The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Whatever Happens Agency: HAVAS PARIS / PUTEAUX + OPEN HOUSE / LOS ANGELES Client: Juva Sante Category: Consumer - Television / 20 Second & Under - Campaign
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Online Films & Video / User Generated Content
Birth Agency: BBH / London + Mill+ / London + String and Tins / London + The Mill / London Client: Audi Category: Craft - Music / Sound / Music / Sound
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York + The Mill / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
Dinner Party Agency: BBH / London + Outsider / London + MPC / London + Factory / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
I'm Weeding Right Now Agency: dummy. / venice + mcgarrybowen / london + out-sider / london Client: The Scotts Miracle-Gro Category: Consumer - Television / 30 Second - Single
Say No To Spec Agency: Zulu Alpha Kilo / Toronto + zulubot / Toronto Client: Zulu Alpha Kilo Category: Consumer - Online Films & Video / Self-Promotion - Single
Listen Agency: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York Client: National Football League Category: CSR - Television / Television (Any Length) - Single
Tiny Dancer Agency: adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London Client: John Lewis Insurance Category: Consumer - Television / Over 60 Second - Single
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London Client: John Lewis Category: Consumer - Television / Over 60 Second - Single
It's What You Do Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Campaign
Justino Agency: Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid Client: Loterias y Apuestas del Estado Category: Craft - Animation / Animation
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Animation / Animation
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Editing / Editing
Coco De Mer - X Agency: TBWA\ / London + Rankin Film Productions / London Client: Coco De Mer Category: Craft - Editing / Editing
Rocket Car Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 60 Second - Single
Jack Agency: LatinWorks / Austin + Landia USA / Los Angeles + Personal Music / Miami + Whitehouse Post / Los Angeles Client: Music Has No Enemies Category: CSR - Cinema Advertising / Cinema Advertising
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Cinematography / Cinematography
History of Sound Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Music Category: Craft - Cinematography / Cinematography
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Lake Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Now in Soho Agency: BBH / London + Black Sheep Studios / London + Factory Sound / London + Nice & Polite / London Client: British Fashion Council Category: Craft - Writing / Writing
Tiny Dancer Agency: adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London Client: John Lewis Insurance Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Close To Home Agency: BBDO / New York Client: AT&T Category: CSR - Online Films & Video / Online Films & Video
The Man & The Dog Agency: DDB Argentina / Buenos Aires + Central Films / Mexico Client: Fundación Argentina de Trasplante Hepático Category: Non-Profit - Television / Television (Any Length) - Single
Not Allowed Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Television / Television (Any Length) - Single
Life Unpaused Agency: Cossette / Toronto Client: Sickkids Foundation Category: Innovation - Innovation in Film / Innovation in Film
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

2016 Film Gold Pencil

HAVAS PARIS / PUTEAUX + OPEN HOUSE / LOS ANGELES

Juva Sante

Whatever Happens

Consumer - Television / 20 Second & Under - Campaign

FI16018G

2016 Film Gold Pencil

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Online Films & Video / User Generated Content

FI16049G

2016 Film Gold Pencil

BBH / London + Mill+ / London + String and Tins / London + The Mill / London

Audi

Birth

Craft - Music / Sound / Music / Sound

FI16089G

2016 Film Gold Pencil

Grey / New York + Rival School Pictures / New York + The Mill / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Online Films & Video / Online Films & Video

FI16066G

2016 Film Gold Pencil

BBH / London + Outsider / London + MPC / London + Factory / London

The Guardian & Observer

Dinner Party

Consumer - Television / 30 Second - Single

FI16006G

2016 Film Gold Pencil

dummy. / venice + mcgarrybowen / london + out-sider / london

The Scotts Miracle-Gro

I'm Weeding Right Now

Consumer - Television / 30 Second - Single

FI16007G

2016 Film Gold Pencil

Zulu Alpha Kilo / Toronto + zulubot / Toronto

Zulu Alpha Kilo

Say No To Spec

Consumer - Online Films & Video / Self-Promotion - Single

FI16048G

2016 Film Gold Pencil

Grey / New York + Chelsea / New York + Rock Paper Scissors / New York

National Football League

Listen

CSR - Television / Television (Any Length) - Single

FI16051G

2016 Film Gold Pencil

adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London

John Lewis Insurance

Tiny Dancer

Consumer - Television / Over 60 Second - Single

FI16020G

2016 Film Gold Pencil

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London

John Lewis

The Man on the Moon

Consumer - Television / Over 60 Second - Single

FI16021G

2016 Film Gold Pencil

The Martin Agency / Richmond + Hungry Man / New York

GEICO

It's What You Do

Consumer - Television / 30 Second - Campaign

FI16012G

2016 Film Gold Pencil

Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid

Loterias y Apuestas del Estado

Justino

Craft - Animation / Animation

FI16091G

2016 Film Gold Pencil

RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

American Honda Motor

Paper

Craft - Animation / Animation

FI16092G

2016 Film Gold Pencil

BBDO / New York

AT&T

Close To Home

Craft - Editing / Editing

FI16084G

2016 Film Gold Pencil

TBWA\ / London + Rankin Film Productions / London

Coco De Mer

Coco De Mer - X

Craft - Editing / Editing

FI16085G

2016 Film Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Rocket Car

Consumer - Television / 60 Second - Single

FI16001G

2016 Film Gold Pencil

LatinWorks / Austin + Landia USA / Los Angeles + Personal Music / Miami + Whitehouse Post / Los Angeles

Music Has No Enemies

Jack

CSR - Cinema Advertising / Cinema Advertising

FI16054G

2016 Film Gold Pencil

BBDO / New York

AT&T

Close To Home

Craft - Cinematography / Cinematography

FI16079G

2016 Film Gold Pencil

Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles

Apple Music

History of Sound

Craft - Cinematography / Cinematography

FI16080G

2016 Film Gold Pencil

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Consumer - Online Films & Video / Short Form - Single

FI16037G

2016 Film Gold Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Lake

Consumer - Online Films & Video / Short Form - Single

FI16038G

2016 Film Gold Pencil

BBH / London + Black Sheep Studios / London + Factory Sound / London + Nice & Polite / London

British Fashion Council

Now in Soho

Craft - Writing / Writing

FI16076G

2016 Film Gold Pencil

adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London

John Lewis Insurance

Tiny Dancer

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16029G

2016 Film Gold Pencil

BBDO / New York

AT&T

Close To Home

CSR - Online Films & Video / Online Films & Video

FI16056G

2016 Film Gold Pencil

DDB Argentina / Buenos Aires + Central Films / Mexico

Fundación Argentina de Trasplante Hepático

The Man & The Dog

Non-Profit - Television / Television (Any Length) - Single

FI16059G

2016 Film Gold Pencil

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Not Allowed

Non-Profit - Television / Television (Any Length) - Single

FI16060G

2016 Film Gold Pencil

Cossette / Toronto

Sickkids Foundation

Life Unpaused

Innovation - Innovation in Film / Innovation in Film

FI16069G

2016 Film Gold Pencil

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16030G

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