The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Interception Agency: Grey / New York Client: Volvo Category: Consumer - Digital / Social Media & Viral Marketing
#TheReal10 Agency: Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles Client: AAUW Category: Consumer - Digital / Social Media & Viral Marketing
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Digital / Social Media & Viral Marketing
Le Big Swim Agency: Ogilvy & Mather / London Client: Heineken Category: Consumer - Digital / Social Media & Viral Marketing
Collective Project Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: Consumer - Digital / Social Media & Viral Marketing
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Ambient / Environmental / Ambient / Environmental
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Consumer - Ambient / Environmental / Ambient / Environmental
Global Beer Fridge Agency: Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto Client: Molson Canadian Category: Consumer - Ambient / Environmental / Ambient / Environmental
Snackholidays Agency: LES GAULOIS / PUTEAUX Client: Transavia Category: Consumer - Ambient / Environmental / Ambient / Environmental
Innovation Class Agency: Wieden+Kennedy / New York + M ss ng P eces / New York Client: Delta Air Lines Category: Consumer - Ambient / Environmental / Ambient / Environmental
Make Up Genius Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Digital / Mobile
Backup Memory Agency: 3SG BBDO / Tunis + PixelTrade / Tunis Client: Samsung Category: Consumer - Digital / Mobile
Task for Toys Agency: Ogilvy & Mather / Singapore + Make Studios / Singapore Client: Toys R Us Category: Consumer - Digital / Mobile
The Match Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Digital / Mobile
The Tribal Rapport Field Guide Agency: Impact BBDO / Dubai Client: Mercedes-Benz Category: Consumer - Print / Dimensional Mailing
Football or Father Agency: BBDO / Belgium Client: Love Condom Category: Consumer - Print / Dimensional Mailing
The Uncrashable Toycars Agency: Jung von Matt AG / Hamburg Client: Daimler Category: Consumer - Print / Dimensional Mailing
The Banner That Makes You Like Banners Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow Client: 3M Category: Consumer - Digital / Websites, Microsites & Banners
Europe's Most Punctual Offer Agency: McCANN / Copenhagen Client: Scandinavian Airlines Category: Consumer - Digital / Websites, Microsites & Banners
Celebrity Tantrum Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London Client: Samsung Australia Category: Consumer - Digital / Websites, Microsites & Banners
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Digital / Websites, Microsites & Banners
RelockLove Agency: Marcel / Paris Client: Orange Category: Consumer - Digital / Websites, Microsites & Banners
Aid To Cart Agency: Sancho BBDO / Bogota Client: Exito Group / Food Bank Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: If Insurance Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
McWhopper Open Letter Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Print / Print
The Lampedusa door stopper. Open doors for refugees. Agency: Scholz & Friends / Berlin + CUCULA / Berlin Client: CUCULA Category: Non-Profit - Print / Print
Reduce Speed Dial Agency: Colenso BBDO / Auckland Client: Volkswagen Category: CSR - Ambient / Environmental / Ambient / Environmental
Life Saving Dot Agency: Grey Group / SIngapore Client: Talwar Traders Category: CSR - Ambient / Environmental / Ambient / Environmental
Canon Photo Coach Agency: 360i / New York Client: Canon USA Category: Consumer - Digital / Data-Driven Personalization
Melanoma Likes Me Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Adoptable Trends Agency: Dieste / Dallas Client: Dallas Pets Alive Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
The Art Heist for Good Agency: Deutsch / New York Client: WATERisLIFE Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
#MaPlaceEstDansLaSalle Agency: FRED & FARID / PARIS + KILLDEATH / PARIS Client: Prodiss Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Mums and Maids Agency: Ogilvy & Mather / Singapore Client: TWC2 Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Are You Next? (Production Case) Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Craft - Printing / Production / Printing / Production
Más que un Auto Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Print / Flat Mailing
The Prodigies of Mother's Pride Agency: Out of the Box / New Delhi, India Client: Mother's Pride Category: Consumer - Print / Flat Mailing
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Aid To Cart Agency: Sancho BBDO / Bogota Client: Exito Group / Food Bank Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Digital / Social Media & Viral Marketing
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Digital / Social Media & Viral Marketing
The Boys Agency: Clemenger BBDO / Melbourne Client: Bonds Category: Consumer - Digital / Social Media & Viral Marketing
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Digital / Social Media & Viral Marketing
Chicken Tweet Betty Agency: Marketforce / Perth Client: Chicken Treat Category: Consumer - Digital / Social Media & Viral Marketing
MTV 2015 Video Music Awards Agency: MTV / New York + Jam3 / Toronto Client: MTV Category: Consumer - Digital / Social Media & Viral Marketing

2016 Direct Gold Pencil

Grey / New York

Volvo

Interception

Consumer - Digital / Social Media & Viral Marketing

DI16016G

2016 Direct Silver Pencil

Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles

AAUW

#TheReal10

Consumer - Digital / Social Media & Viral Marketing

DI16017S

2016 Direct Silver Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica

REI

#OptOutside

Consumer - Digital / Social Media & Viral Marketing

DI16018S

2016 Direct Bronze Pencil

Ogilvy & Mather / London

Heineken

Le Big Swim

Consumer - Digital / Social Media & Viral Marketing

DI16019B

2016 Direct Bronze Pencil

POSSIBLE / Seattle + POSSIBLE / Los Angeles

Microsoft

Collective Project

Consumer - Digital / Social Media & Viral Marketing

DI16020B

2016 Direct Gold Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Ambient / Environmental / Ambient / Environmental

DI16022G

2016 Direct Silver Pencil

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Consumer - Ambient / Environmental / Ambient / Environmental

DI16023S

2016 Direct Silver Pencil

Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto

Molson Canadian

Global Beer Fridge

Consumer - Ambient / Environmental / Ambient / Environmental

DI16024S

2016 Direct Bronze Pencil

LES GAULOIS / PUTEAUX

Transavia

Snackholidays

Consumer - Ambient / Environmental / Ambient / Environmental

DI16025B

2016 Direct Bronze Pencil

Wieden+Kennedy / New York + M ss ng P eces / New York

Delta Air Lines

Innovation Class

Consumer - Ambient / Environmental / Ambient / Environmental

DI16026B

2016 Direct Gold Pencil

McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Digital / Mobile

DI16012G

2016 Direct Silver Pencil

3SG BBDO / Tunis + PixelTrade / Tunis

Samsung

Backup Memory

Consumer - Digital / Mobile

DI16013S

2016 Direct Bronze Pencil

Ogilvy & Mather / Singapore + Make Studios / Singapore

Toys R Us

Task for Toys

Consumer - Digital / Mobile

DI16014B

2016 Direct Bronze Pencil

Serviceplan / Munich + Plan.Net / Munich

Sky Deutschland Fernsehen

The Match

Consumer - Digital / Mobile

DI16015B

2016 Direct Gold Pencil

Impact BBDO / Dubai

Mercedes-Benz

The Tribal Rapport Field Guide

Consumer - Print / Dimensional Mailing

DI16003G

2016 Direct Silver Pencil

BBDO / Belgium

Love Condom

Football or Father

Consumer - Print / Dimensional Mailing

DI16004S

2016 Direct Silver Pencil

Jung von Matt AG / Hamburg

Daimler

The Uncrashable Toycars

Consumer - Print / Dimensional Mailing

DI16005S

2016 Direct Gold Pencil

BBDO Russia Group / Moscow + Proximity Russia / Moscow

3M

The Banner That Makes You Like Banners

Consumer - Digital / Websites, Microsites & Banners

DI16006G

2016 Direct Gold Pencil

McCANN / Copenhagen

Scandinavian Airlines

Europe's Most Punctual Offer

Consumer - Digital / Websites, Microsites & Banners

DI16008G

2016 Direct Silver Pencil

Leo Burnett, Sydney / Millers Point + Minds Eye Production / London

Samsung Australia

Celebrity Tantrum

Consumer - Digital / Websites, Microsites & Banners

DI16009S

2016 Direct Silver Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Consumer - Digital / Websites, Microsites & Banners

DI16010S

2016 Direct Bronze Pencil

Marcel / Paris

Orange

RelockLove

Consumer - Digital / Websites, Microsites & Banners

DI16011B

2016 Direct Silver Pencil

Sancho BBDO / Bogota

Exito Group / Food Bank

Aid To Cart

CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16028S

2016 Direct Bronze Pencil

Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm

If Insurance

The Slow Down GPS

CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16029B

2016 Direct Gold Pencil

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16039G

2016 Direct Silver Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16040S

2016 Direct Bronze Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16041B

2016 Direct Silver Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper Open Letter

CSR - Print / Print

DI16027S

2016 Direct Bronze Pencil

Scholz & Friends / Berlin + CUCULA / Berlin

CUCULA

The Lampedusa door stopper. Open doors for refugees.

Non-Profit - Print / Print

DI16032B

2016 Direct Gold Pencil

Colenso BBDO / Auckland

Volkswagen

Reduce Speed Dial

CSR - Ambient / Environmental / Ambient / Environmental

DI16030G

2016 Direct Bronze Pencil

Grey Group / SIngapore

Talwar Traders

Life Saving Dot

CSR - Ambient / Environmental / Ambient / Environmental

DI16031B

2016 Direct Silver Pencil

360i / New York

Canon USA

Canon Photo Coach

Consumer - Digital / Data-Driven Personalization

DI16021S

2016 Direct Gold Pencil

George Patterson Y&R / Brisbane

Melanoma Patients Australia

Melanoma Likes Me

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16033G

2016 Direct Silver Pencil

Dieste / Dallas

Dallas Pets Alive

Adoptable Trends

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16034S

2016 Direct Silver Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16035S

2016 Direct Bronze Pencil

Deutsch / New York

WATERisLIFE

The Art Heist for Good

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16036B

2016 Direct Bronze Pencil

FRED & FARID / PARIS + KILLDEATH / PARIS

Prodiss

#MaPlaceEstDansLaSalle

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16037B

2016 Direct Bronze Pencil

Ogilvy & Mather / Singapore

TWC2

Mums and Maids

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16038B

2016 Direct Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

D&AD

Are You Next? (Production Case)

Craft - Printing / Production / Printing / Production

DI16045B

2016 Direct Bronze Pencil

Conill / Miami / Los Angeles

Toyota

Más que un Auto

Consumer - Print / Flat Mailing

DI16001B

2016 Direct Bronze Pencil

Out of the Box / New Delhi, India

Mother's Pride

The Prodigies of Mother's Pride

Consumer - Print / Flat Mailing

DI16002B

2016 Direct Gold Pencil

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16042G

2016 Direct Silver Pencil

Sancho BBDO / Bogota

Exito Group / Food Bank

Aid To Cart

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16043S

2016 Direct Bronze Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16044B

2016 Direct Merit Award

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Consumer - Digital / Social Media & Viral Marketing

DI16063M

2016 Direct Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Digital / Social Media & Viral Marketing

DI16064M

2016 Direct Merit Award

Clemenger BBDO / Melbourne

Bonds

The Boys

Consumer - Digital / Social Media & Viral Marketing

DI16065M

2016 Direct Merit Award

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Consumer - Digital / Social Media & Viral Marketing

DI16066M

2016 Direct Merit Award

Marketforce / Perth

Chicken Treat

Chicken Tweet Betty

Consumer - Digital / Social Media & Viral Marketing

DI16067M

2016 Direct Merit Award

MTV / New York + Jam3 / Toronto

MTV

MTV 2015 Video Music Awards

Consumer - Digital / Social Media & Viral Marketing

DI16068M

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