The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

OrangeAid - Last Day of School Agency: BBH ASIA PACIFIC / Singapore Client: NTUC Income Category: CSR - Cinema Advertising / Cinema Advertising
The Other Letter Agency: McCann / Madrid Client: Ikea Category: CSR - Cinema Advertising / Cinema Advertising
#MakeYouHappen Agency: Ogilvy / New York Client: Philips Norelco Category: CSR - Cinema Advertising / Cinema Advertising
Share Honesty Agency: Daughters & Howard / Lexington, MA + Alex Bogusky / Boulder, CO Client: Center for Science in the Public Interest Category: Non-Profit - Online Films & Video / Online Films & Video
Change the Tune Agency: Daughters & Howard / Lexington, MA + Lumenati / Denver, CO Client: Center for Science in the Public Interest Category: Non-Profit - Online Films & Video / Online Films & Video
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
805 Million Names Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm Client: United Nations World Food Programme Category: Non-Profit - Online Films & Video / Online Films & Video
#CoverTheAthlete Agency: john st. / Toronto Client: Hannah Smit Category: Non-Profit - Online Films & Video / Online Films & Video
Beauty Tips by Reshma Agency: Ogilvy & Mather / Mumbai, India Client: Make Love Not Scars Category: Non-Profit - Online Films & Video / Online Films & Video
Mums and Maids Agency: Ogilvy & Mather / Singapore Client: TWC2 Category: Non-Profit - Online Films & Video / Online Films & Video
Youtube Arrels Agency: The Cyranos // McCann / Barcelona Client: Fundació Arrels Category: Non-Profit - Online Films & Video / Online Films & Video
Fueled by Everything Agency: Droga5 / New York + Toyota / Torrance + Warrior Poets / New York Client: Toyota Category: Consumer - Online Films & Video / Long Form - Series / Episodes
Mog's Christmas Calamity Agency: AMVBBDO / LONDON Client: Sainsbury's Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Birth Agency: BBH / London + Mill+ / London + The Mill / London + String & Tins / London Client: Audi Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
JW Theaterproductions Agency: J. Walter Thompson / Amsterdam Client: J. Walter Thompson Amsterdam Category: Consumer - Online Films & Video / Self-Promotion - Single
The Skippable Wishes Agency: Marcel / Paris Client: Publicis Groupe Category: Consumer - Online Films & Video / Self-Promotion - Single
The Blank Video Project Agency: Solve / Minneapolis Client: Solve Category: Consumer - Online Films & Video / Self-Promotion - Single
Spare the Act - Nespresso Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Imagine the Possibilities Agency: BBDO / San Francisco Client: Barbie, Mattel Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Shock Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Daimler Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Extra "Sarah & Juan" Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
The Letter Agency: Heimat / Berlin Client: OTTO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Wild Horse Chase Agency: Leo Burnett / Melbourne + Goodoil Films / Paddington Client: Honda CR-V Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
What If? Agency: Ogilvy / New York Client: NASCAR Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Countdown Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Whisper Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Decoy Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney Client: Canon Australia Category: Consumer - Online Films & Video / Event or Live Webcast - Single
The Softtest Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Online Films & Video / Event or Live Webcast - Single
The Hero Agency: Publicis Italy / Milan Client: Heineken Category: CSR - Television / Television (Any Length) - Single
White Squad Agency: Reform School / NY + Los Angeles + Party NY / New York Client: MTV Networks Category: CSR - Television / Television (Any Length) - Single
Little Caesars: Most Impatient Person :15 Agency: Barton F. Graf / New York Client: Little Caesars Category: Consumer - Television / 20 Second & Under - Single
Flag hand Agency: McCann Central / Birmingham + Plaza Films / Sydney Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Bradley Agency: McCann Central / Birmingham + Plaza Films / Sydney Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Nobody's Memories Agency: FCB / Toronto + FCB / Chicago Client: PFLAG Canada Category: Non-Profit - Television / Television (Any Length) - Single
Anatomy of a Split Second Agency: Irish International BBDO / Dublin Client: Road Safety Authority of Ireland Category: Non-Profit - Television / Television (Any Length) - Single
Just Another Day Agency: J. Walter Thompson Canada / Toronto Client: The Hospital for Sick Children Category: Non-Profit - Television / Television (Any Length) - Single
Tied Agency: lg2 / Québec + La Cavalerie / Montréal + BLVD / Montréal + Touché! / Montréal Client: Société de l'assurance automobile du Québec Category: Non-Profit - Television / Television (Any Length) - Single
Reverse Test Agency: McCann Worldgroup / Milano Client: Fondazione Exodus Category: Non-Profit - Television / Television (Any Length) - Single
Socrates Magazine Launch Campaign Agency: TBWA\ / ISTANBUL Client: Socrates Magazine Category: Consumer - Television / 60 Second - Campaign
We Are #WomenNotObjects Agency: Badger & Winters / New York + Badger & Winters Digital Content Studio / New York + The Mill / New York + Frisbie NYC / New York Client: Badger & Winters Category: CSR - Online Films & Video / Online Films & Video
There's No One Someone Won't Miss Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission Category: CSR - Online Films & Video / Online Films & Video
Fletcher's Drive Agency: ESPN CreativeWorks / New York Client: AT&T - It Can Wait Category: CSR - Online Films & Video / Online Films & Video
Close The Loop Agency: Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm Client: H&M Category: CSR - Online Films & Video / Online Films & Video
Don't Drink and Dive Agency: Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm Client: Trygg-Hansa Category: CSR - Online Films & Video / Online Films & Video
Hush Little Baby Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York Client: Procter & Gamble Category: CSR - Online Films & Video / Online Films & Video
The Stone Agency: BETC / Paris Client: CANAL+ Category: Craft - Editing / Editing
Yesterday/Today Agency: Havas Worldwide / Singapore + The Sweet Shop / Bangkok Client: Tokio Marine Category: Craft - Editing / Editing
Just Another Day Agency: J. Walter Thompson Canada / Toronto + Panic & Bob / Toronto Client: The Hospital for Sick Children Category: Craft - Editing / Editing
Chaos Theory Agency: Mistress / Los Angeles Client: World Surf League Category: Craft - Editing / Editing
Your Story Is Calling - Manifesto Agency: Translation / New York City + Radical Media / New York City Client: Jeep Category: Craft - Editing / Editing

2016 Film Merit Award

BBH ASIA PACIFIC / Singapore

NTUC Income

OrangeAid - Last Day of School

CSR - Cinema Advertising / Cinema Advertising

FI16215M

2016 Film Merit Award

McCann / Madrid

Ikea

The Other Letter

CSR - Cinema Advertising / Cinema Advertising

FI16216M

2016 Film Merit Award

Ogilvy / New York

Philips Norelco

#MakeYouHappen

CSR - Cinema Advertising / Cinema Advertising

FI16217M

2016 Film Merit Award

Daughters & Howard / Lexington, MA + Alex Bogusky / Boulder, CO

Center for Science in the Public Interest

Share Honesty

Non-Profit - Online Films & Video / Online Films & Video

FI16233M

2016 Film Merit Award

Daughters & Howard / Lexington, MA + Lumenati / Denver, CO

Center for Science in the Public Interest

Change the Tune

Non-Profit - Online Films & Video / Online Films & Video

FI16234M

2016 Film Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Online Films & Video / Online Films & Video

FI16235M

2016 Film Merit Award

Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm

United Nations World Food Programme

805 Million Names

Non-Profit - Online Films & Video / Online Films & Video

FI16236M

2016 Film Merit Award

john st. / Toronto

Hannah Smit

#CoverTheAthlete

Non-Profit - Online Films & Video / Online Films & Video

FI16237M

2016 Film Merit Award

Ogilvy & Mather / Mumbai, India

Make Love Not Scars

Beauty Tips by Reshma

Non-Profit - Online Films & Video / Online Films & Video

FI16238M

2016 Film Merit Award

Ogilvy & Mather / Singapore

TWC2

Mums and Maids

Non-Profit - Online Films & Video / Online Films & Video

FI16239M

2016 Film Merit Award

The Cyranos // McCann / Barcelona

Fundació Arrels

Youtube Arrels

Non-Profit - Online Films & Video / Online Films & Video

FI16240M

2016 Film Merit Award

Droga5 / New York + Toyota / Torrance + Warrior Poets / New York

Toyota

Fueled by Everything

Consumer - Online Films & Video / Long Form - Series / Episodes

FI16208M

2016 Film Merit Award

AMVBBDO / LONDON

Sainsbury's

Mog's Christmas Calamity

Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single

FI16168M

2016 Film Merit Award

BBH / London + Mill+ / London + The Mill / London + String & Tins / London

Audi

Birth

Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single

FI16169M

2016 Film Merit Award

J. Walter Thompson / Amsterdam

J. Walter Thompson Amsterdam

JW Theaterproductions

Consumer - Online Films & Video / Self-Promotion - Single

FI16209M

2016 Film Merit Award

Marcel / Paris

Publicis Groupe

The Skippable Wishes

Consumer - Online Films & Video / Self-Promotion - Single

FI16210M

2016 Film Merit Award

Solve / Minneapolis

Solve

The Blank Video Project

Consumer - Online Films & Video / Self-Promotion - Single

FI16211M

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare the Act - Nespresso

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16159M

2016 Film Merit Award

BBDO / San Francisco

Barbie, Mattel

Imagine the Possibilities

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16160M

2016 Film Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Daimler

Shock

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16161M

2016 Film Merit Award

Energy BBDO / Chicago

Wrigley, a Subsidiary of Mars

Extra "Sarah & Juan"

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16162M

2016 Film Merit Award

Heimat / Berlin

OTTO

The Letter

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16163M

2016 Film Merit Award

Leo Burnett / Melbourne + Goodoil Films / Paddington

Honda CR-V

Wild Horse Chase

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16164M

2016 Film Merit Award

Ogilvy / New York

NASCAR

What If?

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16165M

2016 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Countdown

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16166M

2016 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Whisper

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16167M

2016 Film Merit Award

Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney

Canon Australia

Decoy

Consumer - Online Films & Video / Event or Live Webcast - Single

FI16170M

2016 Film Merit Award

Ogilvy & Mather / Singapore

Unilever

The Softtest

Consumer - Online Films & Video / Event or Live Webcast - Single

FI16171M

2016 Film Merit Award

Publicis Italy / Milan

Heineken

The Hero

CSR - Television / Television (Any Length) - Single

FI16213M

2016 Film Merit Award

Reform School / NY + Los Angeles + Party NY / New York

MTV Networks

White Squad

CSR - Television / Television (Any Length) - Single

FI16214M

2016 Film Merit Award

Barton F. Graf / New York

Little Caesars

Little Caesars: Most Impatient Person :15

Consumer - Television / 20 Second & Under - Single

FI16138M

2016 Film Merit Award

McCann Central / Birmingham + Plaza Films / Sydney

Hardys Wine

Flag hand

Consumer - Television / 20 Second & Under - Single

FI16139M

2016 Film Merit Award

McCann Central / Birmingham + Plaza Films / Sydney

Hardys Wine

Bradley

Consumer - Television / 20 Second & Under - Single

FI16140M

2016 Film Merit Award

FCB / Toronto + FCB / Chicago

PFLAG Canada

Nobody's Memories

Non-Profit - Television / Television (Any Length) - Single

FI16224M

2016 Film Merit Award

Irish International BBDO / Dublin

Road Safety Authority of Ireland

Anatomy of a Split Second

Non-Profit - Television / Television (Any Length) - Single

FI16225M

2016 Film Merit Award

J. Walter Thompson Canada / Toronto

The Hospital for Sick Children

Just Another Day

Non-Profit - Television / Television (Any Length) - Single

FI16226M

2016 Film Merit Award

lg2 / Québec + La Cavalerie / Montréal + BLVD / Montréal + Touché! / Montréal

Société de l'assurance automobile du Québec

Tied

Non-Profit - Television / Television (Any Length) - Single

FI16227M

2016 Film Merit Award

McCann Worldgroup / Milano

Fondazione Exodus

Reverse Test

Non-Profit - Television / Television (Any Length) - Single

FI16228M

2016 Film Merit Award

TBWA\ / ISTANBUL

Socrates Magazine

Socrates Magazine Launch Campaign

Consumer - Television / 60 Second - Campaign

FI16115M

2016 Film Merit Award

Badger & Winters / New York + Badger & Winters Digital Content Studio / New York + The Mill / New York + Frisbie NYC / New York

Badger & Winters

We Are #WomenNotObjects

CSR - Online Films & Video / Online Films & Video

FI16218M

2016 Film Merit Award

Clemenger BBDO / Melbourne

Transport Accident Commission

There's No One Someone Won't Miss

CSR - Online Films & Video / Online Films & Video

FI16219M

2016 Film Merit Award

ESPN CreativeWorks / New York

AT&T - It Can Wait

Fletcher's Drive

CSR - Online Films & Video / Online Films & Video

FI16220M

2016 Film Merit Award

Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm

H&M

Close The Loop

CSR - Online Films & Video / Online Films & Video

FI16221M

2016 Film Merit Award

Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm

Trygg-Hansa

Don't Drink and Dive

CSR - Online Films & Video / Online Films & Video

FI16222M

2016 Film Merit Award

Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York

Procter & Gamble

Hush Little Baby

CSR - Online Films & Video / Online Films & Video

FI16223M

2016 Film Merit Award

BETC / Paris

CANAL+

The Stone

Craft - Editing / Editing

FI16267M

2016 Film Merit Award

Havas Worldwide / Singapore + The Sweet Shop / Bangkok

Tokio Marine

Yesterday/Today

Craft - Editing / Editing

FI16268M

2016 Film Merit Award

J. Walter Thompson Canada / Toronto + Panic & Bob / Toronto

The Hospital for Sick Children

Just Another Day

Craft - Editing / Editing

FI16269M

2016 Film Merit Award

Mistress / Los Angeles

World Surf League

Chaos Theory

Craft - Editing / Editing

FI16270M

2016 Film Merit Award

Translation / New York City + Radical Media / New York City

Jeep

Your Story Is Calling - Manifesto

Craft - Editing / Editing

FI16271M

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