The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Digital / Social Media & Viral Marketing
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Digital / Social Media & Viral Marketing
The Boys Agency: Clemenger BBDO / Melbourne Client: Bonds Category: Consumer - Digital / Social Media & Viral Marketing
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Digital / Social Media & Viral Marketing
Chicken Tweet Betty Agency: Marketforce / Perth Client: Chicken Treat Category: Consumer - Digital / Social Media & Viral Marketing
MTV 2015 Video Music Awards Agency: MTV / New York + Jam3 / Toronto Client: MTV Category: Consumer - Digital / Social Media & Viral Marketing
Beer Tooth Implant Agency: Ogilvy & Mather / Buenos Aires + Huinca Cine / Buenos Aires + ControlZ / Buenos Aires + TDL Music / Buenos Aires Client: CCU - Compañía Cervecerías Unidas Category: Consumer - Digital / Social Media & Viral Marketing
Great Chinese Names for Great Britain Agency: Ogilvy / Beijing Client: Visit Britain Category: Consumer - Digital / Social Media & Viral Marketing
The Live Tube Agency: Publicis Italy / Milan Client: Heineken Category: Consumer - Digital / Social Media & Viral Marketing
Instagram Your Fridge Agency: Special Group / Auckland Client: Smirnoff Category: Consumer - Digital / Social Media & Viral Marketing
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Digital / Mobile
The Emotisongs Agency: McCann Worldgroup / Milano + BV McCann / Bucharest Client: Coca - Cola Category: Consumer - Digital / Mobile
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Digital / Mobile
Call Brussels Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels Client: visit.brussels Category: Consumer - Digital / Websites, Microsites & Banners
The Ad Filter Agency: BETC / Paris + BETC Digital / Paris Client: D&AD Category: Consumer - Digital / Websites, Microsites & Banners
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer - Digital / Websites, Microsites & Banners
Mini John Cooper Works Youtube Race Agency: Kinetic / Singapore Client: MINI ASIA Category: Consumer - Digital / Websites, Microsites & Banners
Printed By Somerset Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Consumer - Digital / Websites, Microsites & Banners
ClickTwo Travel Agency: McCann / London Client: Momondo Category: Consumer - Digital / Websites, Microsites & Banners
Squadvertiser Agency: McCann / London Client: Microsoft Category: Consumer - Digital / Websites, Microsites & Banners
MTVVMA.NET Agency: MTV / New York + Jam3 / Toronto Client: MTV Category: Consumer - Digital / Websites, Microsites & Banners
Rabbit Race Agency: Ogilvy Germany / Client: Media Markt Management Category: Consumer - Digital / Websites, Microsites & Banners
Animal Copyrights Agency: Cheil Spain / Madrid + Jabuba Films / Salamanca Client: WWF/Latinstock Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Just Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney Client: World Wildlife Fund Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
#ShareHumanity Agency: Ogilvy / New York Client: United Nations Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Youtube Arrels Agency: The Cyranos // McCann / Barcelona Client: Fundació Arrels Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Printed By Somerset Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Consumer - Print / Flat Mailing
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
4G4GOOD Agency: DDB Group / Singapore Client: StarHub Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Print For Help Agency: FCB Brasil / São Paulo Client: Hewlett-Packard Brasil Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
I'm News Agency: Grupo W / Saltillo + Digital Invaders / Saltillo Client: Vanguardia Category: Consumer - Print / Data-Driven Personalization
KT Life Saving TV Agency: Cheil Worldwide / Seoul Client: KT Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Handle on Hygiene Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Unilever Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Life Saving Dot Agency: Grey Group / SIngapore Client: Talwar Traders Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Safety Wi-Fi Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Europe's Most Punctual Offer Agency: McCann / Copenhagen Client: Scandinavian Airlines Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Looking For You Agency: OgilvyOne / London Client: Battersea Dogs & Cats Home Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
The Tweeting Pothole Agency: P4 Ogilvy & Mather / Panama Client: Medcom Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft - Use of Technology / Use of Technology
Celebrity Tantrum Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London Client: Samsung Australia Category: Craft - Use of Technology / Use of Technology
Global Beer Fridge Agency: Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto Client: Molson Canadian Category: Craft - Use of Technology / Use of Technology
Sky Sqreening Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Craft - Use of Technology / Use of Technology
Kite Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Jivdaya Charitable Trust Category: Non-Profit - Print / Print
The Violent Coasters Agency: Ogilvy & Mather Japan GK / Tokyo Client: Yaocho Bar Category: Craft - Printing / Production / Printing / Production
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Donation Badges Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Kite Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Jivdaya Charitable Trust Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Boom Beach Influencer Package Agency: Barton F. Graf / New York Client: Supercell Category: Consumer - Print / Dimensional Mailing
Fragile Friends Agency: Cheil China / Beijing Client: IFAW&IFENG Category: Consumer - Print / Dimensional Mailing

2016 Direct Merit Award

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Consumer - Digital / Social Media & Viral Marketing

DI16063M

2016 Direct Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Digital / Social Media & Viral Marketing

DI16064M

2016 Direct Merit Award

Clemenger BBDO / Melbourne

Bonds

The Boys

Consumer - Digital / Social Media & Viral Marketing

DI16065M

2016 Direct Merit Award

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Consumer - Digital / Social Media & Viral Marketing

DI16066M

2016 Direct Merit Award

Marketforce / Perth

Chicken Treat

Chicken Tweet Betty

Consumer - Digital / Social Media & Viral Marketing

DI16067M

2016 Direct Merit Award

MTV / New York + Jam3 / Toronto

MTV

MTV 2015 Video Music Awards

Consumer - Digital / Social Media & Viral Marketing

DI16068M

2016 Direct Merit Award

Ogilvy & Mather / Buenos Aires + Huinca Cine / Buenos Aires + ControlZ / Buenos Aires + TDL Music / Buenos Aires

CCU - Compañía Cervecerías Unidas

Beer Tooth Implant

Consumer - Digital / Social Media & Viral Marketing

DI16069M

2016 Direct Merit Award

Ogilvy / Beijing

Visit Britain

Great Chinese Names for Great Britain

Consumer - Digital / Social Media & Viral Marketing

DI16070M

2016 Direct Merit Award

Publicis Italy / Milan

Heineken

The Live Tube

Consumer - Digital / Social Media & Viral Marketing

DI16071M

2016 Direct Merit Award

Special Group / Auckland

Smirnoff

Instagram Your Fridge

Consumer - Digital / Social Media & Viral Marketing

DI16072M

2016 Direct Merit Award

FCB / Chicago

Joe Boxer

Inactivity Tracker

Consumer - Digital / Mobile

DI16060M

2016 Direct Merit Award

McCann Worldgroup / Milano + BV McCann / Bucharest

Coca - Cola

The Emotisongs

Consumer - Digital / Mobile

DI16061M

2016 Direct Merit Award

Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Gibson Guitar

The Les Paul Skill Check

Consumer - Digital / Mobile

DI16062M

2016 Direct Merit Award

Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels

visit.brussels

Call Brussels

Consumer - Digital / Websites, Microsites & Banners

DI16051M

2016 Direct Merit Award

BETC / Paris + BETC Digital / Paris

D&AD

The Ad Filter

Consumer - Digital / Websites, Microsites & Banners

DI16052M

2016 Direct Merit Award

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Consumer - Digital / Websites, Microsites & Banners

DI16053M

2016 Direct Merit Award

Kinetic / Singapore

MINI ASIA

Mini John Cooper Works Youtube Race

Consumer - Digital / Websites, Microsites & Banners

DI16054M

2016 Direct Merit Award

Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto

Somerset Graphics

Printed By Somerset

Consumer - Digital / Websites, Microsites & Banners

DI16055M

2016 Direct Merit Award

McCann / London

Momondo

ClickTwo Travel

Consumer - Digital / Websites, Microsites & Banners

DI16056M

2016 Direct Merit Award

McCann / London

Microsoft

Squadvertiser

Consumer - Digital / Websites, Microsites & Banners

DI16057M

2016 Direct Merit Award

MTV / New York + Jam3 / Toronto

MTV

MTVVMA.NET

Consumer - Digital / Websites, Microsites & Banners

DI16058M

2016 Direct Merit Award

Ogilvy Germany /

Media Markt Management

Rabbit Race

Consumer - Digital / Websites, Microsites & Banners

DI16059M

2016 Direct Merit Award

Cheil Spain / Madrid + Jabuba Films / Salamanca

WWF/Latinstock

Animal Copyrights

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16088M

2016 Direct Merit Award

Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney

World Wildlife Fund

Just

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16089M

2016 Direct Merit Award

Ogilvy / New York

United Nations

#ShareHumanity

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16090M

2016 Direct Merit Award

The Cyranos // McCann / Barcelona

Fundació Arrels

Youtube Arrels

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16091M

2016 Direct Merit Award

Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto

Somerset Graphics

Printed By Somerset

Consumer - Print / Flat Mailing

DI16046M

2016 Direct Merit Award

AlmapBBDO / São Paulo

MARS

First Days Out

CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16081M

2016 Direct Merit Award

DDB Group / Singapore

StarHub

4G4GOOD

CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16082M

2016 Direct Merit Award

FCB Brasil / São Paulo

Hewlett-Packard Brasil

Print For Help

CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16083M

2016 Direct Merit Award

Grupo W / Saltillo + Digital Invaders / Saltillo

Vanguardia

I'm News

Consumer - Print / Data-Driven Personalization

DI16050M

2016 Direct Merit Award

Cheil Worldwide / Seoul

KT

KT Life Saving TV

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16095M

2016 Direct Merit Award

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16096M

2016 Direct Merit Award

Geometry Global / Dubai + Memac Ogilvy / Dubai

Unilever

Handle on Hygiene

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16097M

2016 Direct Merit Award

Grey Group / SIngapore

Talwar Traders

Life Saving Dot

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16098M

2016 Direct Merit Award

Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo

FIAT

Safety Wi-Fi

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16099M

2016 Direct Merit Award

McCann / Copenhagen

Scandinavian Airlines

Europe's Most Punctual Offer

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16100M

2016 Direct Merit Award

OgilvyOne / London

Battersea Dogs & Cats Home

Looking For You

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16101M

2016 Direct Merit Award

P4 Ogilvy & Mather / Panama

Medcom

The Tweeting Pothole

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16102M

2016 Direct Merit Award

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Craft - Use of Technology / Use of Technology

DI16104M

2016 Direct Merit Award

Leo Burnett, Sydney / Millers Point + Minds Eye Production / London

Samsung Australia

Celebrity Tantrum

Craft - Use of Technology / Use of Technology

DI16105M

2016 Direct Merit Award

Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto

Molson Canadian

Global Beer Fridge

Craft - Use of Technology / Use of Technology

DI16106M

2016 Direct Merit Award

Serviceplan / Munich + Plan.Net / Munich

Sky Deutschland Fernsehen

Sky Sqreening

Craft - Use of Technology / Use of Technology

DI16107M

2016 Direct Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Jivdaya Charitable Trust

Kite

Non-Profit - Print / Print

DI16087M

2016 Direct Merit Award

Ogilvy & Mather Japan GK / Tokyo

Yaocho Bar

The Violent Coasters

Craft - Printing / Production / Printing / Production

DI16103M

2016 Direct Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16092M

2016 Direct Merit Award

Leo Burnett Tailor Made / Sao Paulo

ABTO - Brazilian Association of Organ Transplantation

Donation Badges

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16093M

2016 Direct Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Jivdaya Charitable Trust

Kite

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16094M

2016 Direct Merit Award

Barton F. Graf / New York

Supercell

Boom Beach Influencer Package

Consumer - Print / Dimensional Mailing

DI16047M

2016 Direct Merit Award

Cheil China / Beijing

IFAW&IFENG

Fragile Friends

Consumer - Print / Dimensional Mailing

DI16048M

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