The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Spare the Act - Nespresso
Agency: AMVBBDO / LONDON
Client: Curry's PC World Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Imagine the Possibilities
Agency: BBDO / San Francisco
Client: Barbie, Mattel Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Shock
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Daimler Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Extra "Sarah & Juan"
Agency: Energy BBDO / Chicago
Client: Wrigley, a Subsidiary of Mars Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
The Letter
Agency: Heimat / Berlin
Client: OTTO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Wild Horse Chase
Agency: Leo Burnett / Melbourne + Goodoil Films / Paddington
Client: Honda CR-V Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
What If?
Agency: Ogilvy / New York
Client: NASCAR Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Countdown
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Whisper
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
The Gentleman's Wager II
Agency: Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA
Client: Johnnie Walker - Diageo Category: Craft - Direction / Direction
Listen
Agency: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York
Client: National Football League Category: Craft - Direction / Direction
Freestyle
Agency: MJZ / London + Wieden+Kennedy / London
Client: Lurpak Category: Craft - Direction / Direction
Whatever Became of...Rob Reilly
Agency: O Positive / New York + McCann Erickson / New York + Barton F Graf 9000 / New York
Client: AICP Category: Craft - Direction / Direction
Breathless Choir
Agency: Ogilvy & Mather / London
Client: Philips Category: Craft - Direction / Direction
The Future Is Fast
Agency: Stink / Los Angeles + Wieden+Kennedy / Portland
Client: Nike US Football Category: Craft - Direction / Direction
Clash of Clans - Legend of the Last Lava Pup Youtube: 2:48
Agency: Barton F. Graf / New York
Client: Supercell Category: Consumer - Online Films & Video / User Generated Content
Little Caesars: Most Impatient Person :15
Agency: Barton F. Graf / New York
Client: Little Caesars Category: Consumer - Television / 20 Second & Under - Single
Flag hand
Agency: McCann Central / Birmingham + Plaza Films / Sydney
Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Bradley
Agency: McCann Central / Birmingham + Plaza Films / Sydney
Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Share Honesty
Agency: Daughters & Howard / Lexington, MA + Alex Bogusky / Boulder, CO
Client: Center for Science in the Public Interest Category: Non-Profit - Online Films & Video / Online Films & Video
Change the Tune
Agency: Daughters & Howard / Lexington, MA + Lumenati / Denver, CO
Client: Center for Science in the Public Interest Category: Non-Profit - Online Films & Video / Online Films & Video
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm
Client: United Nations World Food Programme Category: Non-Profit - Online Films & Video / Online Films & Video
#CoverTheAthlete
Agency: john st. / Toronto
Client: Hannah Smit Category: Non-Profit - Online Films & Video / Online Films & Video
Beauty Tips by Reshma
Agency: Ogilvy & Mather / Mumbai, India
Client: Make Love Not Scars Category: Non-Profit - Online Films & Video / Online Films & Video
Mums and Maids
Agency: Ogilvy & Mather / Singapore
Client: TWC2 Category: Non-Profit - Online Films & Video / Online Films & Video
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels Category: Non-Profit - Online Films & Video / Online Films & Video
The Walking Dead "Shadows"
Agency: Bacon & Sons Film Co. / Hollywood, CA + AMC / New York, NY
Client: AMC Category: Craft - Cinematography / Cinematography
Memories
Agency: DDB / Paris + Carnibird / Paris + Leland Music /Big Sync Studio / London
Client: Maille Category: Craft - Cinematography / Cinematography
Nobody's Memories
Agency: FCB / Toronto + FCB / Chicago
Client: PFLAG Canada Category: Craft - Cinematography / Cinematography
One Second
Agency: Leo Burnett Germany / Frankfurt
Client: Dunlop Tires Category: Craft - Cinematography / Cinematography
Think Slow - The Tortoise & the Hare
Agency: M&C Saatchi / London + Rattling Stick / London
Client: Transport for London Category: Craft - Cinematography / Cinematography
Color Riche
Agency: Quad Productions / Quad Group / Paris + McCann / Paris
Client: L'Oreal Category: Craft - Cinematography / Cinematography
Shape Your Time
Agency: Quad Productions / Quad Group / Paris + Publics 133 / Paris
Client: Cartier Category: Craft - Cinematography / Cinematography
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client: Nissan Category: Craft - Cinematography / Cinematography
T.O by Lipton - A Revolution in Flavour
Agency: Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London
Client: Unilever Category: Craft - Cinematography / Cinematography
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google Category: Consumer - Television / Over 60 Second - Single
Spare the Act - Lap Top
Agency: AMVBBDO / LONDON
Client: Curry's PC World Category: Consumer - Television / Over 60 Second - Single
Spare the Act - Nespresso
Agency: AMVBBDO / LONDON
Client: Curry's PC World Category: Consumer - Television / Over 60 Second - Single
Birth
Agency: BBH / London + Mill+ / London + The Mill / London + String & Tins / London
Client: Audi Category: Consumer - Television / Over 60 Second - Single
Extra "Sarah & Juan"
Agency: Energy BBDO / Chicago
Client: Wrigley, a Subsidiary of Mars Category: Consumer - Television / Over 60 Second - Single
The Launch
Agency: Goodby Silverstein & Partners / San Francisco + MJZ / Los Angeles + Union Editorial / Los Angeles
Client: Adobe Category: Consumer - Television / Over 60 Second - Single
Mechanics
Agency: RadicalMedia / Berlin + Thjnk / Berlin
Client: Audi Category: Consumer - Television / Over 60 Second - Single
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: American Honda Motor Category: Consumer - Television / Over 60 Second - Single
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client: Nissan Category: Consumer - Television / Over 60 Second - Single
Short A Guy
Agency: Wieden+Kennedy / Portland + Imperial Woodpecker / Los Angeles + Work / Los Angeles
Client: Nike Category: Consumer - Television / Over 60 Second - Single
Domestic Violence
Agency: Publicis Conseil / Paris
Client: France 5 Category: Consumer - Television / Budget Under $100K - Single
Library
Agency: Sid Lee / Montréal
Client: Kumpan Electric Category: Consumer - Television / Budget Under $100K - Single
Award:
2016 Film Merit Award
Agency:
AMVBBDO / LONDON
Client:
Curry's PC World
Title:
Spare the Act - Nespresso
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16159M
Award:
2016 Film Merit Award
Agency:
BBDO / San Francisco
Client:
Barbie, Mattel
Title:
Imagine the Possibilities
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16160M
Award:
2016 Film Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client:
Daimler
Title:
Shock
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16161M
Award:
2016 Film Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley, a Subsidiary of Mars
Title:
Extra "Sarah & Juan"
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16162M
Award:
2016 Film Merit Award
Agency:
Heimat / Berlin
Client:
OTTO
Title:
The Letter
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16163M
Award:
2016 Film Merit Award
Agency:
Leo Burnett / Melbourne + Goodoil Films / Paddington
Client:
Honda CR-V
Title:
Wild Horse Chase
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16164M
Award:
2016 Film Merit Award
Agency:
Ogilvy / New York
Client:
NASCAR
Title:
What If?
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16165M
Award:
2016 Film Merit Award
Agency:
The Martin Agency / Richmond + Hungry Man / New York
Client:
GEICO
Title:
Countdown
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16166M
Award:
2016 Film Merit Award
Agency:
The Martin Agency / Richmond + Hungry Man / New York
Client:
GEICO
Title:
Whisper
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16167M
Award:
2016 Film Merit Award
Agency:
Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA
Client:
Johnnie Walker - Diageo
Title:
The Gentleman's Wager II
Category:
Craft - Direction / Direction
Annual ID:
FI16244M
Award:
2016 Film Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
The Stone
Category:
Craft - Direction / Direction
Annual ID:
FI16245M
Award:
2016 Film Merit Award
Agency:
BETC / Paris
Client:
Gant
Title:
I Have Seen
Category:
Craft - Direction / Direction
Annual ID:
FI16246M
Award:
2016 Film Merit Award
Agency:
Grey / New York + Chelsea / New York + Rock Paper Scissors / New York
Client:
National Football League
Title:
Listen
Category:
Craft - Direction / Direction
Annual ID:
FI16247M
Award:
2016 Film Merit Award
Agency:
MJZ / London + Wieden+Kennedy / London
Client:
Lurpak
Title:
Freestyle
Category:
Craft - Direction / Direction
Annual ID:
FI16248M
Award:
2016 Film Merit Award
Agency:
O Positive / New York + McCann Erickson / New York + Barton F Graf 9000 / New York
Client:
AICP
Title:
Whatever Became of...Rob Reilly
Category:
Craft - Direction / Direction
Annual ID:
FI16249M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / London
Client:
Philips
Title:
Breathless Choir
Category:
Craft - Direction / Direction
Annual ID:
FI16250M
Award:
2016 Film Merit Award
Agency:
Stink / Los Angeles + Wieden+Kennedy / Portland
Client:
Nike US Football
Title:
The Future Is Fast
Category:
Craft - Direction / Direction
Annual ID:
FI16251M
Award:
2016 Film Merit Award
Agency:
Barton F. Graf / New York
Client:
Supercell
Title:
Clash of Clans - Legend of the Last Lava Pup Youtube: 2:48
Category:
Consumer - Online Films & Video / User Generated Content
Annual ID:
FI16212M
Award:
2016 Film Merit Award
Agency:
Barton F. Graf / New York
Client:
Little Caesars
Title:
Little Caesars: Most Impatient Person :15
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16138M
Award:
2016 Film Merit Award
Agency:
McCann Central / Birmingham + Plaza Films / Sydney
Client:
Hardys Wine
Title:
Flag hand
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16139M
Award:
2016 Film Merit Award
Agency:
McCann Central / Birmingham + Plaza Films / Sydney
Client:
Hardys Wine
Title:
Bradley
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16140M
Award:
2016 Film Merit Award
Agency:
Daughters & Howard / Lexington, MA + Alex Bogusky / Boulder, CO
Client:
Center for Science in the Public Interest
Title:
Share Honesty
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16233M
Award:
2016 Film Merit Award
Agency:
Daughters & Howard / Lexington, MA + Lumenati / Denver, CO
Client:
Center for Science in the Public Interest
Title:
Change the Tune
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16234M
Award:
2016 Film Merit Award
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16235M
Award:
2016 Film Merit Award
Agency:
Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm
Client:
United Nations World Food Programme
Title:
805 Million Names
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16236M
Award:
2016 Film Merit Award
Agency:
john st. / Toronto
Client:
Hannah Smit
Title:
#CoverTheAthlete
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16237M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / Mumbai, India
Client:
Make Love Not Scars
Title:
Beauty Tips by Reshma
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16238M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
TWC2
Title:
Mums and Maids
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16239M
Award:
2016 Film Merit Award
Agency:
The Cyranos // McCann / Barcelona
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16240M
Award:
2016 Film Merit Award
Agency:
Bacon & Sons Film Co. / Hollywood, CA + AMC / New York, NY
Client:
AMC
Title:
The Walking Dead "Shadows"
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16258M
Award:
2016 Film Merit Award
Agency:
DDB / Paris + Carnibird / Paris + Leland Music /Big Sync Studio / London
Client:
Maille
Title:
Memories
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16259M
Award:
2016 Film Merit Award
Agency:
FCB / Toronto + FCB / Chicago
Client:
PFLAG Canada
Title:
Nobody's Memories
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16260M
Award:
2016 Film Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Dunlop Tires
Title:
One Second
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16261M
Award:
2016 Film Merit Award
Agency:
M&C Saatchi / London + Rattling Stick / London
Client:
Transport for London
Title:
Think Slow - The Tortoise & the Hare
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16262M
Award:
2016 Film Merit Award
Agency:
Quad Productions / Quad Group / Paris + McCann / Paris
Client:
L'Oreal
Title:
Color Riche
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16263M
Award:
2016 Film Merit Award
Agency:
Quad Productions / Quad Group / Paris + Publics 133 / Paris
Client:
Cartier
Title:
Shape Your Time
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16264M
Award:
2016 Film Merit Award
Agency:
TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client:
Nissan
Title:
Shoulders of Giants
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16265M
Award:
2016 Film Merit Award
Agency:
Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London
Client:
Unilever
Title:
T.O by Lipton - A Revolution in Flavour
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16266M
Award:
2016 Film Merit Award
Agency:
72andSunny / Los Angeles
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16144M
Award:
2016 Film Merit Award
Agency:
AMVBBDO / LONDON
Client:
Curry's PC World
Title:
Spare the Act - Lap Top
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16145M
Award:
2016 Film Merit Award
Agency:
AMVBBDO / LONDON
Client:
Curry's PC World
Title:
Spare the Act - Nespresso
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16146M
Award:
2016 Film Merit Award
Agency:
BBH / London + Mill+ / London + The Mill / London + String & Tins / London
Client:
Audi
Title:
Birth
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16147M
Award:
2016 Film Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley, a Subsidiary of Mars
Title:
Extra "Sarah & Juan"
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16148M
Award:
2016 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + MJZ / Los Angeles + Union Editorial / Los Angeles
Client:
Adobe
Title:
The Launch
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16149M
Award:
2016 Film Merit Award
Agency:
RadicalMedia / Berlin + Thjnk / Berlin
Client:
Audi
Title:
Mechanics
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16150M
Award:
2016 Film Merit Award
Agency:
RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client:
American Honda Motor
Title:
Paper
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16151M
Award:
2016 Film Merit Award
Agency:
TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client:
Nissan
Title:
Shoulders of Giants
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16152M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Imperial Woodpecker / Los Angeles + Work / Los Angeles
Client:
Nike
Title:
Short A Guy
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16153M
Award:
2016 Film Merit Award
Agency:
Publicis Conseil / Paris
Client:
France 5
Title:
Domestic Violence
Category:
Consumer - Television / Budget Under $100K - Single
Annual ID:
FI16156M
Award:
2016 Film Merit Award
Agency:
Sid Lee / Montréal
Client:
Kumpan Electric
Title:
Library
Category:
Consumer - Television / Budget Under $100K - Single
Annual ID:
FI16157M
