The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Fueled by Everything Agency: Droga5 / New York + Toyota / Torrance + Warrior Poets / New York Client: Toyota Category: Consumer - Online Films & Video / Long Form - Series / Episodes
Made in 17 Hours Agency: Clemenger BBDO / Sydney + Flare / Sydney Client: Toshiba Category: Consumer - Online Films & Video / Long Form - Single
Super Bowl Babies Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York Client: National Football League Category: Consumer - Online Films & Video / Long Form - Single
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Consumer - Online Films & Video / Long Form - Single
Douban - The Inner Space Agency: W / Shanghai Client: Douban Category: Consumer - Online Films & Video / Long Form - Single
Keep Control Agency: AMVBBDO / London Client: Tena Men Category: Consumer - Online Films & Video / Short Form - Series / Episodes
So Thin You?ll Need to Think of Something Else Agency: Marcus Thomas LLC / Cleveland Client: Okamoto Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Old Car Commercials Agency: VML / Kansas City Client: NAPA Auto Parts Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Clash of Clans - Legend of the Last Lava Pup Youtube: 2:48 Agency: Barton F. Graf / New York Client: Supercell Category: Consumer - Online Films & Video / User Generated Content
JW Theaterproductions Agency: J. Walter Thompson / Amsterdam Client: J. Walter Thompson Amsterdam Category: Consumer - Online Films & Video / Self-Promotion - Single
The Skippable Wishes Agency: Marcel / Paris Client: Publicis Groupe Category: Consumer - Online Films & Video / Self-Promotion - Single
The Blank Video Project Agency: Solve / Minneapolis Client: Solve Category: Consumer - Online Films & Video / Self-Promotion - Single
Decoy Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney Client: Canon Australia Category: Consumer - Online Films & Video / Event or Live Webcast - Single
The Softtest Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Online Films & Video / Event or Live Webcast - Single
Distorted Fact Agency: AlmapBBDO / São Paulo Client: Veja Magazine Category: Consumer - Online Films & Video / Short Form - Single
Custom-made Commercial Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Consumer - Online Films & Video / Short Form - Single
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: Consumer - Online Films & Video / Short Form - Single
Spare The Act - Cooker Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
Spare The Act - Laptop Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
Imagine the Possibilities Agency: BBDO / San Francisco Client: Barbie, Mattel Category: Consumer - Online Films & Video / Short Form - Single
Swearing Kinds Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Daimler Category: Consumer - Online Films & Video / Short Form - Single
The Fairest Night of All Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Online Films & Video / Short Form - Single
Misconceptions Agency: Droga5 / New York + Newcastle / New York + D5 Studios / New York Client: Newcastle Category: Consumer - Online Films & Video / Short Form - Single
Here's to the Cheap Ones Agency: FCB / Toronto Client: Simmply Macs Category: Consumer - Online Films & Video / Short Form - Single
The Letter Agency: Heimat / Berlin Client: OTTO Category: Consumer - Online Films & Video / Short Form - Single
A Message to Space Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Client: Hyundai Motor Company Category: Consumer - Online Films & Video / Short Form - Single
#therewillbehaters Agency: iris / London + Frenzy / Paris + Carat / London Client: adidas Football Category: Consumer - Online Films & Video / Short Form - Single
The Uncrashable Toycars Agency: Jung von Matt AG / Hamburg Client: Daimler Category: Consumer - Online Films & Video / Short Form - Single
How China Are You? Agency: Kolle Rebbe GmbH / Hamburg Client: Protonet Category: Consumer - Online Films & Video / Short Form - Single
Men in Black; Colorful Sensation in Black Agency: Kremaworldwide / Seoul Client: LG Electronics Category: Consumer - Online Films & Video / Short Form - Single
Samsung Hearing Hands Agency: Leo Burnett / ?stanbul Client: Samsung Electronics Turkey Category: Consumer - Online Films & Video / Short Form - Single
Shark Dive in the Desert Agency: Leo Burnett / Sydney + Rapid VR / Sydney + We Love Jam / Sydney + The Pool Collective / Sydney Client: Samsung Australia Category: Consumer - Online Films & Video / Short Form - Single
The Way You Are Agency: Leo Burnett France / Saint-Denis + Prodigious / Clichy + Davoli Music / Suresnes Client: Samsung Category: Consumer - Online Films & Video / Short Form - Single
First Haircut Agency: MullenLowe / Winston-Salem Client: ULTA Beauty Category: Consumer - Online Films & Video / Short Form - Single
Dove - A Mother's Body Agency: Ogilvy & Mather / London + Tantrum Productions / London Client: Unilever Category: Consumer - Online Films & Video / Short Form - Single
Mother Agency: Saatchi & Saatchi / Greater China + Saatchi & Saatchi / Del Campo Saatchi & Saatchi Client: Changyou Online Game Developer Category: Consumer - Online Films & Video / Short Form - Single
Hush Little Baby Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York Client: Procter & Gamble Category: Consumer - Online Films & Video / Short Form - Single
Pianist Agency: SANTO / Buenos Aires Client: Diageo Category: Consumer - Online Films & Video / Short Form - Single
Witness Greatness Compton Agency: TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles Client: The Grammys Category: Consumer - Online Films & Video / Short Form - Single
Netflix the Rat Agency: TBWA Chiat Day / Los Angeles + Furlined / Los Angeles + Cut + Run / Los Angeles + Framestore / Los Angeles Client: Netflix Category: Consumer - Online Films & Video / Short Form - Single
Fungus Agency: TBWA Santiago Mangada Puno / Manila Client: Peerless Products Manufacturing Corporation Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Hike Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Unskippable, Family Long Form Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single

2016 Film Merit Award

Droga5 / New York + Toyota / Torrance + Warrior Poets / New York

Toyota

Fueled by Everything

Consumer - Online Films & Video / Long Form - Series / Episodes

FI16208M

2016 Film Merit Award

Clemenger BBDO / Sydney + Flare / Sydney

Toshiba

Made in 17 Hours

Consumer - Online Films & Video / Long Form - Single

FI16204M

2016 Film Merit Award

Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York

National Football League

Super Bowl Babies

Consumer - Online Films & Video / Long Form - Single

FI16205M

2016 Film Merit Award

Ogilvy & Mather / London

Philips

Breathless Choir

Consumer - Online Films & Video / Long Form - Single

FI16206M

2016 Film Merit Award

W / Shanghai

Douban

Douban - The Inner Space

Consumer - Online Films & Video / Long Form - Single

FI16207M

2016 Film Merit Award

AMVBBDO / London

Tena Men

Keep Control

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16201M

2016 Film Merit Award

Marcus Thomas LLC / Cleveland

Okamoto

So Thin You?ll Need to Think of Something Else

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16202M

2016 Film Merit Award

VML / Kansas City

NAPA Auto Parts

Old Car Commercials

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16203M

2016 Film Merit Award

Barton F. Graf / New York

Supercell

Clash of Clans - Legend of the Last Lava Pup Youtube: 2:48

Consumer - Online Films & Video / User Generated Content

FI16212M

2016 Film Merit Award

J. Walter Thompson / Amsterdam

J. Walter Thompson Amsterdam

JW Theaterproductions

Consumer - Online Films & Video / Self-Promotion - Single

FI16209M

2016 Film Merit Award

Marcel / Paris

Publicis Groupe

The Skippable Wishes

Consumer - Online Films & Video / Self-Promotion - Single

FI16210M

2016 Film Merit Award

Solve / Minneapolis

Solve

The Blank Video Project

Consumer - Online Films & Video / Self-Promotion - Single

FI16211M

2016 Film Merit Award

Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney

Canon Australia

Decoy

Consumer - Online Films & Video / Event or Live Webcast - Single

FI16170M

2016 Film Merit Award

Ogilvy & Mather / Singapore

Unilever

The Softtest

Consumer - Online Films & Video / Event or Live Webcast - Single

FI16171M

2016 Film Merit Award

AlmapBBDO / São Paulo

Veja Magazine

Distorted Fact

Consumer - Online Films & Video / Short Form - Single

FI16172M

2016 Film Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Custom-made Commercial

Consumer - Online Films & Video / Short Form - Single

FI16173M

2016 Film Merit Award

AlmapBBDO / São Paulo

MARS

First Days Out

Consumer - Online Films & Video / Short Form - Single

FI16174M

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare The Act - Cooker

Consumer - Online Films & Video / Short Form - Single

FI16175M

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare The Act - Laptop

Consumer - Online Films & Video / Short Form - Single

FI16176M

2016 Film Merit Award

BBDO / San Francisco

Barbie, Mattel

Imagine the Possibilities

Consumer - Online Films & Video / Short Form - Single

FI16177M

2016 Film Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Daimler

Swearing Kinds

Consumer - Online Films & Video / Short Form - Single

FI16178M

2016 Film Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

Andes Beer

The Fairest Night of All

Consumer - Online Films & Video / Short Form - Single

FI16179M

2016 Film Merit Award

Droga5 / New York + Newcastle / New York + D5 Studios / New York

Newcastle

Misconceptions

Consumer - Online Films & Video / Short Form - Single

FI16180M

2016 Film Merit Award

FCB / Toronto

Simmply Macs

Here's to the Cheap Ones

Consumer - Online Films & Video / Short Form - Single

FI16181M

2016 Film Merit Award

Heimat / Berlin

OTTO

The Letter

Consumer - Online Films & Video / Short Form - Single

FI16182M

2016 Film Merit Award

INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul

Hyundai Motor Company

A Message to Space

Consumer - Online Films & Video / Short Form - Single

FI16183M

2016 Film Merit Award

iris / London + Frenzy / Paris + Carat / London

adidas Football

#therewillbehaters

Consumer - Online Films & Video / Short Form - Single

FI16184M

2016 Film Merit Award

Jung von Matt AG / Hamburg

Daimler

The Uncrashable Toycars

Consumer - Online Films & Video / Short Form - Single

FI16185M

2016 Film Merit Award

Kolle Rebbe GmbH / Hamburg

Protonet

How China Are You?

Consumer - Online Films & Video / Short Form - Single

FI16186M

2016 Film Merit Award

Kremaworldwide / Seoul

LG Electronics

Men in Black; Colorful Sensation in Black

Consumer - Online Films & Video / Short Form - Single

FI16187M

2016 Film Merit Award

Leo Burnett / ?stanbul

Samsung Electronics Turkey

Samsung Hearing Hands

Consumer - Online Films & Video / Short Form - Single

FI16188M

2016 Film Merit Award

Leo Burnett / Sydney + Rapid VR / Sydney + We Love Jam / Sydney + The Pool Collective / Sydney

Samsung Australia

Shark Dive in the Desert

Consumer - Online Films & Video / Short Form - Single

FI16189M

2016 Film Merit Award

Leo Burnett France / Saint-Denis + Prodigious / Clichy + Davoli Music / Suresnes

Samsung

The Way You Are

Consumer - Online Films & Video / Short Form - Single

FI16190M

2016 Film Merit Award

MullenLowe / Winston-Salem

ULTA Beauty

First Haircut

Consumer - Online Films & Video / Short Form - Single

FI16191M

2016 Film Merit Award

Ogilvy & Mather / London + Tantrum Productions / London

Unilever

Dove - A Mother's Body

Consumer - Online Films & Video / Short Form - Single

FI16192M

2016 Film Merit Award

Saatchi & Saatchi / Greater China + Saatchi & Saatchi / Del Campo Saatchi & Saatchi

Changyou Online Game Developer

Mother

Consumer - Online Films & Video / Short Form - Single

FI16193M

2016 Film Merit Award

Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York

Procter & Gamble

Hush Little Baby

Consumer - Online Films & Video / Short Form - Single

FI16194M

2016 Film Merit Award

SANTO / Buenos Aires

Diageo

Pianist

Consumer - Online Films & Video / Short Form - Single

FI16195M

2016 Film Merit Award

TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles

The Grammys

Witness Greatness Compton

Consumer - Online Films & Video / Short Form - Single

FI16196M

2016 Film Merit Award

TBWA Chiat Day / Los Angeles + Furlined / Los Angeles + Cut + Run / Los Angeles + Framestore / Los Angeles

Netflix

Netflix the Rat

Consumer - Online Films & Video / Short Form - Single

FI16197M

2016 Film Merit Award

TBWA Santiago Mangada Puno / Manila

Peerless Products Manufacturing Corporation

Fungus

Consumer - Online Films & Video / Short Form - Single

FI16198M

2016 Film Merit Award

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Hike

Consumer - Online Films & Video / Short Form - Single

FI16199M

2016 Film Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Unskippable, Family Long Form

Consumer - Online Films & Video / Short Form - Single

FI16200M

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