The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
KT Life Saving TV
Agency: Cheil Worldwide / Seoul
Client: KT Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Life Saving Dot
Agency: Grey Group / SIngapore
Client: Talwar Traders Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client: FIAT Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Europe's Most Punctual Offer
Agency: McCann / Copenhagen
Client: Scandinavian Airlines Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Looking For You
Agency: OgilvyOne / London
Client: Battersea Dogs & Cats Home Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Consumer - Print / Flat Mailing
Canon Photo Coach
Agency: 360i / New York
Client: Canon USA Category: Consumer - Ambient / Environmental / Ambient / Environmental
Más que un auto
Agency: Conill / Miami / Los Angeles
Client: Toyota Category: Consumer - Ambient / Environmental / Ambient / Environmental
e-mobility - Enjoy The Silence
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Consumer - Ambient / Environmental / Ambient / Environmental
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy
Client: Atlantic Group Category: Consumer - Ambient / Environmental / Ambient / Environmental
Weather Discount
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: FIAT Category: Consumer - Ambient / Environmental / Ambient / Environmental
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + L'Affreux Bonhomme / Paris
Client: Netflix Category: Consumer - Ambient / Environmental / Ambient / Environmental
Hidden Sugar Receipt
Agency: Red Fuse Communications / Y&R / Hong Kong + Red Fuse Communications / MEC / Mumbai
Client: Colgate-Palmolive Category: Consumer - Ambient / Environmental / Ambient / Environmental
True Wetsuits
Agency: TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO
Client: Quiksilver Japan Category: Consumer - Ambient / Environmental / Ambient / Environmental
Animal Copyrights
Agency: Cheil Spain / Madrid + Jabuba Films / Salamanca
Client: WWF/Latinstock Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client: World Wildlife Fund Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
#ShareHumanity
Agency: Ogilvy / New York
Client: United Nations Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Kite
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Jivdaya Charitable Trust Category: Non-Profit - Print / Print
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols Category: Consumer - Digital / Social Media & Viral Marketing
Play My Tweet
Agency: BBDO / New York
Client: Foot Locker Category: Consumer - Digital / Social Media & Viral Marketing
The Boys
Agency: Clemenger BBDO / Melbourne
Client: Bonds Category: Consumer - Digital / Social Media & Viral Marketing
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon Category: Consumer - Digital / Social Media & Viral Marketing
Chicken Tweet Betty
Agency: Marketforce / Perth
Client: Chicken Treat Category: Consumer - Digital / Social Media & Viral Marketing
MTV 2015 Video Music Awards
Agency: MTV / New York + Jam3 / Toronto
Client: MTV Category: Consumer - Digital / Social Media & Viral Marketing
Beer Tooth Implant
Agency: Ogilvy & Mather / Buenos Aires + Huinca Cine / Buenos Aires + ControlZ / Buenos Aires + TDL Music / Buenos Aires
Client: CCU - Compañía Cervecerías Unidas Category: Consumer - Digital / Social Media & Viral Marketing
Great Chinese Names for Great Britain
Agency: Ogilvy / Beijing
Client: Visit Britain Category: Consumer - Digital / Social Media & Viral Marketing
The Live Tube
Agency: Publicis Italy / Milan
Client: Heineken Category: Consumer - Digital / Social Media & Viral Marketing
Instagram Your Fridge
Agency: Special Group / Auckland
Client: Smirnoff Category: Consumer - Digital / Social Media & Viral Marketing
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Craft - Use of Technology / Use of Technology
Celebrity Tantrum
Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London
Client: Samsung Australia Category: Craft - Use of Technology / Use of Technology
Global Beer Fridge
Agency: Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto
Client: Molson Canadian Category: Craft - Use of Technology / Use of Technology
Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Craft - Use of Technology / Use of Technology
The Violent Coasters
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Yaocho Bar Category: Craft - Printing / Production / Printing / Production
The Emotisongs
Agency: McCann Worldgroup / Milano + BV McCann / Bucharest
Client: Coca - Cola Category: Consumer - Digital / Mobile
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Consumer - Digital / Mobile
I'm News
Agency: Grupo W / Saltillo + Digital Invaders / Saltillo
Client: Vanguardia Category: Consumer - Print / Data-Driven Personalization
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: CSR - Ambient / Environmental / Ambient / Environmental
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble Category: CSR - Ambient / Environmental / Ambient / Environmental
Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client: FIAT Category: CSR - Ambient / Environmental / Ambient / Environmental
Boom Beach Influencer Package
Agency: Barton F. Graf / New York
Client: Supercell Category: Consumer - Print / Dimensional Mailing
Fragile Friends
Agency: Cheil China / Beijing
Client: IFAW&IFENG Category: Consumer - Print / Dimensional Mailing
Fargo Woollens
Agency: DDB Group New Zealand / Auckland + Mango Communications / Auckland
Client: SKY TV Category: Consumer - Print / Dimensional Mailing
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Kite
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Jivdaya Charitable Trust Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
KT
Title:
KT Life Saving TV
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16095M
Award:
2016 Direct Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16096M
Award:
2016 Direct Merit Award
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Unilever
Title:
Handle on Hygiene
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16097M
Award:
2016 Direct Merit Award
Agency:
Grey Group / SIngapore
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16098M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client:
FIAT
Title:
Safety Wi-Fi
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16099M
Award:
2016 Direct Merit Award
Agency:
McCann / Copenhagen
Client:
Scandinavian Airlines
Title:
Europe's Most Punctual Offer
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16100M
Award:
2016 Direct Merit Award
Agency:
OgilvyOne / London
Client:
Battersea Dogs & Cats Home
Title:
Looking For You
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16101M
Award:
2016 Direct Merit Award
Agency:
P4 Ogilvy & Mather / Panama
Client:
Medcom
Title:
The Tweeting Pothole
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16102M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Consumer - Print / Flat Mailing
Annual ID:
DI16046M
Award:
2016 Direct Merit Award
Agency:
360i / New York
Client:
Canon USA
Title:
Canon Photo Coach
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16073M
Award:
2016 Direct Merit Award
Agency:
Conill / Miami / Los Angeles
Client:
Toyota
Title:
Más que un auto
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16074M
Award:
2016 Direct Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen
Title:
e-mobility - Enjoy The Silence
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16075M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett / Saint-Denis + Quad / Clichy
Client:
Atlantic Group
Title:
37 Days
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16076M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
FIAT
Title:
Weather Discount
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16077M
Award:
2016 Direct Merit Award
Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + L'Affreux Bonhomme / Paris
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16078M
Award:
2016 Direct Merit Award
Agency:
Red Fuse Communications / Y&R / Hong Kong + Red Fuse Communications / MEC / Mumbai
Client:
Colgate-Palmolive
Title:
Hidden Sugar Receipt
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16079M
Award:
2016 Direct Merit Award
Agency:
TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO
Client:
Quiksilver Japan
Title:
True Wetsuits
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16080M
Award:
2016 Direct Merit Award
Agency:
Cheil Spain / Madrid + Jabuba Films / Salamanca
Client:
WWF/Latinstock
Title:
Animal Copyrights
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16088M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16089M
Award:
2016 Direct Merit Award
Agency:
Ogilvy / New York
Client:
United Nations
Title:
#ShareHumanity
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16090M
Award:
2016 Direct Merit Award
Agency:
The Cyranos // McCann / Barcelona
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16091M
Award:
2016 Direct Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Jivdaya Charitable Trust
Title:
Kite
Category:
Non-Profit - Print / Print
Annual ID:
DI16087M
Award:
2016 Direct Merit Award
Agency:
adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16063M
Award:
2016 Direct Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16064M
Award:
2016 Direct Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Bonds
Title:
The Boys
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16065M
Award:
2016 Direct Merit Award
Agency:
Deutsch / New York
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16066M
Award:
2016 Direct Merit Award
Agency:
Marketforce / Perth
Client:
Chicken Treat
Title:
Chicken Tweet Betty
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16067M
Award:
2016 Direct Merit Award
Agency:
MTV / New York + Jam3 / Toronto
Client:
MTV
Title:
MTV 2015 Video Music Awards
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16068M
Award:
2016 Direct Merit Award
Agency:
Ogilvy & Mather / Buenos Aires + Huinca Cine / Buenos Aires + ControlZ / Buenos Aires + TDL Music / Buenos Aires
Client:
CCU - Compañía Cervecerías Unidas
Title:
Beer Tooth Implant
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16069M
Award:
2016 Direct Merit Award
Agency:
Ogilvy / Beijing
Client:
Visit Britain
Title:
Great Chinese Names for Great Britain
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16070M
Award:
2016 Direct Merit Award
Agency:
Publicis Italy / Milan
Client:
Heineken
Title:
The Live Tube
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16071M
Award:
2016 Direct Merit Award
Agency:
Special Group / Auckland
Client:
Smirnoff
Title:
Instagram Your Fridge
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16072M
Award:
2016 Direct Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Craft - Use of Technology / Use of Technology
Annual ID:
DI16104M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett, Sydney / Millers Point + Minds Eye Production / London
Client:
Samsung Australia
Title:
Celebrity Tantrum
Category:
Craft - Use of Technology / Use of Technology
Annual ID:
DI16105M
Award:
2016 Direct Merit Award
Agency:
Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto
Client:
Molson Canadian
Title:
Global Beer Fridge
Category:
Craft - Use of Technology / Use of Technology
Annual ID:
DI16106M
Award:
2016 Direct Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
Sky Deutschland Fernsehen
Title:
Sky Sqreening
Category:
Craft - Use of Technology / Use of Technology
Annual ID:
DI16107M
Award:
2016 Direct Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Yaocho Bar
Title:
The Violent Coasters
Category:
Craft - Printing / Production / Printing / Production
Annual ID:
DI16103M
Award:
2016 Direct Merit Award
Agency:
FCB / Chicago
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Digital / Mobile
Annual ID:
DI16060M
Award:
2016 Direct Merit Award
Agency:
McCann Worldgroup / Milano + BV McCann / Bucharest
Client:
Coca - Cola
Title:
The Emotisongs
Category:
Consumer - Digital / Mobile
Annual ID:
DI16061M
Award:
2016 Direct Merit Award
Agency:
Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Digital / Mobile
Annual ID:
DI16062M
Award:
2016 Direct Merit Award
Agency:
Grupo W / Saltillo + Digital Invaders / Saltillo
Client:
Vanguardia
Title:
I'm News
Category:
Consumer - Print / Data-Driven Personalization
Annual ID:
DI16050M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16084M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett México / Mexico City + Postal Films / Mexico City
Client:
Procter & Gamble
Title:
Intimate Words
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16085M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client:
FIAT
Title:
Safety Wi-Fi
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16086M
Award:
2016 Direct Merit Award
Agency:
Barton F. Graf / New York
Client:
Supercell
Title:
Boom Beach Influencer Package
Category:
Consumer - Print / Dimensional Mailing
Annual ID:
DI16047M
Award:
2016 Direct Merit Award
Agency:
Cheil China / Beijing
Client:
IFAW&IFENG
Title:
Fragile Friends
Category:
Consumer - Print / Dimensional Mailing
Annual ID:
DI16048M
Award:
2016 Direct Merit Award
Agency:
DDB Group New Zealand / Auckland + Mango Communications / Auckland
Client:
SKY TV
Title:
Fargo Woollens
Category:
Consumer - Print / Dimensional Mailing
Annual ID:
DI16049M
Award:
2016 Direct Merit Award
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16092M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16093M
Award:
2016 Direct Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Jivdaya Charitable Trust
Title:
Kite
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16094M
