Technology


Celebrity Tantrum
Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London
Client: Samsung Australia Category: Craft - Use of Technology / Use of Technology


Global Beer Fridge
Agency: Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto
Client: Molson Canadian Category: Craft - Use of Technology / Use of Technology


Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Craft - Use of Technology / Use of Technology


Kite
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Jivdaya Charitable Trust Category: Non-Profit - Print / Print


The Violent Coasters
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Yaocho Bar Category: Craft - Printing / Production / Printing / Production


The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental


Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient / Environmental / Ambient / Environmental


Kite
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Jivdaya Charitable Trust Category: Non-Profit - Ambient / Environmental / Ambient / Environmental


Boom Beach Influencer Package
Agency: Barton F. Graf / New York
Client: Supercell Category: Consumer - Print / Dimensional Mailing


Fragile Friends
Agency: Cheil China / Beijing
Client: IFAW&IFENG Category: Consumer - Print / Dimensional Mailing


Award:
2016 Direct Merit Award
Agency:
adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16063M

Award:
2016 Direct Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16064M

Award:
2016 Direct Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Bonds
Title:
The Boys
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16065M

Award:
2016 Direct Merit Award
Agency:
Deutsch / New York
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16066M

Award:
2016 Direct Merit Award
Agency:
Marketforce / Perth
Client:
Chicken Treat
Title:
Chicken Tweet Betty
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16067M

Award:
2016 Direct Merit Award
Agency:
MTV / New York + Jam3 / Toronto
Client:
MTV
Title:
MTV 2015 Video Music Awards
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16068M

Award:
2016 Direct Merit Award
Agency:
Ogilvy & Mather / Buenos Aires + Huinca Cine / Buenos Aires + ControlZ / Buenos Aires + TDL Music / Buenos Aires
Client:
CCU - Compañía Cervecerías Unidas
Title:
Beer Tooth Implant
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16069M

Award:
2016 Direct Merit Award
Agency:
Ogilvy / Beijing
Client:
Visit Britain
Title:
Great Chinese Names for Great Britain
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16070M

Award:
2016 Direct Merit Award
Agency:
Publicis Italy / Milan
Client:
Heineken
Title:
The Live Tube
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16071M

Award:
2016 Direct Merit Award
Agency:
Special Group / Auckland
Client:
Smirnoff
Title:
Instagram Your Fridge
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16072M

Award:
2016 Direct Merit Award
Agency:
FCB / Chicago
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Digital / Mobile
Annual ID:
DI16060M

Award:
2016 Direct Merit Award
Agency:
McCann Worldgroup / Milano + BV McCann / Bucharest
Client:
Coca - Cola
Title:
The Emotisongs
Category:
Consumer - Digital / Mobile
Annual ID:
DI16061M

Award:
2016 Direct Merit Award
Agency:
Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Digital / Mobile
Annual ID:
DI16062M

Award:
2016 Direct Merit Award
Agency:
Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client:
visit.brussels
Title:
Call Brussels
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16051M

Award:
2016 Direct Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
D&AD
Title:
The Ad Filter
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16052M

Award:
2016 Direct Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16053M

Award:
2016 Direct Merit Award
Agency:
Kinetic / Singapore
Client:
MINI ASIA
Title:
Mini John Cooper Works Youtube Race
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16054M

Award:
2016 Direct Merit Award
Agency:
Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16055M

Award:
2016 Direct Merit Award
Agency:
McCann / London
Client:
Momondo
Title:
ClickTwo Travel
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16056M

Award:
2016 Direct Merit Award
Agency:
McCann / London
Client:
Microsoft
Title:
Squadvertiser
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16057M

Award:
2016 Direct Merit Award
Agency:
MTV / New York + Jam3 / Toronto
Client:
MTV
Title:
MTVVMA.NET
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16058M

Award:
2016 Direct Merit Award
Agency:
Ogilvy Germany /
Client:
Media Markt Management
Title:
Rabbit Race
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16059M

Award:
2016 Direct Merit Award
Agency:
Cheil Spain / Madrid + Jabuba Films / Salamanca
Client:
WWF/Latinstock
Title:
Animal Copyrights
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16088M

Award:
2016 Direct Merit Award
Agency:
Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16089M

Award:
2016 Direct Merit Award
Agency:
Ogilvy / New York
Client:
United Nations
Title:
#ShareHumanity
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16090M

Award:
2016 Direct Merit Award
Agency:
The Cyranos // McCann / Barcelona
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16091M

Award:
2016 Direct Merit Award
Agency:
Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Consumer - Print / Flat Mailing
Annual ID:
DI16046M

Award:
2016 Direct Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16081M

Award:
2016 Direct Merit Award
Agency:
DDB Group / Singapore
Client:
StarHub
Title:
4G4GOOD
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16082M

Award:
2016 Direct Merit Award
Agency:
FCB Brasil / São Paulo
Client:
Hewlett-Packard Brasil
Title:
Print For Help
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16083M

Award:
2016 Direct Merit Award
Agency:
Grupo W / Saltillo + Digital Invaders / Saltillo
Client:
Vanguardia
Title:
I'm News
Category:
Consumer - Print / Data-Driven Personalization
Annual ID:
DI16050M

Award:
2016 Direct Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
KT
Title:
KT Life Saving TV
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16095M

Award:
2016 Direct Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16096M

Award:
2016 Direct Merit Award
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Unilever
Title:
Handle on Hygiene
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16097M

Award:
2016 Direct Merit Award
Agency:
Grey Group / SIngapore
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16098M

Award:
2016 Direct Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client:
FIAT
Title:
Safety Wi-Fi
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16099M

Award:
2016 Direct Merit Award
Agency:
McCann / Copenhagen
Client:
Scandinavian Airlines
Title:
Europe's Most Punctual Offer
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16100M

Award:
2016 Direct Merit Award
Agency:
OgilvyOne / London
Client:
Battersea Dogs & Cats Home
Title:
Looking For You
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16101M

Award:
2016 Direct Merit Award
Agency:
P4 Ogilvy & Mather / Panama
Client:
Medcom
Title:
The Tweeting Pothole
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16102M

Award:
2016 Direct Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Craft - Use of Technology / Use of Technology
Annual ID:
DI16104M

Award:
2016 Direct Merit Award
Agency:
Leo Burnett, Sydney / Millers Point + Minds Eye Production / London
Client:
Samsung Australia
Title:
Celebrity Tantrum
Category:
Craft - Use of Technology / Use of Technology
Annual ID:
DI16105M

Award:
2016 Direct Merit Award
Agency:
Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto
Client:
Molson Canadian
Title:
Global Beer Fridge
Category:
Craft - Use of Technology / Use of Technology
Annual ID:
DI16106M

Award:
2016 Direct Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
Sky Deutschland Fernsehen
Title:
Sky Sqreening
Category:
Craft - Use of Technology / Use of Technology
Annual ID:
DI16107M

Award:
2016 Direct Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Jivdaya Charitable Trust
Title:
Kite
Category:
Non-Profit - Print / Print
Annual ID:
DI16087M

Award:
2016 Direct Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Yaocho Bar
Title:
The Violent Coasters
Category:
Craft - Printing / Production / Printing / Production
Annual ID:
DI16103M

Award:
2016 Direct Merit Award
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16092M

Award:
2016 Direct Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16093M

Award:
2016 Direct Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Jivdaya Charitable Trust
Title:
Kite
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16094M

Award:
2016 Direct Merit Award
Agency:
Barton F. Graf / New York
Client:
Supercell
Title:
Boom Beach Influencer Package
Category:
Consumer - Print / Dimensional Mailing
Annual ID:
DI16047M
