The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Walking Dead "Shadows" Agency: Bacon & Sons Film Co. / Hollywood, CA + AMC / New York, NY Client: AMC Category: Craft - Cinematography / Cinematography
Memories Agency: DDB / Paris + Carnibird / Paris + Leland Music /Big Sync Studio / London Client: Maille Category: Craft - Cinematography / Cinematography
Nobody's Memories Agency: FCB / Toronto + FCB / Chicago Client: PFLAG Canada Category: Craft - Cinematography / Cinematography
One Second Agency: Leo Burnett Germany / Frankfurt Client: Dunlop Tires Category: Craft - Cinematography / Cinematography
Think Slow - The Tortoise & the Hare Agency: M&C Saatchi / London + Rattling Stick / London Client: Transport for London Category: Craft - Cinematography / Cinematography
Color Riche Agency: Quad Productions / Quad Group / Paris + McCann / Paris Client: L'Oreal Category: Craft - Cinematography / Cinematography
Shape Your Time Agency: Quad Productions / Quad Group / Paris + Publics 133 / Paris Client: Cartier Category: Craft - Cinematography / Cinematography
Shoulders of Giants Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles Client: Nissan Category: Craft - Cinematography / Cinematography
T.O by Lipton - A Revolution in Flavour Agency: Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London Client: Unilever Category: Craft - Cinematography / Cinematography
Decoy Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney Client: Canon Australia Category: Consumer - Online Films & Video / Event or Live Webcast - Single
The Softtest Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Online Films & Video / Event or Live Webcast - Single
AXE - The Thing Agency: 72andSunny / Amsterdam Client: Unilever (AXE) Category: Consumer - Television / 60 Second - Single
Only Ordinary by Name Agency: adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London Client: Heineken - John Smith's Category: Consumer - Television / 60 Second - Single
Imagine the Possibilities Agency: BBDO / San Francisco Client: Barbie, Mattel Category: Consumer - Television / 60 Second - Single
Time Upon a Once Agency: BBDO / New York Client: GE Category: Consumer - Television / 60 Second - Single
The Stone Agency: BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris Client: CANAL+ Category: Consumer - Television / 60 Second - Single
Moments Agency: DDB Canada / Vancouver Client: Volkswagen Category: Consumer - Television / 60 Second - Single
Trip Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Television / 60 Second - Single
Thank You For Being A Friend Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis Client: Arby's Category: Consumer - Television / 60 Second - Single
Emily's Oz Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica Client: Comcast/XFINITY Category: Consumer - Television / 60 Second - Single
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Television / 60 Second - Single
Find Your Flow Agency: Grey / London Client: Lucozade Ribena Suntory Category: Consumer - Television / 60 Second - Single
Portraits Agency: iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York Client: Fiat Chrysler Automobiles/ Jeep Category: Consumer - Television / 60 Second - Single
The Test Agency: MullenLowe U.S. / Los Angeles Client: Acura Category: Consumer - Television / 60 Second - Single
Kids Agency: RadicalMedia / New York + BBDO / Berlin Client: Smart Category: Consumer - Television / 60 Second - Single
Silver Skaters Agency: Saatchi & Saatchi / London + Biscuit Filmworks / London Client: Rekorderlig Category: Consumer - Television / 60 Second - Single
Commander Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York Client: Audi of America Category: Consumer - Television / 60 Second - Single
Last Agency: Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles Client: Nike Category: Consumer - Television / 60 Second - Single
Dishes Agency: Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London Client: RB / Finish Category: Consumer - Television / 60 Second - Single
Whale Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 60 Second - Single
Churn Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles Client: Powerade Category: Consumer - Television / 60 Second - Single
Remarkable Moments Agency: Wexley School for Girls / Seattle Client: Virginia Mason Medical Center Category: Non-Profit - Television / Television (Any Length) - Campaign
Little Caesars - Lamination TV 30 Agency: Barton F. Graf / New York Client: Little Caesars Category: Consumer - Television / 30 Second - Single
Shock Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Daimler Category: Consumer - Television / 30 Second - Single
Marshawn Agency: BBDO / New York Client: PepsiCo / Pepsi Category: Consumer - Television / 30 Second - Single
Puppymonkeybaby Agency: BBDO / New York Client: PepsiCo / Mountain Dew Kickstart Category: Consumer - Television / 30 Second - Single
It's Really Time to Let Go? Escape Agency: CP+B / Miami Client: letgo Category: Consumer - Television / 30 Second - Single
Bike Agency: Deutsch / New York + Dummy Films / Venice Client: Sherwin Williams Category: Consumer - Television / 30 Second - Single
Flextacular Agency: dummy. / venice + the martin agency / richmond Client: Geico Category: Consumer - Television / 30 Second - Single
2015 SunnyD Rollerblade Agency: Grenadier / Boulder, CO Client: SunnyD Category: Consumer - Television / 30 Second - Single
Fisherman Agency: Hungry Man Productions / Los Angeles + The Martin Agency / Richmond Client: Geico Category: Consumer - Television / 30 Second - Single
Christmas Break Agency: J. Walter Thompson / London Client: KitKat Category: Consumer - Television / 30 Second - Single
We Hear You Agency: Leo Burnett / Chicago Client: McDonald's Category: Consumer - Television / 30 Second - Single
Countdown Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
South Pole Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
Checkmate Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 30 Second - Single
OrangeAid - Last Day of School Agency: BBH ASIA PACIFIC / Singapore Client: NTUC Income Category: CSR - Cinema Advertising / Cinema Advertising
The Other Letter Agency: McCann / Madrid Client: Ikea Category: CSR - Cinema Advertising / Cinema Advertising
#MakeYouHappen Agency: Ogilvy / New York Client: Philips Norelco Category: CSR - Cinema Advertising / Cinema Advertising
Mog's Christmas Calamity Agency: AMVBBDO / LONDON Client: Sainsbury's Category: Craft - Writing / Writing

2016 Film Merit Award

Bacon & Sons Film Co. / Hollywood, CA + AMC / New York, NY

AMC

The Walking Dead "Shadows"

Craft - Cinematography / Cinematography

FI16258M

2016 Film Merit Award

DDB / Paris + Carnibird / Paris + Leland Music /Big Sync Studio / London

Maille

Memories

Craft - Cinematography / Cinematography

FI16259M

2016 Film Merit Award

FCB / Toronto + FCB / Chicago

PFLAG Canada

Nobody's Memories

Craft - Cinematography / Cinematography

FI16260M

2016 Film Merit Award

Leo Burnett Germany / Frankfurt

Dunlop Tires

One Second

Craft - Cinematography / Cinematography

FI16261M

2016 Film Merit Award

M&C Saatchi / London + Rattling Stick / London

Transport for London

Think Slow - The Tortoise & the Hare

Craft - Cinematography / Cinematography

FI16262M

2016 Film Merit Award

Quad Productions / Quad Group / Paris + McCann / Paris

L'Oreal

Color Riche

Craft - Cinematography / Cinematography

FI16263M

2016 Film Merit Award

Quad Productions / Quad Group / Paris + Publics 133 / Paris

Cartier

Shape Your Time

Craft - Cinematography / Cinematography

FI16264M

2016 Film Merit Award

TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles

Nissan

Shoulders of Giants

Craft - Cinematography / Cinematography

FI16265M

2016 Film Merit Award

Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London

Unilever

T.O by Lipton - A Revolution in Flavour

Craft - Cinematography / Cinematography

FI16266M

2016 Film Merit Award

Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney

Canon Australia

Decoy

Consumer - Online Films & Video / Event or Live Webcast - Single

FI16170M

2016 Film Merit Award

Ogilvy & Mather / Singapore

Unilever

The Softtest

Consumer - Online Films & Video / Event or Live Webcast - Single

FI16171M

2016 Film Merit Award

72andSunny / Amsterdam

Unilever (AXE)

AXE - The Thing

Consumer - Television / 60 Second - Single

FI16095M

2016 Film Merit Award

adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London

Heineken - John Smith's

Only Ordinary by Name

Consumer - Television / 60 Second - Single

FI16096M

2016 Film Merit Award

BBDO / San Francisco

Barbie, Mattel

Imagine the Possibilities

Consumer - Television / 60 Second - Single

FI16097M

2016 Film Merit Award

BBDO / New York

GE

Time Upon a Once

Consumer - Television / 60 Second - Single

FI16098M

2016 Film Merit Award

BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris

CANAL+

The Stone

Consumer - Television / 60 Second - Single

FI16099M

2016 Film Merit Award

DDB Canada / Vancouver

Volkswagen

Moments

Consumer - Television / 60 Second - Single

FI16100M

2016 Film Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

Andes Beer

Trip

Consumer - Television / 60 Second - Single

FI16101M

2016 Film Merit Award

Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis

Arby's

Thank You For Being A Friend

Consumer - Television / 60 Second - Single

FI16102M

2016 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica

Comcast/XFINITY

Emily's Oz

Consumer - Television / 60 Second - Single

FI16103M

2016 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Television / 60 Second - Single

FI16104M

2016 Film Merit Award

Grey / London

Lucozade Ribena Suntory

Find Your Flow

Consumer - Television / 60 Second - Single

FI16105M

2016 Film Merit Award

iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York

Fiat Chrysler Automobiles/ Jeep

Portraits

Consumer - Television / 60 Second - Single

FI16106M

2016 Film Merit Award

MullenLowe U.S. / Los Angeles

Acura

The Test

Consumer - Television / 60 Second - Single

FI16107M

2016 Film Merit Award

RadicalMedia / New York + BBDO / Berlin

Smart

Kids

Consumer - Television / 60 Second - Single

FI16108M

2016 Film Merit Award

Saatchi & Saatchi / London + Biscuit Filmworks / London

Rekorderlig

Silver Skaters

Consumer - Television / 60 Second - Single

FI16109M

2016 Film Merit Award

Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York

Audi of America

Commander

Consumer - Television / 60 Second - Single

FI16110M

2016 Film Merit Award

Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles

Nike

Last

Consumer - Television / 60 Second - Single

FI16111M

2016 Film Merit Award

Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London

RB / Finish

Dishes

Consumer - Television / 60 Second - Single

FI16112M

2016 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Whale

Consumer - Television / 60 Second - Single

FI16113M

2016 Film Merit Award

Wieden+Kennedy / Portland + Anonymous Content / Los Angeles

Powerade

Churn

Consumer - Television / 60 Second - Single

FI16114M

2016 Film Merit Award

Wexley School for Girls / Seattle

Virginia Mason Medical Center

Remarkable Moments

Non-Profit - Television / Television (Any Length) - Campaign

FI16229M

2016 Film Merit Award

Barton F. Graf / New York

Little Caesars

Little Caesars - Lamination TV 30

Consumer - Television / 30 Second - Single

FI16116M

2016 Film Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Daimler

Shock

Consumer - Television / 30 Second - Single

FI16117M

2016 Film Merit Award

BBDO / New York

PepsiCo / Pepsi

Marshawn

Consumer - Television / 30 Second - Single

FI16118M

2016 Film Merit Award

BBDO / New York

PepsiCo / Mountain Dew Kickstart

Puppymonkeybaby

Consumer - Television / 30 Second - Single

FI16119M

2016 Film Merit Award

CP+B / Miami

letgo

It's Really Time to Let Go? Escape

Consumer - Television / 30 Second - Single

FI16120M

2016 Film Merit Award

Deutsch / New York + Dummy Films / Venice

Sherwin Williams

Bike

Consumer - Television / 30 Second - Single

FI16121M

2016 Film Merit Award

dummy. / venice + the martin agency / richmond

Geico

Flextacular

Consumer - Television / 30 Second - Single

FI16122M

2016 Film Merit Award

Grenadier / Boulder, CO

SunnyD

2015 SunnyD Rollerblade

Consumer - Television / 30 Second - Single

FI16123M

2016 Film Merit Award

Hungry Man Productions / Los Angeles + The Martin Agency / Richmond

Geico

Fisherman

Consumer - Television / 30 Second - Single

FI16124M

2016 Film Merit Award

J. Walter Thompson / London

KitKat

Christmas Break

Consumer - Television / 30 Second - Single

FI16125M

2016 Film Merit Award

Leo Burnett / Chicago

McDonald's

We Hear You

Consumer - Television / 30 Second - Single

FI16126M

2016 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Countdown

Consumer - Television / 30 Second - Single

FI16127M

2016 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

South Pole

Consumer - Television / 30 Second - Single

FI16128M

2016 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Checkmate

Consumer - Television / 30 Second - Single

FI16129M

2016 Film Merit Award

BBH ASIA PACIFIC / Singapore

NTUC Income

OrangeAid - Last Day of School

CSR - Cinema Advertising / Cinema Advertising

FI16215M

2016 Film Merit Award

McCann / Madrid

Ikea

The Other Letter

CSR - Cinema Advertising / Cinema Advertising

FI16216M

2016 Film Merit Award

Ogilvy / New York

Philips Norelco

#MakeYouHappen

CSR - Cinema Advertising / Cinema Advertising

FI16217M

2016 Film Merit Award

AMVBBDO / LONDON

Sainsbury's

Mog's Christmas Calamity

Craft - Writing / Writing

FI16252M

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