The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
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- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
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Award
Agency
Client
Title
Category
Annual ID
Pier
Agency: adam&eveDDB / London + Academy Films / London + The Mill / London + OMD UK (Media Agency) / London
Client: SSE Category: Craft - Animation / Animation
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols Category: Craft - Animation / Animation
T-shirts
Agency: MPC / London + Mother / London + Blink / London
Client: IKEA Category: Craft - Animation / Animation
The Color Eater | Adobe Creative Cloud's Philosophy Video
Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client: Adobe Systems Category: Craft - Animation / Animation
A Mini Marvel
Agency: Luma Pictures / Los Angeles/Melbourne + Wieden+Kennedy / Portland + Bullitt / Los Angeles
Client: Coca-Cola Category: Craft - Animation / Animation
AXE - The Thing
Agency: 72andSunny / Amsterdam
Client: Unilever (AXE) Category: Consumer - Television / 60 Second - Single
Only Ordinary by Name
Agency: adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London
Client: Heineken - John Smith's Category: Consumer - Television / 60 Second - Single
Imagine the Possibilities
Agency: BBDO / San Francisco
Client: Barbie, Mattel Category: Consumer - Television / 60 Second - Single
Time Upon a Once
Agency: BBDO / New York
Client: GE Category: Consumer - Television / 60 Second - Single
The Stone
Agency: BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris
Client: CANAL+ Category: Consumer - Television / 60 Second - Single
Moments
Agency: DDB Canada / Vancouver
Client: Volkswagen Category: Consumer - Television / 60 Second - Single
Trip
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer - Television / 60 Second - Single
Thank You For Being A Friend
Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis
Client: Arby's Category: Consumer - Television / 60 Second - Single
Emily's Oz
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client: Comcast/XFINITY Category: Consumer - Television / 60 Second - Single
Dream On
Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Consumer - Television / 60 Second - Single
Find Your Flow
Agency: Grey / London
Client: Lucozade Ribena Suntory Category: Consumer - Television / 60 Second - Single
Portraits
Agency: iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York
Client: Fiat Chrysler Automobiles/ Jeep Category: Consumer - Television / 60 Second - Single
The Test
Agency: MullenLowe U.S. / Los Angeles
Client: Acura Category: Consumer - Television / 60 Second - Single
Kids
Agency: RadicalMedia / New York + BBDO / Berlin
Client: Smart Category: Consumer - Television / 60 Second - Single
Silver Skaters
Agency: Saatchi & Saatchi / London + Biscuit Filmworks / London
Client: Rekorderlig Category: Consumer - Television / 60 Second - Single
Commander
Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York
Client: Audi of America Category: Consumer - Television / 60 Second - Single
Last
Agency: Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles
Client: Nike Category: Consumer - Television / 60 Second - Single
Dishes
Agency: Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London
Client: RB / Finish Category: Consumer - Television / 60 Second - Single
Whale
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Television / 60 Second - Single
Churn
Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles
Client: Powerade Category: Consumer - Television / 60 Second - Single
Crisper TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers Crispers Category: Consumer - Television / 30 Second - Campaign
Priceline TV Campaign
Agency: BBDO / New York
Client: Priceline.com Category: Consumer - Television / 30 Second - Campaign
It's Really Time to Let Go
Agency: CP+B / Miami
Client: letgo Category: Consumer - Television / 30 Second - Campaign
Epic Cord Fail
Agency: Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles
Client: JBL Category: Consumer - Television / 30 Second - Campaign
Weird, Right?
Agency: Droga5 / New York
Client: Scion Category: Consumer - Television / 30 Second - Campaign
Way Better Rich Person TV Campaign
Agency: McCann / New York
Client: New York Lottery Category: Consumer - Television / 30 Second - Campaign
UBS Retirement Campaign
Agency: Publicis Communications Schweiz AG / Zurich
Client: UBS Category: Consumer - Television / 30 Second - Campaign
Santa Suits Up
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer - Television / 30 Second - Campaign
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15
Agency: Barton F Graf / New York + Smith & Jones / London
Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Campaign
Like Brands. Only Cheaper I
Agency: BMF / Sydney + Rabbit Content / Sydney
Client: ALDI Australia Category: Consumer - Television / 20 Second & Under - Campaign
World Gallery TV
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer - Television / 20 Second & Under - Campaign
Custom-made Commercial
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Innovation - Innovation in Film / Innovation in Film
Prius Super Bowl Live Tweet
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales Category: Innovation - Innovation in Film / Innovation in Film
Unskippable
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Innovation - Innovation in Film / Innovation in Film
Distorted Fact
Agency: AlmapBBDO / São Paulo
Client: Veja Magazine Category: Consumer - Online Films & Video / Short Form - Single
Custom-made Commercial
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Consumer - Online Films & Video / Short Form - Single
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: Consumer - Online Films & Video / Short Form - Single
Spare The Act - Cooker
Agency: AMV BBDO / London
Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
Spare The Act - Laptop
Agency: AMV BBDO / London
Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
Imagine the Possibilities
Agency: BBDO / San Francisco
Client: Barbie, Mattel Category: Consumer - Online Films & Video / Short Form - Single
Swearing Kinds
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Daimler Category: Consumer - Online Films & Video / Short Form - Single
The Fairest Night of All
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer - Online Films & Video / Short Form - Single
Misconceptions
Agency: Droga5 / New York + Newcastle / New York + D5 Studios / New York
Client: Newcastle Category: Consumer - Online Films & Video / Short Form - Single
Here's to the Cheap Ones
Agency: FCB / Toronto
Client: Simmply Macs Category: Consumer - Online Films & Video / Short Form - Single