The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Mog's Christmas Calamity
Agency: AMV BBDO / London
Client: Sainsbury's Category: Craft - Writing / Writing
Wok
Agency: Droga5 / Sydney + The Sweetshop / Bangkok + Heckler / Sydney
Client: Heineken Asia Pacific/Tiger Beer Category: Craft - Writing / Writing
Nobody's Memories
Agency: FCB / Toronto + FCB / Chicago
Client: PFLAG Canada Category: Craft - Writing / Writing
Lenor "Odes to Clothes - Skirt"
Agency: Grey Germany / Duesseldorf + Grey / Duesseldorf
Client: Procter & Gamble Category: Craft - Writing / Writing
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client: Nissan Category: Craft - Writing / Writing
Share Honesty
Agency: Daughters & Howard / Lexington, MA + Alex Bogusky / Boulder, CO
Client: Center for Science in the Public Interest Category: Non-Profit - Online Films & Video / Online Films & Video
Change the Tune
Agency: Daughters & Howard / Lexington, MA + Lumenati / Denver, CO
Client: Center for Science in the Public Interest Category: Non-Profit - Online Films & Video / Online Films & Video
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm
Client: United Nations World Food Programme Category: Non-Profit - Online Films & Video / Online Films & Video
#CoverTheAthlete
Agency: john st. / Toronto
Client: Hannah Smit Category: Non-Profit - Online Films & Video / Online Films & Video
Beauty Tips by Reshma
Agency: Ogilvy & Mather / Mumbai, India
Client: Make Love Not Scars Category: Non-Profit - Online Films & Video / Online Films & Video
Mums and Maids
Agency: Ogilvy & Mather / Singapore
Client: TWC2 Category: Non-Profit - Online Films & Video / Online Films & Video
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels Category: Non-Profit - Online Films & Video / Online Films & Video
More Than Brains
Agency: 180LA / Santa Monica + The Corner Shop / Santa Monica
Client: University of Phoenix Category: Craft - Music / Sound / Music / Sound
Friends Forever
Agency: Google Android / New York + Droga5 / New York + The Mill / New York
Client: Google Android Category: Craft - Music / Sound / Music / Sound
Paper
Agency: Factory / London + RPA / LA + Reset Content / LA
Client: Honda Category: Craft - Music / Sound / Music / Sound
Deng Adut
Agency: FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney
Client: University of Western Sydney Category: Craft - Music / Sound / Music / Sound
Think Slow - The Tortoise & the Hare
Agency: M&C Saatchi / London + Rattling Stick / London
Client: Transport for London Category: Craft - Music / Sound / Music / Sound
Mog's Christmas Calamity
Agency: AMV BBDO / London
Client: Sainsbury's Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Birth
Agency: BBH / London + Mill+ / London + The Mill / London + String & Tins / London
Client: Audi Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
We Are #WomenNotObjects
Agency: Badger & Winters / New York + Badger & Winters Digital Content Studio / New York + The Mill / New York + Frisbie NYC / New York
Client: Badger & Winters Category: CSR - Online Films & Video / Online Films & Video
There's No One Someone Won't Miss
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission Category: CSR - Online Films & Video / Online Films & Video
Fletcher's Drive
Agency: ESPN CreativeWorks / New York
Client: AT&T - It Can Wait Category: CSR - Online Films & Video / Online Films & Video
Close The Loop
Agency: Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm
Client: H&M Category: CSR - Online Films & Video / Online Films & Video
Don't Drink and Dive
Agency: Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm
Client: Trygg-Hansa Category: CSR - Online Films & Video / Online Films & Video
Hush Little Baby
Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York
Client: Procter & Gamble Category: CSR - Online Films & Video / Online Films & Video
AXE - The Thing
Agency: 72andSunny / Amsterdam
Client: Unilever (AXE) Category: Consumer - Television / 60 Second - Single
Only Ordinary by Name
Agency: adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London
Client: Heineken - John Smith's Category: Consumer - Television / 60 Second - Single
Imagine the Possibilities
Agency: BBDO / San Francisco
Client: Barbie, Mattel Category: Consumer - Television / 60 Second - Single
Time Upon a Once
Agency: BBDO / New York
Client: GE Category: Consumer - Television / 60 Second - Single
The Stone
Agency: BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris
Client: CANAL+ Category: Consumer - Television / 60 Second - Single
Moments
Agency: DDB Canada / Vancouver
Client: Volkswagen Category: Consumer - Television / 60 Second - Single
Trip
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer - Television / 60 Second - Single
Thank You For Being A Friend
Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis
Client: Arby's Category: Consumer - Television / 60 Second - Single
Emily's Oz
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client: Comcast/XFINITY Category: Consumer - Television / 60 Second - Single
Dream On
Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Consumer - Television / 60 Second - Single
Find Your Flow
Agency: Grey / London
Client: Lucozade Ribena Suntory Category: Consumer - Television / 60 Second - Single
Portraits
Agency: iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York
Client: Fiat Chrysler Automobiles/ Jeep Category: Consumer - Television / 60 Second - Single
The Test
Agency: MullenLowe U.S. / Los Angeles
Client: Acura Category: Consumer - Television / 60 Second - Single
Kids
Agency: RadicalMedia / New York + BBDO / Berlin
Client: Smart Category: Consumer - Television / 60 Second - Single
Silver Skaters
Agency: Saatchi & Saatchi / London + Biscuit Filmworks / London
Client: Rekorderlig Category: Consumer - Television / 60 Second - Single
Commander
Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York
Client: Audi of America Category: Consumer - Television / 60 Second - Single
Last
Agency: Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles
Client: Nike Category: Consumer - Television / 60 Second - Single
Dishes
Agency: Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London
Client: RB / Finish Category: Consumer - Television / 60 Second - Single
Whale
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Television / 60 Second - Single
Churn
Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles
Client: Powerade Category: Consumer - Television / 60 Second - Single
Yesterday/Today
Agency: Havas Worldwide / Singapore + The Sweet Shop / Bangkok
Client: Tokio Marine Category: Craft - Editing / Editing
Just Another Day
Agency: J. Walter Thompson Canada / Toronto + Panic & Bob / Toronto
Client: The Hospital for Sick Children Category: Craft - Editing / Editing
Award:
2016 Film Merit Award
Agency:
AMV BBDO / London
Client:
Sainsbury's
Title:
Mog's Christmas Calamity
Category:
Craft - Writing / Writing
Annual ID:
FI16252M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Fly Your Own Way
Category:
Craft - Writing / Writing
Annual ID:
FI16253M
Award:
2016 Film Merit Award
Agency:
Droga5 / Sydney + The Sweetshop / Bangkok + Heckler / Sydney
Client:
Heineken Asia Pacific/Tiger Beer
Title:
Wok
Category:
Craft - Writing / Writing
Annual ID:
FI16254M
Award:
2016 Film Merit Award
Agency:
FCB / Toronto + FCB / Chicago
Client:
PFLAG Canada
Title:
Nobody's Memories
Category:
Craft - Writing / Writing
Annual ID:
FI16255M
Award:
2016 Film Merit Award
Agency:
Grey Germany / Duesseldorf + Grey / Duesseldorf
Client:
Procter & Gamble
Title:
Lenor "Odes to Clothes - Skirt"
Category:
Craft - Writing / Writing
Annual ID:
FI16256M
Award:
2016 Film Merit Award
Agency:
TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client:
Nissan
Title:
Shoulders of Giants
Category:
Craft - Writing / Writing
Annual ID:
FI16257M
Award:
2016 Film Merit Award
Agency:
Daughters & Howard / Lexington, MA + Alex Bogusky / Boulder, CO
Client:
Center for Science in the Public Interest
Title:
Share Honesty
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16233M
Award:
2016 Film Merit Award
Agency:
Daughters & Howard / Lexington, MA + Lumenati / Denver, CO
Client:
Center for Science in the Public Interest
Title:
Change the Tune
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16234M
Award:
2016 Film Merit Award
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16235M
Award:
2016 Film Merit Award
Agency:
Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm
Client:
United Nations World Food Programme
Title:
805 Million Names
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16236M
Award:
2016 Film Merit Award
Agency:
john st. / Toronto
Client:
Hannah Smit
Title:
#CoverTheAthlete
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16237M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / Mumbai, India
Client:
Make Love Not Scars
Title:
Beauty Tips by Reshma
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16238M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
TWC2
Title:
Mums and Maids
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16239M
Award:
2016 Film Merit Award
Agency:
The Cyranos // McCann / Barcelona
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16240M
Award:
2016 Film Merit Award
Agency:
180LA / Santa Monica + The Corner Shop / Santa Monica
Client:
University of Phoenix
Title:
More Than Brains
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16273M
Award:
2016 Film Merit Award
Agency:
Google Android / New York + Droga5 / New York + The Mill / New York
Client:
Google Android
Title:
Friends Forever
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16274M
Award:
2016 Film Merit Award
Agency:
Factory / London + RPA / LA + Reset Content / LA
Client:
Honda
Title:
Paper
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16275M
Award:
2016 Film Merit Award
Agency:
FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney
Client:
University of Western Sydney
Title:
Deng Adut
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16276M
Award:
2016 Film Merit Award
Agency:
M&C Saatchi / London + Rattling Stick / London
Client:
Transport for London
Title:
Think Slow - The Tortoise & the Hare
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16277M
Award:
2016 Film Merit Award
Agency:
AMV BBDO / London
Client:
Sainsbury's
Title:
Mog's Christmas Calamity
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Annual ID:
FI16168M
Award:
2016 Film Merit Award
Agency:
BBH / London + Mill+ / London + The Mill / London + String & Tins / London
Client:
Audi
Title:
Birth
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Annual ID:
FI16169M
Award:
2016 Film Merit Award
Agency:
Badger & Winters / New York + Badger & Winters Digital Content Studio / New York + The Mill / New York + Frisbie NYC / New York
Client:
Badger & Winters
Title:
We Are #WomenNotObjects
Category:
CSR - Online Films & Video / Online Films & Video
Annual ID:
FI16218M
Award:
2016 Film Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission
Title:
There's No One Someone Won't Miss
Category:
CSR - Online Films & Video / Online Films & Video
Annual ID:
FI16219M
Award:
2016 Film Merit Award
Agency:
ESPN CreativeWorks / New York
Client:
AT&T - It Can Wait
Title:
Fletcher's Drive
Category:
CSR - Online Films & Video / Online Films & Video
Annual ID:
FI16220M
Award:
2016 Film Merit Award
Agency:
Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm
Client:
H&M
Title:
Close The Loop
Category:
CSR - Online Films & Video / Online Films & Video
Annual ID:
FI16221M
Award:
2016 Film Merit Award
Agency:
Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Online Films & Video / Online Films & Video
Annual ID:
FI16222M
Award:
2016 Film Merit Award
Agency:
Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York
Client:
Procter & Gamble
Title:
Hush Little Baby
Category:
CSR - Online Films & Video / Online Films & Video
Annual ID:
FI16223M
Award:
2016 Film Merit Award
Agency:
72andSunny / Amsterdam
Client:
Unilever (AXE)
Title:
AXE - The Thing
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16095M
Award:
2016 Film Merit Award
Agency:
adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London
Client:
Heineken - John Smith's
Title:
Only Ordinary by Name
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16096M
Award:
2016 Film Merit Award
Agency:
BBDO / San Francisco
Client:
Barbie, Mattel
Title:
Imagine the Possibilities
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16097M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Time Upon a Once
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16098M
Award:
2016 Film Merit Award
Agency:
BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris
Client:
CANAL+
Title:
The Stone
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16099M
Award:
2016 Film Merit Award
Agency:
DDB Canada / Vancouver
Client:
Volkswagen
Title:
Moments
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16100M
Award:
2016 Film Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
Andes Beer
Title:
Trip
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16101M
Award:
2016 Film Merit Award
Agency:
Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis
Client:
Arby's
Title:
Thank You For Being A Friend
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16102M
Award:
2016 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client:
Comcast/XFINITY
Title:
Emily's Oz
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16103M
Award:
2016 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client:
Adobe
Title:
Dream On
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16104M
Award:
2016 Film Merit Award
Agency:
Grey / London
Client:
Lucozade Ribena Suntory
Title:
Find Your Flow
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16105M
Award:
2016 Film Merit Award
Agency:
iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York
Client:
Fiat Chrysler Automobiles/ Jeep
Title:
Portraits
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16106M
Award:
2016 Film Merit Award
Agency:
MullenLowe U.S. / Los Angeles
Client:
Acura
Title:
The Test
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16107M
Award:
2016 Film Merit Award
Agency:
RadicalMedia / New York + BBDO / Berlin
Client:
Smart
Title:
Kids
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16108M
Award:
2016 Film Merit Award
Agency:
Saatchi & Saatchi / London + Biscuit Filmworks / London
Client:
Rekorderlig
Title:
Silver Skaters
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16109M
Award:
2016 Film Merit Award
Agency:
Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York
Client:
Audi of America
Title:
Commander
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16110M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles
Client:
Nike
Title:
Last
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16111M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London
Client:
RB / Finish
Title:
Dishes
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16112M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Whale
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16113M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Anonymous Content / Los Angeles
Client:
Powerade
Title:
Churn
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16114M
Award:
2016 Film Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
The Stone
Category:
Craft - Editing / Editing
Annual ID:
FI16267M
Award:
2016 Film Merit Award
Agency:
Havas Worldwide / Singapore + The Sweet Shop / Bangkok
Client:
Tokio Marine
Title:
Yesterday/Today
Category:
Craft - Editing / Editing
Annual ID:
FI16268M
Award:
2016 Film Merit Award
Agency:
J. Walter Thompson Canada / Toronto + Panic & Bob / Toronto
Client:
The Hospital for Sick Children
Title:
Just Another Day
Category:
Craft - Editing / Editing
Annual ID:
FI16269M
